The Next Level Experience

What The Next Level Experience does

The Next Level Experience, operating through its DBA "The EDGE Program," is a private coaching and mastermind company that provides mindset development, peer accountability, and leadership training to high-performing male business owners and senior executives. Founded by Raul Villacis (formally organized circa 2013) and headquartered in Stamford, Connecticut, the company operates a curated portfolio including the EDGE Network Mastermind, the EDGE 100 Challenge (a 100-day intensive program), The King's Code book, daily audio coaching, an accountability mobile application, guided meditation, the EDGE Bootcamp Experience, and a video program called The Tunnel. The core deliverable is the proprietary EDGE Framework (Energy, Determination, Guided, Execute) and The King's Code methodology, delivered through human coaching and live events rather than a software platform; no proprietary technology stack is disclosed.

The business model is sales-led and selective, requiring prospective members to complete an application with revenue verification (minimum $1M annual business revenue) followed by an interview process. Revenue streams include recurring mastermind memberships (Inner Circle), the 100-day challenge program, book sales, and member subscriptions to the accountability app, with all pricing held privately and positioned at premium levels. The target customer base is 7-8 figure business owners and senior executives, and the company has served over 1,865 businessmen across industries including real estate, healthcare, agri-tech, wealth management, and accounting. The legal entity is NLRE LLC (also referenced as NLRE CORP in the privacy policy), operating primarily in North America with a globally accessible application funnel.

Name

The Next Level Experience

Legal name

NLRE LLC

Website

https://edge100challenge.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Next Level Experience operates The EDGE Program, a private mastermind and coaching company serving 7-8 figure male business owners and senior executives with mindset coaching, peer accountability, and 100-day leadership challenges.

Ownership category

akta.pro rank

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Mastermind Membership (Inner Circle): Private peer group membership providing curated access to fellow CEOs and executives, ongoing mastermind discussions, private retreats, and select EDGE events. Operates as a premium subscription with selective admission.
2. EDGE 100 Challenge Boot Camp: Intensive 100-day leadership development program featuring structured coaching, strategic support, and boot camp-style experiences. Single program purchase or subscription for the experience.
3. The King's Code Book: Published book by Raul Villacis serving as the blueprint for all coaching programs. Available for free download or purchase through the company's store.
4. Accountability App: Member-only mobile application for tracking habits, accountability, and community engagement. Available to EDGE program members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

The Next Level Experience operates the EDGE Program, providing mindset coaching, mastermind groups, live events, and digital tools for male entrepreneurs and business leaders. The company sells access to an exclusive peer mastermind (EDGE Network), a 100-day challenge (EDGE 100 Challenge), live bootcamps, an assessment, daily audio coaching, and an accountability mobile application.

Product overview

The Next Level Experience operates The EDGE Network as its core coaching and mastermind offering—a private community for high-performing businessmen. The portfolio consists of The EDGE Network Mastermind (the flagship peer accountability community), the EDGE 100 Challenge (a 100-day intensive challenge built on The King's Code framework), and supporting products including the EDGE Assessment (diagnostic tool), Daily Audio Coaching, the Accountability App, The King's Code Book, The Tunnel video program, Guided Meditation, and the EDGE Bootcamp Experience. These products form a holistic ecosystem progressing from assessment through intensive coaching to ongoing accountability and community support.

Differentiator

Problem solved

Functional benefit

Brands

• The King's Code: Book authored by Raul Villacis that serves as the blueprint for all coaching programs, providing principles and frameworks for men to become purpose-driven leaders.

Products and services

• EDGE Network Mastermind Application-based exclusive peer mastermind community for established male entrepreneurs running 7–8 figure businesses, providing accountability, association, and structured mindset development through the EDGE Framework.
• EDGE 100 Challenge A 100-day cohort-based challenge program that delivers structured daily tasks, accountability, and mindset training for entrepreneurs, delivered as a standalone enrollment offering.
• EDGE Bootcamp Live, in-person intensive training event for entrepreneurs covering mindset, leadership, and the EDGE / King's Code frameworks in a short-format experiential setting.
• EDGE Assessment Proprietary digital assessment tool that evaluates an entrepreneur's mindset, leadership, and current standing relative to the EDGE framework, typically used as a diagnostic or entry-point offer.
• Daily Audio Coaching Subscription/on-demand library of short daily audio coaching episodes designed to reinforce mindset, leadership, and business lessons for members and subscribers.
• Accountability App Mobile application that enables members of the EDGE Network to track goals, commitments, and peer-accountability check-ins as part of their mastermind participation.
• The Tunnel Signature branded live experience / transformational event offered as a distinct standalone product within the EDGE portfolio.
• Guided Meditation Guided meditation audio/video product line sold as a standalone digital offering to support mindset, focus, and stress management for entrepreneurs.
• The King's Code Book Published book by founder Raul Villacis that articulates the King's Code philosophy and serves as both a standalone product and a foundational text for the EDGE Program.

Quantifiable outcome

• Over 1,865 businessmen have regained certainty and purpose through The Tunnel program
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Tony RobbinsminorStrategic or Co-development PartnerRaul Villacis references training with Tony Robbins 15 years ago as formative experience that influenced The EDGE program development. Raul cites witnessing firsthand how powerful a real system can be from his Tony Robbins training.

Scale indicators2 records

Expansion highlights5 records

Emerging players

• Tai Lopez: Tai Lopez is an entrepreneur-coach selling high-ticket mastermind and mentorship programs to business owners and aspiring entrepreneurs. Comparable in high-ticket subscription coaching to business-owner ICP, but with broader/niche-mixed audience targeting.
• Jay Shetty (On Purpose / Jay Shetty Coaching): Jay Shetty is a high-profile mindset, purpose, and leadership educator with premium programs and live events. Comparable in the leadership/mindset coaching category and media-driven top-of-funnel, though broader in audience (not gated to high-revenue CEOs).
• Brendon Burchard (High Performance Institute): Brendon Burchard is a high-performance coach offering courses, masterminds, and live events for entrepreneurs and professionals seeking growth. Comparable in audience (high-performing professionals) and in the premium-coaching-with-events product mix, though broader than The EDGE Network's male-CEO niche.

Broad incumbents

• Grant Cardone (Cardone Training Technologies): Grant Cardone sells sales, business, and wealth-building coaching programs to entrepreneurs and sales professionals. Comparable in targeting high-revenue business owners with premium coaching/mastermind products; broader than The EDGE Network in audience and content scope.
• Tony Robbins (Tony Robbins Companies): Tony Robbins is a globally recognized executive and personal performance coach who runs large-scale live events, masterminds, and business coaching programs. Comparable to The EDGE Network in serving high-performing business owners with peer-group and live-event formats; broader in audience scope (not gender- or ICP-restricted). Raul Villacis explicitly cites Tony Robbins training as formative.
• Dean Graziosi (Mastermind.com / Knowledge Business Blueprint): Dean Graziosi is an entrepreneur-coach running Mastermind.com and Knowledge Business Blueprint programs for business owners seeking growth. Directly comparable target audience (entrepreneurs building/founding companies) and product format (high-ticket mastermind + content ecosystem).

Direct peers

• Vistage Worldwide: Vistage operates peer advisory boards for CEOs, business owners, and senior executives globally. It is the largest scaled competitor in the CEO mastermind category, with a comparable application-gated model and similar target persona of high-revenue business leaders.
• Strategic Coach: Founded by Dan Sullivan, Strategic Coach is a premium, application-based mastermind for entrepreneurs and founders — directly comparable to The EDGE Network in ICP (high-performing business owners), recurring subscription model, and curated peer-group delivery mechanism.
• Patrice & Steve (EO) — Entrepreneurs' Organization (EO): Entrepreneurs' Organization is a global peer network for founders of companies exceeding $1M in revenue, with forum-based mastermind groups. Directly comparable ICP ($1M+ revenue filter is identical to EDGE's $1M minimum) and peer-accountability delivery model.
• Tiger 21: Tiger 21 runs peer groups for high-net-worth investors and entrepreneurs with $10M+ in investable assets, with annual membership fees of ~$30K. Closely comparable to The EDGE Network in selective admission, premium pricing, and curated peer-accountability format.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxrWqLxa-R-zZFqzugMFa3w
• Facebookfacebook.com/theedge100
• Instagraminstagram.com/edge100challenge_/?hl=en
• LinkedInlinkedin.com/company/the-next-level-experience

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Next Level Experience