Rebar.shop Incorporated

What Rebar.shop Incorporated does

Rebar.shop Incorporated is a privately held Canadian e-commerce and fabrication company headquartered in Markham, Ontario, that supplies reinforcing steel products and operates an integrated services workflow spanning AI-assisted detailing, estimation, fabrication, and Ontario-wide delivery. Founded in 2022 with 1-10 employees, the company sells CSA G30.18 Grade 400W straight rebars (10M-35M), prefabricated stirrups, dowels, rebar cages, hooks, GFRP fiberglass rebar, welded wire mesh, and accessories through a 201+ SKU online catalog, complemented by 66 standardized custom bend types produced via CNC machinery. The platform also offers equipment rental (boom lifts, scissor lifts) as an extension of its jobsite services.

The company's technology foundation is SattarOS, a proprietary AI orchestration system that combines Google Vision and Gemini AI to interpret structural drawings, architectural plans, BBS schedules, shop drawings, and sketches, then generates bar bending schedules, quantity takeoffs, and weight/cost rollups. This AI Blueprint Reader and AI Concierge workflow is supported by an integrated tech stack (Odoo ERP, QuickBooks, Supabase database, Stripe payments, Google Workspace, and a Lovable AI Gateway) that automates the quote-to-delivery process.

The business model combines direct e-commerce sales of standard products with an RFQ-driven custom fabrication channel. Standard products are priced per unit ($0.50-$65/m for rebar, $3.99-$8.50 per stirrup, $126-$254 per cage); custom fabrication is quoted per kilogram ($3.50-$17/kg, with $10.56/kg minimum) with 50% deposit to release production and balance before dispatch. Standard terms are net-cash-on-order, though approved accounts may receive net terms. Target customer segments are Ontario-based rebar contractors, general contractors and forming crews (primary), and residential builders (secondary), served through self-serve online ordering, inside-sales quote workflows, jobsite delivery, and yard pickup. No revenue, funding, or ownership information is publicly disclosed.

Name

Rebar.shop Incorporated

Legal name

Rebar.shop Incorporated

Website

https://rebar.shop

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Rebar.shop Incorporated is a Markham, Ontario-based e-commerce and fabrication company that supplies CSA-certified reinforcing steel products (straight rebar, stirrups, cages, dowels, GFRP, wire mesh) and provides AI-assisted rebar detailing, estimation, custom cut-and-bend fabrication, and Ontario-wide delivery to contractors, GCs, and forming crews.

Ownership category

akta.pro rank

Product category

Reinforcing Steel Products

NAICS

Steel Product Manufacturing from Purchased Steel (3312), Hardware Retailers (44414)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Rebar Fabrication & Reinforcing Products (IMADACAH)

akta.pro secondary industries

Long Products Manufacturing (Rebar, Wire Rod, Merchant Bar, Sections/Beams) (IMAKABAH), Jobsite Materials & Site Supplies Retail (Tarps, Erosion Control, Rebar, Forming) (CRAIAEAL), Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)

Keywords

• Rebar fabrication services
• Reinforcing steel supply
• Construction materials e-commerce
• Custom rebar cutting
• Concrete reinforcement products

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Rebar & Reinforcement Materials: One-time sale of straight rebars, stirrups, dowels, cages, wire mesh, and accessories. CSA G30.18 Grade 400W steel standard. Sells in standard sizes and custom-cut configurations. Revenue recognized at point of delivery.
2. Custom Fabrication Services: Cut-and-bend services per customer specifications. CNC machinery produces standard bend types (T1-T32, S1-S15) and custom shapes. 50% deposit to release production, balance before dispatch.
3. Professional Services - Detailing & Estimation: Rebar detailing (shop drawings, BBS), AI-assisted quantity takeoffs, and weight/cost rollups. Delivered as part of the quote-to-delivery workflow.
4. Delivery & Freight: Separate freight line on quotes and invoices. GTA same-week, Ontario 1-2 weeks, outside Ontario by quote. Crane truck, flatbed, moffett, hand-bomb delivery options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rebar.shop supplies reinforcing steel products and provides AI-assisted rebar detailing, estimation, fabrication, and delivery services. The company sells straight rebars, stirrups, dowels, cages, wire mesh, GFRP fiberglass rebar, hooks, and accessories through an e-commerce storefront, alongside custom CNC cut-and-bend fabrication and Ontario-wide jobsite delivery. Its SattarOS AI system ingests uploaded structural drawings to generate same-day quotes, bar bending schedules, and weight/cost rollups.

Product overview

Rebar.Shop is an Ontario-based e-commerce platform and fabrication shop offering industrial-grade rebar and reinforcement supplies with AI-powered estimation and custom fabrication services. The product portfolio centers on straight rebars (10M-35M, CSA G30.18 Grade 400W) and prefabricated reinforcement (stirrups, rebar cages, dowels, hooks) complemented by GFRP fiberglass rebar for corrosion-resistant applications and welded wire mesh. Core services include Express Rebar Fabrication (CNC cut-and-bend from #3 to #11), AI-powered detailing and estimation using Google Vision and Gemini, and Ontario-wide delivery. The platform integrates with Supabase for order/CRM management, Stripe for payments, and connects to Odoo/QuickBooks/Google Workspace via SattarOS automation. Equipment rental (boom lifts, scissor lifts) supports jobsite delivery, while accessories (chairs, spacers, tie wire) round out the reinforcement supply offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Straight Rebars Standard and custom-cut straight deformed steel rebars in sizes 10M through 35M, CSA G30.18 Grade 400W. Available in mill lengths (20', 40', 60') or cut-to-spec lengths with standard or custom bend shapes. Sold per meter at $4.00-$64.99/m depending on size.
• Stirrups Pre-bent stirrups for column and beam reinforcement in square, rectangular, and circular configurations with sizes from 6"x8" to 20"x20". Made from CSA Grade 400W steel. Priced $3.99-$8.50 per stirrup; GFRP stirrups from $5.45.
• Rebar Cages Pre-assembled column, pile, and grade-beam reinforcement cages in square and circular configurations (e.g., 5'x12", 6'x14") in both steel and GFRP variants. Priced $126.00-$254.00 per cage.
• Rebar Dowels L-shaped and straight dowels for slab-to-footing connections and joint reinforcement. Sizes include 4"x16", 24"x8", 4"x24", and corner dowels 24"x24". CSA Grade 400W steel. Priced $0.50-$4.65 per piece.
• GFRP Rebar (Glass Fiber Reinforced Polymer) Non-corrosive fiberglass rebar for applications requiring resistance to chloride-induced corrosion. Available in 10mm, 15mm, and 20mm sizes. Ideal for marine environments and parking structures.
• Wire Mesh Welded wire mesh for concrete slab reinforcement in 6"x6" grid pattern with 6, 9, or 10 gauge steel wire. Sheets and rolls available in sizes 4'x8' and 8'x20'. Priced $8.99-$81.99 per sheet.
• Rebar Hooks Pre-formed hooks for rebar-to-rebar connections at angles. Types include T9 (4"x8"x4", 4"x16"x4", 4"x24"x4") and T17 (4"x14"x4"). Made from Grade 400W steel for ACI 318 and CSA A23.3 compliance. Priced $2.00-$3.80 per piece.
• Express Rebar Fabrication Custom cutting and bending service using CNC machinery. Fabrics rebar from #3 to #11 per project specifications with rapid turnaround. Produces 66 standardized bend types (TYPE-1 through TYPE-S15) and custom configurations. Standard pricing $10.56/kg minimum; custom $3.50-$17.00/kg.
• Rebar Detailing Services Shop drawings and bar bending schedules generated from structural plans. Combines human detailers with AI verification for accurate fabrication-ready documentation.
• AI Estimation & Takeoff AI-assisted quantity takeoffs from blueprints and BBS schedules. Generates weight and cost rollups with same-business-day turnaround. Combines Google Vision, Gemini AI, and SattarOS automation.
• Ontario-Wide Delivery Scheduled delivery to jobsites across Ontario. GTA same-week delivery, Ontario-wide 1-2 weeks. Yard pickup available by appointment at Markham location.
• Equipment Rental Rental equipment for rebar installation including boom lifts (45'-185' 4WD and electric) and scissor lifts (19'-20' electric). Daily and weekly rental rates available. Scissor Lift 19' Electric: $100/day; Straight Boom Lift 45' 4WD: $198/day; 185' 4WD: $2,571/day.
• Rebar Accessories Supporting products including rebar chairs, spacers, tie wire (6" and 12" twisted, 16 gauge), and ground stakes. Essential installation accessories for concrete reinforcement. Ground Stakes (J-Hook): $2.80; Rebar Tie Wire 6" twisted/16 Gauge: $7.88.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing partner. Handles Visa, MasterCard, Amex, Interac e-Transfer transactions. PCI-DSS Level 1 compliant. Set only on checkout pages.
• QuickBookscoreTechnology or IntegrationAccounting and tax reporting integration. Part of connected tech stack with Odoo and Google Workspace.
• OdoocoreTechnology or IntegrationCRM and ERP platform managing order flow and operational workflows. Central to SattarOS AI system integration.
• SupabasecoreTechnology or IntegrationDatabase and authentication platform for order/CRM system. Handles customer data management.
• Google Vision / GeminicoreTechnology or IntegrationAI models powering Blueprint Reader for extracting bar marks, sizes, lengths, and bend shapes from structural drawings.
• Lovable AI GatewaycoreTechnology or IntegrationAI processing layer for drawings and quote prompts. Integrates with SattarOS for automated estimation workflows.
• Concrete Reinforcing Steel Institute (CRSI)minorOthersReferenced standards body for rebar specifications and best practices. Content marketing reference source.
• ArcelorMittalminorOthersReferenced for rebar standards documentation. Content marketing reference source.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Commercial Metals Company (CMC): Vertically integrated steel manufacturer and rebar fabricator in North America. Comparable as a rebar supplier with combined mill and fabrication operations serving similar contractor customers.
• Stelco: Canadian steel producer (Hamilton, Ontario) supplying flat and long products. Comparable as a domestic upstream competitor into the Ontario rebar and construction-steel market.
• Nucor Corporation: Largest US steel producer and a major rebar manufacturer via its Vulcraft/Commercial Metals-type downstream operations. Comparable as an upstream mill-level competitor whose pricing dynamics directly affect Rebar.Shop's input costs.
• Ivaco Rolling Mills: Canadian producer of rebar and wire rod. Comparable as a domestic mill supplying CSA-certified reinforcing steel into the same Ontario construction value chain.
• ArcelorMittal Dofasco: Canadian steel producer (Hamilton, Ontario) supplying long products including rebar into the Ontario market. Directly comparable as a domestic mill-level supplier whose product line overlaps Rebar.Shop's CSA G30.18 catalog.
• Home Depot Pro / The Home Depot: Large-format retailer of lumber, building materials, and jobsite supplies. Comparable as a competing retail channel for standard rebar, accessories, and wire mesh sales to small contractors and DIY builders.
• Gerdau S.A. Global long-steel producer with significant North American rebar operations. Comparable as a large incumbent supplying rebar into the same Ontario/Canadian construction value chain as Rebar.Shop.

Emerging players

• Togal.ai: AI-powered construction takeoff and estimation platform. Comparable to Rebar.Shop's SattarOS blueprint-reading and AI estimation capabilities, but verticalized into general construction estimating rather than rebar specifically.
• BuildDirect: Canadian e-commerce platform for building materials. Comparable as a digital-first building-materials retailer targeting contractors and prosumers, although focused on flooring/finished materials rather than rebar.

Direct peers

• Harris Rebar (now CRH/Consteel): North America's largest rebar fabricator with detailing, fabrication, and installation services. Most directly comparable to Rebar.Shop's combined detailing + cut-and-bend fabrication model, though at vastly larger scale and broader geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rebar.shop
• Instagraminstagram.com/rebar.shop
• LinkedInlinkedin.com/company/rebar-shop-incorporated

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebar.shop Incorporated