Redwell Eesti OÜ

What Redwell Eesti OÜ does

Redwell Eesti OÜ is a private Estonian limited company operating from Pärnu that serves as the exclusive Estonian sales, consulting, and distribution arm of Redwell Manufaktur, an Austrian infrared heating manufacturer with over 20 years of operating history and patented production technology based in Hartberg Ökopark. The company sells a portfolio of infrared heating products — including flat wall/ceiling panels (We-Line, Round, enameled, glass, mirror, picture, chalkboard), freestanding heaters (Tower, Tower 3in1, MOVE, Pipewave, Teemant), high-ceiling specialty heaters (Rondo, Diskus, Aktivist), and HEATSCOPE premium German-made outdoor radiant heaters — alongside design-integrated products under the RED Kollektsioon sub-brand (IKOON heating tower, COCO mirrors, PORT coffee table, TUBE pendant lamps, COZY floor/table lamps), supported by thermostats (Mi600RF with Tuya Smart app integration), LED frames, and accessories.

The core technology is long-wave infrared (IR-C) heating that warms surfaces and objects directly rather than air, using patented reflector systems and double carbon heating elements achieving ≥90% radiation efficiency in HEATSCOPE VISION models and IEC 60675-3:2020 compliance (minimum 40% efficiency) for the panel line. Products carry CE, TÜV, IBR, IGEF, and Universal Design certifications, multiple design awards (Red Dot, German Design Award 2020, Good Design Award 2019), and a 10-year warranty.

Revenue is generated through one-time hardware sales via the company's own e-commerce website (redwell.ee) and through bespoke consulting and project-based sales for residential and commercial customers in Estonia. Customer acquisition relies on content marketing (educational articles, heating calculator based on DIN 4701/DIN EN 12831, case studies, newsletter), with free personalized quotes converting mid- and bottom-of-funnel traffic. Pricing is quote-based and premium-tier, ranging from approximately €447 for entry-level panels to €6,683 for the Teemant high-power unit, with mid-range design products (Tower 3in1 €4,154-€4,328; IKOON €2,083) reflecting the brand's positioning between utility heating and design furniture. The Estonian operating geography is narrow, and no distributor or reseller network is described.

Name

Redwell Eesti OÜ

Legal name

Redwell Eesti OÜ

Website

https://redwell.ee

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Redwell Eesti OÜ is the Estonian distribution and consulting arm of Austrian infrared heating manufacturer Redwell Manufaktur, selling premium infrared heating panels, HEATSCOPE outdoor heaters, and RED Kollektsioon design furniture to residential and commercial customers in Estonia via e-commerce and project-based sales.

Ownership category

akta.pro rank

Product category

Infrared Heating Equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

Keywords

• Infrared heating panels
• Radiant heaters
• Heating solutions
• Energy efficient heating
• Electric heating products

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Hardware Sales (Heating Panels and Radiant Heaters): One-time purchase revenue from selling infrared heating panels, radiant heaters, heated furniture, and accessories directly to end customers via e-commerce and consultation.
2. Consulting and Project Sales: Revenue from personalized heating consulting, project design, and installation services for residential and commercial customers in Estonia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Redwell Eesti OÜ sells and distributes infrared heating panels, radiant heaters, and design-integrated heating furniture manufactured by Redwell Manufaktur in Austria. The company offers long-wave infrared (IR-C) heating panels for residential and commercial spaces in Estonia, including wall/ceiling panels, freestanding heaters, outdoor radiant heaters (HEATSCOPE brand), and design furniture with integrated heating (RED Kollektsioon). Products are sold through an Estonian e-commerce website and personalized consultation.

Product overview

Redwell Eesti OÜ is the Estonian subsidiary of Redwell Manufaktur, a leading infrared heating manufacturer with over 20 years of experience. The company produces infrared heating panels and heaters in Austria (Hartberg Ökopark) using patented materials and technology. The product portfolio is organized into three main categories: (1) Core infrared heating panels including We-Line flat panels (250-1600W), Round circular panels (400-600W), enameled and glass panels, mirror panels, and specialty panels like picture and chalkboard panels; (2) HEATSCOPE premium terrace infrared radiators (made in Germany) including SPOT, PURE, PURE+, VISION, and NEXT models for outdoor use; (3) RED Collection design products (IKOON heating tower/clothing rack, COCO mirrors, PORT coffee table, TUBE pendant lamps, COZY lamps). Supporting products include freestanding heaters (Tower 600-1600W, Tower 3in1 with lighting/speaker, MOVE 600-900W, Teemant 2250W),Pipewave cylindrical heaters (300-1200W), towel dryers, LED light frames, thermostats (Mi600RF with Tuya app, Heber series), and Heatme heating cushions. All products comply with IEC 60675-3:2020 standard with minimum 40% radiation efficiency, and come with a 10-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• RED Kollektsioon: Design collection combining infrared heating technology with furniture and lighting elements, created in collaboration with designer Michael Raasch and Patricia Wadephul

Products and services

• Redwell Infrared Heating Panels (Core Product Line) Handcrafted infrared heating panels manufactured in Austria (Hartberg Ökopark) using patented materials and technology. The line includes We-Line flat panels (250-1600W), Round circular ceiling/wall panels (400-600W), enameled panels (600-1100W), glass surface panels, mirror panels, picture panels, and chalkboard panels. Wall/ceiling mountable, suitable for damp rooms, low electrical smog. 10-year warranty.
• HEATSCOPE Infrared Radiant Heaters Premium German-made infrared radiant heaters for outdoor terraces, balconies, and semi-open areas. Includes SPOT, PURE (IP65 glass), PURE+ (IPX5), VISION, and NEXT (IP25) models. Features dual carbon fiber heating elements, patented reflector system, rapid heat-up (15-60 seconds), radiation efficiency ≥90%, and minimal visible light (<300-600 lumens). For hospitality and residential outdoor use.
• Tower Infrared Heaters Freestanding infrared heaters with 360° heat distribution. Models: Tower 600 (640W), Tower 1200 (1200W), Tower 1600 (1600W), and Double Tower (1550W). Aluminum powder-coated surface available on elegant base or with wheels. Prices €1,054-€2,315.
• Tower 3in1 Heater Award-winning freestanding infrared heater with heating (950W), lighting (18W, ~500 lumens), and speaker (300W) integrated into one unit. Dimensions 317x317x1586mm, weight ~27kg. Prices €4,154-€4,327. Designed for residential and commercial spaces seeking combined heating, lighting, and audio functionality.
• Pipewave Cylindrical Heaters Cylindrical infrared heaters available for wall/ceiling mounting or floor standing. Wall/ceiling models: 300-1200W at Ø200mm, length 515-2015mm. Floor models: 300-1200W at Ø200mm, length 540-2040mm. Aluminum powder-coated. Prices €882-€1,907.
• High-Ceiling Space Heaters Specialized infrared heaters for high-ceiling spaces over 3 meters: Rondo (€2,127.84), Diskus (€1,926.96), Aktivist with heating and lighting (€998-€1,840), and 2IN1 models. Designed for spaces where standard panels cannot provide effective heating.
• Redwell MOVE Flexible Heater Flexible freestanding supplementary infrared heater. MOVE 600W (1070x300x50mm, 10.5kg) and MOVE 900W (1570x300x50mm, 14kg). Aluminum powder-coated, IP40 rated. Prices €1,103-€1,583. Designed for portable zone heating.
• Teemant High-Power Heater High-power freestanding infrared heater with 12 heat-radiating surfaces for uniform room heating in large spaces. Tempered safety glass ceramic coating. Power 2250W, weight ~61kg, dimensions 1500x800mm. Made to order. Price €6,683.60.
• Infrared Towel Dryers Infrared towel dryers with optional boost button for quick towel drying. H480 (480W), H500 (500W), H700 (700W) models. Tempered safety glass or ceramic coating. IP54 rated. Prices €1,589-€2,274. Designed for bathrooms, sauna ante-rooms, and spa areas.
• RED Kollektsioon Design Furniture with Heating Design furniture collection combining infrared heating technology with furniture and lighting elements. Includes IKOON multifunctional heating tower/clothing rack/towel warmer (€2,082.99), COCO oval mirror panels with anti-fog heating (€1,662-€2,183), PORT coffee table with heating in table leg (300W, oak tabletop), TUBE pendant lamps with heating (300W/600W), COZY floor and table lamps with heating (300W/600W), and COCO towel dryer. Designed by Michael Raasch and Patricia Wadephul. For design-conscious residential and hospitality customers.
• LED Light Frame for Heating Panels LED light frame accessory combining infrared heating benefits with LED technology. Anodized aluminum profile, IP20 rated, wall/ceiling mountable with magnetic attachment. Light color 3000K warm white. Power range 300-1100W. Prices €411-€679. Designed to add lighting functionality to existing infrared panels.
• Mi600RF Wireless Thermostat Kit 868MHz wireless room thermostat with touchscreen control. Includes battery-powered transmitter (Mi600S) and mains-powered receiver (Mi600E). Features: 4 programmable switch times per day, open window detection, frost protection, 60m range. WiFi connectivity with Tuya Smart App. Price €59.89.
• SMARTBOX Heater Controller Control device for HEATSCOPE PURE, PURE+ and NEXT radiant heaters. Connects between power source and heater. Includes infrared remote control for on/off and power adjustment. Auto shut-off after 4, 6, or 8 hours. Price €279.
• Heatme RUUT Heated Seat Pad Rechargeable heated seat cushion with smart sensor that automatically activates heating when sat upon and deactivates 2 minutes after standing. 12V battery, 15W, max 40°C. Weather-resistant fabric, 11 colors available. Dimensions 40x40x4.5cm. Includes carrying handle and safety loop. Price €146.36.
• Personalized Heating Consultation and Project Sales Free personalized heating consultation service providing custom heating recommendations, project design, and quotes for residential and commercial customers in Estonia. Includes calculated heating solutions based on room specifications, conducted via phone, email, and website contact forms.

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

One partnership is on record.

• HEATSCOPE (Germany)coreTechnology or IntegrationHEATSCOPE is a German manufacturer of premium radiant infrared heaters. Redwell Eesti OÜ serves as the Estonian distributor for HEATSCOPE products. The HEATSCOPE brand represents high-end outdoor radiant heaters (SPOT, VISION, PURE, PURE+, NEXT) with patented reflector technology and dual carbon heating elements. All HEATSCOPE products are 100% made in Germany and carry certifications including CE and comply with EU Ecodesign Regulation 2015/1188.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SolAire Heating Products: UK-based infrared heating panel manufacturer with a similar product breadth (wall, ceiling, mirror, glass panels) and direct-to-consumer e-commerce model, competing for the same European residential retrofit customer.
• Bromic Heating: Premium outdoor and indoor radiant heater manufacturer competing directly with HEATSCOPE in the terrace and outdoor space market. Targets the same hospitality and high-end residential segment with similar carbon and halogen technologies.
• Herschel Infrared: UK-based manufacturer of infrared heating panels and mirrors, the most direct competitor to Redwell in Europe. Both sell premium infrared panels for residential and commercial applications with design-forward aesthetics and similar price points.
• Etherma: Austrian manufacturer of electric heating systems including infrared panels and floor heating, geographically and technologically adjacent to Redwell Manufaktur. Competes for the same DACH market and serves similar commercial and residential use cases.
• Vasner: German infrared heating manufacturer offering a comparable range of wall, ceiling, and outdoor infrared heaters with similar premium positioning and direct-to-consumer sales model.
• Krelus: Swiss infrared heating manufacturer specializing in high-temperature industrial and commercial infrared panels, overlapping with Redwell's commercial and high-ceiling heating solutions (Rondo, Diskus, Aktivist lines).

Broad incumbents

• Bosch Thermotechnology: Global HVAC incumbent offering heat pumps, boilers, and electric heating solutions. While not focused on infrared, it competes directly for residential heating upgrades and benefits from subsidies and installer networks that Redwell does not have.
• TPI Corporation: US-based manufacturer of infrared and electric heating equipment for commercial and industrial applications, including radiant heaters. Competes with Redwell's HEATSCOPE and commercial infrared lines in industrial and outdoor settings.
• Stiebel Eltron: Major German heating technology manufacturer offering a broad portfolio including heat pumps, infrared heaters, and hot water systems. While not infrared-focused, it competes for the same renovation/energy-efficiency customer in Germany and surrounding markets.
• Dimplex: Large European heating and cooling brand offering electric heating solutions including infrared panels and traditional radiators. As a broad incumbent, it competes principally on distribution reach and brand trust rather than infrared specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwell Eesti OÜ