RICHES FINANCIAL SERVICES LTD

What RICHES FINANCIAL SERVICES LTD does

Riches Financial Services Ltd is a privately held UK mortgage and insurance advisory firm operating from offices in Surbiton and Kingston-Upon-Thames, Surrey. Founded by Adam Riches and operating as an Appointed Representative of Woodley Limited under FCA authorisation (FCA no: 1043861), the firm delivers fee-free, adviser-led guidance across three service lines: mortgages (first-time buyer, home mover, remortgage, buy-to-let), protection (life and critical illness cover, income protection, business protection), and homeowner services (conveyancing, buildings and contents insurance, wills and lasting powers of attorney, and pensions and later life planning). The company is a credit broker rather than a lender, sourcing products through a broad network of lenders and providers.

The firm is small and relationship-driven, with two named advisers (Founder Adam Riches and Mortgage Adviser Abbie Whelan) supported by a Squarespace-hosted website as its primary digital presence. Marketing is generated through organic search, email, phone/SMS outreach, and Google Reviews; distribution is direct-to-consumer via in-person consultations at the two Surrey offices plus remote phone/video advice. Revenue is generated entirely on a commission basis: lender commissions on arranged mortgages, provider commissions on protection products, and referral fees for conveyancing, wills, and pensions services — there are no direct client fees for mortgage or insurance advisory, with initial consultations offered free of charge.

Operationally, Riches Financial Services competes in a crowded UK mortgage-broking segment dominated by national networks and digital fintech entrants. Its differentiation rests on personalised local service, founder-led continuity, and complementary homeowner-services adjacencies rather than on technology, scale, or proprietary IP. Growth signals are modest — a second office, an additional adviser, and product-line broadening — and there is no external institutional investment, M&A activity, or disclosed financial performance in the input data.

Name

RICHES FINANCIAL SERVICES LTD

Legal name

Riches Financial Services Ltd

Website

https://richesfinancial.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Riches Financial Services Ltd is a UK mortgage and insurance advisory firm in Surrey that arranges residential, remortgage, and buy-to-let mortgages plus protection and homeowner services through a broad lender network, serving first-time buyers, movers, remortgagors, and property investors on a fee-free, commission-based model.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage and Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Mortgage Bankers & Loan Correspondents (6162), Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Mortgage brokerage
• Residential mortgage advice
• Protection insurance
• Buy-to-let advisory
• Remortgage services

Headquarters

HQ city

Surbiton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Commission from Mortgage Arrangements: Riches Financial Services receives commission from lenders for arranging mortgages. The company is a credit broker, not a lender. Commission amounts are disclosed upon receipt of the lender's offer.
2. Commission from Insurance Products: Receives commission from insurance providers for arranging life insurance, critical illness cover, income protection, and business protection policies.
3. Referral Fees for Homeowner Services: May receive referral fees or commissions from conveyancing, wills, and pension services referred to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Riches Financial Services is a UK credit broker and financial advisory firm arranging residential and buy-to-let mortgages through a broad network of lenders, alongside protection insurance (life, critical illness, income protection, business protection) and complementary homeowner services (conveyancing, wills/LPAs, pensions, buildings and contents insurance). Advisers deliver personalised, fee-free guidance to first-time buyers, home movers, remortgagors, and BTL investors, with the firm operating as an FCA-regulated Appointed Representative of Woodley Limited.

Product overview

Riches Financial is a UK-based mortgage broker and financial adviser offering a unified advisory service centered on property financing and protection. The core offering comprises mortgage products (First Time Buyer, Home Mover, Remortgage, Buy-to-Let) arranged through a broad lender network, complemented by protection insurance (Life & Critical Illness, Income Protection, Business Protection) and homeowner services (Buildings & Contents Insurance, Conveyancing, Wills & LPAs, Pensions & Retirement Planning). Services are delivered by qualified advisers through a network of lenders, with the company operating as an Appointed Representative of Woodley Limited under FCA regulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Advisory Advisory and arrangement of residential, remortgage, and buy-to-let mortgages (first-time buyer, home mover, remortgage, BTL in personal or limited company name) sourced through a broad network of lenders to secure competitive rates and terms.
• Life Insurance and Critical Illness Cover Protection products providing lump sum payment to beneficiaries on death and financial cover upon diagnosis of serious illnesses such as cancer, heart attack, or stroke.
• Income Protection Insurance replacing a portion of income (typically 50-70%) if the policyholder is unable to work due to illness or injury, with configurable deferred periods and payout terms.
• Business Protection Insurance solutions for business continuity including key person insurance, shareholder protection, and business loan protection to safeguard against illness, injury, or death of key individuals.
• Buildings and Contents Insurance Property insurance covering the physical structure of homes (walls, roof, floors, fixtures) and personal belongings, available separately or as combined coverage.
• Conveyancing Services Legal property transfer services including property searches, contract review, funds transfer handling, and lender liaison for buying, selling, or remortgaging transactions.
• Wills and Lasting Power of Attorney Estate planning services including will creation for asset distribution after death and lasting power of attorney for financial or healthcare decision-making during incapacity.
• Pensions and Later Life Planning Retirement planning services including pension reviews, savings strategy, retirement income options (lump sum, annuity, income drawdown), and later life care cost planning.

Quantifiable outcome

• Initial consultations are free for clients
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Woodley LimitedcoreOthersRiches Financial Services is an Appointed Representative of Woodley Limited, which is authorised and regulated by the Financial Conduct Authority (FCA no: 1043861). Woodley Limited provides regulatory oversight and authorisation for the company's mortgage and insurance advisory services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• John Charcol: Long-established UK mortgage broker serving first-time buyers, high-value residential borrowers, and buy-to-let investors. Comparable product scope including complex and specialist cases.
• SPF Private Clients: UK mortgage and insurance broker covering residential, buy-to-let, and high-value borrowers alongside protection products. Comparable bundled offering of mortgages and protection advice.
• L&C (London & Country Mortgages): UK fee-free mortgage broker offering whole-of-market advice on residential, buy-to-let, and remortgage products. Most directly comparable to Riches Financial on fee-free consumer model, lender panel breadth, and individual-segment focus.
• Habito: UK mortgage broker combining online self-service with human advisers across first-time buyer, mover, remortgage, and buy-to-let cases. Comparable product mix and target customer base to Riches Financial, with a more tech-led delivery model.
• Better.co.uk: Fee-free UK mortgage broker providing whole-of-market advice on residential, buy-to-let, and remortgage products. Direct competitor on fee-free model and adviser-led service for individual consumers.
• Trussle: UK mortgage broker focused on remortgage and home-mover advice through a digital-plus-adviser hybrid. Overlaps with Riches Financial on remortgage specialism and consumer targeting, though more digitally native.
• Mojo Mortgages: UK fee-free mortgage broker with whole-of-market panel, covering first-time buyers, movers, remortgage, and buy-to-let. Closely matches Riches Financial's consumer-facing, fee-free, advice-led proposition.
• Just Mortgages (The Openwork Partnership): Self-employed mortgage adviser network under The Openwork Partnership offering whole-of-market mortgage and protection advice. Comparable adviser-led consumer proposition, with the added scale advantage of network support.

Broad incumbents

• Openwork: UK financial services distribution group operating adviser networks including Just Mortgages and protection-focused divisions. Comparable AR-based regulatory model and mortgage/protection product mix at materially larger scale.
• PRIMIS Mortgage Network: Large UK mortgage and protection adviser network providing infrastructure, compliance, and lender panel access to hundreds of appointed representatives. Comparable AR-style regulatory model but at network scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/riches-financial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RICHES FINANCIAL SERVICES LTD