FIREPLACENET LIMITED
Charlton & Jenrick (Fireplacenet Limited) designs and manufactures gas fires, electric fires, and multi-fuel stoves in Telford, UK, distributing across multiple sub-brands to residential homeowners through a 400+ showroom UK trade network.
- Company typePrivate
- Founded1986
- HeadquartersTelford, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What FIREPLACENET LIMITED does
Charlton & Jenrick, the trading identity of Fireplacenet Limited, is a UK-based designer and manufacturer of gas fires, electric fires, and wood-burning/multi-fuel stoves, in continuous operation since 1986 from its manufacturing base in Telford, Shropshire. The company's core technical capabilities centre on proprietary flame-effect systems, notably the Ecoflame 3D and successor Ecoflame 4D electric-fire technologies, and living-flame gas burner assemblies that combine heating performance with visual flame presentation. It markets products through a multi-brand portfolio (Paragon, Fireline, Purevision, Go Eco, Panache, Infinity Fires, iRange, Luminosa, Opulus), with each brand addressing different fuel types, price tiers, and installation formats such as the Polaris Room Divider and iRange Deep/Slimline variants.
The business model is wholesale-driven: products are sold to UK independent retailers via a network of more than 400 showrooms, supplemented by a dedicated trade website (fireplacenet.co.uk) that serves installers and trade buyers directly. End customers are predominantly UK residential homeowners purchasing hearth products for primary heating, secondary heating, or decorative purposes, with a recent extension into the outdoor/leisure segment through the Go Eco Glamping Stove. Revenue mechanics are unit-based (one-off hardware sale) with no disclosed subscription, service, or recurring-contract layer, and pricing appears to vary by brand and product category rather than follow a single standardised model.
Forward signals show a product-led expansion strategy: brand portfolio additions (Luminosa, Opulus), SKU extensions within the electric category, and a new vertical in glamping/outdoor stoves supported by a Go Eco distributor partnership announced in 2026. The company remains privately held with no disclosed funding history, leadership changes, or M&A activity, and there is no evidence in the input of any AI/ML, software platform, or recurring digital-revenue layer underlying the business.
FIREPLACENET LIMITED firmographics
Firmographics- Name
- FIREPLACENET LIMITED
- Legal name
- Charlton & Jenrick Ltd
- Website
- https://fireplacenet.co.uk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Short description
- Charlton & Jenrick (Fireplacenet Limited) designs and manufactures gas fires, electric fires, and multi-fuel stoves in Telford, UK, distributing across multiple sub-brands to residential homeowners through a 400+ showroom UK trade network.
- Ownership category
- akta.pro rank
FIREPLACENET LIMITED industry classification
Industry- Product category
- Residential Fireplaces and Stoves
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Electric Housewares & Fans (3634), Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where FIREPLACENET LIMITED is headquartered
LocationHeadquarters
- HQ city
- Telford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
FIREPLACENET LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Fireplace and Stove Product Sales: One-time sales of manufactured fireplaces, gas fires, electric fires, and wood-burning/multi-fuel stoves through a network of over 400 UK showrooms and direct channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
FIREPLACENET LIMITED product offering
Product offeringCore offering
Charlton & Jenrick manufactures and supplies residential gas fires, electric fires, and wood-burning/multi-fuel stoves through a multi-brand portfolio (Paragon, Infinity Fires, Fireline, Purevision, Go Eco, Panache, iRange, Luminosa, Opulus). Paragon and Infinity gas fires are hand-made at the company's factory in Telford, Shropshire, and all products are sold via a network of over 400 dedicated UK showrooms.
Product overview
Charlton & Jenrick manufactures and supplies a comprehensive portfolio of fireplace products across three main categories: gas fires and stoves, electric fires and stoves, and wood-burning and multi-fuel stoves. The company operates as a multi-brand portfolio, with distinct sub-brands including Paragon and Infinity Fires (gas), Panache/iRange/Luminosa/Opulus (electric), and Fireline/Purevision/Go Eco (wood-burning). Both Paragon and Infinity gas fires are hand-made in the company's factory in Telford, Shropshire. The products are distributed through a network of over 400 showrooms throughout the UK. The portfolio includes various firebox formats, flame technologies (including 4D Ecoflame electric effects), and installation options suitable for properties with or without chimneys.
Differentiator
Problem solved
Functional benefit
Brands
- Paragon: Gas fires brand, hand made in Telford factory
- Fireline
- Purevision
- Go Eco
- Panache
- Infinity Fires
- iRange
- Luminosa
- Opulus
Products and services
- Paragon Gas Fires
- Infinity Fires (Gas)
- Gas Stoves
- Large Format Gas Fires
- 16" Open Fronted Gas Fires
- 16" Glass Fronted Gas Fires
- Panache Electric Fires
- iRange Electric Fires
- Luminosa Electric Fire
- Opulus Electric Fire
- 16" 3D and 4D Ecoflame Electric Fires
- 16"/22" 4D Ecoflame Electric Fires
- Electric Stoves
- Fireline Stoves
- Purevision Stoves
- Go Eco Stoves
- Go Eco Glamping Stove
- Polaris Room Divider Fireplace
Companies that use FIREPLACENET LIMITED
Customer profileSegments1 record
Ideal customer profiles2 records
FIREPLACENET LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FIREPLACENET LIMITED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Go Eco Distributor UKcoreGo Eco is one of Charlton & Jenrick's own brands distributed through UK channels. The news article 'Two Industry Milestones. One Shared Vision.' dated 31.07.26 indicates a distributor partnership announcement for Go Eco products across the UK market.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
FIREPLACENET LIMITED competitors and assessment
Company assessmentBroad incumbents
- Dimplex (Glen Dimplex Group): One of the world's largest manufacturers of electric heating appliances including electric fires and stoves. Overlaps with C&J's electric fire portfolio (Panache, iRange, Luminosa) but operates as a broad incumbent across all electric heating categories.
- Valor (Gazco/Stovax sister brands under Verdoorn): Long-established UK gas fire and heater brand, part of a larger group with broader heating portfolios. Competes directly with Paragon and Infinity gas fire lines in the UK hearth products market.
Regional players
- Contura: Swedish wood-stove manufacturer with established UK distribution. Comparable as a European premium wood-burning stove brand competing for showroom floor space and end-consumer demand against C&J's wood-stove sub-brands.
- Morsø: Danish heritage manufacturer of cast-iron wood-burning stoves sold across Europe including the UK. Comparable as a premium wood-stove brand targeting the same UK showroom channels and eco-conscious homeowner segment as Fireline and Go Eco.
Direct peers
- Hunter Stoves: UK-based stove manufacturer producing multi-fuel and wood-burning stoves distributed through a UK dealer network. Comparable product mix and showroom-channel model targeting the same residential retrofit and new-build segments.
- Jetmaster Fires: UK-based open-fronted gas fire and fireplace manufacturer with a long heritage. Directly competes with Paragon and Infinity gas fire offerings in the UK hearth products market via independent fireplace retailers.
- Focal Point Fires: UK manufacturer of electric fires, gas fires, and fireplace suites. Direct competitor across C&J's core electric and gas fire categories, with overlapping showroom-channel distribution and similar homeowner target segment.
- ACR Heat Products: UK designer and manufacturer of wood-burning and multi-fuel stoves. Comparable as a UK-domestic stove specialist selling through independent fireplace retailers, competing most directly with Fireline, Purevision, and Go Eco sub-brands.
- Stovax & Gazco: UK-based manufacturer of gas fires, wood-burning stoves, and electric fires under the Stovax and Gazco brands. Most direct UK competitor with overlapping product categories (gas fires, stoves, electric fires) and similar showroom-led distribution model.
Emerging players
- Burley Appliances: UK-based manufacturer of wood-burning stoves and biomass heating appliances. Comparable niche UK manufacturer targeting the same low-carbon, wood-fuel residential heating segment as Go Eco and Purevision brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
FIREPLACENET LIMITED social profiles
Digital presenceFIREPLACENET LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIREPLACENET LIMITED leadership team
Management profileNumber of profiles
FIREPLACENET LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIREPLACENET LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIREPLACENET LIMITED
What does FIREPLACENET LIMITED do?
Charlton & Jenrick manufactures and supplies residential gas fires, electric fires, and wood-burning/multi-fuel stoves through a multi-brand portfolio (Paragon, Infinity Fires, Fireline, Purevision, Go Eco, Panache, iRange, Luminosa, Opulus). Paragon and Infinity gas fires are hand-made at the company's factory in Telford, Shropshire, and all products are sold via a network of over 400 dedicated UK showrooms.
Is FIREPLACENET LIMITED a public or private company?
FIREPLACENET LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FIREPLACENET LIMITED founded?
FIREPLACENET LIMITED was founded in 1986.
Where is FIREPLACENET LIMITED based?
FIREPLACENET LIMITED is headquartered in Telford, United Kingdom, in the Europe region.
How does FIREPLACENET LIMITED make money?
One revenue line is on record: fireplace and Stove Product Sales.
Who are FIREPLACENET LIMITED's main competitors?
Broad incumbents on record are Dimplex (Glen Dimplex Group) and Valor (Gazco/Stovax sister brands under Verdoorn). Regional players are Contura and Morsø. Direct peers are Hunter Stoves, Jetmaster Fires, Focal Point Fires, ACR Heat Products and Stovax & Gazco. Burley Appliances is listed as an emerging player.
Does FIREPLACENET LIMITED have an API?
No public API is recorded for FIREPLACENET LIMITED.
What industry is FIREPLACENET LIMITED in?
FIREPLACENET LIMITED's product category is Residential Fireplaces and Stoves. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 33341 and its SIC code is 3634.