What Wobz Industries does

Wobz Industries is a French industrial-technology company founded in 2013 that specializes in the ultra-personalization of reusable containers (cups, glasses, plates, bowls) at industrial scale, anchored by its MagicLoop digital deposit (consigne numérique) platform. The company manufactures personalized and generic containers at its Oyonnax facility (Plastics Vallée) using proprietary industrial inkjet technology originally developed by Jean-Pierre Rousselet at SMTD, which Wobz acquired in 2019, alongside a proprietary relief (impression relief) printing process for tactile 3D effects on glass and plastic. MagicLoop combines RFID-identified containers, MagicBin smart collection furniture, MagicStudio real-time dashboards, and payment integration with Easytransac to automate deposit refunds, achieving reported return rates of 88.9% (Reperkusound) to over 96% (Fête des Lumières 2025).

The company operates across two main entities: Wobz Distribution (Villeurbanne) for commercial and personalization operations, and Wobz Industries (Oyonnax) for manufacturing, with R&D and industrial washing at Saint-Priest. Revenue is generated through multiple streams including one-time container sales, rental and cleaning services (the Wobert subsidiary launched in 2022), MagicLoop subscription/recurring solutions, logistics and supply chain management, and multi-year storage of clients' personalized containers. Go-to-market combines direct B2B sales with enterprise and government accounts (ACO, Tomorrowland Winter, Métropole de Lyon, Ville de Lyon), e-commerce platforms under sub-brands Cupkiller, DALVIN, and Gobelets.com for SMB and individual buyers, and community-led acquisition through festival networks. Capital structure includes a May 2024 strategic capital opening to Groupe Guillin, the European leader in food packaging solutions.

Name

Wobz Industries

Legal name

WOBZ DISTRIBUTION

Website

https://wobz.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Wobz Industries is a French industrial-tech company that ultra-personalizes reusable containers at scale and operates the MagicLoop digital deposit platform, serving festival organizers, municipalities, and the CHR sector across Europe.

Ownership category

akta.pro rank

Product category

Reusable Container Manufacturing

NAICS

Industrial Launderers (812332), Plastics Bottle Manufacturing (326160)

SIC

Glass Containers (3221)

akta.pro primary industry

Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

akta.pro secondary industries

Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF), Food Storage Containers (Disposable & Reusable) (CRAJAGAF)

Keywords

• Reusable container manufacturing
• Digital deposit systems
• Personalized tableware
• RFID container tracking
• Event sustainability solutions

Headquarters

HQ city

Villeurbanne

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Reusable Container Sales: Direct sale of personalized reusable containers (cups, glasses, plates) to event organizers, festivals, companies, and individuals. Products are available in plastic, reusable, and glass materials. Customization is offered at competitive and degressive pricing for any order quantity.
2. Rental and Cleaning Services: Rental of reusable containers to events (particularly popular for small events), combined with collection, sorting, washing, and industrial cleaning services. From 4,000-5,000 rented cups, cleaning services replace rental fees.
3. MagicLoop Digital Deposit Solution: Provision of RFID-enabled containers, smart collection furniture (MagicBin), payment integration (MagicCarpet), and real-time tracking dashboard (MagicStudio) as part of complete digital deposit solutions for events.
4. Logistics and Supply Chain Management: Full logistical management of container fleets including distribution to point-of-sale locations, on-site collection, transportation, industrial washing, and re-circulation. Complete lifecycle management from manufacturing to reuse.
5. Storage Services: Storage of client-owned personalized containers year-over-year between events, enabling multi-year reuse of custom-branded cups.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Wobz Industries is a French industrial manufacturer specializing in the ultra-personalization of reusable plastic containers, cups, and tableware, produced at industrial scale in Oyonnax (Plastics Vallée). The company sells personalized reusable containers (Wobz, Cupkiller, DALVIN, Gobelets.com brands), the MagicLoop digital deposit/return tracking system using RFID, and full lifecycle services (industrial washing, logistics, traceability, design) for events, municipalities, hospitality, and associations. The company also operates a mutualized container pool (Le Mosh / MOSH) covering more than 2,000,000 reusable pieces.

Product overview

Wobz Industries is a French ultra-personalization company founded in 2013, operating across two divisions: Wobz Distribution (Villeurbanne) for personalization/commercial operations and Wobz Industries (Oyonnax) for manufacturing. Its core offering centers on MagicLoop®, a digital deposit (consigne numérique) platform that makes reusable container management as seamless as single-use, integrating RFID-identified containers, MagicBin® smart collection furniture, MagicStudio® real-time dashboard, and Easytransac payment integration. Supporting this platform are Le Mosh (generic mutualized containers), Wobert (cleaning/logistics subsidiary), and CustomDesk (web-to-print configuration software). The product portfolio spans reusable containers in plastic, reusable, and glass materials — sold, rented, or loaned — across sub-brands Cupkiller, DALVIN, and Gobelets.com, with advanced printing technologies including digital quadrichromy and proprietary relief printing (impression relief). All containers are traceable via RFID, washed at Wobz's Saint-Priest industrial facility, and recirculated within a full lifecycle management model.

Differentiator

Problem solved

Functional benefit

Brands

• MagicLoop: Digital deposit solution with RFID technology for tracking and managing reusable containers at events
• MagicBin
• MagicStudio
• MagicLoop Flow
• MOSH
• Wosh
• Wobert

Products and services

• Personalized reusable containers (Wobz brand)

Quantifiable outcome

• Reperkusound achieved 88.9% return rate with digital deposit deployment
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Five partnerships are on record, tiered core, flagship and supporting.

• EasytransaccoreTechnology or IntegrationIntegration partnership connecting MagicLoop digital deposit system with Easytransac payment processing solution. Enables automated deposit refund through the festival-goer's payment method. Deployed at Vendée Arctique with seamless synchronization between Wobz containers and Easytransac payment infrastructure.
• SMTD (Société de Machines et Technologies Distribuées)coreStrategic or Co-development PartnerSMTD was acquired/merged into Wobz Industries. Led by Jean-Pierre Rousselet, SMTD brought proprietary industrial inkjet technology and Jura high-speed printing machines. The acquisition transformed Wobz from a trader to a manufacturer with the world's largest object personalization factory.
• Mairie de VilleurbanneflagshipStrategic or Co-development PartnerCity of Villeurbanne adopted Le Mosh range and MagicLoop for Festival Les Invites (June 2024). Represents flagship municipal deployment of Wobz's circular economy solutions, demonstrating replicable model for local government reuse at public events.
• Broplast and LAFUMA MobiliersupportingStrategic or Co-development PartnerThree-way French partnership (Wobz, Broplast, LAFUMA Mobilier) for closed-loop recycling. Reusable cups are transformed into design garden furniture. All three companies are located in the Ain department, ensuring short supply chains.
• Tomorrowland WinterflagshipChannel Partner/ Reseller/ DistributorMajor European festival deploying MagicLoop for reusable container management at Alpe d'Huez with ~22,000 attendees. 95% return rate achieved. Represents flagship deployment demonstrating Wobz's ability to serve the largest international music festivals.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Arc International: One of the world's largest glassware and tableware manufacturers, with reusable glass ranges for foodservice and events. Comparable to Wobz's glass container and personalization offerings through the DALVIN brand.
• Huhtamaki: Global foodservice packaging leader offering cups, plates, and tableware across paper, plastic, and fiber. Engages with Wobz's category at scale and is a potential competitor or channel partner as reusable foodservice grows.
• Bormioli Luigi: Major European manufacturer of glass and tableware, including reusable glasses for events and hospitality. Comparable to Wobz's glass reusable product line and relief-printed personalized glassware.

Direct peers

• Globelet: Globelet operates a reusable cup and container wash-and-rental service for events, festivals, and venues. It is the most direct international comparable to Wobz's Cupkiller, offering washing, tracking, and logistics at scale for live events.
• rCup: rCup designs and supplies reusable, customizable cups for events and sports venues, combining personalization with reusable operations. Comparable to Wobz's Cupkiller and DALVIN custom cup offerings.
• CupClub: CupClub runs a returnable packaging-as-a-service platform with RFID-enabled cups and digital tracking for events and corporate hospitality. It directly mirrors Wobz's MagicLoop model in the UK and pan-European markets.
• Recycling Loop: Recycling Loop provides a reusable cup system with deposit-return and washing services for events across Europe. Directly comparable to Wobz's Wobert rental/cleaning and MagicLoop deposit operations.

Regional players

• Bumerang (Polish reusable cup system): Bumerang runs a national reusable cup deposit-and-return network in Poland serving festivals and events. Comparable business model to Wobz's event reusable system, but focused on the Polish market.

Emerging players

• Notpla: UK-based maker of seaweed-based packaging solutions for foodservice and events. An emerging alternative to reusable containers in the single-use-to-reuse transition, competing for the same sustainability-driven event and hospitality customers.
• TIPA: Israeli company developing compostable packaging films and flexible packaging for food and retail. Tangentially comparable to Wobz as an alternative approach to plastic waste reduction at events and in foodservice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wobz

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wobz Industries