What Easytransac does

Easytransac is a French payment solutions provider founded in 2014 and headquartered in France, offering an omnichannel payment infrastructure that spans e-commerce, in-store point-of-sale, mobile, and event/festival verticals. The platform is built around a Payment Gateway with multi-PSP orchestration (routing through partners including Checkout.com and eZyness), supplemented by physical and mobile acceptance products: payment terminals (rented), SoftPOS that turns Android/iOS smartphones into Tap to Pay devices, QR-code payment generation, cashless wristband and NFC-card systems for events, a POS software suite (EasyPOS), payment kiosks, and Open Banking transfers. A sub-brand called Pikeat extends the offering into Click & Collect ordering. The technology stack is anchored by PCI DSS Level 1 Service Provider certification, PSD2 compliance including 3D Secure, GDPR adherence, and ACPR Régafi registration (Reference 77551).

The company monetizes primarily through per-transaction fees (1.2% + €0.15 for EEA e-commerce cards, 0.55% + €0.07 for EEA POS cards under €50K monthly, with higher rates for non-EEA and commercial cards), subscription fees on SoftPOS (€13/month per device on EASYGO), payment terminal rentals, and custom pricing for merchants exceeding €10,000/month in card volume. Distribution combines self-serve product-led growth (website signup, app store downloads, CMS plugins for WooCommerce/PrestaShop/OpenCart) with direct enterprise sales for high-volume merchants. The customer base spans 60,000+ French merchants across e-commerce, retail, hospitality (hotels, campsites, restaurants), leisure (theme parks, water parks), events (festivals, concerts, sports venues), and freelancers/service providers. In 2024 the platform processed €184M in total payment volume. The company is privately held, bootstrapped with no disclosed external funding, and operates as a domestic French alternative to international payment giants.

Name

Easytransac

Legal name

Easytransac

Website

https://hello.easytransac.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Easytransac is a privately-held French payment platform founded in 2014 providing omnichannel payment infrastructure (e-commerce, POS, SoftPOS, mobile, and event cashless solutions) to over 60,000 merchants across France, processing €184M in 2024 volume under PCI DSS Level 1 and ACPR Régafi regulatory standing.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223)

SIC

Finance Services (6199)

akta.pro primary industry

Payment Gateways & API Connectivity (FSAGABAB)

akta.pro secondary industries

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Payment processing
• Omnichannel payments
• Mobile point of sale
• Cashless event payments
• Payment gateway

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Transaction Fees - E-commerce: Percentage-based fees on online card transactions. Standard rate of 1.2% + €0.15 per transaction for EEA cards, with higher rates for non-EEA and business cards.
2. Transaction Fees - POS: Percentage-based fees on physical card transactions. Rate of 0.55% + €0.07 per transaction for EEA cards under €50,000 monthly sales.
3. SoftPOS Subscription - EASYGO: Monthly subscription of €13 per device for businesses processing less than €10,000 monthly card payments. Includes transaction fees on top.
4. SoftPOS Subscription - EASYPRO: Free tier for businesses processing more than €10,000 monthly card payments. Revenue from transaction fees only.
5. Payment Terminal Rental: Rental of payment terminals with flexible duration and no monthly commitment options. Long-term solutions available with preferential rates.
6. Custom/Premium Pricing: Tailor-made rates for high-volume merchants, associations, economic interest groups, and key accounts processing over €10,000 monthly.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Easytransac is a French omnichannel payment platform that enables businesses to accept card payments online, in-store, on mobile, and at events through a single infrastructure. Its core offering combines a Payment Gateway with multi-PSP routing, payment terminals, SoftPOS, POS software, payment kiosks, QR-code payments, Open Banking transfers, cashless wristbands, and subscription/recurring billing, complemented by CMS plugins for WooCommerce, PrestaShop, and OpenCart.

Product overview

Easytransac is a French payment platform offering a comprehensive, omnichannel payment infrastructure designed for e-commerce, retail locations, mobile payments, and events/leisure activities. The core offering consists of a Payment Gateway for online transactions, combined with physical payment solutions including Payment Terminals (rented hardware), SoftPOS (smartphone-based payments), POS Software, Payment Kiosks, and Mobile Payment applications. The platform is complemented by specialized solutions for events (Accreditation, Cashless Bracelet, Access Control, Ticketing) and restaurants (Pikeat Click & Collect, EasyScreen kitchen display). E-commerce capabilities include Subscription/recurring payments, Payment Links, E-commerce Modules for WooCommerce/PrestaShop/OpenCart, and Open Banking transfers. The ecosystem includes supporting applications: EasyPOS (product catalog), EasyFlow (manual entry), EasyBank (cashless reload), and Pikeat (Click & Collect). All solutions are backed by PCI DSS Level 1 certification and PSD2 compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Pikeat: Click & Collect solution that allows customers to order and pay from their smartphone by scanning a QR code, designed for restaurateurs, food-trucks and bars.

Products and services

• Payment Gateway A secure, flexible payment gateway with multi-PSP routing and widget customization designed to maximize payment acceptance rates and deliver a seamless customer experience. For online merchants and e-commerce businesses accepting card payments through websites and apps.
• Subscription & Recurring Payment Solution for managing subscriptions and recurring payments with automated collection, customizable plans for monthly, annual, or custom periods, automatic notifications, and subscription analytics. For merchants selling on subscription or installment models.
• Payment Link Fast, secure solution for remote transactions enabling free creation and sharing of payment links via SMS, WhatsApp, Messenger, or email, with support for time-limited or transaction-specific links. For freelancers, service providers, and merchants collecting remote payments.
• E-commerce Modules Ready-to-use payment modules for e-commerce platforms including WooCommerce (WordPress), PrestaShop, and OpenCart, enabling online payment acceptance without complex development. For SMB and mid-market online store merchants.
• Online Payment Comprehensive online payment solution for e-commerce sites offering credit/debit cards, SEPA Direct Debit, payment in installments (2-12x), and Open Banking transfers. For e-commerce merchants and online retailers.
• Open Banking Transfer Direct bank transfer solution via Open Banking, offering instant, secure transfers with customers redirected to their mobile banking app for validation. For merchants seeking card-free, frictionless checkout.
• Payment Terminal Latest-generation multifunctional payment terminal available for rental with flexible, no-obligation periods, supporting contactless, NFC, and mobile wallets. For physical retail merchants and event organizers.
• POS Software (EasyPOS) Modern point-of-sale cash register software for sales management with tailor-made functionalities for all retailer types, including the EasyPOS app for product catalog management and real-time inventory updates. For physical retail and hospitality merchants.
• Payment Kiosk 100% connected touchscreen payment kiosk for cash and cashless top-up, reducing queues and speeding up checkout with features including cashless refill, autonomous payment, and Click & Collect. For events, festivals, campsites, and high-volume venues.
• SoftPOS Solution turning an Android smartphone into a payment terminal, enabling Tap to Pay for contactless payments directly via mobile device. Available in EASYGO (€13/month for businesses under €10,000/month) and EASYPRO (free for high-volume merchants) tiers. For mobile merchants, freelancers, and pop-up retailers.
• Mobile Payment Mobile payment application enabling professionals to cash bank cards simply and securely via smartphone, supporting NFC, Flash CB (contactless card capture), and working with both iOS and Android devices. For mobile professionals and on-the-go merchants.
• Payment by QR Code QR code-based payment solution for fast, secure, contactless transactions, allowing generation of unique QR codes for fixed or free amount payments displayable on counters, table easels, window stickers, or sent via app. For restaurants, retail, and pop-up merchants.
• Cashless Payment Cashless payment solution by wristband or NFC card for events and leisure activities, enabling instant reloads, balance tracking, and multiple payment methods including credit card, cash, Apple Pay, and Google Pay. For event organizers, festivals, campsites, and leisure venues.
• Pikeat Click & Collect Click & Collect 2.0 solution eliminating waiting lines; customers order via touchscreen kiosk or QR code scan, pay through their smartphone without downloading an app, and track order status in real time. For restaurants, food trucks, and bars.
• Accreditation Event accreditation solution for managing access control and participant credentials at festivals and events. For event organizers, festivals, and conferences.
• Cashless Bracelet Cashless payment wristband solution for events enabling attendees to load funds and make purchases without cash, with real-time balance tracking. For festivals, sports venues, and large events.
• Access Control Event access control solution for managing entry permissions and security at venues and events. For festivals, sports venues, concerts, and large events.
• Ticketing Partners Event ticketing integration enabling seamless ticket sales and event management within the Easytransac platform. For festival organizers and event venues.
• Property Management System (PMS) Integration Property Management System integration enabling hotels and lodging providers to integrate Easytransac payments with hotel operations. For hotels, campsites, and lodging operators.

Named customers15 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Checkout.comcoreTechnology or IntegrationPayment service provider specializing in the acceptance and processing of digital payments. Checkout.com serves as a PSP connector for Easytransac's payment gateway, enabling multi-PSP routing strategy.
• eZynesscoreTechnology or IntegrationElectronic money institution specializing in payment flow management. eZyness supports Easytransac's infrastructure for electronic money operations.
• WooCommerce (WordPress)coreChannel Partner/ Reseller/ DistributorOfficial Easytransac payment plugin available on WordPress plugin directory. Enables WooCommerce merchants to accept payments directly through their WordPress stores.
• PrestaShopcoreChannel Partner/ Reseller/ DistributorOfficial payment module available on PrestaShop Addons marketplace. Native module developed by Easytransac with installation in clicks, payment button customization, and automatic order status management.
• OpenCartminorChannel Partner/ Reseller/ DistributorPayment module available on GitHub for OpenCart platform integration. Suitable for small and medium-sized online stores.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SumUp: European-headquartered SMB payment processor offering card readers, SoftPOS (Tap to Pay on phone), POS software, and online payments. Directly comparable to Easytransac's SMB-and-events focus and SoftPOS-led go-to-market.
• Zettle by PayPal: PayPal's SMB POS and SoftPOS unit competing in the same European merchant segment with card readers, POS software, and online payment tools. Comparable in product breadth and SMB target customer.
• Mollie: European SMB-focused payment processor offering multi-method online checkout, POS terminals, and SoftPOS. Closely comparable business model targeting SMBs with simplified multi-channel payments.
• Lyra (formerly PayZen): French payment processor offering online, in-store, and omnichannel payment solutions to merchants across France and Europe. Most direct French-headquartered peer competing in the same SMB and enterprise segments.
• Smile&Pay: French SMB-focused payment provider offering terminals and SoftPOS to small merchants. Direct competitor in the French SMB card-acceptance market with a similar mobile-first go-to-market.

Broad incumbents

• Square (Block): Global SMB payments and POS incumbent with omnichannel offering (hardware, software, online, SoftPOS). Comparable in omnichannel platform approach but with much larger scale and US-centric footprint.
• Stripe: Global online and increasingly omnichannel payment platform with payment gateway, POS (Stripe Terminal), subscriptions, and Open Banking. Direct overlap in gateway, subscriptions, and SoftPOS/terminal hardware.
• Worldline: French-headquartered global payment processor and one of the largest European PSPs. Overlaps with Easytransac in French SMB acquiring, terminals, and omnichannel payments but at much larger enterprise scale.
• Adyen: Global omnichannel payments platform serving enterprise and digital-first merchants with unified online, in-store, and platform payments. Comparable omnichannel architecture but skewed to enterprise tier.

Others

• Checkout.com: Global digital payments PSP that serves both as Easytransac's payment-orchestration backend partner and as a broader competing payment processor for merchants. Relevant as both an infrastructure dependency and a strategic competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easytransac
• Facebookfacebook.com/EasyTransac
• LinkedInlinkedin.com/company/easytransac
• Instagraminstagram.com/easytransac_france
• TikToktiktok.com/@easytransac_france

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easytransac