Refurbo Inc.

What Refurbo Inc. does

Refurbo Inc., operating under its legal entity SES Computers Nederland B.V. and trading as Green Choice Refurb, is a Netherlands-based refurbished IT hardware company headquartered in Rosmalen. Founded in 2000, the company specializes in refurbishing notebooks, desktops, and peripheral devices through a documented four-step process covering extensive technical and cosmetic inspection, testing and software installation, professional cleaning and restoration, and final quality control. Each unit is tested on more than 25 technical and cosmetic checkpoints and sold under the proprietary Green Choice quality mark (Green Choice Keurmerk), which the company positions as a recognized green label for guaranteed best-quality refurbished products in the Dutch market. Underlying capabilities include certified data destruction for corporate IT hardware disposal.

The company operates a multi-channel go-to-market model serving three distinct customer segments: retailers and resellers (B2B channel partners who resell Refurbo's inventory with margin opportunities), B2B enterprises and organizations seeking sustainable and cost-effective IT procurement, and consumer/end-users purchasing through the company's e-commerce platform at greenchoicerefurb.nl. Pricing is unit-based for standard products and quote-based for custom B2B orders, with warranty options extending up to four years including pick-up and return service. Refurbo also offers an ITAD (IT Asset Disposal) service that purchases corporate end-of-life IT hardware, performs certified data erasure, and either refurbishes or responsibly recycles units, creating a closed-loop circular economy model.

Refurbo's value proposition centers on sustainability — claiming approximately 90% CO2 footprint reduction compared to purchasing new hardware and using less than 1% plastic in retail packaging — combined with operational quality assurance and processing of thousands of products annually. The company focuses operations on the Dutch and broader European markets. No external investors, parent company, venture funding rounds, M&A activity, or disclosed management team are present in the available materials, indicating Refurbo is an independently owned and operated private business whose scale and growth signals remain largely opaque.

Name

Refurbo Inc.

Legal name

SES Computers Nederland B.V.

Website

https://refurbo.nl

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Refurbo Inc., trading as Green Choice Refurb, is a Netherlands-based company that refurbishes and resells laptops, desktops, and peripherals to retailers, corporate B2B buyers, and consumers via e-commerce, with an integrated ITAD service.

Ownership category

akta.pro rank

Product category

Refurbished IT Hardware

NAICS

Electronics and Appliance Retailers (44921), Electronic and Precision Equipment Repair and Maintenance (811210), Used Merchandise Retailers (4595)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Certified Refurbished Electronics Retail (CRACAJAD)

akta.pro secondary industries

ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF), Reuse & Resale / Recommerce Operations (EUAIANAC), Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI)

Keywords

• Refurbished IT hardware
• IT asset disposition
• Hardware refurbishment services
• Reseller network programs
• Sustainable IT procurement

Headquarters

HQ city

Rosmalen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Refurbished Hardware Sales: Sale of refurbished IT hardware including notebooks, desktops, and peripherals to businesses, retailers, resellers, and end-consumers. Products are sold with various warranty options up to 4 years and can be customized to specification and quantity requirements.
2. ITAD (IT Asset Disposition) Services: Corporate IT hardware take-back and disposal services. The company purchases used business IT hardware, providing data security destruction, grading, and responsible recycling or refurbishment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Refurbo Inc. (trading as Green Choice Refurb) refurbishes and resells used notebooks, desktops, and peripheral devices, restoring them through a 25+ point inspection and four-step quality process before reselling via direct e-commerce, an authorized reseller network, and B2B bulk procurement. It also provides corporate IT asset disposition (ITAD) services with certified data destruction for end-of-life business hardware.

Product overview

Green Choice Refurb is a refurbished electronics company offering a unified portfolio of refurbished notebooks, desktops, and peripherals. All products carry the proprietary Green Choice quality mark and undergo rigorous testing on more than 25 technical and cosmetic checkpoints. The company operates both a direct-to-end-user B2C channel and a dedicated reseller program for retailers. An integrated ITAD (IT Asset Disposal) service enables businesses to safely decommission and sell their used IT hardware, creating a closed-loop circular economy model.

Differentiator

Problem solved

Functional benefit

Brands

• Green Choice Keurmerk: The company's quality certification label for guaranteed best quality refurbished products, ensuring technical and cosmetic excellence.

Products and services

• Refurbished Notebooks Fully refurbished notebooks tested on more than 25 technical and cosmetic checkpoints, supplied with the latest software and drivers, and backed by up to a 4-year pick-up-and-return warranty. Sold to consumers via greenchoicerefurb.nl e-commerce, to resellers via the channel program, and to corporate customers as customizable bulk orders.
• Refurbished Desktops Fully refurbished desktop computers tested on more than 25 technical and cosmetic checkpoints, delivered with the latest software, drivers, and updates, and covered by up to a 4-year pick-up-and-return warranty. Sold through consumer e-commerce, the reseller network, and direct B2B bulk procurement.
• Refurbished Peripherals Refurbished peripheral equipment offered alongside notebooks and desktops, compatible with the core refurbished hardware range and sold under the same Green Choice quality standard.
• ITAD (IT Asset Disposal) Service Professional IT asset disposition service for businesses that enables safe, transparent decommissioning of corporate IT hardware. Includes professional grading, certified data deletion to strict security standards, and downstream refurbishment or responsible recycling, allowing organizations to recover value and meet ESG and compliance obligations.

Quantifiable outcome

• CO2 footprint reduced by nearly 90 percent compared to purchasing new hardware
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Refurbed: Austrian-headquartered refurbished electronics marketplace operating across multiple European countries. Comparable to Refurbo in product focus (refurbished IT) and European B2C/B2B customer base, but with broader geographic footprint.
• Grover: Berlin-based refurbished consumer electronics company offering both purchase and subscription access to laptops, smartphones, and tablets. Comparable product category and European B2B/B2C focus.
• Back Market: Online marketplace for refurbished consumer electronics (laptops, smartphones, tablets) across Europe and the US. Direct competitor to Refurbo's Green Choice Refurb D2C channel, operating at significantly larger scale across multiple geographies.
• asgoodasnew: German refurbished electronics retailer specializing in laptops, smartphones, and consumer electronics. Closely comparable in product category, refurbishment quality focus, and European D2C orientation.
• reBuy: German recommerce platform that buys used electronics and resells refurbished devices. Operates a buyback-to-refurbishment pipeline analogous to Refurbo's ITAD-to-retail closed loop, with similar target customer segments.

Broad incumbents

• HP Renew: HP's refurbished hardware program offering re-certified business and consumer PCs. Competes with Refurbo's enterprise hardware refurbishment offering using OEM-direct supply and warranty support.
• Dell Refurbished: Dell's official outlet for refurbished enterprise and consumer laptops, desktops, and workstations. Direct competitor for refurbished business-grade PCs that Refurbo sells via its B2B channel.
• Apple Certified Refurbished: Apple's own official refurbished hardware program. Offers refurbished Macs, iPads, and accessories directly to consumers with a 1-year Apple warranty, competing with Refurbo in the premium refurbished laptop/tablet category.

Emerging players

• Sims Lifecycle Services: Global IT Asset Disposition (ITAD) provider serving enterprise clients with data destruction, refurbishment, and recycling. Comparable to Refurbo's ITAD service line, but operating at enterprise scale across multiple geographies.

Regional players

• AfB (Arbeit für Menschen mit Behinderung): Germany's largest IT refurbisher and ITAD provider, focused on enterprise take-back, data destruction, and refurbished hardware resale. Comparable business model but operates in DACH rather than Benelux.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refurbo Inc.