DAEDAL LTD

What DAEDAL LTD does

DAEDAL LTD, trading as UXC Ltd, is a UK-based CPG omnichannel consultancy founded in 2018 and headquartered in Cheltenham with a London office. The firm delivers Joint Value Creation projects that transform supplier-retailer partnerships through structured, multi-month engagements targeting fragmented planning, suboptimal Revenue Growth Management (RGM) execution, and missed incremental growth across omnichannel touchpoints. Its primary buyer base is senior commercial, eCommerce, and category leadership teams at large CPG manufacturers and their retail partners.

The company's core offerings are four productised frameworks: Joint Value Creation (a five-step structured programme covering prioritisation, planning, engagement, objectives, and co-creation), the eJBP Builder (a six-month framework for embedding electronic Joint Business Plans with eRetailers), the eCategory Flywheel (a methodology for translating Category Vision into the omnichannel era), and the d-BUG Capability Hub (a data-driven platform with Benchmark, Unlock, and Grow modules addressing 24 elements of digital commerce capability). The firm also provides eCommerce training programmes and case-study deliverables such as Subchannel Toolkits, Retail Media Best Practice, and Amazon Issue Resolution.

Revenue is generated through professional consulting services on a project basis, with engagements typically running 2–12 months. The firm operates an enterprise field sales motion targeting large CPG brands and retailers directly, with no self-serve, marketplace, or channel distribution. Named enterprise clients include Diageo, Mars Petcare, Pernod Ricard, Coca-Cola Hellenic, Suntory, PZ Cussons, Molson Coors, MOWI, Gü Puds, Soreen, and Mars Foods, spanning beverages, food, personal care, pet care, and seafood, with engagement evidence across UK, European, and global markets. No external funding, M&A activity, or institutional investment is disclosed.

Name

DAEDAL LTD

Legal name

UXC Ltd

Website

https://daedal.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DAEDAL LTD is a UK-based CPG omnichannel consultancy that delivers Joint Value Creation projects and proprietary frameworks (d-BUG Capability Hub, eJBP Builder, eCategory Flywheel) to large consumer goods manufacturers and retailers, addressing fragmented supplier-retailer partnerships through project-based consulting engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Consulting Services: Project-based consulting engagements for CPG brands and retailers, including Joint Value Creation programmes, eJBP Framework development, eCategory Strategy, and capability building initiatives. Engagements typically run from 2-12 months depending on scope.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DAEDAL is a CPG omnichannel consultancy that sells Joint Value Creation projects and proprietary methodologies (Joint Value Creation programme, eJBP Builder, eCategory Flywheel, and the d-BUG Capability Hub) to consumer packaged goods brands and their retail partners. Engagements transform supplier-retailer partnerships through structured consulting, capability building, and category leadership work, typically delivered as 2-12 month bespoke projects.

Product overview

DAEDAL LTD is a CPG omnichannel consultancy offering four principal solutions: Joint Value Creation, eJBP Builder (Omnichannel JBP Best Practice), eCategory Flywheel (Category Leadership), and the d-BUG Capability Hub. These are delivered as consulting engagements and proprietary tools. The d-BUG platform provides three interconnected modules (Benchmark, Unlock, and Grow) for data-driven capability building. Additional services include eCommerce training and various case study deliverables such as Subchannel Toolkits, Retail Media Best Practice, and PIM audits. The company operates on a consultancy model rather than a software-as-a-service platform.

Differentiator

Problem solved

Functional benefit

Brands

• d-BUG: Data Driven Capability Building platform with modules of Benchmark, Unlock and Grow for identifying capability gaps and delivering tailored eCommerce training solutions.

Products and services

• Joint Value Creation A structured consulting programme that transforms supplier-retailer partnerships through a five-step methodology (Will/Skill/Importance prioritisation, Plan on a Page creation, discrete engagement of both businesses, shared objectives, and combined workshop/action plan co-creation). Delivered to senior commercial, eCommerce, and category leadership teams at large CPG manufacturers and their retail partners.
• eJBP Builder (Omnichannel JBP Best Practice) A strategic framework and toolkit for creating and embedding online Joint Business Plans (eJBPs) into client businesses, including categorisation, opportunity mapping, tradeables, retail media investment planning, and data components. Built for CPG brands and retailers seeking to fully integrate online into their JBP process over a six-month embedding period.
• eCategory Flywheel (Category Leadership) A methodology that translates existing Category Vision to the modern omnichannel retail era by developing an eCategory Blueprint and implementing a virtuous growth cycle from identifying retailer growth opportunities to world-class execution at The Digital Shelf. Designed for CPG category leaders seeking to integrate online into their category strategy.
• d-BUG Capability Hub A data-driven capability building platform with three interconnected modules — Benchmark (Organisation Benchmarker to assess strengths and opportunities versus peers), Unlock (tailored blended solutions via the Productivity Assessor), and Grow (Skills Profiler to track individual capability over time). Addresses 24 elements of digital commerce capability for CPG organisations seeking sustainable eCommerce capability improvement.
• eCommerce Training Programmes Virtual and in-person eCommerce training programmes covering Digital Commerce, Shopper Marketing, and eCategory Strategy, including structured Learning Journeys and benchmarking assessments. Targeted at CPG commercial and eCommerce teams needing skills development.

Quantifiable outcome

• +12% incremental sales in 3 months
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core.

• DiageocoreStrategic or Co-development PartnerLong-term engagement spanning eCategory strategy and capability building over 8 months. Daedal supported skills gap identification, framework design, and on-the-job training to improve e-commerce capability.
• Gü PudscoreStrategic or Co-development PartnerMulti-year partnership building and producing multi-geography Category Visions and retail execution playbooks, plus creation of web portal for global best practice sharing.
• Mars PetcarecoreStrategic or Co-development Partner8-month capability development project with collaborative approach, providing external perspective and catalyst for e-commerce capability advancement.
• Pernod RicardcoreImplementation/ SI/ Consulting PartnerImplementation of eCommerce fundamentals including Media matrix, eJBP, and Scorecard processes across all accounts, delivering clear vision for online account management.
• SuntorycoreImplementation/ SI/ Consulting PartnerUK eCommerce growth strategy and L&D programmes using the PACE framework to assess execution performance across bricks/clicks retailers.
• PZ CussonscoreImplementation/ SI/ Consulting PartnerUK eCommerce growth strategy and L&D programmes leveraging PACE framework for performance assessment and action plan development.
• Go Mate DrinkscoreStrategic or Co-development PartnerEuropean brand launch strategy including comprehensive Amazon and grocery.com retailer audit in UK, demonstrating understanding of key considerations for successful eCommerce launch.
• Muller YoghurtscoreImplementation/ SI/ Consulting PartnereCapability upskilling programme for Commercial team, starting journey to unlock knowledge and ways of working required for channel growth ambitions.
• Coca-Cola HelleniccoreStrategic or Co-development PartnerCategory strategy adaptation to digital landscape and co-creation of fresh approach for working with key online customer, culminating in workshop with retailer's dotcom team.
• Molson CoorscoreStrategic or Co-development PartnerB2B subchannel growth framework development, deploying proprietary tools to understand opportunity size and how to activate PR brands.
• Mars FoodscoreImplementation/ SI/ Consulting PartnereCommerce playbook creation and virtual workshop series across entire sales organisation to embed key principles and provide top 10 priorities.
• SoreencoreImplementation/ SI/ Consulting Partnerd-IMPACT workshop delivery and eCommerce acceleration support, helping mitigate scale risk and accelerate team capability and confidence.
• Glovo SpaincoreStrategic or Co-development PartnerCategory strategy adaptation for digital landscape and co-creation of approach for working with online customer, including workshop with retailer's dotcom team.
• MOWIcoreStrategic or Co-development PartnerStrategic partner on Global eCommerce Strategy project, developing strategic deck and performance sheet for retailer sessions.
• Edgewell Personal CarecoreStrategic or Co-development PartnerEuropean brand launch route-to-market strategy, including comprehensive audit of Amazon and grocery.com retailers in UK.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/daedal-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAEDAL LTD