SALONSFIRSTUK LTD

Name

SALONSFIRSTUK LTD

Legal name

SALONSFIRSTUK LTD

Website

https://salonsfirst.com

Company type

Private

Founded year

2023

Operating status

Operating

Ownership category

akta.pro rank

Product category

Professional Salon and Beauty Supplies Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Professional salon supplies
• Trade beauty wholesale
• Professional hair products
• Barber supplies
• Salon equipment retail

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time retail transaction model where customers purchase professional beauty, hair, and salon products through the e-commerce platform. Products include hair care, coloring, styling tools, and barber supplies from multiple professional brands.
2. Trade Club Membership: Professional membership program offering exclusive pricing, curated access, member-only offers, unlimited next day delivery, and 2x pro points earning to salon professionals who register for trade accounts.
3. Bulk/Trade Orders: Volume purchasing options for professional clients through bulk offer page and dedicated trade accounts, targeting salon backbar stocking and kit building needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Salons First is a UK-based trade supplier of professional beauty, hair, and salon products, selling professional-grade hair care, colouring, styling, barbering, and beauty electrical products from brands such as Olaplex, Wella, L'Oreal, Alfaparf Milano, Farmavita, and Color Wow through its own e-commerce storefront and a Belfast retail store. The company operates a Trade Club membership programme that provides eligible salon professionals with exclusive pricing, unlimited next day delivery, and 2x pro points earning, alongside standard retail transactions and bulk/volume purchase options.

Product overview

SalonsFirst is a UK-based professional beauty and salon supplies e-commerce platform offering a curated portfolio of professional-grade hair care, colouring, styling, and beauty products. The business operates both as a direct-to-consumer e-commerce site and through its Trade Club membership programme targeting professional salon owners and stylists. The product portfolio spans multiple branded lines including Farmavita (hair care, colour, Amaro beard care, Amethyste colour collection), Alfaparf Milano (colouring, bleaching, styling), Olaplex (bond repair), and Color WOW (styling treatments), alongside professional styling products, beauty electricals, and disposable salon supplies. The Trade Club provides trade-only pricing and benefits for registered professional members.

Differentiator

Problem solved

Functional benefit

Products and services

• Salons First Trade Club Professional membership programme offering exclusive pricing, curated access to professional-grade products, unlimited next day delivery, 2x pro points earning, and member-only offers for registered trade salon customers.
• Bulk Offer / Volume Orders Volume purchasing option for professional clients through a dedicated bulk offer page, providing discounted pricing for backbar stocking and kit building needs.
• Farmavita Professional Hair Care Products Professional hair care brand line including colourants, perm solutions, styling products, treatments, and the Amaro beard care and Amethyste colour collections, sold to salon trade customers.
• Alfaparf Milano Hair Colouring & Styling Products Italian professional hair colouring, bleaching, and styling products including BB Bleach High Lift 9 Tones, BB Bleach Easy Lift 7 Tones, and Yellow Color Permanent Hair Colour, sold to salon trade buyers.
• Olaplex Bond Repair System Professional hair bond repair and maintenance product line including Nº.3 Hair Perfector, Nº.4 Bond Maintenance Shampoo, Nº.5 Bond Maintenance Conditioner, and Nº.6 Bond Smoother, sold to salon trade customers.
• Color WOW Professional Styling & Treatment Products Professional hair styling and treatment products for colour-treated and curly hair, including Dream Coat for Curly Hair and Dream Cocktail Carb-infused Leave-in Treatment.
• Beauty Electricals Electrical beauty and styling tools and equipment for professional salon use, including items featured in the Diva / Electrical collection on the storefront.
• Disposable Beauty Supplies Single-use salon consumables including disposable shoulder capes, wax spatulas, and facial waxing spatulas (e.g., Agenda brand), sold for professional salon use.

Quantifiable outcome

• 4.9/5 customer satisfaction rating from verified reviews

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• OlaplexcoreOthersPremier professional hair care brand partnership. Products include Nº.3 Hair Perfector, Nº.4 Bond Maintenance Shampoo, Nº.5 Bond Maintenance Conditioner, and Nº.6 Bond Smoother sold through the platform.
• WellacoreOthersMajor professional hair color and care brand partnership. Products include Igora Developer sold through the platform as best sellers.
• L'OrealcoreOthersLeading professional beauty brand partnership offering professional hair care and styling products through the platform.
• Alfaparf MilanocoreOthersItalian professional hair care brand partnership. Products include BB Bleach High Lift 9 Tones, BB Bleach Easy Lift 7 Tones, and Yellow Color Permanent Hair Colour sold on the platform.
• FarmavitacoreOthersProfessional hair care brand partnership. Products include Life the Perm, HD Life Style product line, Amethyste coloring line, Argan Oil Mask, and Amaro beard care range sold on the platform.
• Color WowcoreOthersProfessional hair color and care brand partnership. Products include Dream Coat for Curly Hair and Dream Cocktail Carb-infused Leave-in Treatment featured as best sellers.
• AgendasupportingOthersProfessional beauty consumables brand. Products include disposable shoulder capes, wax spatulas, and facial waxing spatulas sold on the platform.
• RevlonsupportingOthersProfessional beauty brand partnership. Products include Revlon Equave Instant Detangling line sold through the platform.

Scale indicators1 record

Direct peers

• Ellisons: Long-established UK distributor of professional salon products, equipment, and furniture with trade showrooms and an online store. Closely comparable in product breadth, B2B trade focus, and UK geographic scope to Salons First.
• Beauty Express: UK wholesaler and online retailer of professional hair and beauty products to salons, barbers, and individuals. Comparable to Salons First on product category, B2B/retail blend, and UK focus.
• Capital Hair & Beauty: UK-based trade supplier of professional hair and beauty products with both physical showrooms and online ordering. Competes head-to-head with Salons First for the same professional salon and stylist base across the same brand portfolio.
• Salon Direct: UK-based online trade supplier of professional hair and beauty products targeting independent salons and stylists. Directly comparable in B2B e-commerce model, brand mix, and customer profile to Salons First.
• Salon Services: One of the largest UK trade-only distributors of professional hair and beauty products, operating showrooms and a B2B e-commerce platform serving salons and stylists. Directly comparable to Salons First in target customer, product mix, and B2B trade model.
• The Hair & Beauty Company: UK trade supplier offering professional hair and beauty products via e-commerce, with focus on serving salons, barbers, and mobile stylists. Comparable to Salons First in trade-only positioning and product category mix.

Others

• Klarna: Buy-now-pay-later provider already integrated with Salons First for instalment payments. Adjacent ecosystem partner whose terms, fees, or BNPL policy changes can affect conversion and average order value for Salons First's trade customers.

Broad incumbents

• Amazon Business (UK): Large generalist e-commerce marketplace with a substantial B2B business offering that includes professional hair, beauty, and salon products. Competes with Salons First on price, assortment, and next-day delivery rather than trade-only expertise.
• Sally Beauty (UK): Global beauty product retailer with a meaningful UK presence offering professional and consumer hair, beauty, and nail products through stores and e-commerce. A much larger incumbent overlapping Salons First on assortment and target customers but with broader mass-market reach.

Emerging players

• Marzotti (UK): Specialist UK online retailer focused on professional hair and beauty supplies for trade customers. Smaller and more niche than Salons First, but overlapping on professional product assortment and e-commerce-only trade model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALONSFIRSTUK LTD