ALPACA AND LLAMA CARE LIMITED

What ALPACA AND LLAMA CARE LIMITED does

Alpaca & Llama Care Ltd is a privately held UK e-commerce retailer founded circa 2008 (with earliest documented website activity in February 2014) and headquartered in Lewes. The company supplies husbandry equipment, veterinary tools, and nutritional products specifically for alpacas and llamas, serving UK owners and breeders of these animals as well as a small international customer base in mainland Europe and Scandinavia. Its single website (alpacacare.co.uk) is built and operated on the BigCommerce platform, with phone sales and in-store pickup available Monday–Friday from the Lewes location.

The product catalog is structured across three primary verticals (adult alpacas, cria/young alpacas, and management), covering the full animal lifecycle from birthing through shearing and showing. Core SKUs include protective coats for adults and crias (in sizes 14–36 inches), Allflex ear tags and 11mm microchips for identification, head collars and leads, ADE & B12 vitamin paste (imported in original US-concentration formulations for Northern hemisphere climates), colostrum products and feeder bottles for newborn crias, syringes, needles, drenchers and vaccinators, walk-on floor scales, shearing and fleece cleaning tools, feet and teeth care products, and showing accessories including the official British Alpaca Society colour chart. The company also stocks a small sheep-management line of drenches, gels, sprays and aerosols targeting the adjacent smallholder livestock segment. Pricing is pay-as-you-go unit pricing, with items ranging from £0.25 (Umbilical Cord Clamp) to £48 (Applicator Gun for 300cc cartridge), gift certificates from £1–£1,000, UK mainland shipping at £6.18 (free over £100) and international flat shipping at £24.

The business model is direct-to-consumer, single-channel e-commerce with a primary revenue stream of one-time product sales. The firm is founder-operated by Philip O'Conor (the listed key contact with phone 07801 109 243), operates with 1–10 employees, has no disclosed outside investors, no parent organization, no subsidiaries, and no recorded funding rounds. Customer acquisition relies on organic search, a Facebook page, a Twitter account, a blog, and an email newsletter. Strategic partnerships of note include BigCommerce (platform), Allflex (livestock ID product supply), the British Alpaca Society (industry body co-marketing), and Lightfoot Alpacas (referral).

Name

ALPACA AND LLAMA CARE LIMITED

Legal name

Alpaca & Llama Care Ltd

Website

https://alpacacare.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpaca & Llama Care Ltd is a UK-based e-commerce retailer founded circa 2008, supplying specialized husbandry, veterinary, and nutritional products for alpaca and llama owners across the UK, mainland Europe, and Scandinavia via a BigCommerce storefront.

Ownership category

akta.pro rank

Product category

Livestock Care Supplies

NAICS

Sheep and Goat Farming (1124), Pet and Pet Supplies Retailers (45991)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Camelid Farming (Alpaca & Llama) (AFAEAIAC)

akta.pro secondary industries

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns) (HLAMAIAG)

Keywords

• Livestock care supplies
• Alpaca husbandry products
• Camelid veterinary equipment
• Smallholder farming supplies
• Animal nutritional supplements

Headquarters

HQ city

Lewes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales through e-commerce website. Products include alpaca/llama care supplies such as ear tags, coats, feeding equipment, medical supplies, and vitamin supplements. Pricing ranges from £0.25 to £48+ per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alpaca & Llama Care Ltd is an online retailer that supplies specialised husbandry equipment, veterinary tools, and nutritional products for alpacas and llamas. The product range covers the full animal lifecycle including identification ear tags and microchips, adult and cria coats, head collars and leads, ADE & B12 vitamin paste, colostrum products, syringes and drenchers, scales, shearing tools, birthing supplies, and showing accessories. Products are sold through a BigCommerce-powered e-commerce storefront, with shipping to UK mainland (free over £100) and internationally, plus phone ordering and in-store pickup.

Product overview

Alpaca & Llama Care Ltd operates an e-commerce retail platform selling specialised care products for alpacas and llamas. The product portfolio includes adult and cria protective coats, identification ear tags and microchips, head collars and leads, vitamin supplements (ADE & B12 Paste), colostrum products for newborn cria, medical equipment (syringes, needles, drenchers), scales and weighing equipment, shearing tools, feet and teeth care products, feeding equipment, birthing supplies, and showing accessories. The company also offers sheep management products and gift certificates. The business is built on BigCommerce e-commerce platform and serves customers primarily in the UK and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Alpaca Coats Protective coats designed for adult alpacas to provide warmth and weather protection, available in sizes from 26 to 36 inches.
• Ear Tags Identification tags suitable for alpaca and llama ears, including Allflex flag tags, button tags, and management tags in various colours.
• Head Collars and Leads Head collars and leads for alpacas including soft easy clip head collars, standard easy clip head collars, and cria-specific head collars in various colours and sizes.
• Cria Coats Protective coats for cria (baby alpacas) in various sizes from 14 to 24 inches, made from water-repellent cloth with adjustable straps.
• ADE & B12 Paste Vitamin supplement paste for alpacas and llamas containing vitamins A, D3, E, and B12 with probiotics, available in 50ml, 60ml, 80ml, and 300ml sizes.
• Colostrum Products Colostrum supplements and feeding equipment including colostrum feeder bottles, syringes with tubes, and 10gram colostrum sachets for newborn cria.
• Medical and Treatment Equipment Syringes, needles, drenchers, vaccinators, and sharps disposal containers for alpaca medical treatment.
• Microchips 11mm pre-loaded single-use microchips with applicators suitable for alpacas and llamas.
• Scales and Weighing Equipment Walk-on floor scales and weigh slings for monitoring cria and adult alpaca weights.
• Shearing Equipment Shearing tools and fleece cleaning wands for preparing alpacas for shearing or showing.
• Feet and Teeth Care Products Toe nail trimmers and foot care equipment for alpaca maintenance.
• Feed and Water Equipment Feed bottles, water and feed buckets, troughs, hayracks, and fleece storage bags for alpaca care.
• Showing Equipment Products for alpaca showing including fleece cleaning wands, the British Alpaca Society Alpaca Fibre Colour Chart, and show-specific accessories.
• Birthing Equipment Products for cria birth and early care including umbilical cord clamps, identification neck collars, and cria feeding equipment.
• Treatment Aids Stethoscopes, digital thermometers, and other assessment equipment for alpaca health monitoring.
• Sheep Management Products Drenches, gels, sprays, and aerosols suitable for sheep management and parasite control.
• Gift Certificates Gift certificates available for purchase ranging from £1.00 to £1,000.00, redeemable through the online store.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• BigCommercecoreTechnology or IntegrationE-commerce platform provider powering the company's online store. The website is built and hosted on BigCommerce infrastructure, providing shopping cart, payment processing, and website management capabilities.
• AllflexcoreTechnology or IntegrationSupplier of ear tags, microchips, and tag applicators. Allflex is a leading manufacturer of livestock identification products, and the company stocks a range of their products including BAS3 flag tags, BAS4 button tags, and pre-loaded microchips.
• British Alpaca SocietyminorStrategic or Co-development PartnerUK industry organization for alpaca owners. The company sells the official British Alpaca Society Alpaca Fibre Colour Chart and references BAS herd codes and registration requirements. Provides informational resources on correct fitting of head collars.
• Lightfoot AlpacasminorOthersFeatured partner business mentioned on the website with a link to their site. Lightfoot Alpacas reportedly has 600 alpacas in Kent.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wynnstay Group: Welsh/UK agricultural supplier selling livestock identification, health products, feed, and equipment to farmers via retail and direct channels. Comparable as a broad incumbent serving smallholder livestock owners with overlapping SKUs (ear tags, drenches, syringes).
• Mole Valley Farmers: UK agricultural cooperative retailer with broad livestock supplies (tags, drenches, equipment, feed) across physical stores and online. Comparable as a UK farm-supply channel that overlaps with the alpaca/llama owner customer base, though it operates as a broad incumbent rather than a camelid specialist.
• Countrywide Farmers: UK agricultural retailer supplying livestock health, identification, feed, and equipment products to smallholders and commercial farms. Comparable as a UK multi-category farm supplies channel that addresses overlapping needs of alpaca/llama owners.
• Farm and Garden Supplies (FarmCare): UK-based online retailer of agricultural and smallholder livestock supplies including health products, equipment, and feed. Comparable as a broad online farm-supply channel competing for smallholder customer wallet share.

Direct peers

• The Alpaca Shop: UK online retailer stocking alpaca-themed gifts, clothing, and accessories (fibre products, socks, throws). Tangentially comparable as a UK alpaca-focused e-commerce brand, though focused on consumer alpaca fibre goods rather than husbandry supplies.
• Alpaca Evolution: UK alpaca breeder and supplies provider selling husbandry equipment, clothing, and accessories to the British alpaca owner community. Comparable as a UK-based camelid-focused supplier with overlapping product categories.
• Camelid Dynamics: US-based alpaca and llama education and supplies company focused on handling, training, and care equipment. Comparable as a specialist niche player in the camelid owner market with a similar product-plus-content business model, though US-focused rather than UK.

Regional players

• South West Camelids: UK alpaca and llama breeder and consultancy that also supplies care information and products to owners. Comparable as a UK camelid specialist serving the same customer base with overlapping informational and supply offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/philip-oconor/Alpaca-and-llama-care/144074605633485
• Xtwitter.com/bigcommerce
• LinkedInlinkedin.com/company/alpaca-and-llama-care-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALPACA AND LLAMA CARE LIMITED