RAW INDIGO LIMITED

What RAW INDIGO LIMITED does

RAW INDIGO LIMITED, trading as RAWDENIM, is a UK-based private e-commerce fashion retailer founded in 2013 and headquartered in Preston. The company operates a Shopify-powered online storefront at rawdenim.co.uk that aggregates 20+ premium third-party fashion brands (including Nike, Adidas, Lacoste, Gant, Tommy Hilfiger, Levi's, Diesel, Wrangler, Ted Baker, The North Face, Under Armour, Crocs, Dickies, Ben Sherman, ASICS, Jack & Jones, Barbour, Hugo Boss, Calvin Klein, Emporio Armani, and Skechers) alongside its own private-label ranges (Enzo/Enzo Milano, Kruze, ETO, Bound By Honour, and Gabicci). Product categories span men's and women's denim, jackets, knitwear, athleisure, activewear, footwear, and accessories, with a stated size range from XS to 6XL and waist sizes 6–50W.

Name

RAW INDIGO LIMITED

Website

https://rawdenim.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Short description

RAW INDIGO LIMITED (trading as RAWDENIM) is a UK-based direct-to-consumer e-commerce fashion retailer operating a Shopify storefront that aggregates 20+ premium brands and private-label lines, selling denim, menswear, womenswear, footwear, and accessories to global consumers with no disclosed funding, headcount, or revenue.

Ownership category

akta.pro rank

Product category

Online Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Apparel, Footwear & Accessories Online Retailers (CRAFADAB)

akta.pro secondary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Online fashion retail
• Denim apparel
• Multi-brand clothing
• Menswear e-commerce
• Designer clothing store

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time transactional sales of branded clothing, footwear, and accessories. Revenue generated through direct consumer purchases with no subscription or recurring billing component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RAW INDIGO LIMITED (trading as RAWDENIM) operates a UK-based online fashion retail platform that retails branded designer clothing, footwear, and accessories for men and women. The platform combines private-label sub-brands (Enzo, Kruze, ETO) with a curated multi-brand portfolio spanning over 20 international labels (including Nike, Adidas, Lacoste, Gant, Tommy Hilfiger, Levi's, Diesel, Ted Baker, The North Face, Crocs, Hugo Boss, Barbour) sold directly to consumers via a Shopify-powered storefront with global shipping.

Product overview

RAW INDIGO LIMITED (trading as RAWDENIM) operates a UK-based e-commerce fashion retail platform powered by Shopify. The business model combines a multi-brand marketplace approach with private-label sub-brands. The core offering is a unified online retail platform that sells designer clothing and denim for men and women. The platform's own branded products include RAWDENIM (own label), Enzo/Enzo Milano/Enzo Designer (a prominent private-label denim and casual wear sub-brand), Kruze (private-label casual clothing), and Gabicci (private-label knitwear). Alongside these, the platform distributes numerous third-party fashion brands including Gant, Lacoste, Ted Baker, Nike, Adidas, Levi's, Tommy Hilfiger, Diesel, Wrangler, The North Face, Under Armour, Crocs, Dickies, Ben Sherman, ASICS, Jack & Jones, Barbour, Berghaus, Lyle & Scott, Reebok, Skechers, Calvin Klein, Hugo Boss, Emporio Armani, Bound By Honour, ETO, FBM, and Fruit of the Loom. The product portfolio spans men's and women's clothing categories including jeans, jackets, knitwear, polos, t-shirts, shirts, hoodies, joggers, athleisure, activewear, as well as footwear and accessories. The platform also features a sustainability initiative focused on increasing use of sustainable fibres, eco-friendly printing methods, and waste management in their value chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Clothing Comprehensive men's clothing range including jeans, jackets, knitwear, polo shirts, t-shirts, shirts, hoodies, joggers, athleisure wear, dungarees, pyjamas, shorts, tracksuits, sweatshirts, and trousers, sourced from over 20 designer and sportswear brands.
• Women's Clothing Women's clothing range spanning jeans, jackets, activewear, hoodies, sweatshirts, joggers, leggings, shorts, tops, t-shirts, tracksuits, and trousers from contemporary fashion and sportswear brands.
• Footwear Shoes and trainers for men and women across multiple athletic and casual brands including Nike, Adidas, Lacoste, ASICS, Crocs, Skechers, and Reebok.
• Accessories Accessories including bags, braces and belts, socks, and underwear for men and women.
• Clearance Discounted and sale items spanning all categories including men's and women's clothing, footwear, and accessories, with promotional discounts reaching up to 80% off.
• Enzo Private-Label Denim and Casual Wear A prominent in-house private-label sub-brand offering men's and women's designer denim jeans, casual wear, jackets, hoodies, and activewear.
• Kruze Private-Label Casual Clothing A private-label brand offering men's and women's casual clothing including cargo shorts, chinos, joggers, fleece hoodies, and polo shirts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Outnet: Off-price online multi-brand fashion retailer selling discounted premium and designer labels. Direct overlap with Raw Indigo's premium-brand-at-discount positioning and customer demographic.
• ASOS: UK-headquartered online multi-brand fashion retailer selling branded and own-label apparel, footwear, and accessories to a similar menswear- and womenswear-focused customer base. Closely comparable in product breadth, geographic reach, and DTC model.
• BrandAlley UK: UK off-price multi-brand fashion flash-sale retailer selling discounted designer and premium apparel and footwear. Closely comparable discount-driven multi-brand model and target consumer.
• Zalando: European multi-brand online fashion platform selling branded apparel, footwear, and accessories. Comparable multi-brand marketplace structure, pan-European shipping footprint, and competitive overlap in the UK menswear/denim category.
• End Clothing: UK-based online premium menswear and streetwear multi-brand retailer carrying many of the same brands (Nike, Adidas, The North Face, Lyle & Scott). Comparable menswear-led curated assortment and DTC model.
• Choice Clothing: UK online denim- and menswear-focused multi-brand retailer. Highly comparable category positioning, denim-led assortment, and value-led promotional model targeting similar menswear consumers.
• Flannels: UK multi-brand luxury and premium fashion retailer carrying brands such as Tommy Hilfiger, Ted Baker, Hugo Boss, and Barbour. Directly comparable premium-brand assortment and UK customer base.
• Boohoo Group: UK online fashion group operating multiple multi-brand apparel storefronts targeting young, value-conscious shoppers. Comparable customer overlap, DTC model, and competitive pressure on price and assortment.

Emerging players

• MandM Direct: UK off-price online fashion and sportswear retailer selling discounted branded apparel and footwear. Comparable discount-led multi-brand positioning with overlapping brand portfolio (Nike, Adidas, Levi's, Tommy Hilfiger) and similar customer demographic.

Broad incumbents

• JD Sports: Large UK multi-channel sportswear and athleisure retailer. Overlaps with Raw Indigo's Nike, Adidas, Under Armour, ASICS, and The North Face assortment, but operates a much broader retail footprint with significant physical stores.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAW INDIGO LIMITED