Rubex

What Rubex does

Rubex OÜ is an Estonian private limited company headquartered at Laki 9, Tallinn (founded 2008), that supplies flooring systems, terrace materials, entrance mats, and a broad portfolio of rubber and plastic surface products to residential and commercial customers. The catalog spans WPC (wood-plastic composite) terrace boards — including a proprietary next-generation line featuring Harddeck laminated protective coating (99% HDPE) for UV, scratch, and moisture resistance — interlocking glue-free Fortelock PVC floor tiles (R10 slip resistance, ESD variants, Diamant/Skin/Cointop patterns), rubber playground safety tiles with fall-height ratings from 0.5m to 2.8m, sports and gym rubber floors, horse-stable coverings, WPC and plastic fence posts, drainage channels, traffic management equipment (speed bumps, cable protectors), Corten steel outdoor products, snow fence nets, and ground reinforcement grids rated to 100 t/m². The business operates a showroom at Laki 9 and a warehouse at Kadaka tee 46 in Tallinn, distributing via direct pickup, third-party couriers (Venipak, Omniva, Smartpost), and the e-commerce site rubex.ee.

Rubex runs a sales-led go-to-market with two identified staff: CEO Peeter Kaljurand manages wholesale and project sales, while Anett handles retail and e-sales. Pricing is unit-based, VAT-inclusive (22%), and ranges from €4.04 per WPC facade board to €131.12 per trunk protection set and €29/m² for Fortelock PVC tiles; custom-length WPC boards are available up to 12m from 50 m² orders. Free technical consultation is offered alongside product specification support (load classes, fall heights, slip ratings, expansion gaps). The company serves four primary customer segments — residential homeowners, commercial/industrial buyers, construction professionals and landscapers, and municipal/public-sector clients — within Estonia only, with no disclosed geographic expansion, funding rounds, M&A activity, or AI/technology platform. Fortelock authorized-reseller status has been held continuously since 2017 (8 years).

Name

Rubex

Legal name

Rubex OÜ

Website

https://rubex.ee

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Rubex OÜ is an Estonian Tallinn-based supplier of flooring systems, WPC terrace boards, Fortelock PVC tiles, entrance mats, playground safety surfaces, and rubber/plastic products for residential and commercial customers, distributed via showroom, warehouse, and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Flooring and Surface Materials: Rubex generates revenue through the sale of flooring and surface covering products including rubber mats, WPC terrace boards, PVC floor tiles, fencing products, drainage systems, and related accessories. Products are sold both to end customers (B2C) and businesses (B2B) including contractors and project builders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rubex OÜ is an Estonian wholesale and retail supplier of rubber and plastic flooring and surface covering products. The company sells WPC (wood-polymer composite) terrace boards, Fortelock interlocking PVC floor tiles, entrance mats, playground safety surfaces, sports flooring, industrial and commercial floor coverings, plastic fence posts, drainage systems, and related construction accessories to both residential and commercial customers in Estonia.

Product overview

Rubex OÜ is an Estonian (Tallinn-based) supplier of rubber and plastic construction products, operating primarily as a B2B/B2C retailer and wholesaler. The product portfolio consists of multiple distinct product lines unified by the company's focus on outdoor and indoor surface solutions: (1) Entrance mats and rubber doormats (Porivaibad, Kummist Porimatid) for residential and commercial entryways; (2) Terrace and balcony coverings including WPC (wood-plastic composite) terrace boards (WPC Terrassilauad, Harddeck WPC) and module terrace plates; (3) WPC and plastic fence posts and railings; (4) Sports floors and gym rubber mats (Spordipõrandad) along with playground safety tiles (Mänguväljakute Turvamatid); (5) Industrial and commercial PVC floor tiles under the Fortelock brand; (6) Rubber coverings for horse stables; (7) Facade and acoustic WPC wall panels; (8) Drainage systems (Vihmaveerennid); (9) Anti-vibration mats; (10) Traffic management equipment (speed bumps, cable protections); (11) Corten steel decorative products (fire pits, fountains); (12) Snow fence nets; (13) Ground reinforcement meshes; and (14) Various specialty rubber and plastic products. The company operates a showroom at Laki 9, Tallinn, and stocks products at Kadaka tee 46 warehouse.

Differentiator

Problem solved

Functional benefit

Products and services

• Entrance Mats and Rugs (Porivaibad) Entrance mats and rugs for residential and commercial entryways, including doormats, logo mats, custom-sized mats, and high-capacity absorbent mats for indoor and outdoor applications.
• Rubber Mats (Kummist Porimatid) Rubber mats for indoor and outdoor entrance areas including roll mats, stair mats, entrance grids, and weather-resistant doormats for residential and commercial use.
• Terrace and Balcony Coverings WPC (wood-plastic composite) terrace boards, adjustable support legs, Harddeck products, module terrace plates, and decking solutions for outdoor living spaces including terraces, balconies, and garden areas.
• WPC and Plastic Fence Posts and Railings WPC and recycled plastic fence posts and railings in colored, wood-imitation, and laminated options in various profiles including round, straight, and triangular shapes.
• Sports Floors and Gym Mats Rubber sports floors, puzzle mats, colored rubber mats for gyms and fitness centers, rolling coverings, ice rink rubber covers, and soft gym mats including EVA and combat mats.
• Playground Safety Mats Safety rubber tiles for playgrounds available in 20-80mm thicknesses for fall heights from 0.5m to 2.8m, with EPDM-coated options, graphic mats, and artificial grass tiles for playground surfaces.
• Home Floors Residential floor coverings including mosaic tiles for bathrooms, modular mats, roll covers, ceramic tiles, and plaza floor tiles designed for home applications.
• Commercial and Office Floors Commercial flooring solutions including Fortelock PVC interlocking floor plates for businesses, antistatic ESD floors, and floor grids for pools and restrooms.
• Industrial Floors Heavy-duty industrial PVC floor plates, modular floors, rubber coverings for floors and work surfaces in various patterns, and Fortelock Industry products for warehouses, garages, and industrial facilities.
• WPC Terrace Boards (WPC Terrassilauad) Wood-plastic composite (WPC) terrace boards featuring Harddeck technology with laminated protective coating, available in multiple profiles and colors, in hollow and solid options, with custom lengths up to 12 meters.
• Fortelock PVC Floor Tiles Interlocking glue-free PVC floor tiles for industrial, commercial, garage, and residential applications with various surface patterns (Diamant, Skin, Cointop) and ESD antistatic options, featuring R10 slip resistance and easy replacement of damaged tiles.
• WPC Facade Boards WPC facade boards for exterior wall finishing, terraces, and balconies with Harddeck technology coating, available in FC-1 (133x20mm) and FC-2 (165x15mm) profiles with custom colors and sizes available from 50m² orders.
• WPC Acoustic Wall Panels Acoustic wood-plastic composite wall panels WP-1 with ribbed profile for sound absorption, suitable for terrace walls, facades, and balconies.
• Gutters and Drainage Channels Rainwater drainage systems including concrete, polymer concrete, and plastic drainage channels with grates in various load classes for outdoor surface water management.
• Anti-Vibration and Noise Reduction Mats Anti-vibration and noise reduction mats for industrial and commercial applications, designed to dampen vibration and reduce noise in work environments.
• Workplace Mats (KLEEN-TEX) Industrial workplace mats including KLEEN-TEX anti-fatigue workstation mats for standing work environments, multi-purpose rubber mats, and affordable work mats for industrial use.
• Rubber Terrace and Balcony Floor Tiles Rubber floor tiles and coverings specifically designed for outdoor terrace and balcony applications, including rubber paving mats for outdoor surfaces.
• Horse Stable Rubber Tiles Rubber floor and wall tiles for horse stables and manege facilities, including roll coverings, vulcanized rubber mats, and rubber pavements designed for equestrian environments.
• Decorative Fountains and Water Features Decorative fountains and water features in Corten steel and aluminum with LED lighting, available in custom RAL colors for gardens and outdoor spaces.
• Corten Steel Garden Products Corten steel products including fire pits, garden borders, fountains, step modules, retaining walls, and wood baskets for landscape and garden applications.
• Snow Fence Nets Snow fence nets for winter road conditions designed to reduce snow accumulation on roads and properties, available in orange and black colors in 25m rolls.
• Cross Ground Reinforcement Grid Ground reinforcement grid made from 100% recycled polyethylene for lawn stabilization, parking areas, and helipad surfaces with load capacity up to 100 t/m², dimensions 580x580x35mm, 3 units per m².
• WAVE Lawn Edge Grids Lawn edge grids for robot lawnmowers designed to allow clean mowing of lawn edges, available in narrow and wide versions with plastic stakes.
• ECOply Waterproof Construction Boards ECOply waterproof construction boards for building applications requiring moisture-resistant building substrates.
• AKO Anti-Slip Mats for Stairs and Walkways Anti-slip mats for stairs and walkways with the highest slip resistance class R13, including pre-bent edge and aluminum profile options for stair applications.
• Traffic Management Equipment Traffic management equipment including speed bumps (speed reducers), cable protections, cable boxes, and road/parking barriers for roads, parking lots, and commercial premises.
• Car Trunk Protection Mats Two-part trunk protection mats with carpet layer for dirt protection and rubber part for bumper protection, machine washable, available in multiple sizes.

Quantifiable outcome

• WPC boards expand only 1-2mm per meter, ensuring proper expansion gaps prevent warping
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bauhof: Baltic building materials retail chain operating in Estonia; directly comparable in customer base, product category mix, and physical retail distribution model.
• K-rauta: Major Baltic DIY and home improvement chain operating showrooms in Tallinn; competes with Rubex for DIY residential and small contractor flooring, mat, and outdoor surfacing purchases.
• Puumarket: Estonian building materials retailer operating showrooms and warehouses serving both DIY homeowners and contractors; overlaps with Rubex in flooring and outdoor surface materials sold into the same Estonian B2B/B2C customer base.
• Fortelock: Czech manufacturer of interlocking PVC floor tiles; Rubex is Fortelock's authorized Estonian reseller and prominently carries the brand across industrial, commercial, garage, and residential applications, making product lines directly comparable.
• Espak: Estonian building materials wholesaler and retailer serving tradespeople and consumers; comparable as a domestic one-stop distributor of construction and finishing products including flooring and outdoor materials.

Broad incumbents

• Interface: Global modular carpet tile and resilient flooring manufacturer; comparable as a large established player in commercial flooring that Rubex's commercial segment competes against on project specifications.
• Bauhaus: Large European DIY/home improvement retailer with stores in Estonia; offers a much broader assortment but overlaps with Rubex on flooring, mats, and outdoor surface products.
• Forbo Flooring Systems: Global manufacturer of commercial resilient flooring including rubber and vinyl tile; directly comparable product category to Rubex's industrial, commercial, and sports rubber/PVC flooring range.
• Bricoman: European trade-focused building materials retailer serving contractors and project buyers; comparable to Rubex's wholesale/project sales motion for flooring and surface products.
• Tarkett: Global flooring manufacturer with broad vinyl, rubber, and sports surface portfolios; comparable to Rubex across residential, commercial, and sports flooring categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubex