ANDREW STREVENS LTD

What ANDREW STREVENS LTD does

Andrew Strevens Limited, trading as Rogers & Partners, is an independent UK residential letting and sales agency headquartered at 45 Bridgnorth Road, Wolverhampton (Company No. 08502969). Operating continuously since 1996, the firm serves individual landlords, portfolio investors (including overseas/non-resident landlords), and property sellers in the West Midlands, with a secondary Birmingham presence referenced in client testimonials. The company offers three letting tiers — Fully Managed (with optional rent guarantee), Let Only (tenant finding and setup), and Let Only Plus (compliance and rent collection) — and three sales pricing packages: Pay Upfront at £999 fixed, No Sale No Charge at 1% of sale price (minimum £1,299 including VAT), and Split Fee at £299 upfront plus 0.5% on completion. Add-on advisory services include Buy-to-Let Consultancy, Problem Tenant Service, Maintenance coordination, and a landlord Referral Programme paying £50 per successful referral.

The underlying technology is minimal: the website is built on CMS Made Simple with Google Analytics for anonymous traffic tracking, and there are no proprietary digital platforms, mobile apps, or APIs. Distribution relies on the major UK property portals Rightmove and Zoopla for listing exposure, supplemented by direct customer contact (phone 01902 566666, email, WhatsApp 07968542735, in-person), a Facebook page, and a Twitter account. The firm holds Propertymark Licensed Agent status, ARLA Propertymark Protected, NAEA Propertymark, and TPO membership, with Client Money Protection in place for 2025.

Commercially, revenue is generated through per-transaction sales commissions (fixed-fee and percentage models), recurring lettings management fees (subscription-style ongoing contracts for fully managed properties), and professional-services fees for buy-to-let advisory work. Customer segments are dominated by SMB individual landlords and homeowners, with a small number of longer-tenured portfolio and overseas clients. Go-to-market is direct-to-consumer with channel-partner amplification via Rightmove and Zoopla, and word-of-mouth referrals are explicitly incentivised.

Name

ANDREW STREVENS LTD

Legal name

Andrew Strevens Limited

Website

https://rogers-partners.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Andrew Strevens Limited (trading as Rogers & Partners) is an independent Wolverhampton-based letting and sales agency, operating since 1996 and serving individual landlords, property investors, and home sellers in the West Midlands with tiered lettings, sales, and buy-to-let advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Revenue from helping property owners sell their homes through three pricing tiers: Pay Upfront (£999 all-in), No Sale - No Charge (1% of sale price, minimum £1299 including VAT), and Split Fee (£299 upfront plus 0.5% on completion, minimum £799).
2. Lettings and Property Management: Ongoing revenue from managing rental properties for landlords through service tiers including Fully Managed (hands-off service with rent guarantee option), Let Only (tenant finding and setup), and Let Only Plus (legal compliance and rent collection focus).
3. Buy-to-Let Consultancy: Advisory services for property investors on procurement, management, and disposal of residential and small-scale commercial investments. May include assistance with financing through partner relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Andrew Strevens Ltd, trading as Rogers & Partners, is an independent, family-owned property letting, sales, and management agency based in Wolverhampton, UK, operating since 1996. The company provides fully managed and tenant-find letting services, three-tier sales packages, buy-to-let and investment advice, problem-tenant resolution, overseas landlord support, and a tenant-find referral programme for landlords, property sellers, and investors in the West Midlands.

Product overview

Andrew Strevens Ltd (trading as Rogers & Partners) is a property letting and sales agency operating since 1996. The company offers two main service lines: Letting Services (Fully Managed, Let Only, and Let Only Plus packages) and Sales Services (Pay Upfront, No Sale - No Charge, and Split Fee packages). Additional advisory services include Buy-to-let Consultancy, Problem Tenant Service, Maintenance coordination, Property Investment Advice, Overseas Landlord Services, and a Referral Programme. The portfolio is architecturally modular, with core services designed for landlords and property sellers, supplemented by specialised advisory and management add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Fully Managed Service

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core.

• RightmovecoreChannel Partner/ Reseller/ DistributorProperties listed on Rightmove property portal, one of the UK's largest property websites, providing exposure to prospective tenants and buyers.
• ZooplacoreChannel Partner/ Reseller/ DistributorProperties listed on Zoopla property portal, providing additional market exposure for landlords' rental properties and sellers' homes.
• ARLA Propertymark ProtectedcoreOthersARLA Propertymark membership provides client money protection scheme for landlords' funds. Logo displayed as mark of professional standing.
• NAEA PropertymarkcoreOthersNAEA (National Association of Estate Agents) Propertymark membership demonstrating professional standards in estate agency services.
• The Property Ombudsman (TPO)coreOthersTPO membership provides independent dispute resolution service for customers, demonstrating commitment to customer satisfaction.
• PropertymarkcoreOthersPropertymark Licensed Agent status indicates compliance with industry standards. Certificate available for download as evidence of professional licensing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belvoir Lettings: UK-wide franchise network of residential letting and management agents. Directly comparable as a residential lettings agency operating in regional UK markets, with similar service tiers (fully managed, tenant-find, rent collection) and landlord-focused GTM.
• Purplebricks: Online-first UK estate agency offering fixed-fee home sales. Comparable to Rogers & Partners on the Pay Upfront / No Sale No Charge tier and on competing for fee-sensitive property sellers in regional markets.
• Martin & Co: National UK lettings and sales agency franchise. Highly comparable as a competing independent-style letting and estate agency serving landlords and sellers across regional UK cities including the West Midlands.
• Northwood UK: National UK letting and estate agency franchise with guaranteed rent and full management services. Comparable on product offering (fully managed, let only, tenant referencing) and on landlord target customer.
• Dixons Estate Agents: Independent-style regional UK estate and letting agency. Comparable on serving sellers and landlords in a defined UK region with personal-service positioning similar to Rogers & Partners.

Emerging players

• Yopa: Hybrid online estate agency with local agents. Comparable on the fixed-fee sales model competing for the same fee-sensitive seller segment Rogers & Partners targets with its Pay Upfront and Split Fee tiers.

Broad incumbents

• Connells Group: One of the UK's largest estate and letting agency networks. Operates in the Wolverhampton/West Midlands region with overlapping letting and sales services; not niche but directly competes for the same landlords and sellers.

Peers

• LSL Property Services (including Your Move/Reeds Rains):

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/rogerspartners
• Facebooken-gb.facebook.com/rogersandpartners

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANDREW STREVENS LTD