Aktsiaselts Iv Pluss

What Aktsiaselts Iv Pluss does

Iv Pluss AS is an Estonian privately-held commercial vehicle dealership group established in 1996, operating as the official authorized distributor for IVECO in Estonia and as a multi-brand representative for Fiat Professional, Schwarzmüller, FPT Industrial, Feniksbus, TIKI, NIEWIADÓW, Tevor, LAIKA, Globe-Traveller, Sunlight, and FENDT-CARAVAN. The company sells and services a comprehensive portfolio spanning light commercial vehicles (Iveco Daily, Fiat Professional line), medium and heavy trucks (Eurocargo, S-Way, X-Way, T-Way, Astra), city and intercity buses (Crossway, Urbanway, Streetway, Evadys, Feniksbus, Forveda, Rošero), motorhomes and caravans, trailers, tow trucks, and FPT industrial engines and powertrains, including electric variants (eDaily, eJolly, eSuperJolly, S-eWAY). Customers span commercial fleet operators, bus operators, construction and agriculture businesses, government agencies (notably the Estonian Police and Border Guard Board), and recreational vehicle buyers across Estonia and Latvia.

The company's business model combines one-time hardware sales (new and used vehicles across all categories), recurring maintenance and repair services (including bodywork, painting, parts, car wash, mobile service, and 24/7 emergency hotline), vehicle rental through its Iv Pluss Rent division, and financial services via its Nord Varaliising leasing partnership (operational and capital leases, 1-5 year terms, optional insurance packages). GTM is hybrid: enterprise field sales through four physical representative offices (Laagri/Tallinn HQ, Tartu in Estonia; Bauska regional HQ and Jēkabpils branch in Latvia) combined with channel/distributor partnerships with international OEMs and a website-based browsing and inquiry channel. The company also provides vehicle customization — notably the 2025 delivery of four 13-meter EVADYS buses customized for Estonian Police operations, demonstrating bespoke configuration capabilities for specialized public-sector needs.

The underlying technology stack is industrial rather than digital: physical dealerships, OEM-supplied vehicle platforms, internal combustion and electric powertrains from Iveco Group, and standard service-shop infrastructure. The competitive position rests on exclusive territorial distribution rights from multiple international brands, integrated sales-service-parts-rental-financing offering, and multi-decade brand recognition in the Estonian and Latvian commercial vehicle market. No AI/ML capabilities, proprietary software platforms, or digital products are part of the offering. The company is led by CEO Bruno Kubja, is privately held with no disclosed institutional investors or funding rounds, and operates as a mature SME with 11-50 employees.

Name

Aktsiaselts Iv Pluss

Legal name

Iv Pluss AS

Website

https://ivpluss.ee

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Iv Pluss AS is an Estonian multi-brand commercial vehicle dealership (founded 1996) serving as the official IVECO distributor in Estonia, selling and servicing trucks, buses, motorhomes, trailers, and engines across Estonia and Latvia for fleet operators, bus operators, government, and recreational buyers.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Automotive Equipment Rental and Leasing (5321)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

akta.pro secondary industries

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA), Delivery Fleet Subscription & Bundled Services (Maintenance/Telematics/Insurance) (TLABAGAH), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Commercial vehicle sales
• Vehicle maintenance services
• Motorhome distribution
• Trailer sales
• Automotive leasing services

Headquarters

HQ city

Laagri

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vehicle sales: New and used commercial vehicle sales including light trucks (Iveco Daily, Fiat Professional), heavy trucks (Iveco S-Way, X-Way, T-Way, Astra, Eurocargo), buses (Iveco Bus, Feniksbus, Rošero), motorhomes (LAIKA, Globe-Traveller, Sunlight), and trailers (Schwarzmüller, TIKI, NIEWIADÓW, FENDT-CARAVAN).
2. Maintenance and repair services: Full service maintenance, repairs, bodywork and painting, car wash, spare parts sales, and mobile service operations.
3. Vehicle rental: Commercial vehicle and motorhome rental services through Iv Pluss Rent division, offering vans and campers for short-term use.
4. Financial services: Leasing solutions through Nord Varaliising partnership, offering operational and capital lease options for vehicles with insurance packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Iv Pluss AS sells and services commercial vehicles (light, medium, and heavy trucks), buses and coaches, motorhomes and caravans, trailers, and industrial engines, operating as the official authorized distributor for IVECO and multiple other international brands in Estonia and Latvia. The company also provides after-sales services (maintenance, repairs, spare parts, bodywork, washing, mobile service) and short-term vehicle rental through Iv Pluss Rent, with financing options via Nord Varaliising leasing.

Product overview

Iv Pluss AS operates as a multi-brand commercial vehicle dealership offering a comprehensive portfolio of vehicles and services. The core offering includes IVECO commercial vehicles (light-duty Daily, medium-duty Eurocargo, and heavy-duty S-Way, X-Way, T-Way, and Astra trucks), IVECO BUS (Crossway, Urbanway, Streetway, Evadys, and specialty buses), and FIAT Professional commercial vehicles. The company extends its portfolio with recreational vehicles including LAIKA, Globe-Traveller, and Sunlight motorhomes, as well as trailers from Schwarzmüller, TIKI, and NIEWIADÓW brands. FPT Industrial engines and power trains, and TEVOR tow trucks round out the offering. Services include vehicle sales, maintenance, repairs, parts supply, bodywork, washing, mobile service, and vehicle rental. The company serves as the official Iveco distributor in Estonia and operates locations in Estonia (Tallinn, Tartu), Latvia (Bauska), and Lithuania.

Differentiator

Problem solved

Functional benefit

Products and services

• IVECO Daily Light commercial van and chassis cab vehicle available in multiple configurations including VAN, CNG, and eDaily electric versions, with cargo capacities up to 20 m³. Targets urban delivery, services, and light commercial fleet operators.
• IVECO Eurocargo Medium-duty truck for urban and regional transport, with improved functionality, safety, and maneuverability. Targets medium-duty fleet operators and regional distribution.
• IVECO S-Way Long-haul truck with xC13 engine delivering up to 10% fuel savings, Hi-Cruise 2.0 system, GPS-based driving system, and spacious cab. Targets long-haul fleet operators.
• IVECO X-Way Versatile heavy-duty truck combining on-road durability with off-road capability, featuring the XCursor 13 engine and configurable ON, ON+, OFF drivetrain options. Targets mixed on/off-road operations.
• IVECO T-Way Construction and off-road truck with XC13 engine up to 540 hp and 2,500 Nm torque, featuring AWD configurations up to 8x8 for demanding terrain. Targets construction and heavy off-road applications.
• IVECO Astra Heavy-duty dump trucks and specialized vehicles for mining and quarrying, including HD9, HHD9, ADT, and RD models with custom configurations. Targets mining, quarrying, and heavy haulage.
• IVECO eJolly Fully electric light commercial van for urban deliveries and professional applications, with a spacious cargo area and emission-free operation. Targets urban commercial fleet operators seeking zero-emission transport.
• IVECO eSuperJolly Electric light commercial vehicle offering up to 420 km driving range, with a 110 kWh battery and 150 kW fast charging that adds 100 km in 15 minutes. Targets urban and regional commercial fleet operators seeking longer-range electric transport.
• IVECO Crossway Intercity and school transport bus available in 10.8 m, 12 m, and 13 m lengths, with over 50,000 units sold across Europe. Available with Tector 7 and Cursor 9 engine options including CNG/biomethane. Targets intercity, school, and tour bus operators.
• IVECO Urbanway Modern city bus available in 10.5 m, 12 m, and 18 m lengths with 2–4 doors, offered in diesel, CNG, hybrid, and full-electric versions. Targets urban public transport operators.
• IVECO Streetway Practical urban bus in 12 m and 18.75 m lengths with Euro VI Cursor 9 engines in diesel or CNG variants, featuring low-floor design. Targets city public transport operators.
• IVECO Evadys Intercity coach in 12 m and 12.96 m lengths with up to 12 m³ luggage space, combining Crossway reliability with Magelys comfort standards. Targets intercity coach operators and public-sector buyers (e.g., customized units delivered to Estonian Police in 2025).
• IVECO Feniksbus Mini and midi buses with 20–31 or 35–42 passenger seats, featuring four EURO 6 models for city, regional, intercity, and tourist transport. Iv Pluss has been the Feniksbus representative in Estonia since 2015 and across the Baltic region since 2016.
• IVECO Forveda tourism minibus 19-seat tourism and charter minibus built on IVECO Daily chassis with automatic transmission, air suspension, climate control, entertainment systems, and COC certification. Targets tourism and charter bus operators.
• Rošero Midibus Quality midibuses from Slovakia built on IVECO Daily, with 12–36 passenger configurations for city lines, regional routes, and tourism. Built under ISO 9001/2000 with German TÜV CERT certification. Targets public transport and tourism operators.
• FIAT Professional commercial vehicles Commercial vehicle lineup from Fiorino minivan to 4.1-tonne Ducato, including Doblo, Scudo, and Talento models in various configurations. Iv Pluss became the official FIAT Professional representative for light commercial vehicles in Estonia from 1 March 2019 via agreement with importer Autobrava UAB. Targets light commercial fleet operators and individual business owners.
• Fiat Doblo Versatile light commercial vehicle for daily work with ergonomic design, functional cargo space, available in a fully electric version. Targets small businesses and last-mile delivery operators.
• Fiat Scudo Multipurpose van for professional use with flexible configurations for cargo and passenger transport needs. Targets small and medium commercial operators.
• Schwarzmüller trailers and semi-trailers Premium trailers and semi-trailers with over 150 years of manufacturer experience, including dump trailers, curtain-sided, moving floor, and forestry trailers. Iv Pluss is the official Schwarzmüller representative in Estonia. Targets construction, agriculture, and logistics operators.
• FPT Industrial engines and powertrains Engines (42 hp to over 1,000 hp), transmissions (up to 500 Nm torque), and front/rear axles (2.45 to 32 tonnes) for on-road and off-road vehicles, plus generators equipped with FPT engines. FPT Industrial is a brand of Iveco Group N.V. Targets industrial, agricultural, and OEM customers.
• NIEWIADÓW trailers Trailers with over 50 years of manufacturer experience, offering more than 300 different models including caravan, light, car transport, boat, motorcycle, horse, and refrigerated trailers. Distributed via Iv Pluss Latvis SIA in Latvia. Targets logistics, agricultural, recreational, and specialty transport buyers.
• TIKI trailers Reliable trailers with over 30 years of manufacturer experience, featuring welded frames for heavy use and flexible solutions for hobby users, with free delivery across Estonia. Iv Pluss is the official TIKI representative in Estonia. Targets hobby users, professionals, and recreational buyers.
• TEVOR tow trucks Professional tow trucks built on IVECO Daily 7.2-tonne chassis with complete solutions from superstructure to winch systems, backed by over 50 years of manufacturer experience and ISO 9001:2015 certification. Distributed via a 2016 dealer agreement. Targets roadside assistance operators and recovery service providers.
• LAIKA premium motorhomes Premium motorhome brand represented by Iv Pluss in Estonia, offering Kreos, ECOVIP, and Kosmo models, including the Laika Kreos Mercedes-Benz priced from €137,000. Targets individual consumers and families seeking premium leisure travel vehicles.
• Globe-Traveller premium motorhomes Premium motorhome brand represented by Iv Pluss in Estonia, offering VOYAGER models for discerning travelers. Targets individual consumers seeking high-end leisure travel vehicles.
• Sunlight motorhomes and campervans Motorhome and campervan brand represented by Iv Pluss in Estonia, offering accessible options for camping enthusiasts, including the Sunlight A68 from €54,500. Targets entry and mid-level individual recreational vehicle buyers.
• FENDT-CARAVAN caravans Caravan trailer brand available through Iv Pluss, representing the Fendt agricultural equipment brand's caravan line, including the Fendt Bianco 515 SKM from €25,000. Targets individual consumers and families seeking towed recreational vehicles.
• Iv Pluss Rent vehicle rental Short-term rental service offering commercial vans for work and motorhomes/campers for travel, available from the Tallinn/Laagri location. Targets individuals and businesses needing short-term vehicle access without ownership.
• Vehicle maintenance, repair, and spare parts services Full-service maintenance, repairs, bodywork and painting, car wash, spare parts sales, and mobile service operations across Iv Pluss offices, backed by a 24/7 emergency assistance hotline. Targets commercial fleet operators, bus operators, and individual vehicle owners across the represented brand portfolio.

Quantifiable outcome

• Up to 10% fuel savings with new IVECO S-Way through new xC13 engine and GPS-based driving system
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• IVECOcoreChannel Partner/ Reseller/ DistributorIv Pluss AS is the official IVECO distributor in Estonia, selling and servicing the full range of IVECO commercial vehicles including Daily, Eurocargo, S-Way, X-Way, T-Way, Astra trucks, and IVECO BUS products.
• Fiat Professional (Autobrava UAB)coreChannel Partner/ Reseller/ DistributorOfficial representation agreement signed March 1, 2019 with Autobrava UAB as the Fiat Professional importer for Estonia. Iv Pluss offers Fiat Doblo, Scudo, Ducato, and Ulysse models.
• SchwarzmüllercoreChannel Partner/ Reseller/ DistributorIv Pluss AS is the official Schwarzmüller representative in Estonia. Schwarzmüller is a leading trailer manufacturer in Europe with over 150 years of experience, operating in more than 20 Central and Eastern European countries.
• FPT IndustrialcoreChannel Partner/ Reseller/ DistributorIv Pluss AS sells and maintains all FPT engine products and generators. FPT Industrial is a brand of Iveco Group N.V. with over 8,000 employees across 10 production facilities and 11 R&D centers worldwide.
• FeniksbuscoreChannel Partner/ Reseller/ DistributorIv Pluss AS has been the Feniksbus representative in Estonia since 2015 and for the entire Baltic region since 2016. Feniksbus offers mini and midi buses with 20-42 passenger seats.
• TIKIcoreChannel Partner/ Reseller/ DistributorIv Pluss AS is the TIKI representative in Estonia. TIKI has over 30 years of experience producing trailers for professional and recreational use.
• NIEWIADÓWcoreChannel Partner/ Reseller/ DistributorIv Pluss offers NIEWIADÓW trailers through its Latvia operations (Iv Pluss Latvis SIA). NIEWIADÓW has over 50 years of experience and offers more than 300 different trailer models.
• Tevor S.A.coreChannel Partner/ Reseller/ DistributorDealer agreement signed in 2016 for selling Tevor tow trucks and rescue vehicle products in Estonia. Tevor is a leading European tow truck and rescue vehicle manufacturer with ISO 9001:2015 certification and over 50 years of experience.
• Nord VaraliisingcoreChannel Partner/ Reseller/ DistributorFinancial services partnership offering leasing solutions (operational and capital lease) for all vehicles sold by Iv Pluss. Offers down payments from 0%, periods of 1-5 years, residual value options, and insurance packages.
• Forveda UABminorOEM/ Whitelabel/ Licensing PartnerPartnership with Lithuanian company Forveda UAB for 19-seat daily minibus tourism configuration, built on IVECO Daily chassis with COC certification.
• LAIKAcoreChannel Partner/ Reseller/ DistributorPremium motorhome brand represented by Iv Pluss in Estonia. LAIKA offers high-quality motorhomes including Kreos, ECOVIP, and Kosmo models.
• Globe-TravellercoreChannel Partner/ Reseller/ DistributorPremium motorhome brand represented by Iv Pluss in Estonia. Globe-Traveller offers VOYAGER models for discerning travelers.
• SunlightcoreChannel Partner/ Reseller/ DistributorMotorhome and campervan brand represented by Iv Pluss in Estonia, offering accessible options for camping enthusiasts.
• FENDT-CARAVANminorChannel Partner/ Reseller/ DistributorCaravan trailer brand available through Iv Pluss, representing the Fendt agricultural equipment brand's caravan line.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Others

• Würth Group: Global leader in automotive parts, tools, and workshop supplies distribution with a direct-sales model. Comparable to Iv Pluss's parts distribution and MRO service operations, though Würth is significantly larger and operates a different distribution model.
• Europcar Mobility Group: Major European vehicle rental and leasing operator. Comparable to Iv Pluss Rent's commercial vehicle and motorhome rental services, though operating at a much larger scale and with broader geographic coverage.

Broad incumbents

• Emil Frey Group: Swiss-headquartered automotive distribution and retail group with pan-European operations across multiple brands. Demonstrates the scale and brand portfolio breadth that an established multi-brand dealer can achieve, contrasting with Iv Pluss's regional focus.
• Hedin Mobility Group: Large Swedish-based multi-brand automotive distribution group operating across Europe. Represents a scaled version of the multi-brand dealer model that Iv Pluss operates, with broader geographic reach and stronger negotiating position with OEMs.
• Inchcape plc: Global automotive distributor representing premium brands across multiple continents. Represents the international benchmark for multi-brand authorized distribution, contrasting with Iv Pluss's focused Baltic presence.
• D'Ieteren Group: Belgian automotive group with vehicle distribution, parts, and services across European markets. Provides a comparison point for how authorized distributors evolve into diversified mobility service providers at scale.

Direct peers

• Veho Estonia: Mercedes-Benz and Volvo commercial vehicle dealer in Estonia offering sales, service, and parts. Competes directly with Iv Pluss for premium commercial fleet customers in the Estonian market.
• Tere HV (MAN dealer): Authorized MAN truck dealer in Estonia with sales, service, and parts operations. Directly competes with Iv Pluss in the medium and heavy-duty truck segment for commercial fleet customers.
• Baltic Truck (Mercedes-Benz commercial vehicles): Mercedes-Benz commercial vehicle dealer in the Baltics with sales and service operations. Overlaps with Iv Pluss in light commercial vehicles and heavy trucks across the same regional footprint.
• Scania Balti: Official Scania dealer in Estonia and Latvia, directly competing with Iv Pluss in the heavy-duty truck segment. Both operate as authorized distributors for global commercial vehicle OEMs with service, parts, and financing capabilities in the same Baltic geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeivpluss.ee/et/youtube
• Facebookivpluss.ee/et/facebook
• Instagramivpluss.ee/et/instagram
• LinkedInlinkedin.com/company/iv-pluss-as

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktsiaselts Iv Pluss