Warrior's Way Martial Arts

Name

Warrior's Way Martial Arts

Legal name

Warrior's Way Martial Arts Institute

Website

https://warriorsway.net

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Warrior's Way Martial Arts is a privately held family training and youth enrichment facility in Powhatan, VA, offering subscription-based Senshi Do martial arts, boxing, fitness, before/after-school care, summer camp, and birthday parties to children, teens, and adults in the surrounding counties.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction and Youth Enrichment Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB), Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

Keywords

• Martial arts training
• Youth enrichment programs
• Before and after school care
• Cardio kickboxing fitness
• Summer camp programs

Headquarters

HQ city

Powhatan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Monthly Memberships - Martial Arts Programs: Recurring monthly membership fees for enrolled students across Little Warriors (ages 3-7), Children (ages 7-11), Teens, Adults, and Family programs. Pricing varies by age group and family size with tiered family discounts. Includes two classes per week.
2. Boxing Program Memberships: Monthly recurring membership for boxing classes (youth $120/month, adult $135/month), including two classes per week. Offered as a structured program for ages 8 and up.
3. Warrior Fitness Cardio Kickboxing: Monthly membership subscription for cardio kickboxing classes (12-month at $105/month with first month FREE and free boxing gloves; 6-month at $120/month). Also available as 6-class package for $120. Targets women, teens, and adults.
4. Before & After School Program: Full-time and part-time weekly enrollment for before school (6:30 AM - 9:00 AM) and after school (3:00 PM - 6:15 PM) child care with martial arts, sports, and fitness components.
5. Summer Camp Program: Seasonal full-day summer camp (6:30 AM - 6:00 PM) featuring sports, fitness, martial arts, creative activities, field trips, and swimming. Additional enrichment programming during school breaks.
6. Birthday Party Packages: One-time fee birthday party packages: Ultimate ($450, 2.5 hours), Deluxe ($400, 2 hours), and Awesome ($350, 2 hours). Includes martial arts activities, bounce house (Deluxe), white belts, and gift certificates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Warrior's Way Martial Arts Institute operates a family training and youth enrichment facility in Powhatan, Virginia, delivering age-segmented martial arts classes built on its proprietary Senshi Do system, plus boxing, cardio kickboxing fitness, before and after school childcare, summer camp, and kids' birthday party packages. The facility is anchored by a 13,000 sq. ft. building with two dedicated martial arts training floors and serves Powhatan, Midlothian, Cumberland, Goochland, and Amelia counties. Revenue is driven primarily by recurring monthly memberships with a free trial week offered to all new students.

Product overview

Warrior's Way Martial Arts Institute is a family training and enrichment facility offering a comprehensive suite of martial arts and fitness programs from a 13,000 square foot facility in Powhatan, VA. The core offering is the proprietary Senshi Do martial arts system, supplemented by specialized programs including Little Warriors (ages 3-7), Children's Martial Arts (ages 7-11), Teen Martial Arts, Adult Martial Arts, Family Martial Arts, and Homeschool Martial Arts. Additional programs include Boxing, Warrior Fitness (cardio kickboxing), Before & After School child care, Summer Camp, and Birthday Party packages (Ultimate, Deluxe, Awesome). The facility serves kids, teens, and adults across Powhatan, Midlothian, Cumberland, and Goochland areas.

Differentiator

Problem solved

Functional benefit

Brands

• Senshi Do: The martial arts system developed and taught at Warrior's Way, emphasizing real-world self-defense, character development, and traditional martial arts principles.

Products and services

• Little Warriors (Ages 3-7) Martial arts program for children ages 3-7 focusing on exercise, focus, balance, and goal-setting while building self-confidence, physical fitness, awareness, respect, and leadership skills through age-appropriate 30-minute classes in the Senshi Do system.
• Children's Martial Arts (Ages 7-11) Traditional martial arts classes for children ages 7-11 teaching self-defense, respect, leadership, self-confidence, focus, discipline, and proper eating habits, with instructors experienced in supporting children with ADHD, ADD, and Autism.
• Teen Martial Arts Martial arts program for teenagers building self-esteem, confidence, discipline, fitness, and self-defense skills while teaching respect for others, good choices, and anti-bullying techniques.
• Adult Martial Arts Evening martial arts classes for adults of all ages and fitness levels offering self-defense training, fat burning, muscle toning, and stress relief through the Senshi Do system.
• Family Martial Arts Family-oriented martial arts classes held Monday through Thursday that allow parents and children to train together in self-defense and martial arts skills regardless of age or prior experience.
• Homeschool Martial Arts Program Daytime martial arts classes for homeschool families (Monday and Wednesday 1:15-2:15 PM) in the Senshi Do system, with parents able to join, focusing on focus, respect, exercise, discipline, and leadership.
• Boxing Boxing program for ages 8 and up teaching fundamentals from footwork to punch techniques, with options for non-contact training, sparring, and competition preparation, led by head coach Brian 'Rhino' Rogers.
• Warrior Fitness (Cardio Kickboxing) Cardio kickboxing fitness class for women, teens, and adults featuring weight reduction, strengthening, stress release, and self-defense techniques on heavy bags, offered Tuesday/Thursday 6:30-7:30 PM.
• Before & After School Program Before and after school childcare program (6:30 AM-9:00 AM and 3:00 PM-6:15 PM) offering sports, fitness, martial arts, character building, homework time, and transportation from local schools for Kindergarten through 7th grade.
• Summer Camp Full-day summer program (6:30 AM-6:00 PM) featuring sports, fitness, martial arts, creative activities, weekly field trips, swimming, arts and crafts, and character building for children.
• Ultimate Birthday Party 2.5-hour birthday party package for up to 20 participants ages 10 and under that includes white belts, a martial arts class, and free gift certificates for attendees.
• Deluxe Birthday Party 2-hour birthday party package for up to 20 participants ages 10 and under featuring a fun martial arts class, special board breaking for the birthday child, a bounce house, and free gift certificates.
• Awesome Birthday Party 2-hour birthday party package for up to 20 participants ages 10 and under with a martial arts class and free gift certificates.
• Senshi Do Martial Arts System The proprietary martial arts curriculum founded by Master Copeland Lanzillotti and taught across all Warrior's Way programs, built around seven core principles: moral integrity, physical fitness and better health, discipline and self-control, confidence and respect, concentration and focus, building winning relationships, and always ready. Emphasizes real-world self-defense and character development over competition fighting.

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Flat Rock Elementary SchoolcoreOthersSchool transportation partnership where Warriors Way provides transportation services for children from Flat Rock Elementary to their facility for before and after school program.
• Pocahontas Elementary SchoolcoreOthersSchool transportation partnership where Warriors Way provides transportation services for children from Pocahontas Elementary to their facility for before and after school program.
• Powhatan Elementary SchoolcoreOthersSchool transportation partnership where Warriors Way provides transportation services for children from Powhatan Elementary to their facility for before and after school program.
• Powhatan Middle SchoolcoreOthersSchool transportation partnership where Warriors Way provides transportation services for children from Powhatan Middle School to their facility for before and after school program.
• Blessed SacramentminorOthersSchool transportation partnership for before and after school program, serving as a local private/religious school option in the community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Gracie Barra: Global Brazilian Jiu-Jitsu franchise with structured curriculum and belt progression. Comparable to Warrior's Way in martial arts instruction model and recurring revenue, but narrower in discipline scope (BJJ only vs. Warrior's Way's multi-discipline approach).
• Camp Bow Wow: National dog daycare and camp franchise; included for its comparable franchise model in youth/family enrichment services with subscription-style recurring revenue and transportation offerings—adjacent rather than direct competitor but relevant for benchmarking childcare-plus-activity business models.

Direct peers

• 9Round Fitness: Kickboxing-themed fitness franchise with monthly recurring membership model. Directly comparable to Warrior's Way Warrior Fitness cardio kickboxing program in target demographic (women, teens, adults) and pricing structure, though without the broader youth martial arts and childcare components.
• TITLE Boxing Club: Boxing-focused fitness franchise with monthly memberships serving youth and adults. Direct competitor to the Warriors Way Boxing program in target customer, pricing model, and discipline focus, with broader geographic reach.
• Master Park's Martial Arts: Long-established multi-location martial arts school with proprietary curriculum, age-segmented programs, and family classes. Closely mirrors Warrior's Way's structure of serving children, teens, adults, and families with monthly memberships and character-focused instruction.
• Kovar's Satori Academy: Multi-discipline martial arts school offering karate, kickboxing, BJJ, and weapons training with similar subscription-based family programming. Direct peer in combining multiple martial arts under one roof with character-development emphasis.
• Tiger Schulmann's Martial Arts: Established multi-discipline martial arts chain offering karate, kickboxing, and MMA training for kids and adults with monthly membership pricing. Closely aligned with Warriors Way in combining multiple martial arts disciplines (boxing, kickboxing, MMA) under one roof with similar subscription economics.
• Premier Martial Arts: Multi-location martial arts franchise offering children's, teen, and adult programs with character development curriculum. Operates a similar subscription-based membership model with comparable age-segment programming, though as a franchise rather than an independent studio.

Broad incumbents

• ATA Martial Arts: One of the largest traditional martial arts franchise systems in North America with a proprietary curriculum (Songahm) comparable to Senshi Do. Operates as a broad incumbent with hundreds of locations; serves similar age segments and character-development positioning.
• UFC Gym: National fitness and martial arts chain combining MMA, boxing, kickboxing, and youth programming. While broader and more fitness-oriented than Warrior's Way, it directly competes for adult martial arts and youth enrichment enrollments in similar suburban markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warrior's Way Martial Arts