Water Street Deli And Grocery Llc

What Water Street Deli And Grocery Llc does

Water Street Deli and Grocery LLC is a Wisconsin-based, family-owned packaged food producer that manufactures and distributes Mediterranean-style hummus, pita chips, and eggplant dips. The company began in 2009 as a sit-down Mediterranean restaurant in Eau Claire, Wisconsin, where its pita chips and hummus became locally popular items; in 2017 it closed restaurant service and pivoted to packaged goods production, focusing on its best-selling SKUs under the founder's Middle Eastern family recipes. The core product portfolio consists of two pita chip flavors (Classic Original, Garlic Salt), seven hummus SKUs (Garlic, Roasted Red Pepper, Spicy, Greek Olive, Pine Nut, Avocado, Royal Hummus), and a Baba Ghanouj Dip, all produced from the founder's proprietary family recipe in Eau Claire. Manufacturing relies on traditional food production methods and quality-focused ingredient sourcing, with no proprietary technology beyond the recipe itself.

The business operates a wholesale distribution model selling through independent and chain grocery stores, health food markets, and specialty food retailers across the Midwest United States, with confirmed placement at chains such as Sendik's Food Market. Pricing is not publicly disclosed; products move through retailer intermediaries rather than direct-to-consumer or ecommerce channels, and the company is bootstrapped with no external funding, parent company, or known institutional ownership. Marketing relies on customer testimonials on the company website, an active Facebook page, and in-store retail presence rather than paid advertising or direct sales infrastructure. The company reports a 1-10 employee headcount, consistent with a small, founder-led regional CPG operation.

Name

Water Street Deli And Grocery Llc

Legal name

Water Street Deli, LLC

Website

https://waterstdeli.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Water Street Deli and Grocery LLC is a Wisconsin-based, family-owned producer of Mediterranean-style pita chips, hummus, and Baba Ghanouj dip, distributing through grocery and health food stores across the Midwest United States.

Ownership category

akta.pro rank

Product category

Mediterranean Snack Foods

NAICS

Food Manufacturing (311), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

akta.pro secondary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Mediterranean snack foods
• Pita chips production
• Hummus manufacturing
• Specialty food wholesale
• Mediterranean dips

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Pita Chips and Hummus Sales: Manufactures and sells packaged pita chips and hummus to grocery and health food stores through wholesale distribution. Products include 2 pita chip flavors (Classic Original, Garlic Salt) and 7 hummus flavors (Garlic, Roasted Red Pepper, Spicy, Greek Olive, Pine Nut, Avocado, Royal Hummus) plus Baba Ghanouj Dip.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Water Street Deli manufactures and distributes Mediterranean-style pita chips, hummus, and Baba Ghanouj dip made from the founder's Middle Eastern family recipes. The company produces its packaged foods in Eau Claire, Wisconsin and sells them wholesale to grocery and health food stores throughout the Midwest region.

Product overview

Water Street Deli is a food products company offering a focused portfolio of Mediterranean-style snacks: pita chips and hummus-based dips. The core product line consists of Pita Chips (in 2 flavors: Classic Original and Garlic Salt) and Hummus (in 7 flavors including Garlic, Roasted Red Pepper, Spicy, Greek Olive, Pine Nut, Avocado, and Royal Hummus), plus a Baba Ghanouj Dip. All products are made using the founder's middle eastern family recipe with fresh ingredients, produced in Eau Claire, Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Pita Chips Crispy pita chip snacks available in Classic Original and Garlic Salt flavors, finished to a golden brown with a soft but crispy crunch, designed to be paired with hummus.
• Hummus Smooth and flavorful hummus dip offered in 7 flavors: Garlic, Roasted Red Pepper, Spicy, Greek Olive, Pine Nut, Avocado, and Royal Hummus, made from the founder's Middle Eastern family recipe.
• Baba Ghanouj Dip Eggplant-based dip offering complementing the company's hummus product line.

Quantifiable outcome

• Customer testimonials consistently rate products as 'the best' hummus and pita chips ever tasted

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Bitchin' Sauce: Premium dip and spread brand in natural and grocery channels; competes for the same refrigerated-dip shopper wallet share as Water Street's hummus line.
• Baba's Mediterranean Foods: Mediterranean food brand including hummus, tzatziki and dips; smaller-scale direct overlap in the refrigerated Mediterranean dips segment.

Direct peers

• Stacy's Pita Chips: Iconic pita chip brand (now under PepsiCo's Stacy's/Mediterranean Snack Foods) competing head-to-head with Water Street's pita chip SKU at grocery and natural-food retailers.
• Ithaca Hummus: Premium, chef-crafted hummus brand with a focus on clean ingredients and unique flavors; closely comparable to Water Street's flavor-forward, premium positioning.
• Sabra Dipping Company: Joint venture of PepsiCo and Strauss Group, the mass-market leader in hummus and Mediterranean dips; directly competes with Water Street for retail shelf space in the same hummus category.
• Tribe Mediterranean: Long-running refrigerated hummus brand owned by B&G Foods; a direct competitor on supermarket shelves across the U.S., particularly in multi-flavor hummus SKUs.
• Cedar's Mediterranean Foods: Independent hummus, tabouli, and tzatziki brand with broad U.S. retail distribution; competes with Water Street on hummus positioning at both mainstream and natural channels.
• Hope Foods: Premium, certified-organic hummus brand; overlaps with Water Street's natural/health-food channel positioning and authentic, ingredient-led messaging.

Broad incumbents

• Trader Joe's Private Label: Trader Joe's is a major private-label hummus and pita chip producer and retailer; its in-house SKUs compete directly on price and shelf placement with Water Street at natural and grocery.
• Mediterranean Snack Foods: Parent group behind Stacy's Pita Chips and broader Mediterranean snacking portfolio; incumbent distributor with deep retail relationships that shape category dynamics for Water Street.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Water-Street-Deli-and-Grocery-82939873067
• LinkedInlinkedin.com/company/water-street-deli

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water Street Deli And Grocery Llc