The Eatery Group

What The Eatery Group does

The Eatery Group GmbH is a privately held Austrian multi-brand food service operator headquartered in Vienna, structured as a private limited company with approximately 40 subsidiaries, roughly 70 self-operated gastronomy units and over 1,000 employees, making it one of Austria's largest food industry companies. Its core activity is operating as the exclusive master franchisee and developer of BURGER KING in Austria, where it runs 34 of its own BURGER KING restaurants and oversees the wider network of more than 60 locations nationwide, earning both restaurant-level transaction revenue and franchise royalties.

Beyond BURGER KING, the group owns and operates a portfolio of brands under its multi-brand Rosehill Foodpark concept on Austria's motorway service stations, housing up to six catering brands per location: the franchise brands BURGER KING and Nordsee, and its own brands Coffeeshop Company, Fast & Fresh, Presto, and Rosenberger (the latter established in 1972 and progressively converted to the Rosehill format following the 2019 acquisition of Rosenberger Autobahnraststationen). The portfolio also includes hotels and five OMV VIVA Genusswelt petrol station shops operated in partnership with OMV since 2021.

The company makes money primarily through consumer-facing transaction fees across its ~70 self-operated restaurants and petrol station shops, supplemented by licensing royalties and development fees earned from the BURGER KING master franchise relationship. Its go-to-market is purely domestic Austrian, with all operations concentrated in a single country, and its customer base spans quick-service diners, motorway travelers, urban coffee consumers, traditional Austrian cuisine diners, seafood consumers and health-conscious diners, served through a mix of company-operated locations, sub-franchised outlets, motorway food parks, and branded convenience retail at OMV forecourts.

Name

The Eatery Group

Legal name

The Eatery Group GmbH

Website

https://eaterygroup.at

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Eatery Group GmbH is a Vienna-based, privately held Austrian multi-brand food service operator and exclusive master franchisee of BURGER KING in Austria, operating around 70 self-operated restaurants across the BURGER KING, Rosehill Foodpark, Coffeeshop Company, Rosenberger, Nordsee, Fast & Fresh, Presto and OMV VIVA Genusswelt brands, serving QSR diners, motorway travelers, and urban consumers nationwide.

Ownership category

akta.pro rank

Product category

Multi-Brand Restaurant and Hospitality Services

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Retail-Food Stores (5400)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)

Keywords

• Multi-brand restaurant operations
• Quick service restaurants
• Motorway service stations
• BURGER KING master franchise
• Austrian hospitality group

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Operations: Revenue generated from approximately 70 self-operated gastronomy units including BURGER KING restaurants, Coffeeshop Company, Fast & Fresh, Presto, and Rosenberger locations across Austria.
2. Franchise Management: As master franchisee of BURGER KING, the company manages the Austrian market, earning franchise royalties and development fees from the franchise relationship.
3. Franchise Brand Operations: Operating franchise brands including BURGER KING and Nordsee within Rosehill Foodparks, generating revenue through company-operated locations and franchise royalties.
4. Motorway Service Station Operations: Revenue from Rosehill Foodparks at motorway service stations, OMV petrol station shops (5 locations since 2021), and associated hotel operations.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

The Eatery Group operates and franchises multi-brand restaurant and hospitality concepts across Austria. As master franchisee of BURGER KING, it operates 34 of its own restaurants and manages the entire Austrian market. The group also owns and operates the Rosehill Foodpark multi-brand motorway concept, Coffeeshop Company cafés, Rosenberger traditional Austrian restaurants, Nordsee seafood outlets, Fast & Fresh healthy food concepts, Presto Italian cuisine, and OMV petrol station shops.

Product overview

The Eatery Group operates a multi-brand hospitality portfolio across Austria. As master franchisee and exclusive developer of BURGER KING, it operates 34 of its own BURGER KING restaurants out of more than 60 Austrian locations. The company owns and operates the Rosehill Foodpark multi-brand concept on motorways, hosting up to 6 catering brands: the franchise brands BURGER KING and Nordsee, plus its own brands Coffeeshop Company, Fast'and'Fresh, Presto, and Rosenberger. The portfolio also includes hotels and petrol station shops operated in partnership with OMV at five motorway locations. The group employs over 1,000 people across 40 subsidiaries and 70 self-operated restaurant units, making it one of Austria's largest food service companies.

Differentiator

Problem solved

Functional benefit

Brands

• Burger King: American fast food hamburger chain; The Eatery Group operates 34 of its own restaurants and manages the entire Austrian market as master franchisee.
• Coffeeshop Company
• Rosehill Foodpark
• Rosenberger
• Nordsee
• Fast and Fresh
• Presto
• The Loo
• OMV Partnership

Products and services

• BURGER KING Austria American fast food hamburger chain operating in Austria with more than 60 locations. The Eatery Group operates 34 of its own BURGER KING restaurants as master franchisee and manages the entire Austrian market for the brand.
• Coffeeshop Company Urban coffee shop chain offering self-roasted coffee and regional ingredients in dynamic urban ambience, providing a relaxing and inspiring experience for city dwellers. Operating for two decades.
• Rosehill Foodpark Multi-brand gastronomy concept on Austria's motorways combining diversity, innovation, and modernity under one roof, hosting up to 6 different catering brands including BURGER KING, Nordsee, Coffeeshop Company, Fast & Fresh, Presto, and Rosenberger.
• Rosenberger Traditional Austrian cuisine restaurant chain established in 1972, offering local classics such as Rindsgulasch and Wiener Schnitzel, seasonal specialties, and a rich breakfast menu. Being progressively transformed to Rosehill brand.
• Nordsee Fish and seafood restaurant chain providing fresh fish and fish products since 1899, focusing on competence, enthusiasm, tradition, and sustainable use of fish resources. Part of Rosehill Foodpark locations since 2021.
• Fast & Fresh Healthy food concept within Rosehill Foodparks offering customizable balanced meals including protein-rich, low-carb, low-calorie, and vegan options with signature bowls.
• Presto (cucina italiana) Italian cuisine offering within Rosehill Foodparks, serving oven-fresh Pizzeritos, ciabatta, and pasta creations with fresh ingredients including sun-ripened tomatoes, Italian herbs, and Grana Padano.
• The Loo Wellness restroom concept at Rosehill Foodparks combining cleanliness with innovative design, room scenting, and musical accompaniment for a pleasant ambiance.
• OMV VIVA Genusswelt Petrol station shops operated on Austria's motorways in partnership with OMV since 2021, offering delicacies made with high-quality ingredients from local family businesses. Five locations across Austrian motorways.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OMVcoreStrategic or Co-development Partner · 1 January 2021Since 2021, The Eatery Group operates five petrol station shops at OMV stations on Austria's motorways. These VIVA Genusswelt locations offer delicacies made with high-quality ingredients from local family businesses. This partnership extends the company's motorway hospitality presence beyond its Rosehill Foodparks.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yum! Brands (parent of BURGER KING): US-listed parent company of BURGER KING, KFC, Pizza Hut, and Taco Bell. The franchisor and strategic counterparty of The Eatery Group's master franchise agreement; defines the broader QSR landscape.
• Restaurant Brands International (RBI): Global QSR multi-brand operator (BURGER KING, Tim Hortons, Popeyes, Firehouse Subs). Comparable as a multi-brand QSR franchise consolidator and a benchmark for what a master franchisee like The Eatery Group could scale into.

Direct peers

• Nordsee GmbH: German-headquartered seafood QSR chain (founded 1899) whose brand is operated by The Eatery Group within Austrian Rosehill Foodparks. The parent and other franchisees are direct peers in fish/seafood quick-service.
• Areas: International travel-restaurant operator (owned by Elior Group) running food & beverage concessions at motorway service areas and airports. Closely comparable to The Eatery Group's travel-hospitality operations.
• SSP Group: UK-listed operator of food and beverage outlets in travel locations including motorway service areas and airports. Highly comparable business model focused on travel-hub hospitality with multi-brand concessions.
• Marché International: Swiss-origin operator of motorway food parks and gastro-concepts across Europe. Directly comparable to Rosehill's multi-brand motorway dining format and franchised brand integration.
• McDonald's Austria (McDonald's Corporation licensee): Austrian master franchisee/operator of McDonald's, the largest QSR competitor to BURGER KING in Austria. Directly comparable quick-service restaurant operator in the same domestic market.
• Coffeeshop Company Holding: Austrian coffee shop chain operating in urban locations across CEE/SEE markets. Directly comparable specialty-coffee concept owned and operated by The Eatery Group in Austria.
• Autogrill / HMSHost: Global operator of food & beverage at motorway service areas, airports, and travel hubs. Directly comparable to The Eatery Group's Rosehill Foodpark and motorway-focused multi-brand hospitality model.

Emerging players

• Five Guys Austria: US-origin premium burger QSR chain expanding in Austria. Comparable as a growing QSR brand competing for the same quick-service dining customer in the Austrian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-eatery-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Eatery Group