Visit Shreveport-bossier

What Visit Shreveport-bossier does

Visit Shreveport-Bossier is the official Convention and Tourist Bureau (destination marketing organization, or DMO) for the Shreveport-Bossier metropolitan area in Northwest Louisiana. It promotes regional tourism across leisure, meetings/conventions, sports, and film-production audiences by operating visitshreveportbossier.org, a destination marketing website built on the Simpleview CRM platform that centralizes event listings, partner directories, booking widgets, and visitor content. Its product portfolio spans the SBFunGuide events calendar, print and digital Visitor's Guide, E-Newsletter subscription, Group & Meetings planning services, Sports Tourism services, Film Commission services, and dedicated sub-brands including the Far End District cultural area and the 136-mile Boom or Bust Byway scenic route, alongside the 20x49 cultural content initiative.

The organization is funded primarily by hotel occupancy taxes and tourism improvement district levies associated with six riverboat casinos and racino gaming properties in the metro, rather than by direct consumer pricing. Its go-to-market motion is event-driven, anchored by Mardi Gras, the Red River Balloon Rally, and a year-round events calendar promoted via content marketing, organic social (#shreveportbossier), email, and partnerships with the Louisiana Office of Tourism, Destinations International, and culinary tourism boards. It holds DM Accreditation from Destinations International and previously operated as the Shreveport-Bossier Convention and Tourist Bureau under earlier 'Louisiana's Other Side' branding.

Headquartered at 629 Spring St., Shreveport, LA, the entity appears to function as a non-profit or public-private partnership with no disclosed parent company, investors, or equity holders, and no evidence of venture capital, private equity involvement, or public listing.

Name

Visit Shreveport-bossier

Legal name

Visit Shreveport-Bossier

Website

https://visitshreveportbossier.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Shreveport-Bossier is the official destination marketing organization for the Shreveport-Bossier metro in Northwest Louisiana, promoting regional tourism via a Simpleview-powered website, events calendar, visitor guides, and services for leisure travelers, meeting planners, sports organizers, and film productions.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Other Travel Arrangement and Reservation Services (56159)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Tours, Activities & Experiences Booking (HSACAKAF)

Keywords

• Destination marketing
• Tourism promotion
• Convention services
• Visitor information
• Event marketing

Headquarters

HQ city

Shreveport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion and Destination Marketing: Funded by hotel occupancy taxes and tourism improvement districts, the organization promotes Shreveport-Bossier as a leisure and business tourism destination through marketing campaigns, event sponsorship, and convention sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Visit Shreveport-Bossier is the official destination marketing organization and Convention and Tourist Bureau for the Shreveport-Bossier metropolitan area in Northwest Louisiana. It markets the dual-city region as a leisure and business tourism destination through its official website, events calendar, visitor guides, e-newsletter, and dedicated services for meeting planners, sports event organizers, and film productions. The organization is funded by hotel occupancy taxes and tourism improvement district levies and is accredited by Destinations International.

Product overview

Visit Shreveport-Bossier operates a comprehensive destination marketing platform featuring the main tourism website at visitshreveportbossier.org. The portfolio includes the SBFunGuide events calendar, Visitor's Guide resources, E-Newsletter subscription service, and specialized services for group/meetings planning, sports tourism, and film production support. Additional offerings include the Far End District cultural area and the Boom or Bust Byway scenic route initiative. The platform serves as the primary digital gateway for tourism promotion across Shreveport-Bossier, Louisiana.

Differentiator

Problem solved

Functional benefit

Brands

• SBFunGuide: Calendar of Events for Shreveport-Bossier
• 20x49

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Louisiana Office of TourismcoreStrategic or Co-development PartnerState tourism agency partnership for promoting Louisiana destinations; co-sponsors events like the Red River Balloon Rally; provides funding and marketing support for tourism development initiatives
• SimpleviewcoreTechnology or IntegrationWebsite platform and CRM technology provider powering visitshreveportbossier.org with destination marketing tools, event listings, and visitor engagement features
• Destinations InternationalcoreStrategic or Co-development PartnerGlobal trade association for destination marketing organizations providing accreditation, professional development, and industry standards for CVBs and DMOs worldwide
• Louisiana Seafood Promotion & Marketing BoardminorGTM or Marketing PartnerCulinary tourism partnership promoting Louisiana seafood and restaurant Scene as part of Louisiana Culinary Trails campaign
• Louisiana Travel AssociationminorGTM or Marketing PartnerState travel industry association collaborating on culinary tourism initiatives and promotional campaigns like Louisiana X Charlotte Restaurant Night

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Visit San Antonio: Visit San Antonio is the official DMO for San Antonio, Texas. It is comparable to Visit Shreveport-Bossier as a tax-funded convention and visitors bureau promoting cultural heritage, riverfront experiences, culinary tourism, conventions, and themed events through a similar digital content model.
• Visit Denver: Visit Denver is the official DMO for the Denver metro area. It is comparable to Visit Shreveport-Bossier as a destination marketing organization promoting urban amenities alongside outdoor recreation, conventions, and sports tourism, with a similar occupancy-tax-funded budget and Simpleview-style platform.
• Baton Rouge Area Visitors & Convention Bureau (Visit Baton Rouge): Visit Baton Rouge is the official DMO for Louisiana's capital region. It is a direct peer to Visit Shreveport-Bossier as a Louisiana-based destination marketing organization promoting regional attractions, conventions, and sports tourism with a similar tax-funded operating model and state-level coordination through the Louisiana Office of Tourism.
• Louisiana Office of Tourism: The Louisiana Office of Tourism is the state-level DMO and a strategic partner of Visit Shreveport-Bossier. It is comparable as a destination marketing organization promoting Louisiana, sharing marketing channels, co-funding events, and coordinating tourism promotion across the same regional attractions (Mardi Gras, Cajun/Creole cuisine, riverfront casinos).
• Visit Philadelphia: Visit Philadelphia is the official DMO for greater Philadelphia. It is comparable to Visit Shreveport-Bossier as a destination marketing organization that combines cultural, culinary, and historic attractions with convention sales and sports tourism, operating on a tax-funded budget with content-led digital marketing.
• Visit Charlotte: Visit Charlotte is the official DMO for the Charlotte, NC region. It is comparable to Visit Shreveport-Bossier as a mid-size metro DMO running convention sales, sports tourism, leisure marketing, and film commission services, funded by hotel occupancy taxes.
• Visit New Orleans: New Orleans & Company is the official DMO for New Orleans, Louisiana. It is the most direct peer to Visit Shreveport-Bossier: both are Louisiana destination marketing organizations operating Simpleview-style platforms, funded in part by hotel occupancy taxes, and promoting overlapping cultural, culinary, and event-driven experiences in the same state tourism ecosystem.
• Visit Houston: Visit Houston is the official DMO for Houston, Texas. It is comparable to Visit Shreveport-Bossier as a metropolitan destination marketing organization that promotes dining, cultural attractions, conventions, and sports tourism through a content-led, tax-funded operating model similar to VSB's.
• Visit Dallas: Visit Dallas is the official DMO for the City of Dallas, Texas. It is comparable to Visit Shreveport-Bossier as a metro-area convention and visitors bureau running a Simpleview-style destination website, events calendar, group sales, and sports tourism services funded by hotel occupancy taxes.
• Visit Austin: Visit Austin is the official DMO for Austin, Texas. It is comparable to Visit Shreveport-Bossier as a destination marketing organization that combines leisure marketing (music, food, outdoor recreation) with convention sales and sports tourism, leveraging a Simpleview CRM and occupancy-tax-funded budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/visitshreveportbossier

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Shreveport-bossier