What Transportation Supply does

Transportation Supply LLC is a wholesale e-commerce distributor based in Austin, Texas that sells highway traffic safety and airport safety equipment online through trans-supply.com. The company markets MUTCD-compliant traffic control products and FAA-certified airport safety equipment to a customer base of more than 5,000 across the United States and Canada, including general contractors (Granite Construction, Kiewit), residential developers (Millcreek), large commercial airports (Los Angeles World Airports), federal sites (Zion National Park), and parking operators (Towne Park).

The catalog is organized into two merchandising categories. Traffic safety includes water-fillable barriers, Jersey barriers, traffic cones, drums, delineators, barricades, VMS boards, arrowboards, warning lights and beacons, rumble strips, traffic signs, ultra panels, and ADA/parking-control items. Airport safety covers airport barricades, runway and taxiway barricades, windsocks and flags, solar-powered runway lights, and FAA-certified specialty items such as the LED Runway Closure Marker Trailer (ETL-certified to FAA AC 150/5345-55). Higher-spec products carry MUTCD compliance for traffic devices, FAA AC 150/5370-2F for airport barricades, NCHRP-350 TL-1/2/3 crash-test ratings on the TrafFix Water-Wall and Sentry Cable Barriers, and NTCIP support on VMS boards. The company holds no proprietary technology platform; its core capability is aggregating certified SKUs from multiple manufacturers into a single online purchase channel with regional fulfillment.

Revenue is generated entirely through one-time product transactions priced per unit, with bulk discounts on orders of 20+ units and full-truckload freight pricing on high-value items such as the SMC 2000 Full Matrix Message Board. Distribution is operated from warehouses in Utah, Indiana, Pennsylvania, North Carolina, Iowa, and California, which the company uses as a freight-cost lever against competitors. Transportation Supply is privately held, has 1–10 employees, and discloses no institutional funding, parent ownership, executive team, or M&A activity.

Name

Transportation Supply

Legal name

Transportation Supply LLC

Website

https://trans-supply.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Transportation Supply is a wholesale e-commerce distributor in Austin, Texas that sells MUTCD-compliant traffic safety and FAA-certified airport safety equipment to contractors, municipalities, airports, and government agencies across the United States and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Transportation Supply generates revenue through direct product sales of traffic safety and airport safety equipment. Products are sold at fixed unit prices through the company's e-commerce platform and sales team. The company offers wholesale pricing and bulk discounts for larger orders. Revenue is derived from one-time product transactions rather than recurring subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Transportation Supply is a wholesale e-commerce distributor of MUTCD-compliant traffic safety and FAA-compliant airport safety equipment. The company sells barriers, barricades, cones, VMS boards, rumble strips, windsocks, solar runway lights, and related hardware to contractors, municipalities, airports, and government entities across the U.S. and Canada. Products ship from multiple regional warehouses (Utah, Indiana, Pennsylvania, North Carolina, California) to optimize delivery.

Product overview

Transportation Supply is a wholesale e-commerce platform specializing in traffic safety and airport safety equipment. The product portfolio consists of two core categories: Traffic Safety Products (including barriers, barricades, cones, VMS boards, arrowboards, warning lights, rumble strips, and traffic control equipment) and Airport Safety Products (including airport barricades, runway/taxiway barriers, windsocks, flags, and solar airport lights). Key named products include the SMC 2000 Full Matrix Message Board for solar-assisted LED signage, TrafFix Water-Wall Barriers with integrated fence systems for combined pedestrian security and vehicle channelization, Sentry Water Cable Barriers with embedded steel cables for crash protection, Aerosock Nylon Airport Windsocks, and LED Runway Closure Marker Trailers for airfield closures. The company offers MUTCD-compliant equipment and distributes nationally from warehouse locations in Utah, Indiana, Pennsylvania, North Carolina, Iowa, and California.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Safety Products Comprehensive range of highway and work zone traffic safety equipment including barriers, barricades, cones, signs, warning lights, rumble strips, and VMS boards for contractors, municipalities, and government agencies.
• Airport Safety Products Specialized airport safety equipment including airport barricades, runway and taxiway barriers, windsocks, flags, solar-powered runway lights, and warning flashers for commercial and general aviation airfields.
• Airport Barricades Durable, weather-resistant plastic airport barriers designed for runways, taxiways, tarmacs, and aprons, meeting FAA A/C 150/5370-2F compliance for aviation safety applications.
• Traffic Barriers Plastic water-fillable barriers used to redirect traffic, protect construction zones, and prevent vehicles from crossing into opposing lanes; portable and easy to deploy.
• Jersey Barriers Plastic K-rail style barriers used during highway construction to separate opposing lanes of traffic, available in 32- and 42-inch heights with NCHRP-350 LCD compliance.
• Rumble Strips DOT-certified rumble strips that alert drivers through vibration and noise when drifting from lanes or approaching work zones, available for temporary and permanent installation.
• Warning Lights & Flashing Beacons Flashing warning lights and safety beacons used to alert drivers and pedestrians to hazards, work zones, and restricted areas.
• Airport Windsocks & Flags Airport flags for directing traffic and warning of barricades, plus windsocks that indicate wind direction and speed for pilots and air traffic controllers.
• VMS Boards (Variable Message Sign Boards) Electronic message boards that display real-time traffic guidance to drivers during routine operations and unexpected events; NTCIP-compliant.
• Arrowboards Construction arrow boards used to direct traffic flow through work zones.
• Traffic Cones Safety traffic cones used to create visible boundaries and guide drivers and pedestrians in parking lots and work zones.
• Traffic Safety Signs Traffic control signs for road safety and work zone identification.
• Traffic Drums Traffic drum barrels for channelizing traffic and delineating work zones.
• Delineators Traffic delineators providing visual guidance for motorists and pedestrians.
• Barricades Crowd control barricades for events and temporary traffic management.
• Solar Airport Products Solar-powered runway lights and airport safety products providing airfield visibility without grid power dependency.
• SMC 2000 Full Matrix Message Board Solar-assisted full-matrix LED display trailer with 30-day battery autonomy, supporting text, graphics, and flashing messages for traffic control and work zone signage.
• TrafFix Water-Wall Barriers with Fence System NCHRP-350 certified TL-1/2/3 water-filled HDPE barriers with removable steel fence panels for combined vehicle channelization and pedestrian security.
• Sentry Water Cable Barrier NCHRP-350 approved TL-1/2/3 water-filled barriers with four integrally molded steel cables that prevent vehicle breaching for work zone crash protection.
• Aerosock Nylon Airport Windsocks Premium durable nylon cloth windsocks treated with water repellent and UV inhibitor, available in throat diameters from 6 to 36 inches.
• Double Ball Bearing Windsock Frames Cold-rolled steel windsock frames with 3/4-inch female thread for easy installation, available in 10, 18, and 24 inch diameters with black powder coat finish.
• LED Runway Closure Marker Trailer X FAA ETL certified LED runway closure marker trailer with 20 PAR38 lamps delivering 70,000 candelas, visible 10-25 miles, powered by a Mitsubishi diesel engine.

Quantifiable outcome

• 5,000+ customers served nationwide

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ULINE: ULINE is a major direct-to-customer distributor of shipping, industrial, and safety supplies including barricades, cones, and signage. Its large e-commerce catalog and next-day shipping infrastructure overlap directly with Transportation Supply's traffic safety offering.
• Grainger: Grainger is the largest U.S. industrial MRO distributor, offering a broad catalog that includes traffic cones, barricades, safety signs, and warning lights. It competes with Transportation Supply for the same contractor and government buyer base but as part of a much wider industrial supply portfolio with deeper logistics and account credit capabilities.
• McMaster-Carr: McMaster-Carr is a leading industrial supply distributor known for breadth, fast fulfillment, and a strong e-commerce experience. It stocks safety barriers, warning lights, and traffic control items that overlap with Transportation Supply's catalog.
• Seton (Brady Corporation): Seton, part of Brady Corporation, specializes in safety identification, signage, and facility safety products including traffic and parking control equipment. It serves similar contractor and facility-manager customers through a comparable online-plus-sales model.
• Northern Tool + Equipment: Northern Tool sells a wide catalog of tools, equipment, and traffic/safety products including cones, signs, and warning lights. It serves contractor and fleet buyers through both retail and online channels, overlapping with Transportation Supply on select SKUs.
• Fastenal: Fastenal is a large industrial supply distributor with on-site vending and fastener programs, but also sells safety and traffic control products to the same contractor buyer base. It competes via account-based selling rather than e-commerce, yet overlaps on key SKUs.

Direct peers

• Safety Zone: Safety Zone is an online retailer focused on traffic safety and construction PPE including cones, flags, vests, and barricades. It targets the same contractor and municipal buyer with a comparable drop-ship and direct-sale model.
• Discount Safety Gear: Discount Safety Gear is an online traffic safety and construction equipment retailer selling cones, flags, vests, and barricades directly to contractors and municipalities. It mirrors Transportation Supply's e-commerce, value-pricing GTM motion on overlapping SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Transportation-Supply-194042660629632
• LinkedInlinkedin.com/company/transportation-supply

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transportation Supply