TooNetCreation

What TooNetCreation does

TooNetCreation is a privately held French web agency (SAS, headquartered in Toulouse, 1 rue Jean-Paul Laurens, share capital €1,000) operating for more than 20 years. The company delivers an integrated suite of web creation, digital acquisition, and consulting services structured around three pillars: Création Web & Design (showcase sites, e-commerce platforms via PrestaShop and Joomla CMS, visual identity, redesign, hosting, and maintenance), Acquisition & Visibilité (natural SEO built around a proprietary Semantic Cocoon methodology, paid SEA across Google Ads, LinkedIn Ads, and Meta Ads, plus free SEO and SEA audit lead magnets), and Stratégie & Conseil (digital audits covering UX/UI, accessibility/RGAA, cybersecurity, eco-conception/GreenIT, SEO, SEA, and technical performance, plus growth strategy consulting and Make/n8n web automation). The underlying technology stack is open-source CMS-centric (WordPress, Joomla, Drupal, PrestaShop) with conventional cloud infrastructure (Git, GitHub, Docker, Kubernetes) and Google Analytics for measurement; the proprietary layer is an internal Semantic Cocoon tool that combines AI with editorial expertise to design topical clusters and internal linking architectures.

The business model is purely service-based, generating revenue through project-based fees for website creation, ongoing retainer and per-engagement pricing for SEO/SEA management and audits (entry-level diagnostics starting at €490 HT for UX/UI and SEA, €790 HT for accessibility and cybersecurity; full engagements quoted per project), and recurring maintenance/hosting contracts (often bundled with new builds for the first year). The go-to-market is sales-led and human-first, driven by the website's 'Lancer mon projet' CTA, Calendly booking, free audit offerings as lead magnets, and structured referrals through the France Num Activateur network. The customer base spans more than 200 organizations over the company's history; named clients include Inddigo (environmental consulting), CAP International (international organization), St Barth Store (luxury e-commerce), Dataionics, Eco Carton, Le Lab Studio, Majengo, Connect Groupe, Domaine Lauraguel, Expérience Albanie, Via Patrimoine, and Parenthèse Sport — a mix of SMEs, mid-market, and selective enterprise across diverse verticals. The agency is founder-led by Laurent Lacoste (Directeur Général/CTO, former Airbus Defence & Space architect) and Georges Corre (SEO/SEA expert, former Airbus 17 years, Google Ads and LinkedIn Ads certified), with no disclosed external investors or parent company.

Name

TooNetCreation

Legal name

TOONETCREATION

Website

https://toonetcreation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

TooNetCreation is a Toulouse-based French web agency offering website creation, SEO, SEA, and digital strategy services to SMEs, artisans, and selective enterprise clients across France, founded by former Airbus practitioners and recognized as a France Num Activateur.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Web creation services
• Search engine optimization
• Paid search advertising
• Digital strategy consulting
• Website redesign services

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services — Web Creation & Design: The primary revenue stream is project-based professional services including creation of showcase websites (sites vitrines), e-commerce sites, visual identity/branding, and website redesigns. Revenue is earned on a per-project basis with custom quotes based on scope, complexity, and client requirements.
2. SEO & SEA Consulting & Audits: Ongoing consulting and audit services including SEO audits, SEA (Google Ads, Meta Ads, LinkedIn Ads) management, semantic cocoon strategy, UX/UI audits, cybersecurity audits, accessibility audits, and technical performance audits. Services are priced per engagement (starting at €490–€790 per diagnostic) or as ongoing retainer engagements.
3. Website Maintenance & Hosting: Recurring maintenance services for existing client websites, including technical updates, security monitoring, backups, and performance optimization. Often bundled with initial projects (1 year of hosting and maintenance included with new site builds) and offered as annual renewal contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

TooNetCreation is a Toulouse-based digital agency selling website creation (showcase sites, e-commerce platforms, visual identity, redesign and migration), search engine optimization (technical SEO with a proprietary Semantic Cocoon methodology), paid search advertising (Google Ads, LinkedIn Ads, Meta Ads), and digital strategy consulting (audits covering accessibility, cybersecurity, eco-design, UX/UI, and performance). Services are delivered as project-based professional engagements and recurring maintenance/hosting contracts for French SMEs, artisans, brands, and organizations.

Product overview

TooNetCreation is a full-service web agency based in Toulouse, France, offering an integrated portfolio of web creation, digital marketing, and strategic consulting services. Its core offering is organized into three main pillars: Création Web & Design (website creation and visual identity, including showcase sites, e-commerce platforms, visual identity/branding, and specialized PrestaShop and Joomla agency services), Acquisition & Visibilité (traffic acquisition through natural SEO including a semantic cocoon methodology and paid SEA across Google Ads, LinkedIn Ads, and Meta Ads), and Stratégie & Conseil (digital strategy with a comprehensive audit suite covering accessibility, SEO, SEA, cybersecurity, eco-design, UX/UI, and technical performance). The agency also provides complementary services including website hosting, maintenance, redesign/migration, and free SEO and SEA diagnostic audits. The product portfolio is delivered as a coordinated service offering rather than a standalone software platform, with each service area available independently or as part of a comprehensive digital transformation engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Création Web & Design End-to-end web design and creation service covering showcase websites, e-commerce sites, visual identity design, hosting, and maintenance, spanning the full lifecycle from strategy to delivery for French SMEs, artisans, and brands.
• Site Vitrine (Showcase Website) Professional showcase website creation service, optimized for Google search visibility and designed to present business activities clearly and credibly to prospects.
• Site E-Commerce E-commerce website creation and optimization service turning sites into effective sales tools to increase revenue, retain customers, and provide administrative autonomy, including PrestaShop specialization.
• Identité Visuelle & Charte Graphique Visual identity and graphic charter design service creating logos and unique visual universes that convey brand values and reinforce market positioning, from logo to complete graphic guidelines.
• Refonte Site Internet (Website Redesign) Website redesign and modernization service covering design, SEO preservation, technical improvements, and smooth migration from existing CMS platforms without losing existing value.
• Hébergement de Sites Web Professional web hosting service for client websites, provided through partner o2switch, including domain name registration; often bundled as one year of hosting included with new site builds.
• Maintenance de Sites Web Ongoing website maintenance service including technical updates, security monitoring, backups, and performance optimization, offered as annual renewal contracts.
• Référencement Naturel (SEO) Search engine optimization service including technical SEO, semantic cocoon architecture, content optimization, and ongoing SEO monitoring to improve organic visibility on Google.
• Référencement Payant (SEA) Paid search advertising service across Google Ads, LinkedIn Ads, and Meta Ads platforms, including campaign structuring, keyword targeting, audience segmentation, conversion tracking, and ROI optimization.
• Stratégie & Conseil (Digital Strategy & Consulting) Digital strategy and consulting services including digital audits, growth strategies, and web automation to help businesses structure and scale their online presence.
• Audit Digital Comprehensive digital audit service covering multiple dimensions: accessibility (RGAA), SEO, eco-design, cybersecurity, technical performance, SEA, and UX/UI — providing structured recommendations and prioritized action plans.
• Audit SEO Comprehensive SEO audit covering technical SEO, indexing, content analysis, keyword strategy, internal linking, and competitive positioning, with pricing starting from €790 HT for small sites.
• Audit SEA Paid advertising audit service for Google Ads, Meta Ads, and LinkedIn Ads campaigns, analyzing campaign structure, keywords, audiences, ads, tracking, conversions, and ROI, starting from €490 HT.
• Audit Cybersécurité Cybersecurity audit covering CMS, web applications, server infrastructure, administrative accounts, backups, updates, and exposure assessment, referencing ANSSI methodology and OWASP Top 10, starting from €790 HT.
• Audit Accessibilité Numérique (RGAA) Digital accessibility audit based on the French RGAA 4.1 standard, evaluating website compliance against WCAG guidelines and providing remediation recommendations.
• Audit Éco-Conception Web Web eco-design audit based on the GreenIT collective's 115 best practices framework, evaluating environmental impact across specification, design, implementation, production, usage, and end-of-life phases.
• Audit UX/UI User experience and interface audit analyzing navigation flows, page layouts, visual hierarchy, call-to-action placement, forms, conversion points, and mobile experience, starting from €490 HT.
• Stratégies de Croissance Growth strategy consulting service helping businesses define and implement structured digital growth plans aligned with business objectives, data-driven decision-making, and measurable action roadmaps.
• Automatisation Web (Make / n8n) Web automation service using no-code/low-code platforms like Make (formerly Integromat) and n8n to streamline workflows, connect applications, and automate repetitive digital tasks.

Quantifiable outcome

• Organic traffic growth from ~5,000 to 30,000+ monthly visitors over several years through semantic cocoon SEO strategy (jewelry e-commerce case study)
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• France Num (Activateur)coreGTM or Marketing PartnerTooNetCreation is a recognized Activateur France Num — part of a government-backed national network of digital experts authorized to support French SMEs and TPEs in their digital transformation. This partnership provides official referral status and credibility within the French small business ecosystem, functioning as a structured GTM channel for the agency's services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smile: Larger French open-source digital agency offering web, e-commerce, and SEO across multiple CMS stacks — broader scope and scale than TooNetCreation, but overlapping in open-source CMS-based delivery for SME/mid-market clients.
• iProspect France: Dentsu-owned French digital performance agency operating at significantly larger scale — provides SEO, SEA, and digital strategy services to enterprise and mid-market clients, comparable in category but at a much broader portfolio level.

Emerging players

• Semji: French SEO content optimization platform with agency services — overlaps with TooNetCreation's SEO and content strategy offering, but differentiates via SaaS tooling rather than pure service delivery.

Direct peers

• Kaliop: French digital agency with deep PrestaShop and eZ Publish expertise offering web creation, redesign, and SEO — closely matching TooNetCreation's PrestaShop specialization and integrated service model.
• Eskimoz: French SEO and paid-media agency serving SME and mid-market clients across France — directly comparable in service mix (SEO, SEA, content strategy) and target customer profile to TooNetCreation.
• Digimood: French digital marketing agency offering SEO, SEA, and web creation services to SMEs and mid-market businesses — comparable in service mix and customer base to TooNetCreation, with stronger paid-media emphasis.
• Novactive: French open-source digital agency specialized in CMS and e-commerce (Drupal, eZ Platform, Symfony) — directly comparable to TooNetCreation's open-source CMS expertise (WordPress, Joomla, PrestaShop).
• Smartketing: French digital agency focused on SEO and SEA for SMEs and e-commerce businesses — overlapping service portfolio and customer segments with TooNetCreation's web/SEO/SEA suite.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toonetcreation
• LinkedInlinkedin.com/company/toonetcreation
• Instagraminstagram.com/toonetcreation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TooNetCreation