What Semji does

Semji is a France-based SaaS company that operates an AI-powered content optimization platform enabling enterprise and mid-market marketing teams to plan, produce, measure, and benchmark SEO and GEO (Generative Engine Optimization) content. The platform is structured around six integrated modules — Benchmark, Detection, Produce, Plan, Measure, and Security — augmented by AI+ features (Content, Brand Voice, Knowledge, Fact Checking, Templates, FAQ) and, as of 2025, configurable AI Agents that automate editorial and SEO workflows. A core differentiator is the Intelligence Hub GEO, which tracks content visibility and citations across both traditional search engines (Google) and AI chatbots (ChatGPT, Gemini, Perplexity, Claude), with native connectors to Google Analytics, Search Console, Piano Analytics, and Matomo, plus workflow automation through Zapier, Make, and N8N.

The company monetizes primarily through recurring SaaS subscriptions, complemented by professional services (SEO and GEO consulting) and a partner/reseller channel of more than 80 agencies across 40+ countries. Go-to-market is hybrid: an enterprise field-sales motion targeting SEO Managers, Content Managers, and CMOs across Retail, Health, Finance, B2B, and Media verticals, paired with a self-serve free trial at the SMB entry point. Semji is headquartered in Lyon with a regional office in Montreal serving North America, is SOC 2 Type II certified and GDPR compliant, and reports more than 500 enterprise customers including Allianz, Société Générale, Groupe SEB, Cdiscount, Agicap, and Macif.

Semji is privately held as SEMJI SAS with disclosed share capital of €371,545; no external venture or private equity funding has been disclosed in available materials. The company operates two branded industry events — SEO SQUARE (10th edition in 2025) and AI SCOPE (launched in 2025, 4,000+ attendees) — alongside an extensive library of whitepapers and ebooks that establish thought leadership in the SEO-to-GEO transition. Headcount stands at approximately 50 employees, with leadership comprising co-founders Bertrand Girin and Nicolas Nguyen, CTO Olivier Balais, and an AI Manager specialized in prompt engineering and agentic AI development.

Name

Semji

Legal name

SEMJI SAS

Website

https://semji.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Semji is an AI-powered SaaS platform that enables enterprise and mid-market marketing teams to plan, produce, and measure SEO and GEO content optimized for both Google and AI chatbots, serving 500+ customers globally from Lyon and Montreal.

Ownership category

akta.pro rank

Product category

SEO and Content Marketing Software

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising (7310), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

SEO/SEM & Performance Marketing Tools (BPAMALAM)

akta.pro secondary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Content optimization software
• SEO analytics platform
• Generative engine optimization
• Content marketing SaaS
• AI content production

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Semji operates as a SaaS platform providing subscription-based access to its AI-powered content production, SEO optimization, and GEO visibility platform. The platform is offered with a free trial and personalized demo as entry points.
2. Professional Services: Semji offers professional services including SEO services and GEO strategy consulting, delivered by a team of SEO, Content Marketing, and Brand Content experts to complement the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Semji is an AI-powered SaaS platform that enables marketing teams to plan, produce, optimize and measure SEO- and GEO-optimized content at scale. It combines Generative Engine Optimization (GEO) visibility tracking across Google and AI chatbots with AI agents, content production automation, competitive benchmarking, and performance measurement tools. The platform is complemented by professional SEO and GEO consulting services delivered by in-house experts.

Product overview

Semji is an AI-powered SaaS platform for content optimization and digital visibility management. The core platform consists of six integrated modules: Benchmark/Intelligence Hub (competitive analysis), Detection (opportunity identification), Produce (content creation/optimization), Plan (editorial planning), Measure (performance tracking), and Security (Trust Center). The platform offers AI+ add-on features including Content, Brand Voice, Knowledge, Fact Checking, Templates, and FAQ generation, plus AI Agents for building custom agent teams. Semji differentiates through GEO (Generative Engine Optimization) capabilities tracking visibility across both traditional search and AI chatbots (ChatGPT, Gemini, Perplexity, Claude). Additional offerings include Atomic Content for bulk production, multi-channel tracking, and webhook automation. The company also operates branded event properties SEO SQUARE and AI SCOPE, and publishes research resources including whitepapers and guides on SEO, GEO, and content marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Semji Platform

Quantifiable outcome

• 20x increase in visibility potential on SERP and LLM
• +9 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature15 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• GoogleflagshipGTM or Marketing Partner · 7 October 2025Google is a key sponsor and speaker at Semji's flagship events SEO SQUARE and AI SCOPE. Myriam Yakdane, Head of Performance Solutions at Google, has spoken at SEO SQUARE, and Jean-Philippe Bécane, CMO of Google France, spoke at AI SCOPE 2026 on reinventing marketing in the AI era.
• NP DigitalflagshipGTM or Marketing Partner · 7 October 2025NP Digital, led by Neil Patel, is a flagship sponsor and speaker at SEO SQUARE. Neil Patel presented on the impact of AI and GEO on the future of Search, alongside Frédéric Joseph as Chairman of NP Digital France.
• BotifycoreTechnology or Integration · 7 October 2025Botify is a sponsor and featured speaker at SEO SQUARE, presenting on winning visibility in the era of ChatGPT and AI search. Vince Moreau, Enterprise SEO Consultant at Botify, discussed how to rethink SEO visibility with the emergence of LLMs and GEO.
• SimilarwebcoreTechnology or Integration · 7 October 2025Similarweb is a sponsor and speaker at both SEO SQUARE and AI SCOPE. Jasper Smith and Esther Roger presented on AI-powered analysis and workflows, and Liana Halpern discussed data behind the GenAI search revolution and AI Mode.
• Deloitte DigitalcoreImplementation/ SI/ Consulting PartnerDeloitte Digital is both a partner of Semji and a featured expert contributor at AI SCOPE 2026, where Benjamin Chrétien, Consultant Marketing Technology at Deloitte Digital, spoke on AI agentic and the Zero-Visit challenge.
• Piano Analytics (ex-AT Internet)coreTechnology or IntegrationSemji developed a connector for Piano Analytics (formerly AT Internet), enabling users of both platforms to track content performance and SEO KPIs directly within the Semji interface. This partnership was initiated in 2020 based on client demand and involves ongoing technological collaboration between the R&D teams of both companies.
• HubSpotcoreGTM or Marketing PartnerHubSpot is both a partner of Semji and a featured expert at AI SCOPE, where Amiel Adamony, SEO Marketing Manager at HubSpot, spoke on omnichannel SEO strategy and staying visible in the AI era.
• WeglotminorGTM or Marketing PartnerWeglot is listed as a partner of Semji. Eugène Ernoult, CMO at Weglot, co-hosted a webinar on multilingual GEO and how to win visibility in LLM responses internationally.
• PartoominorGTM or Marketing PartnerPartoo is listed as a partner of Semji. Thibault Renouf, Co-CEO at Partoo, presented at AI SCOPE on how LLMs choose and rank brands in AI-generated responses.
• MicrosoftcoreGTM or Marketing PartnerMicrosoft is a partner of Semji featured at AI SCOPE. Emmanuel Deletang, Senior Solution Engineer Data & AI at Microsoft, spoke on becoming a 'vibe marketer' in an AI-first world and how AI can transform marketing workflows.
• KantarcoreGTM or Marketing PartnerKantar is a partner and featured expert at AI SCOPE. Cécile Lejeune, President of Kantar France, presented on how AI decides before the click and the new power of brands in AI-first environments.
• AB TastyminorGTM or Marketing PartnerAB Tasty is listed as a partner of Semji. Gaëtan Postorivo, Product Lead IA/Data at AB Tasty, co-presented at AI SCOPE on CRO and AI, from assistance to anticipation.
• Dentsu-IprospectminorChannel Partner/ Reseller/ DistributorDentsu-Iprospect is listed as a partner of Semji on the become-a-partner page.
• Neil Patel (NP Digital)flagshipStrategic or Co-development PartnerNeil Patel, Co-Founder of NP Digital, is a strategic speaker and sponsor at Semji's SEO SQUARE event. Recognized by WSJ as a top web influencer and Forbes as one of the top 10 most influential marketers.
• ContentsquareminorGTM or Marketing PartnerContentsquare is listed as a partner and event attendee. Marie Jehanne, Senior Content SEO Manager at Contentsquare, spoke at SEO SQUARE on AI as a catalyst for UX, SEO, and CRO performance.
• France TVminorGTM or Marketing PartnerFrance TV is listed as a partner of Semji at SEO SQUARE. Adeline Lecellier, SEO Expert at France TV, participated in SEO SQUARE sessions.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ahrefs: Ahrefs is a major SEO platform with content research and AI content helper features. While primarily known for backlink and keyword analysis, it overlaps with Semji's competitive intelligence and content workflow capabilities.
• Semrush: Semrush is a leading SEO/SEM platform with content marketing toolkit, keyword research, and competitive analysis. A much larger incumbent that competes with Semji in content optimization, though broader in scope including paid search, link building, and technical SEO.
• HubSpot Content Hub: HubSpot's Content Hub is an integrated content marketing platform within the broader HubSpot CRM/marketing suite. While not a direct SEO tool, it overlaps with Semji's content production, planning, and performance measurement capabilities and represents a major bundled competitor for marketing teams.
• BrightEdge: BrightEdge is an enterprise SEO and content performance platform with AI-driven recommendations. Direct competitor to Semji at the enterprise tier, particularly for large multi-brand organizations, with deeper penetration in North American Fortune 500 accounts.

Direct peers

• Clearscope: Clearscope is an enterprise-focused content optimization platform with AI-powered content grading and keyword research. Direct overlap with Semji's Produce module targeting SEO and content marketing teams.
• Conductor: Conductor is an enterprise content and SEO platform with workflow tools, content guidance, and performance analytics. Comparable to Semji in targeting enterprise marketing teams with multi-market content operations.
• MarketMuse: MarketMuse provides AI-driven content intelligence and strategy tools for enterprise content teams. Overlaps with Semji's editorial planning and content optimization capabilities, particularly around topic authority and content scoring.
• Surfer SEO: Surfer SEO is a direct competitor offering an AI-powered content optimization and SEO platform with similar features including content scoring, SERP analysis, and content production workflows. Comparable mid-market focus with subscription SaaS pricing.

Emerging players

• Frase: Frase is an AI content optimization platform focused on SEO content briefs and SERP-driven content creation. Smaller and more SMB-focused than Semji but with significant product overlap in content workflow automation.
• SE Ranking: SE Ranking is a growing SEO platform offering content marketing tools alongside keyword tracking, competitor analysis, and backlink monitoring. An emerging player with overlap in content optimization features and competitive benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Semji_fr
• Facebookfacebook.com/Semjifr
• LinkedInlinkedin.com/company/semji

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Semji