KWO fitness Ltd.

What KWO fitness Ltd. does

KO Fitness (legal entity KWO fitness Ltd.) is a boutique fitness studio operating from a single facility in Much Hoole, Preston, United Kingdom, founded in 2010 by co-founders Keith and Olya. The business serves local individual fitness enthusiasts and busy professionals in the Lancashire area, offering four core group classes—KO-HIIT (high-intensity interval training), KO-STRONG (strength training), KO-ROX (HYROX-specific functional training), and KO-FIT (cardio)—alongside two ancillary services: bespoke 1-2-1 personal training and a 12-week no-nonsense nutrition course. Founders cite over 25 years of combined personal training experience and over 20 HYROX events completed between them, positioning the studio around HYROX competition preparation and a community-led, no-fads training culture.

The underlying technology stack is minimal: there is no proprietary platform; the business relies on PT Minder, a third-party booking and customer management system (kofitness.ptminder.com), for class reservations, free-trial bookings via code 'FREE100', and event registration. Marketing is delivered through Instagram (@kofitnessuk), Facebook (@kofitnessPT), an organic blog on fitness and nutrition topics, and word-of-mouth referrals. The company has no mobile app, no public API, and no disclosed data assets or integrations beyond PT Minder and social platforms.

Revenue is generated through three streams: (1) monthly class subscriptions on a no-contract, no-sign-up-fee basis; (2) one-off 1-2-1 personal training sessions (billable as professional services, optionally split between two participants); and (3) a one-time-license 12-week nutrition course (KO-NUTRITION). Customer acquisition combines organic social, blog content, community referrals, and event-driven GTM via HYROX simulation competitions hosted at the facility. The business is privately held by its founders, with no disclosed institutional funding, no parent company, no franchise presence, and no online/off-site distribution; all revenue is tied to the single Preston-area location and its timetable capacity.

Name

KWO fitness Ltd.

Legal name

KO Fitness

Website

https://kofitness.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

KO Fitness is a boutique fitness studio in Much Hoole, Preston, UK, founded in 2010, offering group classes (HIIT, strength, HYROX, cardio), personal training, and a 12-week nutrition course to local individual fitness enthusiasts and busy professionals.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADABAA

HIIT & Circuit Bootcamps

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Group fitness classes
• Personal training services
• HYROX training
• HIIT workout classes
• Nutrition coaching program

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Personal Training Sessions: Bespoke 1-1 and 2-1 personal training sessions tailored to individual client needs and fitness goals. Sessions can be split between two people to share costs.
2. Group Fitness Classes: Four core fitness classes: HIIT, Strength, Hyrox, and cardio classes offered throughout the week on a timetable basis with no contracts required.
3. 12-Week Nutrition Course: A non-nonsense nutrition course providing nutrition education, mindset shifts, practical tools, meal planning tips, and weekly accountability check-ins over a 12-week period.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

KO Fitness operates a boutique fitness training facility in Much Hoole, Preston, offering four core group fitness classes (HIIT, Strength, HYROX, and cardio) held on a weekly timetable, plus bespoke 1-1 and 2-1 personal training sessions and a structured 12-week nutrition course. The business runs on a no-contract, no sign-up-fee basis with a free trial offer and uses the PT Minder platform for class bookings.

Product overview

KO Fitness is a premium fitness facility (opened 2010) offering a suite of complementary fitness services. The core portfolio consists of four group fitness classes: KO-HIIT (high-intensity interval training), KO-STRONG (strength training), KO-ROX (HYROX functional training), and KO-FIT (cardiovascular exercise). These are complemented by two add-on services: KO-NUTRITION (12-week nutrition course) and KO-PERSONAL TRAINING (1-2-1 and 2-1 bespoke training). The four core classes can be taken independently or combined with nutrition and personal training for a comprehensive fitness program. The facility operates on a no-contract, no sign-up fee model with all classes scalable to any fitness level.

Differentiator

Problem solved

Functional benefit

Brands

• KO-NUTRITION: 12-week no-nonsense nutrition course providing nutrition education, mindset shifts, practical tools, and accountability support.
• KO-HIIT
• KO-STRONG
• KO-ROX
• KO-FIT
• KO-PERSONAL TRAINING

Products and services

• KO-HIIT High-intensity interval training (HIIT) group class combining bursts of intense exercise, including burpees, squats, sprints, ergs, and kettlebell swings, with short recovery periods in a 1-hour session, scaled to all fitness levels.
• KO-STRONG Group strength training class covering cutting-edge strength techniques to build muscle, endurance, body composition, bone health, joint stability, and mental health, suitable for all fitness levels.
• KO-ROX HYROX-specific training class combining endurance, strength, and functional training, led by trainers Keith and Olya who have collectively completed over 20 HYROX events, providing personalized tips and techniques for HYROX competition preparation.
• KO-FIT Cardiovascular/aerobic group exercise class focused on heart health, lung capacity, weight management, endurance, mental health, blood sugar control, and immune function, structured around support, encouragement, and fun.
• KO-NUTRITION 12-week structured nutrition course providing straightforward nutrition education, mindset and habit shifts, practical meal planning tools, and weekly accountability check-ins, designed for busy individuals seeking sustainable eating habits.
• KO-PERSONAL TRAINING Bespoke 1-2-1 and 2-1 personal training sessions tailored to weight loss, muscle building, flexibility, and overall health, customizable to the client's lifestyle with expert guidance, motivation, and support, with cost-sharing available for 2-1 bookings.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators3 records

Recent moves11 records

Expansion highlights2 records

Direct peers

• F45 Training: F45 is a global boutique fitness franchise offering HIIT and functional group classes on a timetable basis, very similar to KO-HIIT and KO-FIT. Both target fitness enthusiasts with short, varied, coach-led workouts and operate on a class-pack/membership model.
• Barry's: Barry's is a global boutique fitness brand combining HIIT treadmill/cardio and strength-floor classes with a premium, community-led positioning. Its class structure, premium pricing, and high-trainer involvement are closely analogous to KO-HIIT and KO-STRONG.
• Orangetheory Fitness: Orangetheory is a global boutique chain offering coach-led group cardio and strength intervals in a 1-hour format. It overlaps directly with KO-FIT and KO-HIIT in terms of class length, structure, and target fitness enthusiast segment.
• Third Space London: Third Space is a London premium health club offering group classes, personal training, and wellness services under one membership. It is comparable to KO Fitness in offering a multi-product fitness experience (classes + PT) with a community-driven, premium brand.
• 1Rebel: 1Rebel is a UK boutique fitness brand offering group HIIT, strength, and indoor cycling classes in premium studios. It directly mirrors KO Fitness's premium boutique positioning, class timetable model, and London/UK regional presence.

Broad incumbents

• The Gym Group: The Gym Group is a UK low-cost gym operator with group class offerings across a national estate. It is a broader incumbent competing for the same Preston-region consumer base as KO Fitness but on price and convenience rather than boutique experience.
• Nuffield Health: Nuffield Health is a UK-wide health and wellbeing operator combining gyms, PT, and group classes. It competes for the same consumer fitness wallet as KO Fitness but as a multi-site healthcare-adjacent incumbent rather than a boutique specialist.
• David Lloyd Leisure: David Lloyd is a UK premium health club chain with group classes, personal training, and family-oriented fitness. It overlaps with KO Fitness on PT and group classes but operates a much broader leisure facility model across many UK sites.
• PureGym: PureGym is the UK's largest budget gym chain, offering group classes and 24/7 access. It competes for the same Lancashire fitness consumers as KO Fitness but at a much lower price point and far broader scale.

Emerging players

• CrossFit (Affiliated Gyms): CrossFit affiliates offer coached functional fitness and HIIT classes, comparable to KO-HIIT and KO-ROX. They overlap on coach-led group training and competition-style formats but use a distinct branded methodology and global affiliate network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kofitnessPT
• Instagraminstagram.com/kofitnessuk
• LinkedInlinkedin.com/company/ko-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KWO fitness Ltd.