MULBERRY HOMES PRIVATE LIMITED

What MULBERRY HOMES PRIVATE LIMITED does

Mulberry Homes Private Limited is a private Indian limited company incorporated in India and headquartered in Noida, Uttar Pradesh. It operates a portfolio of luxury serviced apartments and short-stay rentals within the Supernova Spira tower on the Noida-Greater Noida Expressway — India's tallest mixed-use tower (80 storeys), LEED Platinum certified and designed by Benoy. The company markets 12 distinct named apartment units across floors 23 through 43, ranging in size from 560 sq. ft. studios (e.g., UrbanAura 37, Skyline Stay 23) to 1,425 sq. ft. suites (e.g., SkyRiver 43), each featuring a private balcony, king-size bed, fully equipped modular kitchen, smart TV, high-speed WiFi, and either panoramic Yamuna River or city skyline views.

The core technical platform is a contactless self check-in/check-out access system, eliminating the front desk and enabling fully private, keyless entry across the entire portfolio. Distribution is exclusively direct-to-consumer: guests book through the company's proprietary booking portal (live.ipms247.com), WhatsApp, or phone — a deliberate channel choice to avoid OTA commissions. Marketing runs through organic Instagram and Facebook presence, TripAdvisor and Google Reviews listings, and a content blog. The revenue model is one-time nightly rental income with an optional chargeable add-on — Celebration Decor Services — for romantic, birthday, or anniversary setups including balloon themes, rose petals, custom notes, and LED ambience.

The target customer segments are couples and celebration-seekers (primary), business travelers on extended NCR assignments (primary), and weekend/tourist travelers to Delhi NCR (secondary). Customer quotes on TripAdvisor and the company site emphasize view quality, cleanliness, host responsiveness, and privacy. Pricing is not publicly disclosed; the company emphasizes "best available rates" via direct booking. As of the source data, the company is operating, taking reservations, and accumulating guest reviews, but no revenue, headcount, funding, or leadership information is publicly disclosed.

Name

MULBERRY HOMES PRIVATE LIMITED

Legal name

Mulberry Homes Pvt. Ltd

Website

https://mulberryhomes.in

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Mulberry Homes Private Limited operates luxury serviced apartments and short-stay rentals across 12 units on floors 23-43 of Supernova Spira in Noida, India, serving couples, business travelers, and tourists seeking private self check-in stays with panoramic Yamuna River views.

Ownership category

akta.pro rank

Product category

Serviced Apartments / Short-Stay Rentals

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury serviced apartments (premium) (THAMACAE)

akta.pro secondary industries

Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG), Luxury Serviced Residences (THAGAEAJ)

Keywords

• Serviced apartments
• Short-stay rentals
• Luxury homestays
• Vacation rentals
• Boutique accommodations

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Short-term Rental Revenue: Nightly rental income from fully furnished luxury service apartments in Supernova Spira, Noida. Guests pay per stay with durations ranging from single nights to extended stays. The company offers decor services as add-on chargeable services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mulberry Homes operates fully furnished luxury serviced apartments for short-stay rentals on floors 23–43 of the Supernova Spira tower in Sector 94, Noida. Each unit offers king-size beds, modular kitchens, smart TVs, high-speed WiFi, private balconies with Yamuna River and city skyline views, and contactless self check-in/out. The company also offers optional, chargeable celebration decor services (romantic styling, birthday/anniversary themes, LED ambience) targeted at couples and special-occasion guests.

Product overview

Mulberry Homes operates as a luxury private homestay and service apartment provider in Supernova Spira, Sector 94 Noida — India's tallest mixed-use tower. The company offers 12 distinct named apartment products across floors 23 through 43, ranging from the Skyline Stay 23 (city night view) to the SkyRiver 43 (top-floor river view sundeck). Each property features fully furnished apartments with private balconies, king-size beds, fully equipped kitchens, high-speed WiFi, and panoramic Yamuna River and city skyline views. The portfolio includes: Eleve 31 (river view with outdoor swing), Panorama 32 (dual river and skyline views with celebration-ready balcony), CityGlow 28 (couple-friendly dual views), ScarletSky 31 (designer luxe interiors), RiverAura 33 (high-floor premium river views), UrbanAura 33/37 (city view and studio variants), SkySwing 35 (largest balcony), RiverCrest 39 (highest river view floor), and SkyRiver 43 (top-floor sundeck). All properties share common core features including self check-in/out, contactless access, premium toiletries, daily fresh linens, and optional celebration decor services. The company positions itself as a privacy-first, Airbnb-style alternative to traditional hotels in Noida.

Differentiator

Problem solved

Functional benefit

Products and services

• Skyline Stay 23 – City Night View Apartment
• CityGlow 28 – River & City View Apartment
• ScarletSky 31 – Designer Luxe Room
• Eleve 31 – River View Apartment
• Panorama 32 – River & Skyline Apartment
• Panorama 32 – River & City View Balcony Apartment
• RiverAura 33 – High-Floor River View Apartment
• UrbanAura 33 – City View Apartment
• SkySwing 35 – Large Balcony Luxe Apartment
• UrbanAura 37 – River View Studio Apartment
• RiverCrest 39 – Luxury Balcony Apartment
• SkyRiver 43 – River View Sundeck Apartment
• Celebration Decor Services

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Treebo Hotels: India's branded hotel chain operating in mid-scale and premium-midscale segments across NCR. Competes with Mulberry Homes in the alternative-to-traditional-hotel space with similar occupancy- and service-driven operating models.
• OYO Rooms: Largest branded alternative-stay network in India with a heavy NCR presence. Overlaps with Mulberry Homes on short-stay serviced apartments and budget-to-mid-tier accommodation, though its breadth, scale, and partnerships far exceed Mulberry's.
• Airbnb: Global short-term rental marketplace with substantial Noida/Delhi NCR inventory of apartments and serviced stays. Most direct competitor for the guest demographic and a key alternative channel Mulberry Homes has explicitly chosen not to use.
• FabHotels: Tech-enabled branded budget hotel and serviced stay aggregator in India. Comparable business model of operating standardized stays in third-party real estate, though skews more budget than Mulberry's luxury positioning.
• Radisson Noida: Established full-service hotel in Noida serving business and leisure travelers with loyalty programs, F&B, and meeting space. Comparable premium-lodging alternative in the same micro-market, though operating an owned hotel rather than serviced apartments.
• Hyatt Regency Noida: International luxury hotel brand operating in Noida Expressway vicinity. Comparable as a premium lodging competitor for both business travelers and couples, with full hotel amenities rather than apartment-style units.

Direct peers

• SaffronStays: India-focused private vacation home and homestay network emphasizing curated luxury experiences. Comparable to Mulberry Homes in the premium/private-stay positioning, also relying on direct booking and curated decor/amenity add-ons for couples and families.
• StayVista: Curated luxury private villa and serviced-stay operator in India. Highly comparable as a premium short-stay brand targeting couples, families, and occasions across Indian metros and leisure destinations, with similar direct-booking and amenity-led proposition.

Emerging players

• Zostel: India's largest backpacker hostel and community-stay network. Adjacent in the alternative-stay category and NCR presence, though targeted at budget solo travelers rather than Mulberry's premium couple/celebration segment.
• Hostel Beds India / local Airbnb Luxe managers: Niche luxury apartment management companies and Airbnb Luxe operators in Indian metros. Comparable in the high-rise luxury apartment short-stay segment, often servicing the same unit-of-one-operator model that Mulberry Homes uses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mulberryhomesind
• Instagraminstagram.com/mulberryhomesind

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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