What WATT? does

WATT? (legal entity Watt Energy B.V.) is a privately-held Dutch smart energy solutions provider headquartered in Uden, Netherlands, operating in the EV charging, solar, and home battery segments. The company functions primarily as a multi-brand hardware reseller and certified installer: it distributes charging stations from Zaptec, Wallbox, Alfen, and Ratio (covering home units at €589-€1,085, business units up to €3,872, and DC fast chargers starting at €27,000), supplemented by mounting poles, cables, and accessories. Its core proprietary asset is the WATT Lumen backoffice platform, a cloud-based management system that integrates heterogeneous charging hardware under a single interface with tariff setting, charge pass activation, automated billing, and cost reimbursement for workplace and home employee charging programs.

The company serves two primary customer segments: Dutch residential consumers buying via the watt.nl e-commerce storefront with next-day delivery, and Dutch SMB/MKB businesses acquired through a structured 3-step direct sales motion (quote request, free on-site survey, installation within 10-14 days). Secondary segments include VvE (homeowners associations), transport and logistics fleets, automotive dealerships, and social housing corporations — the latter evidenced by referenceable projects including a 36-point parking garage installation at Republika Amsterdam and a 24-point fleet deployment at Vivare Arnhem. Revenue is generated through one-time hardware sales, tiered installation services (€650-€1,090 packages plus hourly labor), and likely recurring revenue from the Lumen managed service layer for business customers.

WATT also extends into complementary energy products — solar panel installations and home battery storage systems (€4,000-€10,000 typical) — positioning itself as a full-stack residential energy electrification provider. The operating geography is Netherlands-only with English-language website support and Benelux market references. The company has 1-10 employees, no disclosed funding rounds, no institutional ownership, and operates as Watt Energy B.V., a Dutch private limited company.

Name

WATT?

Legal name

Watt Energy B.V.

Website

https://watt.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WATT (Watt Energy B.V.) is a Dutch installer and multi-brand reseller of EV charging stations, DC fast chargers, solar panels, and home batteries, serving Dutch residential customers and SMB/MKB businesses via its e-commerce store, in-house certified installation, and the proprietary Lumen backoffice management platform.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

Car Chargers & Vehicle Power Adapters (CRACATAB), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)

Keywords

• EV charging stations
• Home charging installation
• Solar panel systems
• Home battery storage
• Charging management software

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. EV Charging Hardware Sales: Sale of EV charging stations (AC and DC fast chargers) and accessories including mounting poles, cables, and design covers. Revenue is generated through one-time product sales via e-commerce and direct sales channels.
2. Installation Services: Professional installation of charging infrastructure by certified technicians. Installation packages range from basic (€650) to large (€1,090), with additional services such as cabling, meter installation, and load balancing configuration.
3. Software / Backoffice Management: Lumen backoffice platform for business customers enabling charging session management, tariff setting, and automated cost reimbursement. Likely provided as part of a managed service or subscription.
4. Solar Panel and Home Battery Systems: Sale and installation of solar panels and home battery systems for residential customers, targeting energy independence and cost savings.
5. DC Fast Chargers (Snelladers): Sale of DC fast chargers (Wallbox Supernova 60kW and 150kW) starting at €27,000, targeted at businesses for high-capacity charging needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

WATT sells EV charging stations (home, business, and DC fast chargers), professional certified installation services, solar panel systems, and home battery solutions, supported by the proprietary WATT Lumen backoffice management platform for business charging programs. Their offerings span multi-brand hardware (Zaptec, Wallbox, Alfen, Ratio) with dynamic load balancing, solar integration, smart scheduling, and automated billing/reimbursement.

Product overview

WATT is a specialist in smart energy solutions for electric vehicles, offering a comprehensive portfolio centered around EV charging infrastructure. The core offering includes multiple charging station brands (Zaptec, Wallbox, Alfen, Ratio) ranging from home chargers (Zaptec Go/Go 2, Ratio Start) to business solutions (Zaptec Pro, Wallbox Pulsar Pro, Ratio io6/io7) and DC fast chargers (Wallbox Supernova 60kW/150kW). These are complemented by the proprietary Lumen backoffice platform for charging management, integration accessories (load balancers, mounting poles, charging cables), and supplementary energy products including home batteries and solar panels. WATT also offers installation services and specialized solutions for VVE (residential associations), businesses, and transport/distribution sectors.

Differentiator

Problem solved

Functional benefit

Brands

• WATT Lumen: Backoffice management platform for business charging solutions, including load balancing, tariff settings, and user management.

Products and services

• Zaptec Go

Quantifiable outcome

• Homeowners with solar panels + home battery save €728/year vs €560/year with solar only (based on 3,500 kWh/year consumption, 90% self-consumption rate)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wallbox: Spanish-listed EV charger manufacturer of Pulsar Pro and Supernova DC fast chargers (sold by WATT). Broader international player with direct sales channels that competes with WATT as both supplier and competitor.
• Alfen: Dutch manufacturer of EV charging stations (including the Eve Single Pro-Line sold by WATT), energy storage, and grid equipment. Public-listed incumbent with extensive Dutch market presence and installer network.
• Zaptec: Norwegian-listed EV charger manufacturer of Zaptec Go and Pro (sold by WATT). Direct supplier to WATT but also a competitor through its own sales channels in the Netherlands.
• Shell Recharge: Shell's global EV charging brand combining Shell's fuel station network with home/business charging solutions including installation. Massive incumbent competing across all WATT's segments.
• ABB E-mobility: Global EV charging hardware manufacturer and solution provider with DC fast chargers and AC stations. Competes with WATT on enterprise and DC fast charging segments in the Netherlands.
• TotalEnergies (TotalEnergies Charging Services): Global energy major with significant Dutch EV charging operations including home charger installation and business charging solutions. Broad incumbent competing in WATT's SMB and fleet segments.

Direct peers

• EVBox: Dutch-founded EV charging hardware and software provider offering charging stations, installation services, and backoffice management (Everon). Most direct competitor in the Dutch SMB and enterprise EV charging market.
• NewMotion (Shell Recharge Solutions): Amsterdam-based EV charging network operator (Shell subsidiary) providing home and business charging solutions with a backoffice platform. Direct competitor in the Dutch SMB charging market with deep enterprise reach.
• Ecotap: Dutch manufacturer and installer of EV charging stations with focus on public and semi-public charging. Comparable Dutch SMB/MKB EV charging solutions provider with similar target segments.

Regional players

• Bluecorner: Belgian-Dutch EV charging operator offering home and business charging with a backoffice platform. Comparable business model focused on Benelux; cross-border peer operating in adjacent territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wattbenelux
• LinkedInlinkedin.com/company/watt-energy
• Instagraminstagram.com/watt_nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WATT?