Yamagami's Nursery - Garden Center

What Yamagami's Nursery - Garden Center does

Yamagami's Garden Center is a family-owned retail nursery and garden center headquartered at 1361 S. De Anza Blvd in Cupertino, California, founded in 1948 by Taro Yamagami as a fruit stand in San Jose and now in its fourth generation of ownership under Brittany and Mike Sheade. The company sells ornamental and edible plants (fruit trees, vegetables, herbs, houseplants, cacti/succulents, drought-tolerant species, and bonsai), pottery and statuary, and G&B Organics branded soils and fertilizers, both through its Cupertino storefront and an e-commerce site at store.yamagamis.com. The underlying operating model is a traditional live-goods retail business with inventory management for perishable stock, supported by a workforce of 11-50 employees and weekly product shipments.

The business monetizes through one-time retail transactions, fee-based gardening classes ($35-$60 per class), and zip-coded delivery fees ($50-$150) for a service that covers over 60 Bay Area zip codes via two owned trucks and a Roadie partnership launched in April 2022. A 1-year guarantee on perennials (1 gallon or larger) and a 10% online discount code (DELIVERY) function as retention and acquisition levers. The core customers are Bay Area home gardeners served through a horizontal segmentation, with sub-segments around fruit tree enthusiasts and families with children; secondary customers include specialty plant societies (Orchid, Chrysanthemum, Mum, Iris) that host annual events on-site, driving foot traffic and community engagement.

Yamagami's go-to-market is multi-channel: physical retail plus e-commerce plus delivery, layered with a sizeable content library (40+ planting and care guides, blog posts, YouTube and Instagram Reels class recordings) and a referral network of 15+ local service providers (landscapers, arborists, irrigation suppliers). Distribution is strictly domestic within the San Francisco Bay Area. The company carries no external investors, no patent or trademark portfolio, and maintains a Monarch Waystation certification as its primary ESG signal.

Name

Yamagami's Nursery - Garden Center

Legal name

Yamagami's Garden Center

Website

https://yamagamis.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Yamagami's Garden Center is a fourth-generation, family-owned retail nursery in Cupertino, California, selling plants, garden supplies, and pottery to Bay Area home gardeners through a brick-and-mortar store, e-commerce site, and 60+ zip code delivery service.

Ownership category

akta.pro rank

Product category

Garden Center Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Horticulture, Nursery & Greenhouse Operations (EDAOAOAB)

Keywords

• Retail garden center
• Plants nursery stock
• Garden supplies
• Gardening education
• Landscape materials

Headquarters

HQ city

Cupertino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Plant Sales: In-store and online sales of ornamental plants, fruit trees, houseplants, cacti/succulents, edibles, and drought-tolerant plants
2. Garden Supplies & Soil: Sales of G&B Organics fertilizers, soils, pottery, statuary, and garden accessories
3. Delivery Services: Delivery fees ranging from $50-$150 based on zip code, serving over 60 zip codes in the Bay Area via Roadie partnership
4. Plant Guarantee Program: Store credit issued for failed plants within guarantee period (1 year for perennials 1 gallon or larger)
5. Classes & Workshops: Fee-based educational classes including fruit tree care, bonsai, and kids gardening workshops ($35-$60 per class)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yamagami's Garden Center is a brick-and-mortar retail nursery selling living plants (fruit trees, ornamentals, houseplants, cacti/succulents, edibles, drought-tolerant plants), pottery, G&B Organics soils and fertilizers, and statuary. The business complements plant sales with fee-based gardening classes, downloadable planting and care guides, local delivery to over 60 Bay Area zip codes, and a plant guarantee program.

Product overview

Yamagami's Garden Center is a family-owned nursery and garden center established in 1948, offering a comprehensive range of living plants and garden products. The core offerings include diverse plant materials (fruit trees, vegetables, herbs, houseplants, ornamentals, cacti, succulents, bonsai, and drought-tolerant plants), pottery and planters, and G&B Organics branded soils and fertilizers. The business provides related services including delivery to over 60 Bay Area zip codes, plant inquiry assistance, educational gardening classes, and referral services to landscaping professionals. The company operates an e-commerce store at store.yamagamis.com alongside the information website.

Differentiator

Problem solved

Functional benefit

Products and services

• Plants and Nursery Stock Wide variety of living plants including fruit trees, vegetables, herbs, houseplants, outdoor plants, ornamentals, cacti and succulents, drought-tolerant plants, and bonsai sold to residential gardeners.
• Pottery and Planters Ceramic glazed pots, terracotta pots, ceramic bowls and containers for planting available at the Cupertino garden center.
• Soils and Fertilizers G&B Organics branded soils, potting mixes, soil building conditioners, and organic fertilizers for various planting needs.
• Statuary and Garden Decor Garden statuary and decorative elements for landscape enhancement.
• Gift Cards Gift cards available for purchase for use at the nursery.
• Gardening Classes Educational classes on fruit tree care, deciduous fruit trees, berries, citrus, avocados, watering, vegetables, bonsai, and seasonal gardening topics taught by expert staff; priced $35-$60 per attendee.
• Bay Area Delivery Service Delivery service to over 60 zip codes in the Bay Area with pricing from $50-$150 based on location, available Tue-Fri with scheduled 2-hour windows and Christmas tree delivery Nov 20-Dec 23.
• Garden Guides and Care Resources Comprehensive planting guides and care guides for avocados, citrus, fruit trees, berries, roses, and vegetables, available as downloadable documents on the website.
• Referral Services Referrals to trusted local professionals including landscape designers, arborists, irrigation suppliers, and animal/insect control services.
• Plant Inquiries Assistance locating specific plants, pottery, trellises, and other items not currently in stock, available via phone, text, and the staffed Info Center during store hours.
• Plant Guarantee Program Store credit issued for failed plants within the guarantee period (1 year for perennials 1 gallon or larger), reducing buyer risk on plant purchases.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• RoadiecoreChannel Partner/ Reseller/ Distributor · 15 April 2022Delivery partnership enabling e-commerce order fulfillment to Bay Area customers. Roadie provides last-mile delivery service allowing online sales with affordable delivery pricing. Partnership launched April 2022.
• G&B OrganicscoreOthersPreferred soil and fertilizer brand sold exclusively at nursery. Joint promotional campaigns including Buy 3 Get 1 Free soil deals throughout the year. Provides product guides and planting resources.
• Bay Area Chrysanthemum SocietyminorGTM or Marketing PartnerAnnual chrysanthemum show and cutting sales held at nursery location. Society sets up shop for weekend events, creating foot traffic and community engagement.
• Santa Clara Valley Orchid SocietyminorGTM or Marketing Partner74th Annual Orchid Show and Plant Sale held Mother's Day weekend 2026. Free admission event bringing rare and exotic orchid displays to nursery.
• Bay Area Mum SocietyminorGTM or Marketing PartnerAnnual mum cutting sale with 1,500 rooted cuttings available. Customers buying 3+ cuttings receive 10% off coupon for nursery purchases same day.
• Iris SocietyminorGTM or Marketing PartnerRhizome sale events held at nursery featuring iris varieties from society members.
• Dave Wilson Fruit TreescoreOthersPrimary fruit tree supplier. Offers special order bare-root trees through Yamagami's. Customers can pre-order via online forms with February delivery. Potting service available ($20/tree).
• MonroviaminorOthersOnline plant shopping partner featured on website linking to Monrovia's online catalog for additional plant selections.
• Bartlett Tree ExpertsminorOthersReferral partner for tree diagnosis, pruning, and disease treatment. Recommended on nursery's referral list for customers needing professional arborist services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Home Depot Garden Center: Largest big-box home improvement retailer in the U.S.; competes with Yamagami's on commodity plants, soils, and basic garden supplies across all Bay Area locations.
• Lowe's Garden Center: Second-largest U.S. home improvement chain; competes with Yamagami's on plants, garden supplies, and outdoor products across Bay Area locations.

Regional players

• Pike Nurseries: Independent garden center chain serving the Atlanta metro with similar product mix and educational programming; comparable business model but operates in a different U.S. region.

Others

• Monrovia Nursery Company: Major wholesale plant grower and branded supplier; listed as an online shopping partner on Yamagami's site and supplies branded nursery stock to independent garden centers.
• Dave Wilson Nursery: Primary fruit tree supplier and core partner of Yamagami's for bare-root fruit tree pre-orders; comparable supplier relationship and product category expertise in fruit trees.

Direct peers

• Sloat Garden Center: Bay Area independent garden center chain with multiple locations and similar plant/supply/education offerings; closest geographic and model peer to Yamagami's in the San Francisco Bay Area.
• SummerWinds Nursery: California retail nursery serving Bay Area and Silicon Valley; directly comparable as a plant-focused retailer serving home gardeners in the same regional market.
• Roger's Gardens: Destination garden center in Corona del Mar, California; comparable as a premium independent garden center with strong educational programming and curated plant offerings.
• Alden Lane Nursery: Family-owned Northern California nursery in Livermore with similar multi-generational heritage, educational classes, and broad plant/supply retail offering.
• Armstrong Garden Centers: California-based garden center chain with retail locations across Southern and Northern California; directly comparable product mix (plants, pottery, soils) and customer base of home gardeners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@yamagamisgardencenter
• Facebookfacebook.com/Yamagamis-Nursery-Garden-Center-63172657808
• Instagraminstagram.com/yamagamisgardencenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yamagami's Nursery - Garden Center