Primeau-fahey Studios

What Primeau-fahey Studios does

Primeau-Fahey Studios, operating as Primeau • Fahey & Associates, is a boutique consultancy and creative agency founded in 1993 in Troy, New York. The firm is privately held and woman-owned, holding Woman-Owned Business Enterprise (WBE) certification valid through 2030. It delivers research-driven marketing, public relations campaigns, branding, strategic planning, market research (with a cited base of 450+ focus groups and 450+ interviews), collateral design, non-profit consulting, and harm reduction consulting services. Its client base spans state and county health departments, hospitals, colleges and universities, cultural venues, and non-profit organizations, with named engagements including SUNY Polytechnic Institute, Brooklyn Hospital, the New York State Department of Health, CMOST, and Corning Hospital.

The firm's core deliverables are human-led professional services rather than software products. Its research practice rests on qualitative methods (focus groups, interviews) conducted by senior staff rather than proprietary technology platforms or automated pipelines. Recent product-line additions include the OFR (Overdose Fatality Review) Resource Video Series and OFR Facilitator Services, both targeting the public-health and harm reduction buyer segment. The firm is led by co-founders Kelly Primeau-Fahey (Principal & Creative Director) and Paul Fahey (VP), supported by a core team of approximately seven to nine professionals and a flexible freelance network.

The business model is project-based professional services with custom-quoted engagements. Revenue mechanics are not publicly disclosed; no subscription, retainer, or licensing model is evident in the input. Go-to-market relies on direct relationships, RFP responses enabled by WBE status, referral-based institutional work, and selective international engagement (including a 2019 UAE trade mission by Paul Fahey). Customer concentration is low, with revenue spread across diverse government, healthcare, education, and cultural-institution end markets rather than any single anchor client.

Name

Primeau-fahey Studios

Legal name

Primeau-Fahey Studios

Website

https://primeaufahey.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Primeau-Fahey Studios is a woman-owned boutique consultancy in Troy, NY, providing research-driven marketing, PR, branding, strategic planning, and harm reduction consulting to government, healthcare, education, and non-profit clients since 1993.

Ownership category

akta.pro rank

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Specialized consulting services for State and County departments of health and nonprofit organizations, focusing on harm reduction strategies and public health initiatives.
2. Marketing and PR Campaigns: Research-driven community engagement, marketing, and PR campaigns tailored for startups, social causes, and nonprofit organizations. Includes branding, market research, collateral development, and public relations.
3. OFR Facilitation Services: Overdose Fatality Review facilitation services for nonprofits and County Departments of Health, including comprehensive reviews, stakeholder interviews, and actionable recommendations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Primeau Fahey & Associates is a boutique consultancy and creative agency offering research-driven marketing and PR campaigns, strategic planning, branding, market research (qualitative and quantitative), collateral design and production, and public relations for startups, nonprofits, and public-sector clients. The firm also delivers specialized harm reduction consulting and Overdose Fatality Review (OFR) facilitation for state and county health departments, supplemented by an educational OFR video series.

Product overview

Primeau-fahey Studios (also Primeau Fahey & Associates) is a boutique consultancy and creative agency offering a portfolio of integrated marketing and consulting services. The core offerings include research-driven marketing and PR campaigns, strategic planning, market research (qualitative/quantitative), branding, collateral design, public relations, and non-profit consulting. The company also provides specialized harm reduction and public health consulting services, including Overdose Fatality Review (OFR) facilitator services and an associated educational video series. Services are delivered by a senior-level team of creative thinkers, strategists, and researchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing and PR Campaigns Research-driven community engagement, marketing, and PR campaigns tailored for startups, social causes, and nonprofit organizations, delivered by senior-level talent.
• Strategic Planning Strategic planning consulting that helps organizations develop consensus-driven campaigns and identify themes meaningful to their stakeholders.
• Harm Reduction Consulting Specialized consulting for State and County departments of health and nonprofit organizations, focusing on harm reduction strategies and public health initiatives.
• Overdose Fatality Review (OFR) Facilitator Services Paul Fahey serves as an OFR Facilitator for Nonprofits and County Departments of Health, conducting comprehensive reviews of overdose fatalities, interviewing stakeholders and next-of-kin, facilitating multi-disciplinary meetings, and developing actionable recommendations for policy, prevention, and intervention strategies.
• Branding Services Consensus-driven branding campaigns for organizations including hospitals, colleges, and technology businesses, including rebranding initiatives such as the SUNY Polytechnic Institute rebrand.
• Market Research

Quantifiable outcome

• 450+ focus groups moderated and 450+ one-on-one interviews conducted
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• The Brooklyn Hospital CentercoreOthersCompleted comprehensive branding work including brand video production for The Brooklyn Hospital Center.
• College of Nanoscale Science and Engineering (CNSE) / SUNY Polytechnic InstitutecoreStrategic or Co-development PartnerLed comprehensive rebranding as CNSE grew out of UAlbany and merged with SUNY IT in Utica. Created consensus-driven brand rooted in academic tradition while embracing world-class technology reputation.
• Children's Museum of Science and Technology (CMOST)coreStrategic or Co-development PartnerPaul Fahey as CEO led CMOST through merger with CNSE including $5 million investment. Also led acquisition of Traveling Museum bringing 140,000+ annual visitors. Board retained governing role with new CNSE members added.
• Center for Economic GrowthmajorStrategic or Co-development PartnerPaul Fahey selected to lead prestigious trade mission to Dubai and Abu Dhabi, bringing together representatives from NY's capital region including elected officials, college presidents, and entrepreneurs to cultivate economic opportunities.
• Open Society FoundationminorStrategic or Co-development PartnerPaul Fahey consulted with healthcare professionals and policymakers in Bishkek, Kyrgyzstan on effectiveness of focus groups in regions fragmented by political, tribal, and language barriers.
• NYS Department of Health / Office of Drug User HealthcoreImplementation/ SI/ Consulting PartnerLong-standing relationship with NYS Department of Health and Office of Drug User Health on harm reduction strategies and public health initiatives. Paul Fahey has worked with various counties and the Department on OFR facilitation.
• New York State Association for Rural Health (NYSARH)minorImplementation/ SI/ Consulting PartnerConducted statewide press tour for NYSARH's new Executive Director. Healthcare organization consulting relationship.
• ProctorsminorOthersTheatrical venue and cultural institution mentioned as client/member-driven organization served. Thom Job previously served as Webmaster and Senior Developer for Proctors.
• The CitadelminorOthersCultural/educational institution referenced in portfolio work.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Fenton Communications: Purpose-driven communications firm specializing in public health, social justice, and education campaigns — comparable to Primeau Fahey's research-driven, mission-oriented work for nonprofits and government health agencies.
• kglobal: Public affairs firm specializing in strategic communications, government relations, and crisis management — comparable to Primeau Fahey's government-facing consulting and communications engagements.
• 270 Strategies: Public affairs and advocacy firm focused on progressive causes, coalition building, and issue campaigns — directly comparable to Primeau Fahey's advocacy and cause-based work for nonprofits and public-sector clients.
• SKDK: Political and public affairs firm serving corporations, nonprofits, and elected officials with senior-led campaign work — comparable to Primeau Fahey's senior-talent model serving government and nonprofit institutions.
• M Booth: Purpose-driven PR and brand storytelling agency known for social impact campaigns and earned media — comparable in combining senior creative talent with research-informed storytelling for mission-driven clients.
• Berlin Rosen: Public affairs and strategic communications firm serving nonprofits, labor, healthcare, and advocacy clients with senior-led teams — directly comparable to Primeau Fahey's senior-talent boutique model for issue-driven clients.
• GMMB: Washington, D.C.-based communications agency focused on social impact, healthcare, and issue-advocacy campaigns for nonprofits, foundations, and government clients — closely aligned with Primeau Fahey's nonprofit, health-department, and cause-driven client mix.
• Pinkston: Public affairs and crisis communications agency with bipartisan expertise serving corporations, nonprofits, and associations — directly comparable as a boutique senior-led communications firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/primeau-fahey-studios

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primeau-fahey Studios