Proctors
Proctors is a Bristol-based UK fertiliser and lawn care manufacturer, founded in 1812 and operating as a division of Willett and Son Ltd. It sells conventional, organic, and liquid fertilisers plus a SG1-SG11 sports turf range to gardeners, groundskeepers, sports venues, and equestrian customers via e-commerce and a UK stockist network.
- Company typePrivate
- Founded1812
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Proctors does
Proctors, legally H & T Proctor Ltd (Company Registration No. 00652625), is a UK-based manufacturer and distributor of fertilisers and lawn care products founded in 1812 and headquartered in Bristol. It operates as a division of Willett and Son Ltd. The product portfolio is organised across lawn care (feeds, weed and moss killers, lawn sand), sportsground and fine turf (the SG1-SG11 micro-fine granulation range plus outfield blends for golf, cricket, bowls, rugby, and football), organic fertilisers (poultry manure pellets, blood fish and bone, bone meal, hoof and horn, dried blood, calcified seaweed, and a cold-pressed liquid seaweed retaining phyto-hormones), straight fertilisers (sulphate of ammonia, sulphate of potash, sulphate of iron, single superphosphate, kieserite, magnesium sulphate), and vegetable, fruit, and flower products (Super Vegitator, Turbo Fruiter, Super Shrubber, Rose Food, Bloomer Booster). Propositions include biodegradable packaging and a Your Own Blend custom blend service with a one-tonne minimum order quantity.
The business operates a dual-channel go-to-market: direct e-commerce via proctorsnpk.com (powered by nopCommerce) for consumers and small commercial buyers across pack sizes from 5kg tubs to 1000kg bulk bags, alongside a UK stockist network of independent retailers and retail chains. Direct bulk orders are accepted for purchases above half a tonne. A soil testing service priced at £32 incl VAT, an Ask John email gardening advice service with a 48-hour response SLA, and direct phone/email consultation support the customer engagement layer. Customer segments span consumer gardeners, allotment holders, professional groundskeepers, sports turf managers, equestrian paddock operators, and commercial vegetable and fruit growers, all within England. No revenue, headcount beyond the 11-50 band, or financial filings are publicly disclosed, and there is no indication of AI/ML capability, external funding, or M&A activity.
Proctors firmographics
Firmographics- Name
- Proctors
- Legal name
- H & T Proctor Ltd
- Website
- https://proctorsnpk.com
- Company type
- Private
- Founded year
- 1812
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Proctors is a Bristol-based UK fertiliser and lawn care manufacturer, founded in 1812 and operating as a division of Willett and Son Ltd. It sells conventional, organic, and liquid fertilisers plus a SG1-SG11 sports turf range to gardeners, groundskeepers, sports venues, and equestrian customers via e-commerce and a UK stockist network.
- Ownership category
- akta.pro rank
Proctors industry classification
Industry- Product category
- Fertiliser Manufacturing
- NAICS
- Fertilizer (Mixing Only) Manufacturing (325314), Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)
- akta.pro secondary industries
- Custom Blending & Private-Label Specialty Fertilizers (AFABACAN), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
Keywords
Where Proctors is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Proctors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fertiliser Product Sales: Core revenue from selling a comprehensive range of fertilisers including conventional, organic, and liquid formulations. Products are sold in various pack sizes (5kg tubs, 20kg bags, 500kg bulk bags, 1000kg bulk bags) with pricing varying by volume. Revenue is generated through direct e-commerce sales and via stockist/retail network.
- Soil Testing Service: Provides soil testing service for Phosphate, Potash, Magnesium and pH, priced at £32.00 incl VAT per test, with results and recommendations sent via email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small Pack - 5kg Tub |
| Unit Pricing | Pay-as-you-go | Standard Pack - 20kg Bag |
| Unit Pricing | Pay-as-you-go | Bulk Order - 500kg (25x20kg Bags) |
| Unit Pricing | Pay-as-you-go | Bulk Order - 1000kg (50x20kg Bags) |
| Unit Pricing | Pay-as-you-go | Custom/Bespoke Blend |
| Unit Pricing | Pay-as-you-go | Soil Testing Service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Proctors product offering
Product offeringCore offering
Proctors manufactures and distributes a comprehensive range of conventional granular fertilisers, organic fertilisers, and liquid seaweed products for home gardens, lawns, equestrian paddocks, and professional sports turf. Products are sold in multiple pack sizes — from 5kg tubs and 20kg bags for consumers up to 500kg and 1000kg bulk bags for commercial customers — via the company's e-commerce website, a UK stockist network, and direct bulk orders. The company additionally offers a paid Soil Testing Service (lab analysis plus written recommendations) and a 'Your Own Blend' custom-blend fertiliser service that mixes bespoke NPK formulations to customer-supplied specifications.
Product overview
Proctors is a UK-based manufacturer and online retailer of fertilisers and lawn care products established in 1812. The product portfolio consists of a comprehensive range of granular and liquid fertilisers organised into distinct product categories: (1) Lawn Care Products including lawn feeds, weed & moss killers, and lawn sand; (2) Sportsground & Fine Turf Products encompassing the SG1-SG11 range plus Outfield blends for golf, cricket, football, rugby, tennis, bowling, and polo; (3) Organic Fertilisers including Poultry Manure Pellets, Blood Fish & Bone, Bone Meal, Hoof & Horn, Dried Blood, Calcified Seaweed, and Cold Pressed Liquid Seaweed; (4) Straight Fertilisers such as Sulphate of Ammonia, Sulphate of Potash, Sulphate of Iron, Single Superphosphate, Kieserite, and Magnesium Sulphate; (5) Vegetable & Fruit Fertilisers including Super Vegitator, Turbo Fruiter, Super Shrubber, Rose Food, and Bloomer Booster; (6) Amenity Products for paddocks and ice clearing; and (7) a Custom Blend service allowing customers to order bespoke formulations. The company operates through an nopCommerce e-commerce platform and distributes primarily through UK stockists.
Differentiator
Problem solved
Functional benefit
Products and services
- Calcified Seaweed A naturally occurring calcium-rich soil conditioner and source of trace elements that is supplied in 20kg bags for domestic and small commercial use to improve soil structure, pH, and nutrient availability.
- Lawn Feed, Weed & Moss Killer 2000 A 3-in-1 granular lawn treatment combining fertiliser, selective herbicide, and moss control, supplied in 5kg tubs and 20kg bags for home gardeners wanting combined feeding and weed/moss control.
- Poultry Manure Pellets UK-produced organic poultry manure pellets providing typically around 3% N, 2% P, 2% K plus organic matter, supplied in 20kg bags (consumer) and 500kg/1000kg bulk bags (commercial) for general soil improvement and nutrient supply across gardens, paddocks, and amenity turf.
- Soil Testing Service A fee-based laboratory soil analysis service where customers submit soil samples for pH, nutrient, organic matter, and texture testing, and receive a written fertiliser recommendation from Proctors' agronomy team. Sold direct to home gardeners and small commercial customers and used as a funnel to Proctors product sales.
- Sportsground SG Series (SG1–SG11) A range of 11 dedicated fine-turf fertiliser formulations (SG1 through SG11) developed using micro-fine granulation technology for even spread on close-mown turf, supplied in 20kg and bulk bags for professional groundsmen at golf clubs, cricket, football, and rugby facilities.
- Super Vegitator A general-purpose vegetable and garden fertiliser offering balanced feeding for edible crops and ornamental beds, supplied in 20kg bags for home gardeners and allotment growers.
- Turbo Fruiter A high-potash fertiliser formulated for fruiting vegetables and fruit crops to support flowering, fruit-set, and yield, supplied in 20kg bags for home gardeners.
- Super Shrubber A shrub and hedge fertiliser providing balanced feeding for woody ornamentals, hedging, and topiary, supplied in 20kg bags for home and garden centre use.
- Rose Food A dedicated fertiliser formulated for roses and other flowering shrubs to promote strong growth and flowering, supplied in 20kg bags for home gardeners.
- Lawn Feed Range (Spring & Summer, Autumn & Winter) Seasonal granular lawn fertilisers formulated for spring/summer growth (higher nitrogen) and autumn/winter hardening (lower nitrogen, higher potassium), supplied in 5kg tubs and 20kg bags for domestic lawns.
- Proctors Cold Pressed Liquid Seaweed A cold-pressed liquid seaweed extract supplied in 5-litre containers, used as a bio-stimulant foliar and root feed to improve plant vigour, root development, and stress tolerance for home gardeners, sports turf, and amenity users.
- Pony Paddock / Green Paddock Fertiliser A paddock-specific fertiliser formulated for equine grazing (Pony Paddock) and broader grass-field use (Green Paddock), supplied in 20kg bags and 500kg/1000kg bulk bags for equestrian and amenity buyers.
- Your Own Blend (Custom Blend Service) A bespoke fertiliser mixing service where Proctors formulates custom NPK blends to a customer-specified analysis in bulk bag sizes for commercial customers who need a tailored formulation not available off-the-shelf.
- Straight Fertiliser Range (Sulphate of Ammonia, Sulphate of Potash, Sulphate of Iron, Single Superphosphate, Kieserite, Magnesium Sulphate) A range of single-nutrient (straight) mineral fertilisers supplied in 20kg bags and bulk sizes, used by gardeners and amenity buyers to target specific nutrient deficiencies or adjust soil chemistry.
- Organic Soil & Crop Nutrient Range (Blood Fish & Bone, Bone Meal, Hoof & Horn, Dried Blood, Compost Activator) A range of traditional organic soil and crop nutrient products supplied in 20kg bags and bulk sizes for slow-release nitrogen, phosphate, and organic-matter addition across gardens, allotments, and amenity use.
- Outfield Fertiliser Range (Spring & Summer Outfield, Summer Outfield, Outfield Blend, Autumn & Winter Outfield) A range of seasonal outfield (sports ground perimeter / general amenity turf) fertilisers supplied in 20kg and 500kg/1000kg bulk bags for groundsmen and amenity operators feeding larger turf areas around sports pitches and parks.
- Garden Lime A ground limestone product supplied in 20kg and bulk bags to raise soil pH and supply calcium in acidic garden and amenity soils.
- Growmore A traditional multi-purpose compound fertiliser (NPK 7-7-7) supplied in 20kg bags and bulk sizes for general garden and vegetable plot feeding.
- John Innes Base A base fertiliser used by growers to make John Innes-type potting composts, supplied in 20kg bags for amateur and professional horticultural use.
- Lawn Sand A traditional lawn treatment combining fine sand with fertiliser and iron sulphate, supplied in 20kg bags, used to control moss and feed domestic lawns.
- Bloomer Booster A high-phosphorus fertiliser formulated to promote flowering in bedding plants, hanging baskets, and flowering ornamentals, supplied in 20kg bags for home gardeners.
- Pre-Seed Fertiliser A high-phosphorus fertiliser designed to be applied prior to establishing a new lawn or grass area, supplied in 20kg bags and bulk sizes for domestic and amenity use.
- Slug Pellets A slug and snail control product supplied in consumer pack sizes for garden use.
- Ice Away A de-icing product supplied for paths, drives, and commercial premises during winter conditions.
Quantifiable outcome
- Lawn Feed, Weed & Moss Killer application rate: 70g per sq m, 20kg bag treats 285 sq m
- +3 more outcomes
Companies that use Proctors
Customer profileSegments6 records
Ideal customer profiles4 records
Proctors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Proctors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Willett and Son LtdcoreParent company of H & T Proctor Ltd. Proctors NPK is described as 'A division of Willett and Son Ltd'. Willett and Son Ltd owns the Proctors brand and fertiliser manufacturing business.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Proctors competitors and assessment
Company assessmentBroad incumbents
- Evergreen Garden Care (UK): Evergreen Garden Care is the UK arm of the former Scotts Miracle-Gro business, marketing Miracle-Gro, Levington, Roundup and other consumer garden brands. It competes with Proctors on consumer lawn feeds and weed/moss control through major UK retailers, but at much larger scale and broader category scope.
- Westland Horticulture: Westland is one of the largest UK garden care brands, offering fertilisers, composts, lawn treatments and growing media across multiple categories. It competes with Proctors at retail but operates at significantly greater scale with national supermarket listings, making it a broad incumbent rather than a focused specialist.
Direct peers
- Doff Portland: Doff is a Nottingham-based manufacturer of garden care products including fertilisers, weed killers, moss controls and lawn treatments. It sells to similar independent and chain UK retailers as Proctors, competing directly on consumer-pack lawn feed, weed and moss killer SKUs.
- Rigby Taylor: Rigby Taylor is a UK specialist distributor of turf management products including fertilisers, seed and equipment for golf and sports grounds. As a channel peer serving the same fine-turf professional customers as Proctors' SG range, it represents both a route-to-market partner and a competitor in sports-grade fertilisers.
- Sinclair Pro: Sinclair Pro supplies professional fertilisers, bio-stimulants and turf nutrition products for golf courses and sports grounds. Its professional-grade granular and liquid fertiliser ranges overlap with Proctors' SG-series and bespoke blends for the same amenity customer segments.
- ICL (Everris): ICL Specialty Fertilizers (formerly Everris) is a global leader in controlled-release and sports turf fertilisers, including the Sierrablen, Sportsmaster and ProTurf ranges used on golf courses, football pitches and amenity turf. It is the most direct peer to Proctors' SG-series in the fine turf and sports ground segment.
- Vitax Limited: Vitax is a UK-based manufacturer of garden and professional fertilisers, lawn care and pest control products. Like Proctors, Vitax sells a comparable mix of NPK granular fertilisers, organic options and amenity/turf products through a UK stockist network, making it the closest direct peer in product range, customer base and channel strategy.
- Headland Amenity Products: Headland Amenity supplies fertilisers, turf management products and disease control solutions to UK golf courses, sports grounds and amenity areas. It overlaps directly with Proctors' fine turf and sports ground customer base and competes for the same custom blend and micro-granular specification business.
Emerging players
- Neudorff: Neudorff specialises in organic and natural gardening products including organic fertilisers and bio-stimulants. As consumer demand shifts toward chemical-free growing, Neudorff represents an emerging peer whose organic positioning overlaps with Proctors' Poultry Manure Pellets, Blood Fish & Bone and Calcified Seaweed range.
Regional players
- COMPO GmbH: COMPO is a major European fertiliser and plant care brand owned by Kingenta. While not UK-domiciled, its consumer and professional fertiliser ranges compete with Proctors in cross-channel horticulture and demonstrate the international benchmark for branded garden nutrition.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Proctors social profiles
Digital presenceProctors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proctors leadership team
Management profileNumber of profiles
Proctors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proctors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proctors
What does Proctors do?
Proctors manufactures and distributes a comprehensive range of conventional granular fertilisers, organic fertilisers, and liquid seaweed products for home gardens, lawns, equestrian paddocks, and professional sports turf. Products are sold in multiple pack sizes — from 5kg tubs and 20kg bags for consumers up to 500kg and 1000kg bulk bags for commercial customers — via the company's e-commerce website, a UK stockist network, and direct bulk orders. The company additionally offers a paid Soil Testing Service (lab analysis plus written recommendations) and a 'Your Own Blend' custom-blend fertiliser service that mixes bespoke NPK formulations to customer-supplied specifications.
Is Proctors a public or private company?
Proctors is a private company. It is classified as corporate owned and is currently operating.
When was Proctors founded?
Proctors was founded in 1812. It employs 11 to 50 people.
Where is Proctors based?
Proctors is headquartered in Bristol, United Kingdom, in the Europe region.
How does Proctors make money?
Two revenue lines are on record. Fertiliser Product Sales are the primary driver. The others are soil Testing Service.
Who are Proctors's main competitors?
Broad incumbents on record are Evergreen Garden Care (UK) and Westland Horticulture. Direct peers are Doff Portland, Rigby Taylor, Sinclair Pro, ICL (Everris), Vitax Limited and Headland Amenity Products. Neudorff is listed as an emerging player. COMPO GmbH is listed as a regional player.
Does Proctors have an API?
No public API is recorded for Proctors.
What industry is Proctors in?
Proctors's product category is Fertiliser Manufacturing. Its primary akta.pro industry code is AFABACAM, Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping), with a secondary code of AFABACAN, Custom Blending & Private-Label Specialty Fertilizers. Its NAICS code is 325314 and its SIC code is 5200.