Trajectory Beverage Partners

Name

Trajectory Beverage Partners

Legal name

Perigon Beverage Group

Website

https://trajectorybeverages.com

Company type

Private

Founded year

1997

Operating status

Operating

Ownership category

akta.pro rank

Product category

Adult Beverage Distribution and Brand Representation

NAICS

Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Brokers, Agents & Route-to-Market Services (CRAOAIAC)

akta.pro secondary industries

Alcohol Delivery Commerce (CRAFAFAH), Alcohol Delivery & On-Demand Off-Premise (CRANAAAF)

Keywords

• Adult beverage distribution
• Wine agency services
• Spirits representation
• Licensee sales
• Beverage brand marketing

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Product Sales: Direct case sales to private consumers through e-commerce storefront with delivery to Ontario addresses
2. Licensee/B2B Sales: Sales to bars, restaurants, and hospitality venues through dedicated sales team with licensee pricing
3. Brand Representation/Agency: Representing international and Canadian wine, spirits, beer, and non-alcoholic brands across Canadian market channels

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Trajectory Beverage Partners is an Ontario-based adult beverage agency that provides sales, marketing, distribution, and brand representation services for wine, spirits, beer, cider, and non-alcoholic brands across Canada. It sells a curated portfolio directly to consumers via a Shopify e-commerce storefront with Ontario delivery, serves Ontario bars and restaurants through a dedicated licensee sales team, distributes through LCBO retail, and offers corporate gifting services. The company also acts as a brand representative for international and Canadian producers seeking Canadian market access.

Product overview

Trajectory Beverage Partners is an Ontario-based adult beverage agency operating a Shopify-powered e-commerce platform. The company offers a comprehensive portfolio spanning four main categories: wines (red, white, rosé, sparkling), spirits (vodka, gin, whisky, liqueurs), beer & cider, and non-alcoholic beverages. Their wine selection includes products from major wine regions worldwide such as Bordeaux, Champagne, Marlborough, Franschhoek, Loire, Niagara Peninsula, and Ontario. The company provides direct-to-consumer delivery across Ontario, corporate gifting services, licensee account support for bars and restaurants, and a curated monthly newsletter called The Dean's List. The Best Sellers Collection highlights top-performing products. The platform is built on Shopify's e-commerce infrastructure with Google Analytics for traffic and usage analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Portfolio Curated selection of red, white, rosé, sparkling, and mixed case wines from regions including Bordeaux, Champagne, Marlborough, Franschhoek, Loire, Niagara Peninsula, and Ontario, sold to private consumers and licensee accounts across Canada.
• Spirits Portfolio Spirits assortment featuring vodka, gin, whisky, Japanese whisky, and liqueurs, sold to consumers and licensee accounts.
• Beer & Cider Selection of domestic and imported beers and ciders, including non-alcoholic options.
• Non-Alcoholic Beverages Non-alcoholic beverage options for consumers seeking alcohol-free alternatives.
• Direct Delivery Service Ontario-wide wine delivery service with $15 delivery fee for 1-2 cases and free delivery for 3+ cases, with 3-5 business day delivery outside the GTA.
• Corporate Gifting Custom corporate gift creation and experience services for business clients, including custom gifts and event beverage solutions.
• Licensee Services Specialized sales support for bars, restaurants, and licensees in Ontario through a dedicated sales team providing product selection assistance and licensee pricing.
• Personal Consultation Free one-to-one consultation service to help customers select products based on their preferences, available via phone or email and bookable through the website.
• The Dean's List Newsletter Bi-weekly newsletter featuring curated wine, beer, and spirits selections with detailed tasting notes and recommendations, led by industry expert Dean Campbell.
• Brand Representation / Agency Services Representing international and Canadian wine, spirits, beer, cider, and non-alcoholic brands across Canadian market channels, providing sales, marketing, and distribution expertise.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Tito's Handmade VodkacoreStrategic or Co-development Partner · 1 January 1997Launched by Trajectory Beverage Partners as one of their iconic brand launches since 1997. One of the company's flagship brand partnerships demonstrating their ability to build major spirits brands in Canada.
• Patron TequilacoreStrategic or Co-development Partner · 1 January 1997Launched by Trajectory Beverage Partners as an iconic brand partnership. Demonstrates company's capability in premium spirits representation.
• Buffalo Trace BourboncoreStrategic or Co-development Partner · 1 January 1997Launched by Trajectory Beverage Partners as an iconic brand partnership. Showcases company's whiskey portfolio expertise.
• Fat Bastard WinescoreStrategic or Co-development Partner · 1 January 1997Launched as one of the first concept wine brands. Innovative brand partnership demonstrating company's brand development capabilities.
• Social LitecoreStrategic or Co-development Partner · 1 January 1997Original Seltzer brand that broke open the category. Demonstrates company's innovation in identifying and launching category-defining products.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the company's online storefront. Provides the technical infrastructure for direct-to-consumer sales.
• LCBOcoreChannel Partner/ Reseller/ DistributorOntario's provincial liquor control board - primary retail distribution partner for alcohol products in Ontario. Some products available through LCBO stores and lcbo.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diamond Estates Wines & Spirits: Canadian wine and spirits company with agency, production, and retail operations including Vintner's Quality Alliance (VQA) brands and agency portfolios; comparable mix of proprietary and represented brands across Canada.
• Trialto Wine Group: Canadian wine and beverage agency representing a multi-country producer portfolio across provincial channels; directly comparable as a Canadian wine/spirits sales agency operating across LCBO and other provincial boards.
• Authentic Wine & Spirits Merchants: Canadian agency representing family-owned and premium international wine and spirits producers with national sales coverage; comparable business model of brand representation and provincial channel access.
• Dionysus Wines & Spirits: Canadian wine and spirits import agency with curated international portfolio across provincial retail and on-premise; directly comparable mid-sized agency operating in similar channels.
• Edward International Wines & Spirits: Canadian wine and spirits importer and agency representing premium international brands across provincial channels; directly comparable agency-style model with multi-category portfolio.

Regional players

• Pacific Wines & Spirits: BC-based beverage agency representing international producers primarily across Western Canadian provinces; regional peer operating the same agency business model in a different geography.

Broad incumbents

• Andrew Peller Limited: Major Canadian wine producer and importer with national retail presence across provincial boards; broader incumbent competing for shelf space and licensee listings alongside agencies like Trajectory.
• Mark Anthony Group: Large Canadian-founded multinational beverage company building and distributing brands like Mike's Hard Lemonade and White Claw; broader incumbent that competes for agency-style brand-building mandates in Canada.
• Constellation Brands Canada: Canadian arm of Constellation Brands, one of the largest alcoholic beverage incumbents with deep LCBO and provincial relationships; broader incumbent setting competitive benchmarks on listings, pricing, and category investment.

Others

• Galen Weston / Loblaw Wine Rack: Canadian retail and private-label beverage operator including wine retail banners; adjacent ecosystem participant that competes for end-consumer alcohol spend and could be a partner or channel for agency brands.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/perigonbeverage
• Facebookfacebook.com/perigonbeverage
• Instagraminstagram.com/perigonbeverage
• LinkedInlinkedin.com/company/trajectorybev

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trajectory Beverage Partners