What Wood Rescue does

Wood Rescue is a Canadian sustainable woodworking business founded in 2023 and headquartered in the Waterloo Region of Ontario (Kitchener/Waterloo/Cambridge). The company sources unwanted wood from individuals and businesses within the Waterloo Region and diverts it from local landfills, converting the material into customized wood products through in-house laser cutting, laser engraving, and CNC machining capabilities. Its catalog spans custom awards and trophies, sports medals, wall plaques, event tokens and tickets, magnets and pins, bookmarks, name tags, coasters, oversized yard games, corporate gifts, signage and wayfinding signs, sandwich boards, food labels, and outdoor seating (benches, picnic tables, stools), finished with Fusion Mineral Paint and Kings Fleet all-natural linseed oil.

The company operates a hybrid go-to-market model: a direct-to-consumer Shopify e-commerce storefront for catalog and quote-based custom sales, complemented by B2B commercial inquiry handling through a dedicated Wood Rescue Partner page offering wholesale rates and custom-sized rescued wood. Distribution covers local Waterloo Region delivery and store pickup, with calculated shipping across the rest of Canada. Its primary customer segments include event organizers, sports leagues and tourism boards, corporate sustainability buyers, trade show and conference organizers, hospitality businesses, and government or municipal entities; all segments are characterized as SMB or individual rather than enterprise-anchor customers.

Pricing is predominantly quote-based, varying with specifications, coating selection, quantity, and delivery requirements, with listed pricing only on non-custom catalog items. The business is self-described as a growing organization seeking skilled staff, and operates on a living-wage employer model. Strategic alignment with regional sustainability initiatives — Explore Waterloo Region and Sustainable Waterloo Region — and an active Instagram presence support a mission-driven positioning, but the company has no disclosed institutional funding, no patents, no public certifications, and no AI/ML capability claims in the source material.

Name

Wood Rescue

Legal name

Wood Rescue

Website

https://woodrescue.ca

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Wood Rescue is a Waterloo Region, Ontario sustainable woodworking business (founded 2023) that diverts rescued wood from local landfills into customized laser-cut, engraved, and CNC-machined products — awards, signage, event items, and seating — sold via Shopify e-commerce and B2B quotes across Canada.

Ownership category

akta.pro rank

Product category

Sustainable Custom Wood Products

NAICS

Sawmills and Wood Preservation (32111), Wood Product Manufacturing (321), All Other Miscellaneous Wood Product Manufacturing (321999)

SIC

Lumber & Wood Products (No Furniture) (2400), Forestry (800)

akta.pro primary industry

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

akta.pro secondary industries

Wood Waste Processing & Recycling (Mulch/Biomass) (BPALAJAE), Wood Waste Processing & Recycling (Mulch, Biomass Feedstock) (EUAIAHAE), Treated Wood & Preserved Timber Products (IMADADAE)

Keywords

• Custom woodworking
• Reclaimed wood products
• Laser engraving services
• CNC cutting services
• Sustainable wood manufacturing

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Wood Products Sales: Direct sales of rescued wood products including awards, trophies, medals, plaques, benches, picnic tables, stools, signage, wayfinding signs, sandwiches boards, food labels, coasters, name tags, bookmarks, magnets, pins, tokens, tickets, corporate gifts, and games. Products are customized via laser engraving, CNC, or eco-friendly paint. Pricing varies based on specifications, coatings, quantity, and delivery.
2. Custom Woodworking Services: Full-service woodworking shop providing laser cutting, laser engraving, CNC cutting, and finishing services. Serves both individual consumers and businesses for custom projects.
3. Wholesale Wood Sales: Wholesale rates offered for bulk wood products and custom-sized wood for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Wood Rescue is a full-service sustainable woodworking manufacturer that diverts wood waste from local landfills and converts it into customized wood products. It offers in-house laser cutting, laser engraving, CNC cutting, and eco-friendly finishing services to produce awards, medals, signage, seating, and promotional items for events, sports, corporate, and hospitality customers. The Kitchener-Waterloo-Cambridge business serves local customers directly and ships products across Canada.

Product overview

Wood Rescue is a full-service sustainable woodworking and e-commerce business that diverts wood from landfills and converts it into customized wood products. The company operates as a single integrated offering combining rescued wood materials with manufacturing capabilities (laser cutting, laser engraving, CNC cutting) to produce both standard catalog items and custom projects. The core product portfolio includes awards and trophies, sports medals, wall plaques, marketing/promotional items (tokens, tickets, magnets, pins, bookmarks, name tags, coasters, branded games, corporate gifts), event products (games, signage, wayfinding signs, sandwich boards, food labels), and outdoor seating (benches, picnic tables, stools). Services are available for both individual consumers and commercial clients, with shipping across Canada from their Kitchener-Waterloo-Cambridge Ontario location. The company uses eco-friendly paints (Fusion Mineral Paint) and finishes (Kings Fleet all-natural linseed oil) for sustainable product coating.

Differentiator

Problem solved

Functional benefit

Products and services

• Awards and Trophies Sustainable awards and trophies made from rescued wood diverted from the landfill, customizable by shape, size, text, logo, font, and graphics. Pricing varies by design size and complexity. Targeted at sports organizations, event organizers, and corporate recognition buyers.
• Sport and Competition Medals Rescued hardwood sports medals customizable by shape, size, text, logo, font, and organization graphics. Wood stain creates gold, silver, and bronze effects with eco-friendly or custom-branded ribbon options. Used by sports leagues, tournaments, and competitions.
• Wall Plaques Sustainable wall plaques and recognition awards made from rescued wood, customizable by shape, size, text, logo, font, and graphics with quote-based pricing.
• Wood Event Tokens and Tickets Custom wood event tokens, drink tokens, food tokens, promotional tokens, and give-away tokens made from rescued wood. Features include text, logo, image, font, size, design, and shape customization with optional linseed oil coating.
• Magnets and Pins Sustainable reusable magnets and pins made from rescued wood diverted from the landfill, customizable with text, logo, images, font, size, graphics, and shape. Quote-based pricing.
• Bookmarks Rescued-wood bookmarks customizable via laser engraving with text, logo, images, font, size, and shape. Optional string in natural jute twine or locally-sourced leather. Optional 'Made from Rescued Wood' stamp on back.
• Name Tags Sustainable reusable name tags made from rescued wood with two-piece magnet attachment. Customizable by text, logo, images, font, size, graphics, and shape. Quote-based pricing.
• Coasters Solid rescued-wood coasters customizable by text, logo, images, font, size, graphics, and shape. Reusable and sustainable.
• Oversized Yard Games (Branded Games) Oversized recycled-wood yard games including giant Jenga, corn hole, and giant Connect 4 with outdoor durability. Customized using laser engraving or eco-friendly Canadian-made paints, with optional branded rescued-wood prizes.
• Corporate Gifts Custom corporate gifts made from rescued wood diverted from the landfill. Customers submit ideas and Wood Rescue delivers custom design with proof.
• Corporate Signage Custom signs made from rescued wood with customizable size, wood type, finish, text, logo, and images. Coating options available for indoor use or outdoor durability.
• Wayfinding Signs Custom wayfinding signs made from rescued wood with customizable size, wood type, finish, text, logo, and images. Coating options for indoor or outdoor durability.
• Sandwich Board Signs Rescued-wood sandwich board signs with customizable size, wood type, finish, text, logo, and images. Optional adjustable magnetic arrow for reuse across events and venues.
• Food Labels Sustainable custom food labels with customizable size, font, and logo. Reusable and 100% biodegradable.
• Benches Solid-wood benches crafted from wood diverted from local landfills with unique character including natural grain patterns and weathered textures.
• Picnic Tables Rescued-wood picnic tables at 8ft length seating 10, with zero new deforestation and low-waste production. Branding and color options via laser engraving, CNC, or eco-friendly paint.
• Stools Solid-wood stools crafted from rescued wood diverted from the landfill with coating options for weather protection and no assembly required. Branding available via laser engraving, CNC, or eco-friendly paint.
• Tissue Box Cover Rescued-wood tissue box covers with optional branding via laser engraving. 100% biodegradable.
• Door Hanger Sign Solid-wood door hanger signs with custom font, design, and graphics. Laser engraved and fully biodegradable. Pricing varies based on quantity and design complexity.
• Laser Cutting, Engraving, and CNC Services High-resolution laser cutting, laser engraving, and CNC cutting services allowing detailed customization of text, imagery, and scannable QR codes on rescued wood. Available to both individual consumers and commercial clients for custom projects.

Quantifiable outcome

• Diverts wood from local Waterloo Region landfills, contributing to reduced wood waste in the region where construction, renovation, and demolition waste exceeds 8.8 billion pounds annually in Canada plus 3.8 billion pounds from storm damage and tree management

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Explore Waterloo RegionminorGTM or Marketing PartnerWood Rescue displays the Explore Waterloo Region logo on their Custom Order Quote page under 'Proudly Working With Leaders in Sustainability', indicating a regional marketing or promotional partnership to promote sustainable local businesses.
• SWR (Sustainable Waterloo Region)minorStrategic or Co-development PartnerWood Rescue displays the SWR logo on their Custom Order Quote page under 'Proudly Working With Leaders in Sustainability', suggesting alignment with Sustainable Waterloo Region's sustainability initiatives and possibly their circular economy programs.
• ShopifycoreTechnology or IntegrationWood Rescue operates their e-commerce store on Shopify's platform. The Privacy Policy states 'Wood Rescue is powered by Shopify, which enables us to provide the Services to you.' Shopify handles payment processing, order management, and hosts the website infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Quality Logo Products: Mid-size custom promotional products company offering wide-ranging branded merchandise including awards, signage, and gifts. Overlaps with Wood Rescue's corporate-gift and event-product categories.
• 4imprint: One of North America's largest promotional products distributors offering branded merchandise, gifts, signage, and event items. Overlaps with Wood Rescue's tokens, coasters, name tags, bookmarks, magnets, and corporate gifts but with a vastly broader catalog.
• Etsy: Online marketplace hosting thousands of small-batch reclaimed wood and custom wood product makers. Etsy is a competing channel/destination for buyers of handmade sustainable wood gifts, coasters, signs, and corporate gifts.
• Crestline Promotional Products: Large promotional products distributor serving corporate, event, and trade-show buyers with custom-branded merchandise. Comparable target customer (corporate/event organizers seeking branded items) and overlapping product categories.

Others

• Sustainable Waterloo Region: Regional sustainability non-profit that Wood Rescue is publicly affiliated with. Indirect peer/ecosystem partner whose member network and circular-economy programming represent both a credibility channel and a potential customer pipeline.

Direct peers

• Distinctive Awards: Custom awards, plaques, and recognition products manufacturer serving sports organizations and corporate clients. Closely comparable in awards/trophies/medals vertical but using conventional materials rather than reclaimed wood.
• Olde Good Things: Architectural salvage and reclaimed wood furnishings retailer producing furniture and decor from rescued materials. Comparable circular-economy sourcing and finished-product output, though with a broader antiques/salvage assortment.
• Crown Awards: A large North American manufacturer and retailer of awards, trophies, medals, plaques, and recognition products. Directly competes with Wood Rescue's awards/medals/plaques category, but at far greater scale and with non-reclaimed wood.
• Reclaimed Wood & Salvage Co. U.S.-based supplier of reclaimed lumber, beams, and wood products. Comparable circular-economy sourcing model and customer base of builders/designers seeking sustainable wood materials.

Regional players

• Beam & Board (Porch & Patios): Reclaimed wood furniture and home goods retailer in the U.S. Comparable circular-economy model producing benches, tables, and home goods from rescued wood, though operating primarily in U.S. markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/woodrescuecanada
• LinkedInlinkedin.com/company/wood-rescue

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wood Rescue