Young Up

What Young Up does

Young UP B.V. is a Rotterdam-based Dutch social enterprise ("erkende sociale onderneming") founded circa 2008, operating in the labor market regions of Rotterdam-Rijnmond, Haaglanden, and Zuid-Holland Centraal. The company runs a dual-sided talent development platform. For job seekers (talent), it delivers free coaching programs—principally Online Jobcoaching (video-based with weekly live coach sessions) and 1-op-1 Jobcoaching (personalized CV, video pitch, LinkedIn support, employer introductions, on-the-job coaching)—alongside specialized curricula for students (Scoor een Stage, Maak Werk Van Je Toekomst), starters (Verkoopleiders van de Toekomst, Groeiplan), and career advancers (Omgaan met Uitstelgedrag, Cursus Fondsenwerving), all built on its proprietary "Ontwikkeling door Doen" methodology (Act, Rise, Evaluate, Next Step). For corporate clients, the company sells three professional-services lines: SROI Business Partner advisory, Social Storytelling content production (employer-branding photo/video/campaigns), and Talent Sourcing recruitment campaigns, plus the Sociale Uitzendbureaus initiative routed through partner staffing agencies.

The business model is asymmetric. The talent side is free to participants and funded indirectly via municipal subsidies, SROI-contract payments, and corporate partner contributions; the corporate side is fee-for-service, leveraging the company's recognized-social-enterprise status to let clients deduct 100% of engagement costs from Social Return obligations. Go-to-market combines community-led (Business Club employer network, talent community), sales-led (direct outreach, online consultation booking, phone sales at 010-7670555), and event-driven (network evenings, weekly live webinars, Train-de-Trainer sessions with partner agencies) motions, distributed across a blog, social channels (LinkedIn, TikTok, YouTube/YoungUP TV, Facebook, Instagram, X), email newsletters, and a Google Calendar scheduling flow.

The technology footprint is minimal: a Webflow/WordPress CMS website, Google Calendar appointments, embedded video, and a Baankansen vacancy portal—no proprietary platform, no mobile app, no public API or SDK, no documented integrations, and no AI/ML capabilities. Headcount sits in the 1–10 range, and the company claims 650+ talent placements, 350+ employer placements, and 80%+ sustainable employment retention, with 10,000+ monthly website visitors and an 8-in-10 placement success rate on talent sourcing. Revenue, funding history, ownership, and management team are not disclosed in the input material.

Name

Young Up

Legal name

Young UP B.V.

Website

https://young-up.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Young UP B.V. is a Rotterdam-based Dutch social enterprise that delivers free job coaching to job seekers and charges companies for SROI advisory, employer-branding content, and talent-sourcing services in the Rotterdam-Rijnmond, Haaglanden, and Zuid-Holland Centraal regions.

Ownership category

akta.pro rank

Product category

Workforce Development and Career Coaching Services

NAICS

Employment Placement Agencies (561311), Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)

akta.pro secondary industries

Workforce Development, Employment Readiness & Job Placement (BPADAKAE), Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

Keywords

• Job coaching services
• Social return consulting
• Talent development programs
• Employer branding content
• Career coaching training

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SROI/Social Return Services for Companies: Young UP generates revenue by providing Social Return on Investment (SROI) advisory services to companies with Social Return obligations from municipal/government contracts. They offer strategic advice, plan development, and practical execution support for Social Return requirements.
2. Social Storytelling Content Production: The company creates employer branding videos, social content, and campaigns for companies looking to strengthen their social image and attract talent. Revenue is generated through content creation and advisory services.
3. Talent Sourcing Campaigns: Young UP supports companies in developing and executing recruitment campaigns to attract talent for both Social Return and regular vacancies, charging for their sourcing and campaign management services.
4. Job Coaching for Individuals (Free): Job coaching programs are provided free of charge to participants. The company receives funding from government/financial partners (municipalities) and corporate Social Return contracts to sustain these free services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Young UP provides free job coaching and career development programs for individual job seekers through online video courses, weekly live sessions, and 1-on-1 personalized coaching. For businesses, it offers paid Social Return (SROI) consulting, employer branding video/content production (Social Storytelling), and Talent Sourcing recruitment campaign services, primarily serving the Rotterdam-Rijnmond, Haaglanden, and Zuid-Holland Centraal labor market regions in the Netherlands.

Product overview

Young Up operates as a talent development and employment services organization offering a dual-track portfolio: (1) For job seekers, the core offerings include Online Jobcoaching (video-based with weekly live sessions) and 1-op-1 Jobcoaching (personalized with CV, videopitch, LinkedIn support, and employer introductions), supported by programs like Maak Werk Van Je Toekomst, Scoor een Stage, Verkoopleiders van de Toekomst, Groeiplan, and Cursus Fondsenwerving—all built on the 'Ontwikkeling door Doen' methodology. (2) For corporate clients, services include SROI Business Partner (Social Return consulting), Social Storytelling (video/content production), and Talent Sourcing, plus the innovative Sociale Uitzendbureaus initiative. The organization also operates a Job Vacancies portal for direct candidate placement.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Jobcoaching A video-based job coaching program providing access to instructional videos, weekly live coaching sessions with experienced job coaches, personal support, and networking opportunities. Participants can join year-round and receive practical guidance for job searching. Free for job seekers.
• 1-op-1 Jobcoaching Personalized job coaching providing an ironclad CV, video pitch option, LinkedIn profile optimization, active job search support, 1-on-1 coaching sessions, networking with experienced professionals, employer introductions, interview practice, online bootcamps, and on-the-job coaching for placed candidates. Free for job seekers with limited availability.
• Maak Werk Van Je Toekomst Online program specifically designed for students, helping them explore career options early, find internships and part-time jobs, and access tools for personal development during their studies.
• Scoor een Stage Program teaching students the steps to guaranteed internship placement, focusing on practical strategies for securing internship opportunities.
• Verkoopleiders van de Toekomst Sales training program introducing participants to the fundamentals of selling and commercial careers, designed to develop future sales leaders.
• Groeiplan Career development program introducing participants to the mindset for success and strategies for continued investment in career and personal growth.
• Omgaan met Uitstelgedrag

Quantifiable outcome

• 80%+ of placed talent remain sustainably employed long-term
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Municipalities of Rotterdam-Rijnmond, Haaglanden, Zuid-Holland CentraalcoreStrategic or Co-development PartnerYoung UP is a recognized social enterprise approved by municipalities in the labor market regions of Rotterdam-Rijnmond, Haaglanden, and Zuid-Holland Centraal. They work with municipalities to fulfill Social Return obligations and develop talent toward employment.
• Social Employment Agencies (Sociale Uitzendbureaus)coreStrategic or Co-development PartnerYoung UP has launched 'Het Sociale Uitzendbureau' (The Social Employment Agency) project, collaborating with staffing agencies to help young people and young adults who have difficulty finding employment to secure paid work.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CNV Vakmensen: Dutch labor union and advocacy organization that runs workforce development and career support programs for members, addressing an adjacent talent-development audience.
• VluchtelingenWerk Nederland: Dutch NGO focused on labor market integration of refugees through coaching and employer matching — a partial-overlap mission with Young UP's 'Geen talent onbenut' philosophy and similar public-funded coaching model.

Broad incumbents

• Tempo-Team Netherlands: Major Dutch staffing and HR services provider with dedicated programs for candidates farther from the labor market, directly overlapping Young UP's talent-development and placement offering.
• UWV (Uitvoeringsinstituut Werknemersverzekeringen): Dutch government agency administering employment services and reintegration programs; competes as the default provider of job coaching and placement services funded by public budgets.
• ManpowerGroup Nederland: Global staffing firm operating in the Netherlands with workforce development and inclusive-hiring offerings, addressing many of the same employer and candidate segments as Young UP.
• Start People: Dutch staffing brand focused on entry-level and starter candidates, overlapping with Young UP's 'starters' and 'studenten' target segments.
• Randstad Nederland: Largest Dutch staffing and recruitment firm, also active in Social Return advisory and inclusive hiring; competes for the same employer placements and SROI contracts but at materially greater scale.
• Olympia Nederland: Mid-sized Dutch staffing and recruitment firm with presence in the same Rotterdam-Rijnmond and Zuid-Holland regions where Young UP concentrates.

Direct peers

• WerkPro: Dutch social employment organization combining workforce development, job coaching, and employer placement services with government and municipal funding — the closest functional parallel to Young UP's integrated coaching-plus-placement model.

Others

• Social Enterprise NL: Dutch membership and certification body for recognized social enterprises (the body under which Young UP's erkenning is granted); ecosystem partner rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/young_up
• YouTubeyoutube.com/younguptv
• Facebookfacebook.com/youngupnl
• LinkedInlinkedin.com/company/youngupnl
• Instagraminstagram.com/young_up
• TikToktiktok.com/@youngup_nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young Up