JOTT-JUST OVER THE TOP-UK LIMITED

What JOTT-JUST OVER THE TOP-UK LIMITED does

JOTT-JUST OVER THE TOP-UK Limited is the United Kingdom operating subsidiary of JOTT (Just Over The Top), a privately held French apparel brand founded in Marseille in 2010. The UK entity was incorporated in England and Wales in 2022 (company number 14057677) and trades under the JOTT and "Just Over The Top" names, offering a Mediterranean-inspired, year-round wardrobe positioned at general UK consumers across men, women, children, and pet (dog) segments. Distribution in the UK runs exclusively through owned channels: a Shopify-powered direct-to-consumer e-commerce site (justoverthetop.co.uk) and three physical retail showrooms located at 103 Marylebone High Street, Carnaby, and Battersea in London. The company does not fulfill orders outside the UK; non-UK visitors are redirected to the parent group's EU storefront at jott.com.

The product range is led by packable down jackets and puffer jackets (sold in straight, fitted, slim, and loose fits; reversible on some SKUs), and extends into parkas, raincoats, windbreakers, knitwear, swimwear, shoes, and accessories. Functional differentiators sit on the materials and construction side: water-repellent nylon coatings on standard down jackets, a fully waterproof reversible-jacket construction, and dedicated windbreaker materials. Underlying technology is a conventional outerwear manufacturing supply chain; defensibility rests on treatment chemistry and reversible SKUs rather than novel fabric science. A sustainability and traceability claim stack overlays the catalogue: Responsible Down Standard certification (audited by Ecocert Greenlife), full supplier traceability and product-level environmental-impact display via a Fairly Made® partnership implemented since the Autumn-Winter 2023 collection (compliant with French AGEC and European PEF regulation), an ICS-standard social audit of all direct suppliers conducted in 2022, and a circular-economy offer comprising a REJOTT second-hand marketplace (rejott.jott.com) and a repair service.

The commercial model is one-time retail sales of apparel and accessories at consumer price points (specific SKUs are not publicly priced on the site). Payments are tokenized via Shopify Payments and PayPal (PCI-DSS), accepting Visa, MasterCard, American Express, Apple Pay, PayPal, Klarna, Bancontact, iDEAL, Wero, and Giropay. Standard UK delivery is £10 (waived above £135) via DPD with signature on receipt; returned-item refunds incur a £5 deduction for return shipping. Customer acquisition runs through owned digital channels — Facebook, Instagram, YouTube and an opt-in email newsletter — with no disclosed wholesale, marketplace, or B2B revenue. The UK entity publishes no headcount, management roster, funding history, or financial statements; the parent is a privately held French strategic operating company. A banner currently displayed on justoverthetop.co.uk indicates "JOTT is no longer available within the UK," signaling a wind-down of UK sales operations while customer account, order-tracking, and returns access remain live.

Name

JOTT-JUST OVER THE TOP-UK LIMITED

Legal name

JOTT-JUST OVER THE TOP-UK Limited

Website

https://justoverthetop.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Short description

JOTT-JUST OVER THE TOP-UK Limited is the UK subsidiary of French apparel brand JOTT, selling packable down jackets, puffer jackets, and Mediterranean-inspired everyday apparel via Shopify e-commerce and three London retail stores targeting UK individual consumers.

Ownership category

akta.pro rank

Product category

Fashion Outerwear and Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Down jacket retail
• Packable outerwear
• Puffer jackets
• Mediterranean fashion apparel
• Responsible down outerwear

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time retail sales of clothing and accessories including down jackets, puffer jackets, parkas, raincoats, knitwear, swimwear, shoes, and accessories. Customers purchase directly through the e-commerce website or in physical retail stores. Revenue is generated through individual transaction payments via Visa, MasterCard, PayPal, Apple Pay, Klarna, Bancontact, iDEAL Wero, and Giropay.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

JOTT-UK sells its own branded everyday outerwear and apparel directly to UK consumers, with the core product line being lightweight, packable down jackets and puffer jackets made with RDS-certified responsible down. The range extends to parkas, raincoats, windbreakers, swimwear, knitwear, shoes, and accessories for men, women, children, and pets, sold via the justoverthetop.co.uk e-commerce site and three London retail stores (Marylebone, Carnaby, Battersea), with the REJOTT platform and repair services supporting circular consumption.

Product overview

JOTT is a fashion brand offering a unified portfolio of everyday essential apparel and outerwear, primarily centered around down jackets and puffer jackets as its core product line. The brand has expanded to include parkas, raincoats, windbreakers, swimwear, knitwear, shoes, and accessories. JOTT's product ecosystem includes complementary services: a second-hand marketplace called REJOTT for circular economy participation, and repair services to extend product lifespans. All down products use RDS-certified responsible down, with full traceability and environmental impact transparency since Autumn-Winter 2023. Products are sold through the UK e-commerce platform (justoverthetop.co.uk) and physical retail stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Down Jackets

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Fairly Made®coreStrategic or Co-development PartnerJOTT partners with Fairly Made® to display traceability and environmental impact information on every product in their collections. This partnership ensures compliance with French AGEC (Anti-Gaspillage for a Circular Economy) and European PEF (Product Environmental Footprint) laws since the Autumn-Winter 2023 collection.
• ICS (Initiative for Compliance and Sustainability)coreOthersJOTT conducted a social audit of all direct suppliers in 2022 according to the ICS standard, one of the most demanding social compliance standards. The audit is carried out by an independent third-party organisation to ensure good working conditions and employee safety throughout the production chain.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Uniqlo: Global DTC apparel retailer with a strong packable down/outerwear assortment (e.g., Ultra Light Down line) sold through own e-commerce and high-street stores. Directly comparable to JOTT on affordable, functional urban outerwear and omnichannel DTC model.
• Superdry: UK-headquartered apparel brand with similar technical outerwear/jacket focus and a comparable blend of e-commerce and physical stores. Competes for the same UK consumer seeking stylish, weather-resistant everyday outerwear.

Emerging players

• Arket: H&M Group's sustainable, minimalist fashion banner with technical outerwear and circular offerings. Comparable to JOTT on the 'premium-affordable, sustainability-positioned' DTC framing and omnichannel mix.
• Napapijri: European outdoor lifestyle brand with a strong puffer/anorak range and DTC retail presence. Comparable to JOTT on heritage outdoor positioning, European design DNA, and urban outerwear customer.

Broad incumbents

• Zara: Fast-fashion leader with frequent outerwear drops and strong DTC retail presence including major London locations. Overlaps with JOTT on trend-led, urban everyday outerwear and accessories.
• The North Face: Established outdoor apparel brand with strong outerwear and puffer jacket assortment, sold through DTC stores and e-commerce. Competes for the same casual, weather-protective urban/mid-layer consumer as JOTT.
• H&M: Mass-market fast-fashion retailer with broad outerwear assortment and high-street UK presence. Competes for the price-sensitive end of JOTT's customer base and operates a comparable DTC store + e-commerce hybrid.
• Moncler: Luxury outerwear brand that popularized the premium puffer/down jacket. Comparable on product category (down jackets, parkas) and DTC retail model, though positioned at a much higher price point.
• Patagonia: Sustainability-led outdoor apparel brand with strong outerwear line and circular-economy initiatives (Worn Wear, repair). Closest comparable peer on the sustainability/circular narrative that JOTT is also building with REJOTT and RDS.
• Canada Goose: Premium outerwear incumbent whose down jackets anchor the price ceiling in the category. JOTT sits one tier below Canada Goose on price and a step above fast fashion, sharing the urban puffer/down jacket customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/byJustOverTheTop
• Facebookfacebook.com/byJOTT
• Instagraminstagram.com/byJOTT

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOTT-JUST OVER THE TOP-UK LIMITED