Ymca Of Roanoke Valley Inc

What Ymca Of Roanoke Valley Inc does

YMCA of Virginia's Blue Ridge (legal name: YMCA OF VIRGINIA'S BLUE RIDGE) is a Virginia-incorporated nonprofit community organization operating six owned branches across Southwest Virginia: Kirk Family YMCA, YMCA at Tanglewood, Salem Family YMCA, Botetourt Family YMCA, Rockbridge Area YMCA (Lexington), and the smaller-format YMCA Express at Gainsboro. The organization serves residents of the Roanoke Valley, Botetourt County, Rockbridge County, and surrounding areas with a portfolio spanning wellness and group fitness (including LES MILLS virtual classes, hot yoga, personal training), aquatics (Riptides Swim School, Riptides Swim Team, masters swimming, lifeguard certification), youth and family programming (basketball, cheer, dance, gymnastics, soccer, pickleball, T-ball, birthday parties), childcare and early learning (Y After School Care, YMCA Early Learning Centers/preschools, Beacons After School Program, Y Pass Middle School Program), and seasonal camps (Summer Camp/Camp BOCO at Greenfield Elementary, Spring Break Camp, Winter Break Camp, Beacons Summer Camp).

The technology stack is industry-standard rather than proprietary: membership management and program registration run on SGA Software (ymcavbr.sgasoftware.com), with member-facing digital channels provided through a third-party mobile application (Netpulse-based, available on iOS and Android) and the My Y Account web portal. No AI/ML capabilities, proprietary algorithms, or advanced data products are disclosed. Distribution combines direct-to-consumer membership sales at branch Welcome Desks, an online self-serve registration portal, a corporate membership sales channel targeting local businesses, and school-based program delivery via partnerships with Botetourt County Schools and Virginia Department of Social Services (which subsidizes childcare for qualifying families).

The business model blends four recurring revenue streams: membership dues (individual, family, corporate, with 24-hour access tiers), program registration fees (e.g., summer camp at $190/week for members and $205/week for non-members, plus swim school add-ons), childcare service fees (private pay blended with DSS-subsidized care), and contributed revenue through the Annual Campaign, Monthly Giving Program, Changemakers major-donor program, and named endowments such as the Steve R. Bailey and Kerry P. Morris Y Splash Endowment. Financial assistance and scholarships extend access to lower-income families, reflecting the mission-driven nonprofit orientation. Governance is by a volunteer board of directors chaired by Helen Ferguson with Cynthia Brown as Senior Vice Chair and 16 additional board members, plus branch executives such as Jonathan Pait at Gainsboro.

Name

Ymca Of Roanoke Valley Inc

Legal name

YMCA OF VIRGINIA'S BLUE RIDGE

Website

https://ymcavbr.org

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

101–250 employees

Short description

The YMCA of Virginia's Blue Ridge is a nonprofit community organization operating six fitness, aquatics, childcare, and youth development branches across the Roanoke Valley, Botetourt County, Rockbridge County, and Salem, Virginia, serving individuals, families, and local businesses through memberships, programs, and subsidized services.

Ownership category

akta.pro rank

Product category

Community Fitness and Wellness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214), Civic and Social Organizations (813410)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Community fitness centers
• Childcare services
• Youth sports programs
• Swim lessons
• Summer camp programs

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual and monthly membership fees for individuals, families, and corporate memberships. Membership provides access to fitness facilities, group exercise classes, pool, and other amenities at branch locations. The organization offers 24-hour access memberships and various benefit tiers.
2. Program Registration Fees: Fees for registered programs including summer camps, after school care, swim lessons, sports leagues, personal training, and youth/family programs. Summer camp pricing is $190/week for members and $205/week for non-members. Additional add-on programs like Riptides Swim School lessons are available for extra fees.
3. Childcare Services: Fees for before/after school care programs, early learning centers/preschools, and school break camps. Virginia DSS state assistance is accepted, providing a blend of private pay and subsidized care revenue.
4. Annual Campaign Donations: Fundraising through annual campaigns, monthly giving programs, Changemakers major donor program, and planned giving opportunities. Donors can contribute to general operations or specific endowments like the Steve R. Bailey and Kerry P. Morris Y Splash Endowment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

YMCA of Roanoke Valley Inc operates six community-based fitness and wellness branches across southwest Virginia, selling individual and corporate memberships that grant access to fitness centers, group exercise classes, aquatics, and childcare. The organization delivers registered programs including swim lessons (Riptides Swim School), youth sports leagues, summer camps (Camp BOCO), before/after school care, and preschool services, supplemented by annual fundraising campaigns. Digital touchpoints include an SGA Software registration portal and a proprietary iOS/Android mobile app for member self-service.

Product overview

YMCA of Virginia's Blue Ridge is a community-focused nonprofit organization offering a diverse portfolio of health, fitness, childcare, and youth development programs across six facilities in the Roanoke Valley region of Virginia. The organization operates a unified membership model supported by digital platforms including the YMCA App (for iOS and Android) and the My Y Account web portal for member self-service. Core programs span wellness and group exercise (including LES MILLS virtual classes and Hot Yoga Studio), aquatics (Riptides Swim School and Riptides Swim Team), youth and family programming (sports, birthday parties), before/after school childcare, and summer camp programs (Camp BOCO). The YMCA also offers specialized programs like the Beacons After School Program and Y Pass Middle School Program, with childcare and preschool services through Early Learning Centers. The organization operates Botetourt Family YMCA, Kirk Family YMCA, Rockbridge Area YMCA, Salem Family YMCA, YMCA Express at Gainsboro, and YMCA at Tanglewood locations.

Differentiator

Problem solved

Functional benefit

Brands

• Camp BOCO: Summer camp program operated at Greenfield Elementary School in Troutville, VA for ages 5-12, featuring outdoor activities, hiking, sports, and swimming.

Products and services

• My Y Account Member Portal Web-based member portal enabling members to manage contact and payment information, view statements, reserve classes and events, and register for YMCA programs online.
• YMCA Mobile App Mobile application for members providing class schedules, workout tracking, fitness goal setting, push notifications, and fitness system sync across iOS and Android platforms.
• Y After School Care Year-round before and after school childcare program providing supervised care and enrichment for school-aged children outside of school hours.
• Camp BOCO Summer Camp Summer day camp for children ages 5-12 featuring outdoor activities, hiking, sports, team challenges, animal and space exploration, water play, and camping skills at Greenfield Elementary School in Troutville, VA.
• Riptides Swim School Comprehensive swim instruction program teaching beginners through advanced swimmers the mechanics of all four swimming strokes.
• Riptides Swim Team Competitive youth swim team program for members looking to develop swimming skills in a team environment.
• LES MILLS Virtual Classes Virtual group fitness classes featuring professional LES MILLS instruction across various workout formats delivered in-branch.
• Hot Yoga Studio Hot yoga studio offering heated yoga classes for YMCA members at branch locations.
• Personal Training One-on-one fitness training sessions with certified personal trainers tailored to individual member goals, available at YMCA branches.
• YMCA Early Learning Centers (Preschools) Early learning center providing preschool and early childhood education services for young children.
• Youth Sports Programs Structured youth sports programs including basketball, cheerleading, dance, gymnastics, pickleball, soccer, T-ball, and swim team for children and teens.
• Y Pass Middle School Program Free after-school enrichment program for middle school students providing safe and supportive environments for academic and social development.
• Beacons After School Program Free before and after school enrichment program providing academic support, physical activity, and mentorship for participating students.
• Botetourt Family YMCA Family-oriented YMCA branch located in Daleville, VA offering wellness, aquatics, childcare, and youth programs with 24-hour access.
• Kirk Family YMCA Urban YMCA branch in downtown Roanoke, VA serving the downtown community with wellness, aquatics, childcare, and youth programs.
• Rockbridge Area YMCA YMCA branch serving the Rockbridge County area in Lexington, VA with fitness and community programming.
• Salem Family YMCA Suburban YMCA branch in Salem, VA offering comprehensive fitness and community programs.
• YMCA at Tanglewood Large YMCA facility in Roanoke, VA offering comprehensive wellness, aquatics, childcare, and youth programming with after-hours access.
• YMCA Express at Gainsboro Smaller express YMCA location in Roanoke's Gainsboro neighborhood featuring a state-of-the-art wellness center, teaching kitchen, and cooking programs.

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Botetourt County SchoolsminorStrategic or Co-development PartnerPartnership with Botetourt County Schools allows YMCA to operate Camp BOCO summer camp at Greenfield Elementary School (288 Etzler Rd, Troutville, VA 24175). This school-based partnership provides access to facilities for youth programming in the Botetourt County community.
• Virginia Department of Social ServicesminorStrategic or Co-development PartnerThe YMCA accepts Virginia DSS Assistance for childcare programs, allowing families who qualify for state-funded care to use those benefits at YMCA facilities. This partnership enables broader access to childcare services for lower-income families.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Equinox: Premium national fitness brand offering high-end fitness floors, group fitness, and wellness amenities. Illustrates the upper-tier competitor the YMCA is benchmarked against in member experience.
• Planet Fitness: Largest low-cost fitness franchise in the U.S. Competes for value-conscious fitness members with $10-$25 monthly memberships. Represents the primary price-pressure competitor for YMCA membership dues.
• Life Time Fitness: National premium fitness chain operating large multi-program facilities including fitness floors, pools, kids' programs, and group exercise. Overlaps with the YMCA's fitness, aquatics, and youth programming but operates as a for-profit premium incumbent.
• Gold's Gym: Established national fitness franchise with a broad footprint offering fitness floors, group classes, and personal training. Competes for general fitness membership dollars.
• LA Fitness: National mid-market fitness chain offering fitness floors, pools, group exercise, and kids' programs across multi-state markets. Comparable mid-tier membership pricing and amenity mix to YMCA.

Direct peers

• Boys & Girls Clubs of America: National nonprofit youth development organization operating local affiliate clubs providing afterschool programs, sports leagues, and youth services. Comparable mission-driven nonprofit community model with overlapping youth and family programming.
• Jewish Community Centers (JCC Association): National network of nonprofit Jewish Community Centers offering fitness, aquatics, childcare, camps, and cultural programming on a membership basis. Closely aligned nonprofit community center model with similar revenue mix.
• YMCA of Greater Richmond: Another Virginia-based regional YMCA association operating multiple branches with similar fitness, childcare, aquatics, and youth programming under the national YMCA brand. Directly comparable nonprofit community recreation model serving a Virginia market.
• YMCA of Central Virginia: Regional YMCA association operating in Lynchburg/Central Virginia with comparable membership, childcare, aquatics, and camp programming. Closest geographic and operational analog to YMCA of Virginia's Blue Ridge.

Emerging players

• KinderCare Learning Companies: National for-profit provider of early childhood education and before/after school care. Comparable to the YMCA's Early Learning Centers and Y After School Care operations as a commercial-scale childcare competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ygainsboro
• LinkedInlinkedin.com/company/ymcaofvirginiasblueridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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