Woodcrest Villa
Woodcrest Villa is a nonprofit continuing care retirement community on a 130-acre arboretum in Lancaster, PA, serving 700+ independent living residents with apartments, villas, and continuum-of-care access via Trillium Place, operated by Tandem Living (founded 1903).
- Company typePrivate
- Founded1903
- HeadquartersLancaster, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Woodcrest Villa does
Woodcrest Villa is the independent living campus of Tandem Living (formerly Mennonite Home Communities), a nonprofit continuing care retirement community (CCRC) founded in 1903 and headquartered on a 130-acre accredited arboretum at 2001 Harrisburg Pike, Lancaster, PA. The campus serves 700+ residents in a portfolio spanning 60+ floor plans across studio, one-bedroom, two-bedroom apartments and single-story villas, augmented by the 35-unit Falcon Pointe boutique apartment building completed in late 2024. Core amenities include the 52,000 sq ft VIVA Centre activity hub, a Bloom Wellness program, four dining venues with flexible 21/31-credit meal plans, on-site Wellness Nurse coverage Monday-Friday, and free transportation within a 5-mile radius. The resident-facing technology layer consists of the WellZesta resident portal (life.wellzesta.com) for community information, calendars, and communications, plus virtual tours and an interactive campus map supporting remote prospect engagement.
The full continuum of care (personal care, skilled nursing, memory care, rehabilitation) is delivered through Trillium Place, Tandem Living's separately operated care campus located near Woodcrest Villa. Revenue mechanics combine one-time entrance fees (starting at $66,400 for deluxe studio apartments), recurring monthly maintenance fees (starting at $1,843), tiered dining credit plans, and a fee-for-service care model that avoids payment for unused healthcare. Customization options (flooring, cabinetry, paint, countertops) generate additional one-time fees. The go-to-market model is consultative and sales-led, with Senior Living Counselors running personalized campus tours and a multi-channel digital presence (website, blog, virtual tours, Facebook, Instagram) targeting adults 55+ across Lancaster County including Lititz, Willow Street, and Ephrata. Entry options include a traditional 2-3 year waitlist, a 1-3 year Fast Track, and an Early Advantage Program that secures future care access from the applicant's current home. Tandem Living expanded in June 2024 through affiliation with Calvary Homes, consolidating three campuses serving approximately 1,200 residents under a combined governing board.
Woodcrest Villa firmographics
Firmographics- Name
- Woodcrest Villa
- Legal name
- Woodcrest Villa
- Website
- https://woodcrestvilla.org
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Short description
- Woodcrest Villa is a nonprofit continuing care retirement community on a 130-acre arboretum in Lancaster, PA, serving 700+ independent living residents with apartments, villas, and continuum-of-care access via Trillium Place, operated by Tandem Living (founded 1903).
- Ownership category
- akta.pro rank
Woodcrest Villa industry classification
Industry- Product category
- Continuing Care Retirement Community (CCRC) / Senior Living
- NAICS
- Continuing Care Retirement Communities (623311)
- SIC
- Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Single-Site CCRCs (HLADAEAE)
- akta.pro secondary industries
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Rental / Fee-for-Service CCRCs (HLADAEAB)
Keywords
Where Woodcrest Villa is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Woodcrest Villa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Entrance Fees: One-time entrance fees for residency, varying by housing style (apartments vs villas) and floor plan selected. Starting at $66,400 for deluxe studio apartments.
- Monthly Maintenance Fees: Recurring monthly fees covering housing, utilities, maintenance, and access to amenities. Starting at $1,843 for deluxe studio apartments. Fees vary by housing style and chosen dining plan.
- Dining Credits: Flexible dining options with 21 or 31 dinner credits per month depending on plan selection, usable across four dining venues. Meal plans available in most apartment buildings (except Pheasant Pointe and Falcon Pointe) and optional for villas.
- Care Services: Fee-for-service model where residents pay for healthcare and care services as needed. When care needs increase, services are accessed through Trillium Place care campus. This keeps monthly costs lower by avoiding payment for healthcare not yet needed.
- Home Customization & Upgrades: Additional fees for customization options beyond standard selections, including paint color, flooring, cabinets, countertops, and full renovations with custom cabinetry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Deluxe Studio Apartment - most affordable option |
| Subscription | Monthly | One-Bedroom Apartments |
| Subscription | Monthly | One-Bedroom with Den |
| Subscription | Monthly | Two-Bedroom Apartments |
| Subscription | Monthly | Falcon Pointe Boutique Apartments |
| Subscription | Monthly | Villas |
| Unit Pricing | Monthly | Dining Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Woodcrest Villa product offering
Product offeringCore offering
Woodcrest Villa operates a nonprofit Continuing Care Retirement Community (CCRC) on a 130-acre accredited arboretum campus in Lancaster, Pennsylvania, selling independent living residency through entrance fees and monthly maintenance fees. Residents occupy independent living apartments (60+ floor plans across studio, one-bedroom, and two-bedroom layouts including the new Falcon Pointe boutique building) or single-story villas, with access to on-site amenities such as the 52,000 sq ft VIVA Centre, four dining venues, fitness/pool facilities, transportation, and the Bloom Wellness Program, alongside continuum-of-care services delivered at the affiliated Trillium Place care campus.
Product overview
Woodcrest Villa is a Continuing Care Retirement Community (CCRC) offering a comprehensive portfolio of senior living options. The core offerings include independent living apartments (studios, one-bedroom, two-bedroom with 60+ floor plans) and villas (single-story homes). Key amenities include the 52,000 sq ft VIVA Centre hub, Bloom Wellness Program, and four dining venues. Falcon Pointe adds 35 boutique apartments. Transportation, wellness services, and access to Trillium Place care campus round out the continuum. The community is managed by Tandem Living (formerly Mennonite Home Communities) on a 130-acre accredited arboretum campus.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Apartments Independent living apartments available in studio, one-bedroom, and two-bedroom configurations with over 60 floor plans across the Woodcrest Villa campus, including the Falcon Pointe boutique building. Features include open floor design, walk-in showers, patios/balconies, and access to all campus amenities. Residents pay an entrance fee plus monthly maintenance fees.
- Villas Single-story refined homes in a neighborhood setting offering more space than apartments. Villas include garages, gas fireplaces, sunrooms, and services such as lawn care and snow removal. Meal plans are optional (not required).
- VIVA Centre 52,000-square-foot on-campus activity hub featuring fitness spaces, dining options, art areas, and social opportunities. The central gathering place on the Woodcrest Villa campus for residents.
- Bloom Wellness Program Wellness program focusing on seven elements of wellness, supporting residents in pursuing passions and personal growth with guidance from a dedicated Resident Experience Coordinator.
- Dining Services Four on-campus dining venues offering flexible meal plans with 21 or 31 dinner credits per month, including Garden Café, a bistro, and two evening restaurants. Includes a field-to-dining program allowing residents to grow produce used in seasonal dishes.
- Falcon Pointe Boutique Apartments
Quantifiable outcome
- Top percentile in national retirement home satisfaction survey year after year
- +3 more outcomes
Companies that use Woodcrest Villa
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Woodcrest Villa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Woodcrest Villa partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Calvary HomescoreTandem Living announced affiliation with Calvary Homes, a Christian CCRC in Lancaster, PA founded in 1962. Calvary Homes' skilled nursing and personal care services will relocate to Tandem Living's Trillium Place. The combined strength of both organizations helps better meet current and future challenges while preserving Calvary Homes' Statement of Faith and mission. Legal affiliation expected to be finalized with Calvary Homes becoming a Tandem Living community. Governance will include members from both Boards of Directors.
- Trillium PlacecoreTrillium Place is Tandem Living's care campus providing five levels of care (personal care, skilled nursing, memory care, rehabilitation) just down the road from Woodcrest Villa. Woodcrest Villa residents can seamlessly transition to Trillium Place when care needs increase, maintaining their community connections. Trillium Place holds 5-star rating and ranked #1 in Newsweek's Best PA Nursing Homes (150+ bed category).
- Lancaster General Health Suburban PavilionminorLocated just two minutes from Woodcrest Villa campus, Lancaster General Health Suburban Pavilion provides outpatient and specialty physician services, urgent care, and rehabilitation for residents. Convenient healthcare access reinforces campus safety and wellness positioning.
Scale indicators8 records
Recent moves2 records
Expansion highlights5 records
Woodcrest Villa competitors and assessment
Company assessmentDirect peers
- Life Care Services: Third-party CCRC management company overseeing more than 140 life plan communities across the U.S. Relevant peer because it benchmarks operating performance and fee structures of CCRCs similar in scale and continuum-of-care depth to Woodcrest Villa.
- Brethren Village: Lancaster County CCRC operated by the Church of the Brethren, offering independent living, personal care, and skilled nursing on a single campus. Most directly comparable peer given identical geography, similar continuum-of-care delivery, and comparable nonprofit structure.
- Acts Retirement-Life Communities: One of the largest nonprofit CCRC operators in the U.S., headquartered in PA with multiple continuing care campuses across the Mid-Atlantic and Southeast. Comparable on CCRC operating model, fee structures, and faith-affiliated nonprofit status.
- Moravian Manor Communities: Lancaster County, PA CCRC providing independent living, personal care, skilled nursing, and memory care. Geographically immediate competitor in Lititz, PA with overlapping resident draws from the same regional adult 55+ market.
- Landis Communities: Lititz, PA-based nonprofit CCRC operating independent living, personal care, and skilled nursing on a single historic campus in the same Lancaster County catchment area as Woodcrest Villa.
- Erickson Senior Living: National CCRC operator managing 11+ large-scale continuing care campuses. Highly comparable operating model with independent living entry paired to on-site higher-acuity care, similar pricing tiers, and similar resident demographic.
- National Lutheran Communities & Services: Faith-rooted nonprofit CCRC/senior living operator with multiple life plan communities across the Mid-Atlantic and Southeast. Comparable on faith-affiliated nonprofit structure, continuum-of-care service model, and Pennsylvania/Mid-Atlantic operating footprint.
- Luthercare: Lititz, PA-based faith-rooted senior living operator offering independent living and personal care. Closest geographic competitor for Lancaster County residents and comparable in faith-affiliated nonprofit positioning.
Broad incumbents
- Five Star Senior Living: Large publicly-relevant senior living operator with independent living, assisted living, and memory care communities across the U.S. Comparable on independent living and continuum-of-care delivery, though typically a more limited continuum than Woodcrest's full CCRC breadth.
- Atria Senior Living: Large senior living operator (subsidiary of Holiday Retirement under Atria name) with independent living, assisted living, and memory care communities nationwide. Comparable lifestyle-amenities positioning and adult 55+ target demographic, though broader portfolio rather than a single CCRC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Woodcrest Villa social profiles
Digital presenceWoodcrest Villa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woodcrest Villa leadership team
Management profileNumber of profiles
Woodcrest Villa subsidiaries and ownership
Company hierarchySubsidiaries2 records
Woodcrest Villa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woodcrest Villa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woodcrest Villa
What does Woodcrest Villa do?
Woodcrest Villa operates a nonprofit Continuing Care Retirement Community (CCRC) on a 130-acre accredited arboretum campus in Lancaster, Pennsylvania, selling independent living residency through entrance fees and monthly maintenance fees. Residents occupy independent living apartments (60+ floor plans across studio, one-bedroom, and two-bedroom layouts including the new Falcon Pointe boutique building) or single-story villas, with access to on-site amenities such as the 52,000 sq ft VIVA Centre, four dining venues, fitness/pool facilities, transportation, and the Bloom Wellness Program, alongside continuum-of-care services delivered at the affiliated Trillium Place care campus.
Is Woodcrest Villa a public or private company?
Woodcrest Villa is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Woodcrest Villa founded?
Woodcrest Villa was founded in 1903.
Where is Woodcrest Villa based?
Woodcrest Villa is headquartered in Lancaster, United States, in the North America region.
How does Woodcrest Villa make money?
Five revenue lines are on record. Entrance Fees are the primary driver. The others are monthly Maintenance Fees, dining Credits, care Services and home Customization & Upgrades.
Who are Woodcrest Villa's main competitors?
Direct peers on record are Life Care Services, Brethren Village, Acts Retirement-Life Communities, Moravian Manor Communities, Landis Communities, Erickson Senior Living, National Lutheran Communities & Services and Luthercare. Broad incumbents are Five Star Senior Living and Atria Senior Living.
Does Woodcrest Villa have an API?
No public API is recorded for Woodcrest Villa.
What industry is Woodcrest Villa in?
Woodcrest Villa's product category is Continuing Care Retirement Community (CCRC) / Senior Living. Its primary akta.pro industry code is HLADAEAE, Single-Site CCRCs, with a secondary code of HLADAAAA, Market-Rate Independent Living (Private Pay) Communities. Its NAICS code is 623311 and its SIC code is 8051.