Web Marketing Services

What Web Marketing Services does

Web Marketing Services (legal entity FERGUSON NAVARRETE Y ASOCIADOS, S.C.) is a private Mexican digital marketing consulting firm headquartered in Huixquilucan, Estado de México, operating since approximately 1998–2000 with a team of 1–10 employees. It provides digital marketing consulting, web development, digital advertising management, and email/SMS campaign services primarily to Mexican small and medium enterprises (PyMEs), independent professionals, and agencies. The firm maintains an enterprise case-study portfolio spanning Cinépolis KLIC, Nissan Metrocar, Honda Santa Fe, British Council, Hola América, Renault San Ángel, and Goodnites (Kimberly Clark de México), but its active commercial focus is the SMB segment.

The firm's core offerings are organized into two productized service lines: tiered Web Development packages (Freelancer at MXN $5,499, Service Companies at MXN $10,499, and E-commerce at MXN $15,499, delivered as one-time builds on Wix with included .com domain and monthly traffic reports) and tiered Digital Advertising campaign management (Brand Awareness at MXN $7,500/month, Traffic & Prospecting at MXN $12,500/month, and Online Sales at MXN $17,500/month, executed across Google Ads, Meta, LinkedIn, TikTok, YouTube, and programmatic/DSP). Supporting services include Strategic Planning, Digital Asset Production, Email & SMS Marketing, and Reporting & Analytics. The firm's delivery framework is a proprietary "Continuous Improvement Cycle" methodology spanning Diagnosis, Planning, Implementation, Monitoring, and Optimization.

WMS generates revenue through one-time web build fees and recurring monthly advertising management fees. Distribution is entirely domestic Mexican, executed via direct sales through its website (which displays package pricing), phone/email/WhatsApp consultation, and professional network referrals. The firm has no disclosed external funding, no parent company, and operates as an independently owned consultancy under Joaquín Ferguson's blog authorship and the Ferguson Navarrete y Asociados legal entity. Its public positioning targets leadership of the Mexican PyME digital marketing segment by 2030.

Name

Web Marketing Services

Legal name

FERGUSON NAVARRETE Y ASOCIADOS, S. C.

Website

https://webmarketingservices.com.mx

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Web Marketing Services is a private Mexican digital marketing consultancy based in Estado de México that provides tiered web development, digital advertising management, and email/SMS campaign services primarily to small and medium enterprises, independent professionals, and agencies across Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Huixquilucan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Consulting Services: Professional consulting services for digital marketing strategy planning, implementation, evaluation, and control. Services include brand building, digital marketing and advertising, and web production ranging from diagnosis to optimization.
2. Web Development Services: Website development services offered in three tiers: Freelancer ($5,499 MXN), Service Companies ($10,499 MXN), and E-commerce ($15,499 MXN). Includes template-based and custom development options with 5-day delivery for template-based projects.
3. Digital Advertising Campaign Management: Managed digital advertising campaigns across multiple platforms with three service tiers: Brand Awareness ($7,500 MXN), Traffic & Prospecting ($12,500 MXN), and Online Sales ($17,500 MXN). Clients decide the media investment amount and WMS manages the campaign.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Web Marketing Services is a digital marketing consulting firm that plans, implements, monitors, and optimizes digital marketing strategies for Mexican SMEs, independent professionals, and agencies. Its portfolio combines web development packages (Freelancer, Service Companies, E-commerce) with managed digital advertising campaigns (Brand Awareness, Traffic & Prospecting, Online Sales) executed across Google Ads, Facebook/Instagram, LinkedIn, TikTok, and programmatic platforms, supported by strategic planning, digital asset production, email/SMS marketing, and reporting/analytics services.

Product overview

Web Marketing Services is a digital marketing consulting firm with over 20 years of experience offering a comprehensive suite of services. The portfolio consists of two primary product lines: Desarrollo Web (Web Development) packages with three tiers ranging from MXN $5,499 to $15,499 for freelancers, service companies, and e-commerce businesses; and Publicidad Digital (Digital Advertising) campaigns with three tiers from MXN $7,500 to $17,500 covering brand awareness, traffic generation, and online sales. Supporting services include Strategic Planning, Digital Asset Production, Email Marketing & SMS, and Reporting & Analytics. The company operates a continuous improvement methodology framework encompassing Diagnosis, Planning, Implementation, Monitoring, and Optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Packages (Desarrollo Web) Website development services delivered in three tiered packages: Freelancer (MXN $5,499) for independent professionals, Service Companies (MXN $10,499) for SMEs, and E-commerce Products (MXN $15,499) for online stores. Each package includes a free .com domain for the first year, sections for About, Services, Portfolio, Contact, and a monthly traffic report; e-commerce tier includes unlimited products.
• Digital Advertising Campaign Management (Publicidad Digital) Managed digital advertising campaigns across Facebook, Instagram, Google Ads (search, display, video), YouTube, TikTok, and LinkedIn, offered in three monthly tiers: Brand Awareness (MXN $7,500), Traffic & Prospecting (MXN $12,500), and Online Sales (MXN $17,500). Each tier includes strategy, recommended platforms, ad production, implementation, real-time reporting, and optimization.
• Strategic Planning (Planeación Estratégica) Strategic digital marketing planning services covering diagnosis of the current situation, opportunity identification, and creation of digital marketing roadmaps tailored to organizational objectives.
• Digital Asset Production (Producción de Activos Digitales) Production of digital advertising assets including banners, display ads, video motion graphics, social media content, native ads, text ads, and audio formats for use in advertising campaigns.
• Email Marketing & SMS Campaigns Email marketing and SMS campaigns executed against existing customer databases for customer retention, loyalty development, and relationship building.
• Reporting and Analytics (Reporte y Análisis) Campaign monitoring and analytics services providing real-time reporting, performance evaluation, and optimization using automated digital campaign platforms together with consultant supervision.
• Custom Website Development (Sitios Web) Custom website development services focused on delivering satisfactory user experiences with fast, secure, and visually impactful designs, complementing the fixed web development packages.
• Landing Page Design Strategic landing page design services for attracting, engaging, and converting visitors into customers through persuasive design, clear content, and strong calls to action.
• Social Media Management (Redes Sociales) Social media content creation and management combining creativity with strategy to generate authentic engagement through impactful designs, clear messaging, and dynamic formats.

Quantifiable outcome

• Cinépolis KLIC achieved average CPA of $1.79 MXN for conversions (previously had $40 MXN cost per transaction)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• VMLY&R Mexico: VMLY&R is a WPP-owned digital and customer experience agency with operations in Mexico, offering digital advertising, MarTech, and brand experience services. Its capabilities directly overlap with WMS's digital advertising and web offerings, but its scale and enterprise focus place it as a broad incumbent.
• DDB Mexico: DDB is a global creative agency network with Mexican operations providing integrated advertising, digital, and brand strategy services. It competes in the same broad category as WMS but predominantly serves larger brands, positioning it as a broad incumbent.
• Ogilvy Mexico: Ogilvy operates a large Mexican office network delivering creative, advertising, digital, and PR services to global and local brands. Like Publicis, it competes in the same broad digital marketing category as WMS but primarily serves enterprise clients, making it a broad incumbent comparable in service offering but not in customer segment.
• BBDO Mexico: BBDO is a global creative agency network with operations in Mexico offering integrated advertising, digital, and content services. It competes in the broader digital marketing category but focuses on larger brands, making it a broad incumbent rather than a direct competitor in WMS's SME-focused segment.
• Leo Burnett Mexico: Leo Burnett is a global creative agency with a Mexican office offering integrated advertising, digital, and brand-building services. It operates in the same broad digital marketing category but at a much larger scale and with enterprise clients, making it a broad incumbent.
• McCann Mexico: McCann is a major global advertising network with operations in Mexico offering creative, media, digital, and PR services. It competes in the broader digital marketing category WMS operates in but its focus on enterprise clients and global brands positions it as a broad incumbent rather than direct SME competitor.
• Publicis Mexico: Publicis is one of the world's largest advertising holding companies, with a significant Mexican presence (Publicis Mexico) offering full-service creative, media, digital, and MarTech services. While it competes for many of the same clients, it generally targets enterprise accounts rather than the SME/PyME segment WMS focuses on, positioning it as a broad incumbent rather than direct competitor.
• Dentsu Mexico: Dentsu is a global advertising and marketing services holding company with operations across Mexico offering creative, media, digital, and CX services. It competes in the broader digital marketing category but at significantly larger scale and with enterprise clients, making it a broad incumbent comparable in service breadth but not in segment focus.

Emerging players

• HubSpot: HubSpot is an SMB-focused marketing, sales, and CRM software platform that increasingly offers integrated email, SEO, ad management, and automation tools that compete with WMS's managed services. It overlaps with WMS's email/SMS and SEO offerings but delivers via self-service SaaS rather than full-service agency model, making it an emerging player targeting the same SME customer.
• Mailchimp: Mailchimp is an SMB-focused email and marketing automation platform (now part of Intuit) offering self-service tools that overlap directly with WMS's email/SMS marketing service line. Its growing automation, landing-page, and basic ad tools compete for the same SME marketing budget that WMS targets through managed services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wms-web-marketing-services
• Instagraminstagram.com/web_marketing_services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web Marketing Services