Traqnology

What Traqnology does

Traqnology ApS is a Danish private limited company headquartered in Holstebro, Denmark, founded in 2018 by Claus Bjerre after developing a GPS-based line marking prototype in 2015. The company designs and distributes GPS autosteer hardware and software for professional turf care, sports field line marking, and pavement maintenance, targeting groundsmen, golf course greenkeepers, parks and recreation departments, contractors, and road construction firms.

Its product platform comprises four offerings: Sportstraq for sports field line marking, Turftraq for mowing and turf maintenance (including patented UEFA-compliant mowing patterns), Spraytraq for fertilizing and spraying with GPS-controlled section shut-off, and the Easy Switch Kit for transferring GPS hardware between vehicles in 1–5 minutes. The underlying technology is a RTK GPS system delivering sub-inch, repeatable accuracy, fed by a proprietary network of physical base stations that transmit satellite data to servers which generate correction maps delivered via cellular to a controlling iPad application. Hardware components are sourced from Western suppliers and are rated IP67 or better.

Traqnology sells through a quote-based model exclusively via an authorized global dealer network, with regional offices in the USA (Ladd, IL), UK (Buckinghamshire), and France (Avrille), and dealer presence in Denmark, Sweden, Canada, and Australia. The company is founder-owned and bootstrapped, with no disclosed institutional funding, no published pricing, and no public revenue figures.

Name

Traqnology

Legal name

Traqnology ApS

Website

https://traqnology.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Traqnology ApS is a Danish founder-owned company that designs GPS autosteer hardware and software for sports field line marking, turf mowing, and spraying, sold through a global authorized dealer network to groundsmen, golf courses, municipalities, and contractors.

Ownership category

akta.pro rank

Product category

Precision GPS Turf Care Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Guidance, Autosteer & Machine Control (GNSS/RTK, Auto-Steering, Implement Guidance) (AFAGALAE)

akta.pro secondary industries

Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD), Autonomous/Robotic Crop Protection Applicators (UGVs, Smart Sprayers) (AFAAADAJ)

Keywords

• GPS autosteer systems
• Sports field line marking
• Turf care equipment
• Precision agriculture GPS
• RTK guidance solutions

Headquarters

HQ city

Holstebro

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. GPS Hardware Systems: Sale of GPS autosteer hardware systems including receivers, steering motors, joysticks, and iPad mounting units. Hardware components are sourced from major Western suppliers and are IP67 certified or better.
2. Software/Subscription: iPad-based software application for controlling GPS systems. Field designs are automatically saved to secure cloud storage, suggesting a software-as-a-service or subscription model for software updates and cloud services.
3. Easy Switch Kit: Additional hardware kit allowing transfer of GPS systems between vehicles, sold as an accessory to maximize customer ROI.
4. Dealer Network Sales: Products distributed through authorized dealer network globally, with regional dealers in Denmark, UK, USA, Canada, Sweden, France, and Australia handling local sales and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Traqnology develops and sells GPS autosteer hardware and software for turf care, sports field line marking, fertilizing/spraying, and pavement/road marking. Its products combine proprietary RTK (Real-Time Kinematic) correction technology with an iPad application interface to deliver sub-inch, repeatable accuracy. Core offerings include Sportstraq for line marking, Turftraq for mowing and turf maintenance, Spraytraq for fertilizing/spraying, and an Easy Switch Kit for transferring equipment between vehicles.

Product overview

Traqnology offers a GPS-based precision turf care platform comprising four products: Sportstraq (line marking), Turftraq (mowing), and Spraytraq (fertilizing/spraying) as core GPS autosteer solutions, plus an Easy Switch Kit accessory for vehicle flexibility. All products share a common iPad app interface with RTK GPS correction networks for sub-inch accuracy, cloud-based field design storage, and modular hardware components that can be transferred between vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Sportstraq: GPS autosteer solution for sports field line marking - the quickest and most efficient line marking solution
• Turftraq
• Spraytraq
• Easy Switch Kit

Products and services

• Sportstraq GPS autosteer solution for sports field line marking. Enables precision line marking at speeds of 0.5–15 km/h with centimeter-level accuracy using RTK GPS correction, designed for marking football, soccer, rugby, and other sports fields using UTVs with high-pressure paint systems.
• Turftraq GPS autosteer solution for mowing and general turf care maintenance. Features patented UEFA mowing patterns for creating checkered, diamond, and circle designs on sports fields, and supports fairway mowing, seeding, overseeding, vertidrain, fertilizing, and lawn mowing with centimeter-precise boundaries.
• Spraytraq GPS autosteer solution for fertilizing and spraying operations. Features speed-dependent dosing, GPS-controlled section shut-off, individual nozzle control with unlimited nozzle count, automatic swivel compensation, load allocation maps, and boom height control. Supports dosage in liters/m2, liters/ha, ounces/1000 sq ft, and gallons/acre.
• Easy Switch Kit Vehicle flexibility accessory enabling rapid transfer of GPS, steering motor, and computer components between vehicles. First-time users average 3–5 minutes mounting time; experienced users complete swaps in approximately 1 minute, maximizing ROI by using one GPS system across multiple machines.

Quantifiable outcome

• Line marking 3x faster than alternatives, marking 200-300 fields per week with single machine
• +8 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered regional and core.

• Rigby TaylorregionalChannel Partner/ Reseller/ DistributorUK dealer partner for Traqnology products. Demo equipment for Rigby Taylor was prepared for demonstration at the Saltex Industry Show in Birmingham.
• GracocoreTechnology or IntegrationPainting equipment manufacturer whose products are integrated with Sportstraq GPS system. Graco 250 and other Graco sprayers are compatible with Traqnology's GPS autosteer for line marking.
• Trimax (Multideck Roller Mower)regionalTechnology or IntegrationTrimax Multideck Roller Mower System is enhanced by Traqnology Golftraq software, allowing creation of precise mowing templates with patterns for stripes and cleanup laps.
• John DeereregionalTechnology or IntegrationJohn Deere Gator vehicles are compatible with Traqnology GPS systems. Silkeborg Municipality uses GPS equipment on a John Deere Gator XUV865M for line marking operations.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• John Deere (Precision Ag): Major agricultural OEM with AutoTrac guidance, GPS-based section control and variable rate application across sprayers/mowers. Comparable to Traqnology on guidance and precision application, integrated natively into Deere vehicle platforms.
• Topcon Positioning: Major manufacturer of GNSS-based guidance, steering, and precision application systems for agriculture and turf management (e.g., Topcon Value Line). Directly comparable to Traqnology on RTK correction networks and autosteer for spraying/fertilizing tasks.
• Trimble: Global leader in GPS/GNSS guidance, autosteer, and precision agriculture technology with products like Autopilot, EZ-Guide, and CenterPoint RTX. Comparable to Traqnology on the underlying RTK autosteer stack but operates at much broader scope including construction and surveying.
• Raven Industries (CNH): Supplier of guidance, steering, and application control technology (RS1, Viper, Hawkeye) used in agricultural and turf spraying. Directly comparable to Traqnology Spraytraq capabilities in GPS-controlled section shut-off and VRT-style spraying.

Direct peers

• Ag Leader Technology: Mid-market precision ag vendor providing GPS guidance, autosteer, and precision application controllers (SteadySteer, InCommand). Closely comparable to Traqnology in RTK-guided spraying and section control for agronomic applications.
• Reichhardt Electronic Steuerungstechnik: German-based provider of GPS autosteer kits (e.g., PSR SLIDE) for agricultural and turf/specialty vehicles, including aftermarket retrofit solutions. Closely comparable to Traqnology as a directly competing retrofit GPS autosteer specialist.
• Hemisphere GNSS: Specialized provider of GNSS positioning and heading products used as core components in autosteer and precision agriculture systems. Comparable to Traqnology at the technology layer for RTK positioning hardware/software.

Emerging players

• TeeJet Technologies: Supplier of spray nozzles, controllers, and application technology for turf, agriculture, and grounds care markets. Partially comparable to Traqnology Spraytraq in GPS-controlled spray application and section control.
• AgJunction: Specialist in aftermarket autosteer and guidance kits for off-road vehicles including agricultural and specialty machinery. Comparable to Traqnology on aftermarket retrofit autosteer positioning.
• Hexagon / NovAtel: OEM supplier of OEM GNSS receivers and RTK correction components (referenced in Traqnology via Novatel antennas). Comparable at the component/technology layer powering Traqnology's positioning stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TraqnologyGPS
• Facebookfacebook.com/traqnology
• LinkedInlinkedin.com/company/traqnology
• Instagraminstagram.com/traqnology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traqnology