Zuern Building Products & Design Center

What Zuern Building Products & Design Center does

Note on source data: the firmographics header identifies the subject as "Zuern Building Products & Design Center" (founded 1953, building-materials supplier description), but the linked website (wadedesigninc.com) and every detailed data block describe Wade Design & Construction, Inc., a residential design-build remodeler founded circa 2000 and operating from 6510 W. Mequon Road, Mequon, WI. The analytical content below reflects the underlying evidence, which pertains to Wade Design & Construction.

Wade Design & Construction is a privately held, owner-operated design-build residential remodeling firm based in Mequon, Wisconsin, serving Southeastern Wisconsin homeowners across communities including Mequon, Cedarburg, Bayside, Fox Point, Whitefish Bay, River Hills, Thiensville, Milwaukee, and Door County. The firm offers an integrated suite of services — whole-home remodeling, kitchen remodeling, bathroom remodeling, basement remodeling, and specialty/custom projects (wine cellars, screened porches, speakeasy bars, garage additions) — coordinated end-to-end by principals Mike Wade and Kristin Wade. Customer engagement is consultative: in-person consultations at the Mequon design center or client home, followed by collaborative design with 3D visualization, project management, and execution through a network of trusted local subcontractors.

The firm's core technology is the design-build methodology itself, combining in-house design services with vetted local contractor partnerships and 3D modeling for design visualization during the collaborative design process. There is no proprietary software, patented technology, or in-house AI/ML capability disclosed. Revenue is generated through project-based professional-services fees for design and construction, with custom quote-based pricing that varies by project scope; no fixed tiers or recurring subscriptions are offered. Go-to-market is sales-led and direct-to-consumer, supplemented by referral-driven acquisition, an active Houzz Pro profile, content marketing via the company blog, and a sustained program of community event sponsorships across Southeastern Wisconsin.

Ownership is independent and family-held, with no institutional investment, parent company, or public-market listing indicated. The firm has maintained continuous Best of Houzz Service recognition from 2013 through 2025 and earned a 2025 Chrysalis Award in the Bath Remodel category, alongside memberships in NKBA, the Milwaukee Builders Association, and the Mequon-Thiensville Chamber of Commerce. Headcount is reported at 1–10 employees, consistent with the owner-operated model and the use of subcontracted trade labor rather than a large in-house construction workforce.

Name

Zuern Building Products & Design Center

Legal name

Wade Design & Construction, Inc.

Website

https://wadedesigninc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Wade Design & Construction is an owner-operated design-build residential remodeling firm in Mequon, Wisconsin, serving Southeastern Wisconsin homeowners with whole-home, kitchen, bathroom, basement, and specialty renovation projects delivered through in-house design plus trusted local subcontractors.

Ownership category

akta.pro rank

Product category

Residential Remodeling Services

NAICS

Residential Remodelers (236118), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Custom Home Building (IMAFABAC)

Keywords

• Residential remodeling services
• Design-build construction
• Home renovation contractor
• Kitchen and bathroom renovation
• Custom home design

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Residential Remodeling Services: Full-service design-build residential remodeling including whole-home renovations, kitchen remodels, bathroom remodels, basement remodels, and specialty/custom projects. Revenue is generated through project-based fees for design and construction services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wade Design & Construction is a design-build residential remodeling firm serving Southeastern Wisconsin homeowners. The company provides whole-home remodeling, kitchen remodeling, bathroom remodeling, basement remodeling, and specialty custom projects, combining in-house design services with construction management through partnerships with local craftspeople. The firm operates from a showroom/design center in Mequon, Wisconsin and guides clients from initial consultation through project completion with a multi-year contract structure.

Product overview

Wade Design & Construction is a full-service design-build residential remodeling firm offering a unified suite of services. The company provides whole-home remodeling, kitchen remodeling, bathroom remodeling, basement remodeling, and specialty projects. The firm operates a streamlined design-build process where designers and project managers collaborate from concept through construction completion, offering everything under one roof for Southeastern Wisconsin homeowners.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole-Home Remodeling Comprehensive renovation services that transform entire homes, including layout changes, structural updates, and finishes for kitchens, bathrooms, living spaces, mudrooms, and more. Targeted at residential homeowners seeking full-scale home transformations.
• Kitchen Remodeling Custom kitchen design and renovation services featuring cabinetry, layouts, integrated storage, layered lighting, and durable materials. Targeted at homeowners seeking functional, modern kitchen transformations.
• Bathroom Remodeling Bathroom transformation services including custom vanities, spa-inspired showers, layered lighting, heated floors, and tilework. Targeted at homeowners seeking spa-inspired or accessible bathroom designs.
• Basement Remodeling Conversion of underutilized basements into functional spaces such as media rooms, gyms, guest suites, wine cellars, and entertainment zones. Targeted at homeowners seeking to maximize usable living space.
• Specialty Projects Custom renovation projects including screened porches, wine rooms, front porch additions, creative storage solutions, and unique architectural spaces. Targeted at homeowners seeking custom, one-of-a-kind home additions.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• HouzzcoreGTM or Marketing PartnerPlatform partner for project showcasing, client reviews, and industry recognition. Company maintains an active Houzz Pro profile with portfolio and reviews. Multiple Best of Houzz awards for Service (2013-2016, 2018, 2020-2025) and Design (2012, 2015-2017, 2020) demonstrate ongoing strategic use of platform for lead generation and credibility.
• Mequon-Thiensville Chamber of CommerceminorOthersLocal business membership organization supporting community commerce in the Mequon-Thiensville area. Company maintains active membership and participates in chamber events.
• NKBA (National Kitchen & Bath Association)minorOthersIndustry association for kitchen and bath professionals. Company maintains membership demonstrating industry credentials and access to industry standards and best practices.
• MBA (Milwaukee Builders Association)minorOthersRegional building industry association representing construction professionals in the Milwaukee metropolitan area. Company maintains membership for industry networking and credibility.
• KohlerminorStrategic or Co-development PartnerPlumbing fixtures manufacturer. Client project featured on Kohler promotional materials, indicating successful use of Kohler products in completed remodels.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Houzz: Lead-generation and reputation platform on which Wade has built much of its brand via Best of Houzz awards; functionally a marketing channel and ecosystem participant rather than a competitor, but central to Wade's demand pipeline.

Direct peers

• Normandy Remodeling: Chicago-area design-build residential remodeler offering kitchen, bath, basement, and whole-home renovations with an in-house design studio and project management model very similar to Wade's approach in the Midwest.
• Studio McLeod: Boutique design-build residential remodeling firm with a strong brand and Houzz presence, competing for the same premium homeowner segment as Wade.
• Main Line Kitchen Design: Philadelphia-area design-build firm specializing in kitchens, baths, and whole-home renovations with an integrated design studio and showroom model similar to Wade's Mequon design center.
• J. Bart Construction: Residential design-build firm offering whole-home, kitchen, and bath remodeling with in-house design, comparable in size and service mix to Wade.
• Lamont Bros. Design & Construction: Portland-based design-build residential remodeler focused on kitchens, baths, and whole-home renovations with a strong Houzz reputation and design-led process analogous to Wade's.

Broad incumbents

• Kitchen Tune-Up: National kitchen remodeling franchise offering tune-up, refacing, and full remodel options, competing with Wade for mid-market kitchen work in the Milwaukee suburbs.
• Case Design/Remodeling: Established Mid-Atlantic design-build residential remodeling firm with full in-house design and construction capabilities, comparable to Wade in offering a single-point-of-accountability remodel experience to homeowners on kitchen, bath, and whole-home projects.
• Leaf Home Bath: National direct-to-consumer home services brand with a dedicated bath remodeling line, providing Wade's target demographic with a financed, packaged alternative for bathroom projects.
• Re-Bath: National bath-remodeling franchise network offering standardized bathroom renovation packages, competing with Wade for the same Southeast Wisconsin homeowners on the bath side of the business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInhouzz.com/pro/kristinwade1/wade-design-and-construction-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zuern Building Products & Design Center