What APP MARKET STORE LTD does

AppMarketStore Ltd is a London-based private software consultancy founded in 2018 that designs and builds custom software, client portals, CRMs, and multi-user platforms for small and mid-sized UK firms in the property, mortgage, surveying, legal, and fintech sectors. The firm operates a three-tier fixed-price service model: a one-week Operations Audit at £1,500, a six-to-eight-week Client Portal & CRM build at £12,000, and a ten-to-fourteen-week Custom Platform Build at £25,000 or more, with 3-6 months of post-launch support included depending on tier. Technically, all solutions are built in-house using a modern full-stack stack with custom backend, database, and frontend layers, supporting role-based access control, document handling, application and job tracking, third-party integrations, and client self-service portals. Two public demo products — Apex Surveying CRM and Mortgage Broker Portal — serve as reference implementations and are used as live demos for prospective clients.

The go-to-market is sales-led and direct, with no channel partners or resellers. Leads arrive through the website (industry-specific content, interactive demos, contact form) and convert via 20-minute consultation calls. All intellectual property, including code, database, and design, is transferred to the client on completion, and there is no per-user licensing or recurring fee, making the firm a project-based custom-build shop rather than a SaaS operator. The company is bootstrapped, founder-owned, structured as a UK private limited company, and has shipped 20+ projects across at least six UK industries over eight years of operation.

Name

APP MARKET STORE LTD

Legal name

APP MARKET STORE LTD

Website

https://appmarketstore.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

AppMarketStore is a London-based software consultancy that builds custom client portals, CRMs, and multi-user platforms for UK property, mortgage, surveying, and professional services firms on fixed-price projects.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Project-Based Custom Software Development: Fixed-price custom software development engagements. Three tiers: Operations Audit (£1,500, 1 week), Client Portal & CRM (£12,000, 6-8 weeks), Custom Platform Build (£25,000+, 10-14 weeks). One-time project revenue with post-launch support included (3-6 months depending on tier).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AppMarketStore is a UK software consultancy that designs and builds custom software, portals, and platforms for property, mortgage, surveying, legal, and professional services firms. Engagements are sold as fixed-scope, fixed-price projects across three tiers (Operations Audit, Client Portal & CRM, Custom Platform Build) with full code ownership transferring to the client on completion.

Product overview

AppMarketStore is a UK software consultancy (operating since 2018) that builds custom software for property, mortgage, and professional services firms. The company's offerings are structured as three service tiers: Operations Audit (one-week workflow assessment), Client Portal & CRM (six to eight week build), and Custom Platform Build (ten to fourteen week full application). The portfolio includes two live demo products—Apex Surveying CRM (a surveying operations platform) and Mortgage Broker Portal (an application and client management system for mortgage brokerages)—which serve as reference implementations demonstrating the firm's capabilities in role-based access control, document management, job tracking, and client self-service features.

Differentiator

Problem solved

Functional benefit

Brands

• Apex Surveying CRM: Demo project showcasing a complete operations platform for UK surveying practices with role-based logins, job management, document handling, invoicing, and client portal functionality.
• Mortgage Broker Portal

Products and services

• Operations Audit

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Iress: Global financial services software provider (which acquired Trigold/Origo) serving UK mortgage, investment, and trading workflows; much larger portfolio play that overlaps with AppMarketStore's mortgage broker and fintech/lending segments.
• Mortgage Brain: Long-established UK mortgage software vendor offering sourcing, CRM, and point-of-sale systems to mortgage brokers and lenders; competes for the same application tracking and broker portal spend but as part of a broader SaaS suite.
• Kainos: UK-listed digital services and software consultancy with custom platform builds across financial services and public sector; comparable in offering bespoke multi-user applications but at significantly larger scale and headcount.
• Thoughtworks: Global custom software consultancy serving financial services and property/real estate clients; comparable in offering bespoke builds at scale but with significantly larger headcount, geographic reach, and enterprise positioning.

Direct peers

• AND Digital: UK-based custom software consultancy selling fixed-scope digital builds to mid-market clients; closest pure business-model peer — same fixed-price, in-house engineering, sector-focused delivery approach as AppMarketStore.
• Netguru: Custom software consultancy building web and mobile applications for SMB and mid-market clients across verticals; matches AppMarketStore's bespoke build delivery model and vertical-specific custom development positioning.
• Intelliflo: UK-headquartered SaaS for mortgage brokers, financial advisers, and wealth managers — directly competes for the same UK mortgage brokerage software budget that AppMarketStore targets with bespoke client portals and broker dashboards.
• LEAP: UK legal practice management software for solicitors and conveyancers; directly competes for the conveyancing and legal segment AppMarketStore serves with custom case management, document handling, and client portals.
• Mortgage Stream: UK SaaS for mortgage brokers with case management, lender integration, and client portals — directly comparable to AppMarketStore's Mortgage Broker Portal offering and competes head-to-head for the same SMB broker customer.

Emerging players

• Sonovate: UK fintech providing software for lenders and invoice financing — overlaps with AppMarketStore's fintech/lending segment and competes for the same UK lending application management workflow spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/app-market-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APP MARKET STORE LTD