The Newt In Somerset

What The Newt In Somerset does

The Newt in Somerset is a working country estate in Bruton, Somerset, England, operated by Emily Estate (UK) Ltd, that integrates horticulture, agriculture, hospitality, and wellness into a single multi-vertical property. The estate spans 800+ acres of gardens, woodland, farmland, and cyder orchards and operates three accommodation offerings — Hadspen House (Georgian grandeur), The Farmyard (rustic hideaway), and Yarlington Lodge — alongside five dining venues (The Garden Café, The Botanical Rooms, The Creamery, Farmyard Kitchen, The Maid of Somerset), a spa featuring Seed to Skin Tuscany products, and three attractions (The Story of Gardening, The Roman Villa, The Beezantium). The core technology consists of a dedicated mobile app delivering digital membership cards, restaurant and experience booking, partner garden access, and member communications, integrated with Hubspot for CRM, Google Analytics for web analytics, and Booking.com for third-party hotel reservations. Revenue is generated through seven streams: annual garden memberships (individual £85, joint £140, local resident £45), hotel accommodations and spa packages, on-site food and beverage, estate-produced cyder sales, e-commerce across hampers/groceries/gifts/butchery/wine/spirits, paid attractions and tours/tastings, and bundled packages such as the Great Garden Escape with Great Western Railways. The go-to-market is member-first, with annual memberships positioned as the primary access model for the gardens, supplemented by guest day passes (£25 each) and hotel/visit bookings. The estate is part of a sister estate network with Babylonstoren (South Africa), Vignamaggio (Italy), Over-Amstel (Netherlands), The Story of Emily (Cornwall, UK), and Blou in Keurbooms (South Africa), with partnerships extending to RHS member access, the Partner Gardens network, Seed to Skin Tuscany, Claridge's, Booking.com, and Great Western Railways.

Name

The Newt In Somerset

Legal name

Emily Estate (UK) Ltd

Website

https://thenewtinsomerset.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

The Newt in Somerset is a working country estate in Bruton, England, offering integrated hospitality across accommodation, five restaurants, a spa, gardens, attractions, estate-produced cyder, and e-commerce. It serves annual garden members, hotel guests, day visitors, and dining customers via a membership-first direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Country Estate Hospitality and Garden Attractions

NAICS

Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (712130), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), National Park & Conservancy Lodges (THAGAIAI)

Keywords

• Luxury country hotel
• Garden membership program
• Estate dining restaurants
• Farm-to-table cyder
• Heritage spa retreats

Headquarters

HQ city

Bruton

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Garden Membership: Annual memberships providing unlimited garden access, guest day passes, partner garden access, and exclusive member offers. Offered as individual, joint, and local resident tiers with Direct Debit or one-off payment options.
2. Hotel Accommodations: Overnight stays at Hadspen House (Georgian grandeur) or The Farmyard (rustic hideaway). Includes spa treatments, breakfast, and estate access. Packages include spa escapes with external partners like Seed to Skin Tuscany.
3. Food & Beverage: Five distinct dining venues: The Garden Café, The Botanical Rooms (fine dining), The Creamery, Farmyard Kitchen, and The Maid of Somerset. Farm-to-table philosophy showcasing estate produce.
4. Cyder Production & Sales: Estate-produced cyder from on-site orchards. Sold through the online shop, at the Cyder Bar takeaway, and as part of tours and tastings.
5. Online Retail: E-commerce platform selling hampers, gifts, groceries, cyder, wine and spirits, house and garden products, and butchery items. Also offers corporate gifting.
6. Attractions & Experiences: Entry to attractions including The Story of Gardening, The Roman Villa, The Beezantium. Also tours, tastings, workshops, and seasonal events. Great Garden Escape package combines rail travel with estate entry.
7. Spa & Wellness: Spa facilities and treatments at Hadspen House. Includes member spa days and spa escape packages. Partner products include Seed to Skin Tuscany skincare.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

The Newt in Somerset is a working country estate offering hotel accommodations (Hadspen House, The Farmyard, Yarlington Lodge), five on-site restaurants, a spa, garden attractions, seasonal events, and an online shop. Its primary access model is annual garden membership supplemented by direct bookings for stays, dining, spa, tours, and ticketed heritage attractions such as The Story of Gardening, The Roman Villa, and The Beezantium.

Product overview

The Newt in Somerset is a working country estate offering a multi-faceted hospitality portfolio. Accommodation consists of Hadspen House (Georgian grandeur hotel near the estate's hub) and The Farmyard (a tranquil rural hideaway), supplemented by Yarlington Lodge. The estate operates five distinct restaurants including The Garden Café, The Botanical Rooms, The Creamery, Farmyard Kitchen, and The Maid Of Somerset, all showcasing farm-to-table seasonal fare. Attractions include garden access (with membership), The Story of Gardening exhibition, The Roman Villa, The Beezantium, and Tours & Tastings featuring cyder production. The estate produces its own cyder and sells it through the online shop alongside hampers, gifts, groceries, and butchery products. Additional offerings include The Spa (with Seed to Skin treatments), Garden Memberships, Member's Guest Day Passes, The Great Garden Escape train package, Workshops & Events, Partner Gardens access, Garden Lates evening events, and Member Spa Days. The portfolio operates on a membership-first model with a loyalty app.

Differentiator

Problem solved

Functional benefit

Products and services

• Hadspen House Georgian grandeur hotel offering overnight accommodation with full estate access to gardens, spa, and dining facilities, targeting guests seeking a luxury countryside retreat.
• The Farmyard Rustic countryside hideaway hotel in a sun-drenched combe offering overnight accommodation with estate access.
• Yarlington Lodge Additional on-site accommodation option at the estate.
• Garden Membership Annual garden membership providing unlimited access to gardens, woodland, exhibitions, partner gardens, and exclusive online shop offers; Adult £85/£100, Joint £140/£175, Local £45/£60. Children under 17 free with adult member.
• The Botanical Rooms Fine dining restaurant at the estate offering seasonal, farm-to-table cuisine using estate produce.
• The Garden Café Casual restaurant located within the gardens, offering relaxed service for garden visitors using memberships or guest day passes.
• The Creamery On-site restaurant showcasing fresh, seasonal estate fare.
• Farmyard Kitchen Restaurant located at The Farmyard offering dining service with parking access at the hotel car park.
• The Maid Of Somerset On-site restaurant at the estate, part of the Taste dining portfolio.
• The Spa Spa facility offering treatments using Seed to Skin Tuscany products, available to hotel guests and members, with multi-night spa escape packages.
• Estate Cyder Estate-produced cyder made from on-site orchards, sold via the online shop, Cyder Bar takeaway, tours, and tastings.
• The Newt Online Shop E-commerce platform selling estate hampers, gifts, groceries, cyder, wine, spirits, house and garden products, butchery items, and corporate gifting.
• Great Garden Escape Package Bundled day-trip experience combining First Class rail travel from London Paddington with garden entry, a cyder making experience, and afternoon tea.
• The Story of Gardening On-site exhibition attraction showcasing the history and art of gardening, available to garden visitors.
• The Roman Villa

Quantifiable outcome

• Up to 6 children admitted free with each adult member
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Great Western Railways (GWR)coreChannel Partner/ Reseller/ DistributorPartnership to offer The Great Garden Escape package, whisking guests from London Paddington to the estate via First Class rail travel. Package includes garden exploration, cyder making experience, and afternoon tea. Train journey is part of the package and not covered by delay/repay schemes.
• Booking.comminorChannel Partner/ Reseller/ DistributorThird-party booking platform for hotel room reservations. Personal data is shared when customers book through the platform to administer bookings.
• BabylonstorencoreStrategic or Co-development PartnerSister estate in South Africa, one of the oldest Cape Dutch farms in Franschhoek wine valley. Shares philosophy of celebrating natural beauty, farm-to-table living, and immersive guest experiences. Babylonstoren membership will no longer permit access to The Newt from May 2026.
• VignamaggiominorStrategic or Co-development PartnerSister estate in Tuscany, Italy. Sustainable farm with historic wine cellar operating since 1404, spanning over 400 hectares with vineyards, vegetable and ornamental gardens.
• Over-AmstelminorStrategic or Co-development PartnerSister estate near Amsterdam, Netherlands. Restored 1894 boerderij (farm) working closely with local community, focusing on tradition, quality, and polder life.
• The Story of EmilyminorStrategic or Co-development PartnerSister estate in Cornwall, UK. Immersive historical experience about Emily Hobhouse, highlighting her work with women and children during the Second Anglo-Boer War.
• Blou in KeurboomsminorStrategic or Co-development PartnerSister estate in Keurboomstrand, South Africa. Eight self-catering cottages offering barefoot luxury near Plettenberg Bay. Access restricted to guests who have stayed at Babylonstoren or The Newt in Somerset.
• Claridge'sminorGTM or Marketing PartnerCollaboration brand listed as 'Claridge's X The Newt', suggesting special partnership or pop-up experience at the London hotel.
• RHS (Royal Horticultural Society)minorGTM or Marketing PartnerRHS members receive free garden access on designated days (Tuesdays and Wednesdays). Members can bring up to six guests at £25 each, with credit toward full membership upgrade.
• Partner Gardens NetworkminorGTM or Marketing PartnerNetwork of partner gardens accessible to Newt members. Valid membership required for entry. Access restricted to designated park and garden areas.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Claridge's: Iconic London luxury hotel with which Newt has a branded collaboration ('Claridge's X The Newt') — comparable premium hospitality positioning rather than direct product overlap.

Direct peers

• Belmond Le Manoir aux Quat'Saisons: Luxury Oxfordshire country house hotel with on-site gardens, Michelin-starred dining, and spa — directly comparable premium countryside hospitality positioning.
• Babylonstoren: Working Cape Dutch farm estate in Franschhoek offering luxury accommodation, gardens, restaurants, spa, and farm shop — sister estate to The Newt and the closest operational analogue.
• Babington House: Soho House country house hotel in Somerset with member access, spa, and restaurants — overlaps with Newt's membership-led countryside model in the same region.
• The Pig Hotels: Collection of luxury countryside hotels in the UK with on-site gardens, farm-to-table restaurants, and spa offerings — directly comparable operating model to The Newt's estate hotels and restaurants.
• Soho Farmhouse: Members-oriented countryside retreat in Oxfordshire with cabins, restaurants, spa, and wellness — directly comparable membership-driven luxury countryside model.
• Daylesford: Cotswolds organic farm estate combining farm shop, cookery school, and cafe — overlaps with Newt's farm-to-table food production, retail, and workshops programme.
• Hambleton Hall: Long-established luxury country house hotel in Rutland with Michelin dining and grounds — directly comparable premium UK countryside estate hospitality.
• Calcot Manor: Gloucestershire country house hotel with spa, multiple dining venues, and family countryside experience — overlaps with Newt's hotel, spa, and multi-venue F&B offering.
• Barnsley House: Cotswolds luxury country house hotel with gardens, spa, and restaurants — comparable boutique countryside estate positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-newt-in-somerset

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Newt In Somerset