Yachting Solutions

What Yachting Solutions does

Yachting Solutions is a privately held marine dealership founded in 1994 by Bill Morong and headquartered in Rockport, Maine, operating showrooms and service facilities in Rockport, Essex (Connecticut), and, since 2024, Mystic, Connecticut. The company sells new boats from five brands (Nimbus, Beneteau, AB Inflatables, Hunt Yachts, XO Boats) and used/brokerage vessels, alongside outboard motors and inboard engines from Suzuki, Mercury, Yamaha, Torqeedo, and Volvo Penta. It claims to be the world's largest Nimbus dealer. The service portfolio covers the full yacht ownership lifecycle: maintenance and repair, an outboard service and repower center, indoor and outdoor storage (~100-boat capacity), marine transport for vessels up to 60 feet, finance and insurance brokerage, warranty administration, resto-mod/tuning, and 24-hour emergency response. The Safe Haven Advantage subscription program bundles annual hauling, winterizing, storage, launching, and ongoing maintenance into a flat monthly fee and produces Certified Pre-Owned resale inventory. A separate e-commerce storefront, Yachting Solutions Outfitters, sells parts and accessories direct to consumers.

Name

Yachting Solutions

Legal name

Yachting Solutions

Website

https://yachtingsolutions.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marine Dealership & Yacht Services

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

akta.pro secondary industries

Yacht & Recreational Boat Service & Refit (TLAKAKAD), Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

Keywords

• Marine dealership services
• Yacht sales brokerage
• Boat maintenance storage
• Marine transport services
• Outboard engine service

Headquarters

HQ city

Rockport

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (new and used boats, outboard engines, parts and accessories), Personnel (sales, certified brokers, factory-trained technicians, service and transport crews), Operations (facility maintenance, storage yards, repair shop, transport fleet, emergency response), Marketing or Sales (boat shows, sponsorships, website, social media, newsletter), Infrastructure (Rockport ~10-acre facility, Essex and Mystic offices, moorings and storage for ~100 boats)

Revenue model

1. Boat Sales (New and Used): Sale of new boats from represented brands (Nimbus, Beneteau, AB Inflatables, XO Boats, Hunt Yachts) and brokerage/used boat sales. Revenue from boat transactions including in-stock inventory and build-to-order through manufacturer configurators.
2. Service and Maintenance: Marine repair services, outboard service and repower center, winterization, maintenance to manufacturer specifications. Includes 24-hour emergency response assistance.
3. Storage and Transport: Boat storage facilities (indoor and outdoor), marine transport services with equipment handling boats up to 60 feet, hauling and launching services.
4. Finance and Insurance: Marine financing and insurance services through partnerships, offering finance applications and insurance products for boat purchases.
5. Parts and Accessories: Sale of marine engine parts (Suzuki, Mercury, Yamaha, Torqeedo, Volvo Penta) and accessories through the company store (yachtingsolutionsoutfitters.com) and parts department.
6. Safe Haven Advantage Program: Flat monthly fee program covering annual hauling, winterizing, storage, launching, and ongoing maintenance including regular servicing, bottom paint, and electronic systems upgrades. Certified Pre-Owned boat resales.
7. Resto-Mod/Tuning: Custom restoration and modification services for boats, blending classic restoration with modern performance upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Yachting Solutions is a marine dealership that sells new boats (Nimbus, Beneteau, AB Inflatables, XO Boats, Hunt Yachts) and brokerage/used boats, alongside outboard and inboard engine sales and authorized service for Suzuki, Mercury, Yamaha, Torqeedo, and Volvo Penta. It delivers complementary marine services including repair and maintenance, indoor/outdoor storage, marine transport for boats up to 60 feet, finance and insurance, warranty administration, resto-mod/tuning, and the recurring-fee Safe Haven Advantage maintenance program, supported by an online parts and accessories store.

Product overview

Yachting Solutions is a marine dealership offering a comprehensive portfolio of boat sales, service, and lifestyle solutions. The core offering includes new boat sales across multiple brands (Nimbus, Beneteau, AB Inflatables, Hunt Yachts, XO Boats) and used boat brokerage, complemented by outboard motor sales and service for Suzuki, Mercury, Yamaha, Torqeedo, and Volvo Penta. The company operates the Safe Haven Advantage subscription maintenance program as its signature service offering, along with marine transport, boat storage, finance & insurance, resto-mod/tuning, and an online retail store (Yachting Solutions Outfitters). The business operates as a traditional marine dealership rather than a technology platform, with no software products, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Sales of new boats from represented brands including Nimbus, Beneteau, AB Inflatables, Hunt Yachts, and XO Boats, sold at showroom locations in Rockport ME and Essex/Mystic CT and at boat shows.
• Used Boats / Brokerage Pre-owned boat sales and yacht brokerage services for buyers and sellers, including Certified Pre-Owned vessels coming out of the Safe Haven Advantage program.
• Outboard Service and Repower Center Authorized service center for outboard motor maintenance, repair, and repower across Suzuki, Mercury, Yamaha, Torqeedo, and Volvo Penta propulsion brands.
• Boat Storage Indoor and outdoor boat storage facilities with capacity for approximately 100 boats, located less than a mile from Rockport Harbor at the company's US Route 1 facility.
• Marine Transport Overland marine transport services using heavy-duty trailers, tow vehicles, and support vans stocked with tools and parts, capable of moving boats up to 60 feet long.
• Safe Haven Advantage Program Subscription-based boat maintenance program with a flat monthly fee covering annual hauling, winterizing, storage, and launching, plus ongoing maintenance to manufacturer specifications including regular servicing, new bottom paint, and electronic systems upgrades; enrolled boats may be re-sold at premium as Certified Pre-Owned.
• Marine Finance and Insurance Marine financing and insurance products for boat purchases, facilitated through partner providers with finance applications processed by the in-house F&I team.
• Warranty Administration Warranty administration services supporting new and used boat customers with manufacturer and dealer warranty claims.
• Resto-Mod / Tuning Custom boat restoration and modification service combining classic restoration with modern performance upgrades to deliver personalized vessels.
• Yachting Solutions Outfitters Online retail store selling marine parts, accessories, and supplies, including outboard motors and engine parts from Suzuki, Mercury, Yamaha, Torqeedo, and Volvo Penta.

Quantifiable outcome

• Emergency repair turnaround within 48 hours demonstrated
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Suzuki MarinecoreTechnology or IntegrationAuthorized Suzuki outboard motor dealer offering purchase of Suzuki outboard engines and parts. Suzuki is a featured propulsion partner displayed in the footer of the website.
• Mercury MarinecoreTechnology or IntegrationAuthorized Mercury outboard motor dealer and service provider. Featured as a propulsion partner on the website.
• Yamaha MarinecoreTechnology or IntegrationAuthorized Yamaha outboard motor dealer and service provider. Featured as a propulsion partner on the website.
• TorqeedocoreTechnology or IntegrationAuthorized Torqeedo electric outboard motor dealer offering electric propulsion solutions as an alternative to traditional gas/diesel engines.
• Volvo PentacoreTechnology or IntegrationAuthorized Volvo Penta engine dealer and service provider for inboard propulsion systems. Featured propulsion partner.
• IYRS School of Technology & TradesminorOthersProud Supporter of the IYRS School of Technology & Trades, a marine trades educational institution in Rhode Island. Educational partnership supporting workforce development in the marine industry.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Others

• Safe Harbor Marinas: Safe Harbor Marinas is the largest owner and operator of marinas in the United States, offering slip leasing, storage, and boat maintenance — not a direct dealer but a key ecosystem competitor to Yachting Solutions' storage, mooring, and yard-service offering in shared coastal markets.

Broad incumbents

• OneWater Marine: OneWater Marine is a publicly traded multi-brand marine retailer offering new and used boat sales, parts and service, finance and insurance, and storage across the eastern and southern US — overlapping with Yachting Solutions across nearly every revenue stream, but operating with a much larger footprint and broader OEM portfolio.
• MarineMax: MarineMax is the largest recreational boat and yacht retailer in the United States, operating dealerships across multiple regions with new/used sales, brokerage, finance, insurance, service, storage, and F&I capabilities — directly comparable to Yachting Solutions' full-lifecycle dealership model, but at vastly greater scale and geographic reach.

Direct peers

• Denison Yachting: Denison Yachting is a yacht brokerage and dealer with offices along the US East Coast, Florida, and internationally, offering new and brokerage sales, charter, and management — directly comparable to Yachting Solutions' brokerage-led model in the same Northeast/Florida coastal markets.
• Galati Yacht Sales: Galati Yacht Sales is a multi-location yacht dealership on the Gulf Coast selling premium brands and offering brokerage, service, and crew placement — closely comparable to Yachting Solutions in business model and target customer (affluent yacht owners), though it serves a different coastal geography.
• Hinckley Yachts: Hinckley Yachts designs, builds, and services premium yachts out of the Northeast, with in-house service yards and yacht management offerings — analogous to Yachting Solutions' premium positioning, Northeast footprint, and integration of sales, service, and storage for affluent owners.

Regional players

• Boston Yacht Sales: Boston Yacht Sales is a multi-brand New England boat dealer offering new and brokerage sales, service, and storage — directly comparable to Yachting Solutions in horizontal dealership model and Northeast catchment, with some overlap in OEM representation.
• Newport Yacht Brokerage: Newport Yacht Brokerage is a Rhode Island-based yacht dealer and broker serving the New England market with sales, service, and storage — overlapping with Yachting Solutions' Northeast catchment and full-service value proposition, but concentrated in southern New England.
• DiMillo's Yacht Sales: DiMillo's Yacht Sales is a New England yacht dealer with locations in Maine and Connecticut offering new and brokerage sales, service, and storage — highly comparable to Yachting Solutions in geographic focus, OEM portfolio approach, and full-service dealership model.

Emerging players

• Bruce Banker Yachts: Bruce Banker Yachts is a New England-based yacht brokerage and new-boat dealer focused on trawlers and cruising yachts — narrower than Yachting Solutions' brand portfolio but overlapping in target customer (long-distance cruising owners) and Maine/Long Island Sound geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/Y_S_Maine
• YouTubeyoutube.com/channel/UCrIO8F4cGMf9mJX33Za76jg
• Facebookfacebook.com/YachtingSolutionsMaine
• Instagraminstagram.com/yachtingsolutions?igshid=YmMyMTA2M2Y=
• LinkedInlinkedin.com/company/yachting-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yachting Solutions