ZOAS LIMITED

What ZOAS LIMITED does

Zoas Ltd. is a privately held UK-based growth consultancy specialising in the digital health and wellness sector. The firm sells advisory and execution services rather than packaged software, organised across three streams: Feasibility (product-market fit, GTM strategy, market assessment, pricing and positioning), Readiness (sales collateral, CRM setup, onboarding and marketing audits), and Growth (forecasting, team build, MRR/ARR delivery, performance monitoring and strategic initiative execution). Its clients are digital health and wellness companies ranging from early-stage startups to Series A and beyond, alongside insurance brokers, EAPs, occupational health providers, corporates, pharmacies, fitness operators and NHS-facing suppliers.

Zoas operates a fractional delivery model through the Zoas Collective, a network of 20+ specialist consultants and subject-matter experts with senior backgrounds at AXA Health, Cigna, Swiss Re, Mercer Marsh Benefits, Nuffield Health and Genomics, supported by a claimed network of 150,000+ industry contacts across UK private healthcare, insurance, EAP, pharmacy, fitness and NHS verticals. The Collective is the core operating asset: it allows Zoas to scale delivery without large fixed headcount and to credibly cover clinical, actuarial, underwriting, occupational health and commercial domains. Tech components are limited to integration of partner sensing and analytics tools such as Firstbeat for workplace physiological monitoring, used in flagship engagements including a 2026-02 collaboration with the Mercedes F1 Team and Sky F1 to measure presenter heart rates during live filming.

The business monetises through professional-services engagements, including lead generation, sales acceleration and strategic partnership facilitation, priced on engagement scope rather than disclosed unit pricing. Distribution runs through discovery calls, referral and partner channels (Silver Buck, Adopt a Doc, Shapes), and top-of-funnel content including LinkedIn Live sessions, the Inside Track podcast, webinars and website articles. The firm is founder-led by CEO Tim Wright and Partner Craig Huddleston, with no disclosed institutional funding, parent company or subsidiary structure.

Name

ZOAS LIMITED

Legal name

Zoas Ltd.

Website

https://zoas.biz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Zoas Ltd. is a UK-based growth consultancy that delivers lead generation, sales acceleration and strategic partnerships for digital health and wellness companies, from startups to Series A scale-ups, through a fractional consultant network called the Zoas Collective.

Ownership category

akta.pro rank

Headquarters

HQ city

Canterbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Lead Generation Services: Providing qualified lead generation for digital health and wellness sector companies
2. Sales Support and Acceleration: Supporting sales growth and revenue acceleration for health tech companies through strategic guidance and execution
3. Strategic Partnership Development: Building and facilitating strategic partnerships across the digital health and wellness ecosystem

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Zoas is a digital health and wellness growth consultancy that delivers lead generation, sales acceleration, and strategic partnership development for healthtech companies. Its offering is organized across three service streams — Feasibility (product-market fit and GTM strategy), Readiness (sales collateral, CRM setup, onboarding, marketing audits), and Growth (forecasting, MRR/ARR delivery, performance monitoring) — delivered through a fractional consultant network of 20+ specialists and a curated database of 150,000+ industry contacts.

Product overview

ZOAS LIMITED is a service-only business — it does not sell a packaged software product. Its offering is a consultative, human-capital-driven service organized across three core streams: Feasibility (product-market fit, GTM strategy, market assessment, pricing, and positioning), Readiness (sales collateral, CRM setup, onboarding processes, and marketing audits), and Growth (forecasting, planning, team build, MRR/ARR delivery, performance monitoring, and strategic growth initiative execution). ZOAS works with digital health and wellness companies — from early-stage startups to Series A and beyond — across MSK and physical health, mental health, telehealth, women's health, cancer support, and adjacent wellbeing sectors. It operates a network of 20+ fractional consultants (the Zoas Collective) and 150,000+ industry contacts to deliver lead generation, sales acceleration, and strategic partnership facilitation. No distinct software product, platform, module, or sub-brand is offered by ZOAS itself; its portfolio partners (EQL, Firstbeat, Simply Health, SkinVision, Qured, Alto Health, Affiniti, Abi Health, Mindstep, Convene, Robertson Cooper, Meela, and others) are independent companies that ZOAS represents and connects, not ZOAS-branded products.

Differentiator

Problem solved

Functional benefit

Brands

• Zoas Collective: A network of specialist consultants and subject-matter experts providing fractional team services in digital health and wellness sectors.

Products and services

• Feasibility Consulting service for digital health and wellness companies covering product-market fit assessment, go-to-market strategy, market assessment, pricing, and positioning support. Targeted at early-stage and scaling healthtech companies.
• Readiness Consulting service covering sales collateral development, CRM setup, onboarding processes, and marketing audits to prepare digital health and wellness companies for market entry and customer acquisition.
• Growth Consulting service for in-market digital health and wellness companies covering forecasting, planning, team build, MRR/ARR delivery, performance monitoring, and execution of strategic growth initiatives.

Quantifiable outcome

• Exceptional growth over four years exceeding initial expectations for EQL

Named customers4 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered flagship, supporting and core.

• Simply HealthflagshipStrategic or Co-development Partner · 1 February 2026Zoas facilitated landmark partnership between Simply Health and EQL to revolutionize healthcare accessibility and innovation through strategic alliances and cutting-edge technology.
• EQLflagshipStrategic or Co-development Partner · 1 February 2026Zoas has been integral to EQL's team for four years, helping accelerate sales and partnerships in UK and internationally with exceptional growth exceeding initial expectations.
• Mercedes F1 TeamflagshipStrategic or Co-development Partner · 1 February 2026Collaboration pushing boundaries of sports and wellness technology, tracking heart rates of Sky F1 presenters during live filming with Mercedes F1 team.
• Sky F1flagshipStrategic or Co-development Partner · 1 February 2026Collaboration to track heart rates of Sky F1 presenters during live filming with Mercedes F1 team, demonstrating wellness technology capabilities.
• Silver BucksupportingGTM or Marketing PartnerUK's leading health tech communications agency that builds market share and mindshare using strong strategies, bold creativity and impactful campaigns. Supports Zoas with marketing communications expertise.
• Adopt a DocsupportingStrategic or Co-development PartnerEmpowers health tech founders with clinical expertise as actively serving clinicians. Understands how healthcare works and what matters to clinicians and patients, with flexible ways of thinking and working.
• ShapessupportingImplementation/ SI/ Consulting PartnerAccounting and marketing partner with strong portfolio in startups, health and sports sectors. Provides best practice accounting, marketing and digital creative services.
• HeadspacecoreGTM or Marketing PartnerZoas helps shape positioning, targeting and outreach to key market segments in consultative manner, acting as an extra arm to the Headspace team.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• McKinsey Health Institute: Global management consultancy with deep healthcare and life sciences practice serving pharma, payers, providers, and digital health innovators on strategy and growth. Comparable to Zoas in advising health tech companies on market entry and partnerships, but at vastly greater scale and breadth.
• ZS Associates: Global management consulting firm with a deep healthcare and life sciences practice covering sales, marketing, and GTM strategy for pharma and health tech. Comparable to Zoas as a healthcare-focused consultancy addressing commercial strategy and market access, though at vastly greater scale.
• Publicis Health: Global health-focused communications and consulting network within Publicis Groupe, offering brand, medical, and GTM support to health and pharma clients. Comparable to Zoas in addressing positioning, outreach, and strategic partnerships for digital health and wellness companies.
• Havas Health & You: Global health and wellness communications network offering advertising, consulting, and customer experience for health and pharma brands. Comparable to Zoas in serving digital health GTM, positioning, and partnership needs, but at significantly larger scale and global footprint.
• Real Chemistry (formerly W2O Group): Global health innovation company providing marketing, communications, data, and consulting services to healthcare and life sciences clients. Comparable to Zoas in supporting digital health GTM and strategic partnerships, but at far larger scale.
• EY-Parthenon (Healthcare): Strategy consulting arm of EY with a dedicated healthcare practice advising life sciences, payers, providers, and digital health companies on growth and commercial strategy. Comparable to Zoas as a GTM and growth advisor in healthcare, though at much larger scale.

Emerging players

• HealthXL: Digital health advisory and community platform connecting health tech companies with enterprise buyers, payers, and providers. Comparable to Zoas in facilitating introductions and strategic partnerships for digital health companies, with overlapping buyer segments in insurers and providers.
• Plug and Play Health: Global innovation platform and accelerator operating a dedicated Health vertical that connects startups with enterprise partners across payers, providers, and pharma. Comparable to Zoas in serving as a GTM bridge for digital health startups, though focused on accelerator-driven introductions rather than bespoke consulting.

Direct peers

• Healthware Group: Global health communications and consultancy group combining advisory, digital, and commercial services for life sciences and digital health clients. Comparable to Zoas as a specialist consultancy serving health tech commercialisation and go-to-market needs.
• Silver Buck: UK health tech communications and PR agency that builds market share and mindshare for digital health companies. Closely comparable to Zoas as a UK-based specialist serving the same health tech buyer base, with overlapping GTM and partnership services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zoas-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOAS LIMITED