Silver Buck
Silver Buck is a UK-based specialist healthcare and health tech marketing, PR and communications agency founded in 2018, serving 80+ clients ranging from digital health startups to multinational EPR providers via subscription MaaS tiers and retained advisory engagements.
- Company typePrivate
- Founded2018
- HeadquartersWetherby, West Yorkshire, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Silver Buck does
Silver Buck is a specialist healthcare and health tech marketing, public relations and communications agency founded in 2018 and headquartered in Wetherby, West Yorkshire, United Kingdom, with a remote-first operating model and London travel 1–4 days per month. The firm was co-founded by Sarah Bruce and Stephen Bryant, both former senior executives at HIMSS, alongside Managing Director Matthew Newby, and serves more than 80 healthcare and technology organisations ranging from early-stage digital health startups to multinational EPR providers. Core service lines include strategic consulting (brand positioning, go-to-market, crisis and stakeholder communications), PR and content (media relations, thought leadership, copywriting, whitepapers, podcasts), digital marketing (social media, SEO, websites, video, HubSpot integration) and event support (exhibitions, roundtables, press offices). Underlying technology is service-delivery rather than proprietary platform: Silver Buck monetises editorial and analyst relationships with BBC, The Telegraph, HSJ, Digital Health, HTN, Healthcare IT News and Computer Weekly, supplemented by a tiered subscription offering called Marketing as a Service (MaaS).
The business model is a hybrid of subscription recurring revenue and project-based retainers. The MaaS product is priced in three tiers — Starter (40 hours/month at £95/hour, £3,800 monthly), Scaler (80 hours/month at £80/hour, £6,400 monthly) and Game-Changer (160 hours/month at £70/hour, £11,200 monthly) — alongside bespoke retainer arrangements for clients seeking director-led account management. Go-to-market is consultative direct sales targeting healthcare and health tech verticals (EPR suppliers, digital health startups, NHS suppliers, AI-enabled health tech), with distribution amplified through flagship event partnerships (Digital Health Rewired for four consecutive years, plus HETT, BMJ Future Health, Public Policy Projects and Convenzis) and an 11-member advisory board ('Silver Buccaneers') that includes former Health Secretary Matt Hancock and Microsoft Chief Clinical Medical Officer Dr Umang Patel. The agency publishes gated proprietary research ('The Big Health Tech Communications Report') to support top-of-funnel demand generation.
Customer concentration is dispersed across 80+ accounts, with named enterprise clients (Altera Digital Health, System C, Better, Access Group, Doctrin) coexisting alongside high-growth startups (Careology, CardMedic, Lenus Health). Pricing evidence and headcount of 20+ suggest annual revenue in the mid-single-digit millions USD range, though no financial figures are publicly disclosed. The firm has not raised external venture or private equity capital and operates as an independent private company.
Silver Buck firmographics
Firmographics- Name
- Silver Buck
- Legal name
- Silver Buck
- Website
- https://silver-buck.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Silver Buck is a UK-based specialist healthcare and health tech marketing, PR and communications agency founded in 2018, serving 80+ clients ranging from digital health startups to multinational EPR providers via subscription MaaS tiers and retained advisory engagements.
- Ownership category
- akta.pro rank
Where Silver Buck is headquartered
LocationHeadquarters
- HQ city
- Wetherby, West Yorkshire
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Silver Buck business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing as a Service (MaaS) Subscription: Rolling monthly subscription service providing all-in-one marketing support including PR, thought leadership content, strategy, web copy, SEO, social media, video, podcasts, events, and brand/design. Billed at fixed monthly rates based on hourly allocations, with tiered pricing offering 40-160 hours per month.
- Retained Client Services: Longer-term retainer relationships offering all benefits of subscription service plus director-led account management and consistent dedicated teams. Provides more commitment with additional premium services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | STARTER - 40 hours per month at £95/hour, £3,800 monthly subscription. Includes 2 carefully crafted assets or activities. Ideal for organizations needing additional tactical support quickly. |
| Subscription | Monthly | SCALER - 80 hours per month at £80/hour, £6,400 monthly subscription. Includes 3-4 key outputs. Ideal for scaling businesses. |
| Subscription | Monthly | GAME-CHANGER - 160 hours per month at £70/hour, £11,200 monthly subscription. Full-service marketing package with one team developing and leading strategy. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Silver Buck product offering
Product offeringCore offering
Silver Buck is a specialist marketing, PR, and communications agency dedicated to the healthcare and health tech sector. It sells integrated consulting, PR and content, digital marketing, and event support services to digital health companies, EPR suppliers, and NHS-adjacent technology vendors. Its flagship commercial product is a tiered monthly subscription called Marketing as a Service (MaaS), priced between £3,800 and £11,200 per month, which bundles PR, content, SEO, social media, video, podcasts, and events into a single retainer.
Product overview
Silver Buck is a specialist healthcare and health tech marketing, PR, and communications agency offering a portfolio of integrated services. The core offerings include Consulting (strategy, branding, stakeholder engagement, crisis communications), PR & Content Services (media relations, thought leadership, copywriting, podcasts), Digital Marketing (social media, SEO, websites, video), and Event Support (management, exhibitions, roundtables). The agency also offers a subscription-based Marketing as a Service (MaaS) model with tiered monthly packages (Starter, Scaler, Game-Changer) providing flexible access to all services. Additionally, they produce proprietary research through The Big Health Tech Communications Report. The agency serves 80+ healthcare and tech organizations globally.
Differentiator
Problem solved
Functional benefit
Brands
- Silver Buccaneers: Silver Buck's strategic advisory board composed of high-profile members from digital health, including Dr Umang Patel (Microsoft), Trishna Bharadia (patient advocate), Malte Gerhold (Health Foundation), and Matt Hancock (former Health Secretary). The group serves as a strategic sounding board for the company.
Products and services
- Consulting Services Strategic communications consulting including brand positioning, messaging, go-to-market strategy, growth consulting, stakeholder engagement, crisis communications, corporate communications, investor communications, advisory board recruitment, market research, and international market entry support, sold to healthcare and health tech companies.
- PR & Content Services
Companies that use Silver Buck
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Silver Buck technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Silver Buck partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Digital Health (Rewired)flagshipOfficial PR partner for Digital Health Rewired conference for 4 consecutive years. Silver Buck supports the annual health tech conference with PR, media relations, and event promotion. The partnership amplifies awareness of the show and engages with a wide range of media.
- HETTcoreContinued strategic partnership with HETT (Healthcare Excellence Through Technology) to support innovation in digital health and amplify voices of innovators across the sector.
- BMJ Future HealthcoreContinued valued partnership with BMJ Future Health, helping to amplify the voices of innovators and drive meaningful conversations across the sector.
- Public Policy ProjectsminorCollaboration with Public Policy Projects to amplify voices of innovators and drive meaningful conversations across the sector.
- ConvenzisminorPartnership with Convenzis to help amplify the voices of innovators and drive meaningful conversations across the sector.
- Pitchfest (Digital Health Rewired)coreSilver Buck supports the Pitchfest competition which showcases the brightest early-stage health tech start-ups to NHS leaders and investors. The company offers free application support to eligible startups considering applying to Pitchfest, helping sharpen narratives and optimize business plan messaging.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Silver Buck competitors and assessment
Company assessmentDirect peers
- Hanover Communications: UK-based strategic communications consultancy with substantial healthcare and public affairs practice. Overlaps with Silver Buck on health tech, NHS, and life sciences client mandates.
- Incisive Health: UK healthcare public affairs and communications consultancy with deep NHS policy expertise. Direct competitor for health tech clients seeking stakeholder engagement and public affairs support.
- ZPB Associates: UK-based health communications and strategy consultancy focused on NHS and health tech clients. Closest direct comparable in geography, client base (EPR/digital health suppliers), and service mix (PR + strategy).
- Health Unlimited: Global health communications agency with strong UK presence, serving consumer health, pharma, and health tech clients. Directly comparable integrated PR and marketing services targeting health-adjacent brands.
- Madano Communications: UK-headquartered communications consultancy with dedicated health practice. Competes for similar health tech and pharma clients with comparable PR and policy communications services.
Broad incumbents
- AXON Communications: Global medical and health communications agency (now part of AMCA). Larger scale and broader medical affairs offering; overlaps on health tech and medtech communications mandates.
- Havas Health & You: Global health and wellness communications network within Havas. Larger portfolio and global scale, with health tech marketing work as part of broader pharma/health offering — competes for multinational health tech clients.
- Edelman (Health practice): Global PR holding company with established health practice serving pharma, biotech, and health tech clients. Competes at the enterprise end for multinational health tech suppliers.
- Real Chemistry: Global health tech and life sciences marketing and communications agency (formerly W2O). Wider geographic reach and broader service portfolio but directly competing for enterprise health tech brand and demand-gen work.
Emerging players
- Resonance (formerly Creation Health): UK-based specialist health communications agency serving health tech and consumer health clients. Smaller and emerging competitor targeting similar startup-to-mid-market NHS-aligned clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Silver Buck social profiles
Digital presenceSilver Buck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silver Buck leadership team
Management profileNumber of profiles
Profiles9 records
Silver Buck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silver Buck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silver Buck
What does Silver Buck do?
Silver Buck is a specialist marketing, PR, and communications agency dedicated to the healthcare and health tech sector. It sells integrated consulting, PR and content, digital marketing, and event support services to digital health companies, EPR suppliers, and NHS-adjacent technology vendors. Its flagship commercial product is a tiered monthly subscription called Marketing as a Service (MaaS), priced between £3,800 and £11,200 per month, which bundles PR, content, SEO, social media, video, podcasts, and events into a single retainer.
Is Silver Buck a public or private company?
Silver Buck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silver Buck founded?
Silver Buck was founded in 2018. It employs 11 to 50 people.
Where is Silver Buck based?
Silver Buck is headquartered in Wetherby, West Yorkshire, United Kingdom, in the Europe region.
How does Silver Buck make money?
Two revenue lines are on record. Marketing as a Service (MaaS) Subscription is the primary driver. The others are retained Client Services.
Who are Silver Buck's main competitors?
Direct peers on record are Hanover Communications, Incisive Health, ZPB Associates, Health Unlimited and Madano Communications. Broad incumbents are AXON Communications, Havas Health & You, Edelman (Health practice) and Real Chemistry. Resonance (formerly Creation Health) is listed as an emerging player.
Does Silver Buck have an API?
No public API is recorded for Silver Buck.