Apollo Kauplused OÜ

What Apollo Kauplused OÜ does

Apollo Kauplused OÜ is an Estonian private limited company headquartered at Tartu mnt 80d, 10112 Tallinn, operating one of Estonia's leading retail platforms under the Apollo brand. Its core proposition is the Apollo E-pood online bookstore at apollo.ee, complemented by physical retail stores across Estonia and dedicated mobile applications for Android and iOS. The assortment spans books and e-books in Estonian, English, and Russian, alongside films, music, games, gifts, school and office supplies, and consumer electronics, positioning the business as a multi-category specialty retailer rather than a pure bookshop.

The company operates the Apollo Klubi loyalty program and issues gift cards that are redeemable across the wider Apollo Group ecosystem, which includes cinemas, restaurants (Vapiano, MySushi, LIDO), Blender, Ice Café, and the Apotheka pharmacy chain. This ecosystem integration is a defining commercial feature, using the bookstore as a customer acquisition anchor for cross-vertical spending. Marketing is conducted through Facebook, Instagram, email newsletters, a book club, and bookstagrammer partnerships, and checkout is supported by Swedbank, SEB, Luminor, LHV Bank, Coop Bank, MasterCard, and Visa.

Revenue is generated through direct product sales across the eight-plus categories listed above, with consumer end-customers as the sole disclosed customer segment. No enterprise customers, B2B contracts, or revenue concentration data are disclosed. The company has no disclosed funding rounds, acquisitions, or executive team information in the source material, indicating a privately held operating subsidiary within the larger Apollo Group structure.

Name

Apollo Kauplused OÜ

Legal name

Apollo Kauplused OÜ

Website

https://apollo.ee

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Apollo Kauplused OÜ is an Estonian multi-channel retailer operating Apollo E-pood and physical stores, selling books, e-books, films, music, games, gifts, school/office supplies, and electronics to Estonian consumers, anchored by the Apollo Klubi loyalty and cross-brand gift card ecosystem within the wider Apollo Group.

Ownership category

akta.pro rank

Product category

Book & Media Retail

NAICS

Book Retailers and News Dealers (4592), Book Retailers and News Dealers (45921), Office Supplies, Stationery, and Gift Retailers (4594), Office Supplies and Stationery Retailers (459410), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Catalog & Mail-Order Houses (5961), Retail-Hobby, Toy & Game Shops (5945), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Books, Media, Collectibles & Hobby Marketplaces (CRAFABAL)

akta.pro secondary industries

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA), Office, School & Business Supplies Marketplaces (CRAFABAM)

Keywords

• Retail bookstore chain
• E-commerce bookstore
• Entertainment media retail
• Gift card services
• School supplies retail

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Book Sales: Physical bookstores selling books in Estonian, English, and Russian languages, plus children's books, fiction, and non-fiction
2. E-commerce Sales: Online sales through apollo.ee covering all product categories with delivery to customers
3. E-book Sales: Digital book sales in various formats
4. Gift Cards: Apollo Klubi gift cards sold in €5, €10, €20, €25, €50 denominations, valid for 6 months and usable across Apollo Group
5. Entertainment & Electronics: Sales of films, games, music (vinyl), electronics and gaming accessories
6. School & Office Supplies: School supplies, stationery, backpacks, and office materials

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Apollo Kauplused OÜ operates Estonia's largest bookstore chain through physical retail locations and an e-commerce platform (apollo.ee), selling books, e-books, films, games, music, electronics, gifts, and school/office supplies. Core supplementary offerings include the Apollo Klubi loyalty program with monthly member discounts and the Apollo Klubi gift card accepted across the Apollo Group's bookstores, cinema, restaurants, and cafés.

Product overview

Apollo Kauplused OÜ operates Apollo E-pood, a multi-category Estonian e-commerce platform offering books, e-books, games, films, music, gifts, electronics, and school/office supplies. The core product is the Apollo E-pood platform, supplemented by the Apollo Klubi loyalty program and Apollo Klubi Kinkekaart (gift cards) that work across Apollo Group's bookstores, cinemas, and partner restaurants (Vapiano, MySushi, LIDO, Blender, Ice Café). Physical retail locations complement the online store. The mobile app extends shopping capabilities to Android and iOS users.

Differentiator

Problem solved

Functional benefit

Brands

• Apollo Klubi: Loyalty program offering monthly discounts and special offers to members
• Apollo Kino
• Apollo Raamatuklubi

Products and services

• Apollo E-pood Estonian omnichannel e-commerce platform and physical retail chain selling books, e-books, films, games, music, gifts, electronics, and school/office supplies to consumers in Estonia via apollo.ee and retail bookstore locations.
• Apollo Klubi Kinkekaart (Apollo Club Gift Card) Reusable multi-brand gift card available in €5, €10, €20, €25, and €50 denominations, valid for 6 months from purchase, usable at Apollo bookstores, Apollo Kino cinemas, Vapiano, MySushi, LIDO, Blender juice/coffee bars, and Ice Café locations, and registrable to Apollo Klubi accounts via QR code.
• Apollo Klubi Loyalty Program Loyalty program offering monthly special deals, member discounts, and exclusive offers to Apollo customers, with digital card integration via the Apollo mobile app and on-account gift card registration via QR code.
• Apollo Mobile Application Apollo-branded mobile applications for Android (Google Play) and iOS (App Store) enabling shopping, account management, and Apollo Klubi digital card integration for Estonian consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Apollo Group (Apollo Kino, Vapiano, MySushi, Blender, Lido, Apotheka)coreStrategic or Co-development PartnerApollo Kauplused is part of Apollo Group, which includes Apollo bookstores, Apollo cinema, Vapiano restaurants, MySushi, Blender juice bars, LIDO, and Apotheka pharmacy. The Apollo Klubi gift card is accepted across all these brands, creating an integrated ecosystem.
• SwedbankminorOthersPayment services provider for Apollo e-commerce and retail operations
• SEBminorOthersPayment services provider for Apollo e-commerce and retail operations
• LuminorminorOthersPayment services provider for Apollo e-commerce and retail operations
• LHV BankminorOthersPayment services provider for Apollo e-commerce and retail operations
• Coop BankminorOthersPayment services provider for Apollo e-commerce and retail operations
• MasterCardminorOthersCard network accepting payments at Apollo stores and online
• VisaminorOthersCard network accepting payments at Apollo stores and online

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• Krisostomos: Lithuanian bookstore chain with physical stores and e-commerce serving the Baltic region. Comparable as a neighboring Baltic market bookstore operating an omnichannel model.
• Indigo Books & Music: Canada's largest bookstore chain with physical retail and e-commerce, selling books, gifts, toys, and electronics. Comparable multi-category book-led retailer serving a defined national market.
• Thalia Bücher: Germany's largest bookstore chain operating physical stores and online retail across German-speaking markets. Comparable as a multi-country bookstore chain with omnichannel operations.
• Waterstones: UK's leading high-street bookstore chain with both physical stores and an online platform. Comparable as an established omnichannel bookstore brand serving a single national market.

Direct peers

• Book Depository: Online-only bookseller offering a wide catalog with global delivery. Comparable as an online-first book retailer competing on selection and convenience.
• Rahva Raamat: Estonia's other major bookstore chain operating physical stores and an online platform. Directly comparable as a domestic omnichannel book retailer competing head-to-head with Apollo in the Estonian market.
• Powell's Books: Iconic independent US bookstore chain operating flagship physical stores plus online retail with a used-and-new book catalog. Comparable as a bookstore-led multi-channel retailer with deep curation.
• Wordery: Online-first book retailer offering new books with global shipping. Comparable as a pure-play online bookseller competing on selection and delivery economics.

Broad incumbents

• Barnes & Noble: Largest US physical bookstore chain with integrated e-commerce and Nook e-reader platform. Comparable business model combining physical bookstores, online retail, and digital reading.
• Amazon: Global e-commerce and e-book giant offering books, e-books, electronics, and media through a single storefront. Competes with Apollo on online selection, pricing, and e-book delivery in Estonia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apolloraamatud
• Instagraminstagram.com/apollo.raamatud
• LinkedInlinkedin.com/company/apollo-kauplused

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo Kauplused OÜ