Viviane Sassen Holding B.v.

What Viviane Sassen Holding B.v. does

Huijskens Sassen Communications (HSC) is a 12-person Dutch strategic communications advisory firm operating from Amsterdam under the legal entity Cyrus West Field, held by Viviane Sassen Holding B.v. The firm advises organizations on communication and policy matters that affect their reputation and business operations, structured around eight service lines: corporate communications, litigation PR, financial communications, issue and crisis communication, public affairs and stakeholder engagement, intelligence (media monitoring and contextual analysis), media relations, and training and coaching. Service delivery is anchored by partners Charles Huijskens (Counsel, founder, recognized as one of the Netherlands' leading crisis communication experts and author of 'Overleven in crisistijd'), Clemens Sassen (Partner, co-owner), and Jordi Bouman (Partner), supported by senior advisors, advisors, junior advisors, an ICT specialist, and a business operations manager.

The firm follows a professional-services revenue model billed at hourly rates, with evening tariffs at 150% and weekend tariffs at 200% of regular rates, plus a 5% office-cost surcharge, VAT, and a 10% inflation correction applied from April 1, 2026. Contract termination requires a three-month notice period. The go-to-market is sales-led and relationship-driven, with clients acquired through direct engagement, thought-leadership content (active blog, podcast sponsorship, conference participation, and Charles Huijskens' regular media appearances), and industry expertise positioning. Distribution is purely direct from the Amsterdam office via phone and email, with no productized channels.

HSC serves enterprise clients across multiple verticals including real estate (e.g., Victory & Icon Real Estate's Atrium acquisition, the largest single-asset deal in the Netherlands at the time), investment funds (recurring Dutch media-scanning retainer with contextual analysis), music/entertainment (Mr Probz vs Sony litigation PR with worldwide media coverage), and international retail (litigation-PR and issuemanagement for an ACM sustainability-communications settlement). The firm operates primarily in the Netherlands with selective international case work involving stakeholders in The Hague, Brussels, and beyond, and is a member of the Crisis & Litigation Communications (CLC) Alliance network to extend capability into multi-jurisdictional engagements.

Name

Viviane Sassen Holding B.v.

Legal name

Cyrus West Field, handelend onder de naam Huijskens Sassen Communications

Website

https://huijskenssassen.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Huijskens Sassen Communications is a 12-person Amsterdam-based Dutch strategic communications advisory firm offering crisis communication, litigation PR, corporate communications, public affairs, media intelligence, and training services to enterprise clients across the Netherlands and selectively internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Services Advisory: Strategic communication advisory services billed by hourly rates or fixed fees. Services include corporate communications, litigation PR, financial communications, issue and crisis communication, public affairs, media relations, training and coaching, and intelligence services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Huijskens Sassen Communications (HSC) is a Dutch strategic communications consultancy that advises organizations on communication and policy matters affecting their reputation and business operations. The firm provides eight service lines spanning corporate communications, litigation PR, financial communications, issue and crisis communication, public affairs and stakeholder engagement, media intelligence/monitoring, media relations, and communication training/coaching, delivered by a team of partners, senior advisors, advisors, junior advisors, and ICT support.

Product overview

Huijskens Sassen Communications (HSC) is a communications advisory firm offering strategic consultancy services. The firm operates as a unified service portfolio organized into eight core service lines: Corporate Communicatie (corporate communication advisory), Litigation PR (legal communications support), Financiële Communicatie (financial communications), Issue- en Crisiscommunicatie (issue and crisis management), Public Affairs & Stakeholder Engagement, Intelligence (media monitoring and analysis), Mediarelaties (media relations), and Training & Coaching. These services are delivered by a team of advisors who provide strategic advice, act as sounding boards, and offer practical support to organizations facing communication and policy challenges that affect their reputation and business operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communicatie (Corporate Communications Advisory)

Quantifiable outcome

• Successfully managed media relations for largest single asset deal in the Netherlands
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Crisis & Litigation Communications (CLC) AlliancecoreStrategic or Co-development PartnerHSC is part of the CLC Alliance network focused on Crisis & Litigation Communications. This partnership provides access to broader expertise and resources in the crisis communication and litigation PR space, enabling the firm to serve clients with complex international or multi-jurisdictional needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Instinctif Partners: European corporate communications and advisory firm with dedicated crisis and public affairs practices — directly comparable to HSC's holistic advisory model and continental European footprint.
• Kekst CNC: Global strategic communications consultancy specializing in crisis communications, M&A advisory, and public affairs — directly comparable to HSC's Issuemanagement and Litigation-PR practices, with similar positioning across European markets.
• FGS Global: Global strategic communications and advisory firm with strong crisis, litigation, and public affairs practices — mirrors HSC's Litigation PR and crisis communications positioning, with co-senior advisor overlap potential.
• BKB Group: Amsterdam-based public affairs and strategic communications firm operating in the Dutch market — highly comparable to HSC's public affairs, stakeholder engagement, and corporate communications services for Dutch and EU clients.
• Citigate Dewe Rogerson: European strategic communications consultancy with strong financial communications, crisis, and public affairs capabilities — comparable to HSC's Financiële Communicatie and Public Affairs service lines.
• Brunswick Group: International corporate communications advisory focused on M&A, crisis, and public affairs — closely comparable to HSC's corporate communications, financial communications, and public affairs service lines, with much broader international scale.

Regional players

• Wisse Kommunikatie: Dutch-based strategic communications and public affairs firm — comparable to HSC in the Dutch corporate communications and public affairs market, with similar boutique positioning and Netherlands primary focus.

Broad incumbents

• FleishmanHillard: Global PR and integrated communications agency with strong issues and crisis management offerings — overlaps with HSC's crisis communications and corporate communications lines at the enterprise and international scale.
• Edelman: World's largest PR firm with extensive crisis, litigation, financial communications, and public affairs practices — competes with HSC across enterprise clients but operates at a vastly larger scale and broader service portfolio.
• Hill & Knowlton: Global public relations firm with established crisis and issues management practice — comparable to HSC's crisis communications and Issuemanagement services, but with worldwide delivery and broader sector coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/huijskenssassencommunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viviane Sassen Holding B.v.