ZAZ Produções

What ZAZ Produções does

ZAZ Produções is a privately held Brazilian event production agency headquartered on Avenida Paulista in São Paulo, founded in 2013. The company operates as a full-service B2B producer of corporate and cultural events, delivering end-to-end execution across four integrated service lines: Executive Production, Audiovisual (high-definition capture and live transmission), Scenographic Projects, and Design & 3D (visual identity and digital scenario rendering). It also offers ESG-oriented production services (sustainable supplier coordination and carbon-zero options) and operates a related brand, ZAZ Studio, which produces standalone audiovisual and digital content for clients.

The company's client base is horizontal and enterprise-focused, spanning technology (Samsung, iFood, Wellhub, CommScope, IATA members including Amadeus, Boeing, Rolls-Royce, GE Aerospace), telecommunications (Claro), professional services (Deloitte), retail (C&A, APAS), food and beverage (Nestlé, Bauducco), automotive (Kumho), energy (FiberX Renováveis), media (Jovem Pan), education (Cruzeiro do Sul, CEISC), and entertainment (Linkin Park). Notable 2024 executions include the Mochilão Cruzeiro do Sul career fair (90,000+ visitors across 12 cities and 15 units), Sankhya Connection 2024, the Linkin Park 'From Zero' album launch, Kumho Convention 2024, the Cymulate corporate event, and the FiberX stand at Intersolar 2024.

ZAZ Produções generates revenue through custom-quoted, project-based professional services engagements with no publicly disclosed pricing or contract minimums; engagements are scoped individually based on production requirements, audiovisual needs, scenography complexity, and event duration. The go-to-market is sales-led and relationship-driven, with client acquisition supported by a public portfolio and case studies. The firm is LGPD-compliant, holds no institutional funding, and operates with a small core team (1-10 employees), making it a boutique operator with disproportionately large project footprints delivered through outsourced production networks.

Name

ZAZ Produções

Legal name

ZAZ PRODUÇÕES

Website

https://zazproducoes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ZAZ Produções is a São Paulo-based B2B event production agency delivering end-to-end corporate and cultural events — executive production, scenography, audiovisual, and 3D design — for enterprise clients across multiple industries in Brazil.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Motion Picture and Video Production (512110), Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Corporate event production
• Audiovisual production services
• Scenographic design
• 3D event visualization
• Convention management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Production Services: Professional services revenue from producing corporate events, conventions, exhibitions, and cultural events for enterprise clients.
2. Audiovisual Production: Revenue from audiovisual services including high-quality audio and video capture, transmission, and live streaming capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ZAZ Produções is a B2B event production agency that designs and produces corporate and cultural events for enterprise clients. Its core offerings include Executive Production (using 3D software to create detailed digital scenario representations), Audiovisual production (high-definition audio/video capture and transmission), Scenographic Projects (immersive environment and stage design), and Design & 3D (visual communication and identity design). The company also provides ESG advisory services to help clients communicate sustainability initiatives.

Product overview

ZAZ Produções is an event and culture production agency that offers a unified portfolio of services centered on event production and execution. The core offerings include Executive Production (using 3D software for digital scenario representations), Audiovisual services (high-definition capture and transmission), Scenographic Projects, and Design & 3D (visual communications and identity). The company also provides ESG consulting services to help clients communicate their sustainability initiatives. A related brand, ZAZ Studio, operates separately as an audiovisual company specializing in video and digital content production. The company serves corporate clients across various event types including conventions, congresses, marketing actions, launches, and cultural events.

Differentiator

Problem solved

Functional benefit

Products and services

• Produção Executiva (Executive Production) Comprehensive executive production of events, using 3D software to create detailed digital representations of scenarios and environments, delivering innovative and personalized projects for each event.
• Audiovisual Audio and video capture and transmission services for events, using high-quality equipment and an experienced technical team to ensure high-definition documentation of every event detail.
• Projetos Cenográficos (Scenographic Projects) Scenographic design and execution for events, creating immersive environments and stage setups with detailed digital representations of scenarios and environments.
• Design & 3D Visual communication and identity design services that capture the essence of each event, creating visual experiences that connect with the target audience.
• ESG Services Advisory and production services supporting companies in communicating their Environmental, Social, and Governance initiatives effectively, working with suppliers for material reuse, recycling, and carbon-zero products.

Quantifiable outcome

• Mochilão 2024: 90,000+ visitors, 12 cities, 15 units, 1,500+ buses, 7,000+ workshops
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ZAZ StudiocoreStrategic or Co-development PartnerZAZ Studio is a sister company specializing in audiovisual production, creating videos and digital content with quality and efficiency. ZAZ Produções refers clients to ZAZ Studio for visual content needs, and both companies operate under the same brand family.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Artplan: Major Brazilian advertising and communications group with event/experiential capabilities. Comparable as a Brazilian regional peer operating in the same enterprise marketing-services market as ZAZ.

Direct peers

• Momentum Worldwide: McCann-owned experiential marketing network delivering brand experiences, events, and sponsorship activations worldwide; overlaps with ZAZ's enterprise event scope.
• Sparks: Global experiential and event marketing agency serving Fortune 500 brands with full-service event production — comparable in scope to ZAZ's integrated offering.
• BCD Meetings & Events: Large global corporate event management agency handling conferences, incentive trips, and congresses for multinational clients — comparable full-service event production scope.
• Jack Morton Worldwide: Global experiential marketing agency producing brand experiences, events, and AV content for enterprise clients — directly comparable to ZAZ's executive production, scenography, and AV stack.
• MCI Group: Global meetings, events, and association management agency with strong Latin American presence — competes directly with ZAZ on association congresses and corporate conventions.
• George P. Johnson Experience Marketing (GPJ): Large global experiential agency specializing in corporate events, conferences, and brand activations for enterprise technology and consumer brands — a direct competitor for the same client roster and event types as ZAZ.

Broad incumbents

• Live Nation Entertainment: Entertainment-focused live events giant. Compared to ZAZ's entertainment segment (Linkin Park launch, Copa events), Live Nation represents a scaled incumbent with broader geographic reach but a narrower entertainment focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ZAZProducoes
• Facebookfacebook.com/Zazproducoes
• LinkedInlinkedin.com/company/zazproducoes
• Instagraminstagram.com/zazproducoes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZAZ Produções