YAKIMA AUSTRALIA PTY LTD

What YAKIMA AUSTRALIA PTY LTD does

Yakima Australia Pty Ltd is an Australian private limited company (ABN 58 154 440 221) headquartered in Brendale, Queensland, that operates as the Oceania regional subsidiary of Portland, Oregon-based Yakima. The entity sells vehicle rack systems, roof-mounted cargo boxes, bike carriers, water sport mounts, rooftop tents, and modular storage accessories under the Yakima brand to consumers and small commercial buyers across Australia and New Zealand. Its product portfolio is built on proprietary mechanical platforms including the modular T-slot mounting system, the SKS (Same Key System) unified locking platform (a registered trademark), the LockNLoad Platform base system, and heavy-duty aluminium constructions such as the RuggedLine HD and BedRock HD (rated up to 136kg on-road, 81kg off-road). A patent-pending Recovery Track Mount extends the line into offroad recovery accessories.

The company operates a hybrid go-to-market combining a Shopify-based direct-to-consumer e-commerce storefront at yakima.com.au with an authorized dealer network across Australia and New Zealand, the latter discoverable via a Locally.com-powered dealer locator. The DTC channel ships to roughly 20 international destinations spanning APAC, Europe, the Middle East, and North America, while the dealer channel provides local installation and service. Revenue is generated entirely through one-time hardware purchases with a pricing range from approximately AUD 6.52 for small accessories up to AUD 4,999 for premium hardshell rooftop tents, with no subscription or recurring revenue streams.

Yakima Australia serves a horizontally segmented customer base comprising outdoor recreation enthusiasts (skiing, snowboarding, cycling, water sports, camping), 4WD and offroad vehicle owners carrying recovery and adventure gear, and trades/commercial users transporting tools and materials on utes and work vehicles. The entity maintains dedicated AU and NZ phone support lines, warranty and customer experience functions, and remote Territory Managers, while collaborating with the global parent on product, marketing, finance, operations, and logistics.

Name

YAKIMA AUSTRALIA PTY LTD

Legal name

Yakima Australia Pty Ltd

Website

https://yakima.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Short description

Yakima Australia Pty Ltd is the Oceania subsidiary of US-based Yakima, selling vehicle roof racks, cargo boxes, bike and water sport mounts, and rooftop tents to outdoor recreation, 4WD, and trades consumers across Australia and New Zealand via DTC e-commerce and an authorized dealer network.

Ownership category

akta.pro rank

Product category

Vehicle Rack Systems

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

akta.pro secondary industry

Marine Trailer & Transport Equipment Retail (CRAMAIAL)

Keywords

• Roof rack systems
• Vehicle cargo carriers
• Bike carriers
• Rooftop tents
• Outdoor adventure gear

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: Primary revenue from selling roof racks, cargo boxes, bike carriers, water sport mounts, camping equipment, and truck/ute accessories. Products are sold as one-time purchases with various price points from entry-level accessories to premium rooftop tents.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Yakima Australia Pty Ltd distributes and sells vehicle rack systems, cargo carriers, and outdoor adventure accessories under the Yakima brand. The product portfolio includes roof racks, bike carriers, roof boxes, rooftop tents, water sport mounts, and modular platform systems designed for SUVs, 4WDs, and utility vehicles. As the Australian arm of the global Yakima brand, the company serves both outdoor recreation consumers and trade/commercial users across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• LockNLoad Platform
• SkyBox NX
• StageTwo
• GearBox
• RuggedLine HD
• Mod System
• SkyPeak HD

Quantifiable outcome

• BedRock HD delivers 136kg on-road capacity and 81kg off-road capacity
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Front Runner Outfitters: Front Runner specializes in heavy-duty offroad roof racks, drawer systems, and expedition-grade cargo solutions directly comparable to Yakima's RuggedLine HD and LockNLoad Platform lines. Strong overlap with Yakima's 4WD/offroad enthusiast segment.
• Thule: Thule is the global category leader in vehicle rack systems, cargo carriers, bike racks, and water sport mounts—the closest direct competitor to Yakima across nearly every product vertical. Both brands compete on premium positioning, modular ecosystems, and global dealer networks.
• Küat: Küat is a premium US-based bike rack manufacturer whose hitch-mounted platform racks (e.g., NV, Sherpa) compete directly with Yakima's StageTwo. Comparable premium positioning and similar customer base among road and mountain bikers.
• 1UP USA: 1UP USA makes premium hitch-mounted bike racks known for durability and modular add-ons, directly competing with Yakima's StageTwo in the enthusiast cycling segment. Similar premium/performance positioning to Yakima's bike rack line.
• Rhino-Rack: Rhino-Rack is an Australia-founded roof rack and cargo systems company with deep ANZ dealer penetration and strong brand loyalty among local 4WD and outdoor enthusiasts. It is Yakima's most direct head-to-head competitor in its home Australian market.

Broad incumbents

• Dometic: Dometic is a broad incumbent in mobile living/outdoor equipment, including rooftop tents, RV climate control, and portable refrigeration. Overlaps with Yakima in the rooftop tent and camping accessory categories as part of a much wider portfolio.

Regional players

• BlackWolf: BlackWolf is an Australian outdoor gear brand (tents, sleeping systems, backpacks) selling through the same ANZ outdoor retail channel as Yakima. Partial overlap in camping accessories and similar ANZ customer base, though BlackWolf does not make vehicle rack systems.
• ARB: ARB is an Australian-listed 4WD accessories leader with deep ANZ dealer density, particularly strong in bull bars, canopies, and recovery gear that overlaps with Yakima's 4WD/offroad rack ecosystem. Operates regionally with comparable customer persona.

Emerging players

• Roofnest: Roofnest is an emerging US-based rooftop tent brand specializing in hardshell tents at premium price points, competing with Yakima's SkyPeak HD in the same overlanding/camping enthusiast niche.
• iKamper: iKamper is an emerging player specializing in premium hardshell and softshell rooftop tents, directly competing with Yakima's SkyPeak HD and SkyRise HD lines. Has gained rapid traction among overlanders and premium camping enthusiasts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDzrfziJUoMfpVBKwAhxO3A
• Facebookfacebook.com/Yakimaracksaunz
• LinkedInlinkedin.com/company/yakima-australia-pty-ltd
• Instagraminstagram.com/yakimaracksaunz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YAKIMA AUSTRALIA PTY LTD