RedFarm Corporation

What RedFarm Corporation does

RedFarm Corporation is a privately held multi-location modern Chinese restaurant operator founded in 2011 by Ed Schoenfeld and dim sum master chef Joe Ng. The company runs two primary NYC locations—an Upper West Side restaurant at 2170 Broadway (opened 2014) and the original 42-seat West Village location at 529 Hudson Street in an 1828 brownstone—along with a downtown Austin, TX location opened in November 2023 and a Miami, FL presence referenced in its contact form. The culinary proposition centers on handcrafted daily-made dim sum, farm-to-table Chinese cuisine blending Cantonese, Shanghainese, and pan-Asian flavors, signature items such as Pac-Man dumplings and Peking duck carved tableside, rare gluten-free dim sum options, and an Asian-inspired craft cocktail program. The company also operates Decoy, a wholly-owned cocktail bar and Peking duck restaurant in the basement of the original West Village location (launched 2014), and shares a gift card program with it.

The business model is built on dine-in restaurant sales as the primary revenue engine, supplemented by private dining and event buyouts (four-course tasting menus for parties of 8-20), off-site catering for weddings and corporate events, online ordering and takeout via a dedicated ordering platform, and gift card sales through Toast Tab. Customer segmentation is horizontal across upscale individual diners and families (primary) and corporate/event clients (secondary). The technology stack is commodity restaurant infrastructure—BentoBox for website/CMS, SevenRooms for reservations, Toast Tab for gift cards—with no proprietary platform or AI/ML capability. Ownership remains with the founding team; no external funding rounds, institutional investors, or parent company are disclosed. Revenue, headcount, and financial metrics are not publicly disclosed.

Name

RedFarm Corporation

Legal name

RedFarm Corporation

Website

https://redfarmnyc.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

RedFarm Corporation operates modern Chinese restaurants serving handcrafted dim sum, Peking duck, and farm-to-table Chinese cuisine at NYC locations and a new Austin, TX site, targeting upscale individual diners, families, and corporate/event clients.

Ownership category

akta.pro rank

Product category

Chinese Restaurant Services

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Modern Chinese restaurants
• Creative dim sum
• Farm-to-table Chinese
• Private dining events
• Off-site catering

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-In Restaurant Sales: Core revenue from food and beverage sales at two NYC restaurant locations (Upper West Side and West Village), serving dinner nightly and weekend brunch.
2. Private Dining & Events: Revenue from private dining events, corporate parties, holiday celebrations, and full/partial restaurant buyouts at both NYC locations. Offers four-course tasting menu for parties of 8-20 guests served family style.
3. Off-Site Catering: Catering services bringing creative Chinese cuisine to events including passed dim sum stations, dumpling bars, and Peking duck carved tableside at weddings and corporate events.
4. Online Ordering & Takeout: Online ordering platform for takeout and delivery orders via menu.redfarmnyc.com.
5. Gift Card Sales: Gift cards sold through Toast Tab platform for RedFarm and Decoy locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

RedFarm Corporation operates modern Chinese restaurants featuring creative dim sum, farm-to-table Chinese dishes, and Peking duck across multiple U.S. locations including two in New York City (Upper West Side and West Village), Austin, and Miami. The company complements dine-in service with private dining and event buyouts, off-site catering, and online takeout ordering. Sub-brand Decoy operates a Peking duck specialty restaurant below the original West Village location.

Product overview

RedFarm Corporation operates a portfolio of Chinese and Asian restaurant brands. The core offering is RedFarm Restaurant Dining, featuring creative dim sum, Peking duck, and farm-to-table Asian cuisine at two NYC locations (Upper West Side at 2170 Broadway and West Village at 529 Hudson Street). The portfolio also includes Decoy, a cocktail bar and Peking duck restaurant located below the West Village location. Additional services include Private Dining & Events with custom menus and buyout options, Off-Site Catering for weddings and corporate events, Online Ordering & Takeout, and Gift Cards. RedFarm also has locations in Austin, TX and Miami, FL.

Differentiator

Problem solved

Functional benefit

Brands

• Decoy: Cocktail bar and restaurant located below the original RedFarm West Village location, renowned for Peking duck dinners

Products and services

• RedFarm Restaurant Dining Award-winning Chinese and Asian restaurant offering creative dim sum, Peking duck, and farm-to-table Asian cuisine at New York City locations in the Upper West Side and West Village, with additional locations in Austin, TX and Miami, FL. Serves dinner nightly and weekend brunch.
• Decoy

Quantifiable outcome

• Recognized as one of the top Chinese restaurants in New York and the United States

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• BentoBoxcoreTechnology or IntegrationWebsite platform provider powering the RedFarm website. BentoBox CMS, Inc operates the website on behalf of RedFarm, providing the reservation, ordering, and digital infrastructure platform.
• SevenRoomscoreTechnology or IntegrationReservation platform used for table bookings at both RedFarm NYC locations (Upper West Side and West Village). Provides online reservation management and customer subscription services.
• DecoycoreStrategic or Co-development PartnerCocktail bar and restaurant located in the basement below RedFarm West Village original location. Renowned for Peking duck dinners. The laundromat below the original RedFarm location became Decoy in 2014. Both brands are under the same ownership and share the gift card platform.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Joe's Shanghai: Iconic NYC-based Shanghainese/soup-dumpling specialist with multiple locations, takeout, and event-friendly banquet service. Comparable on NYC Chinese heritage and dumpling/dim sum focus, though positioned more accessibly than RedFarm's premium tier.
• Din Tai Fung: Global Taiwanese soup-dumpling (xiaolongbao) chain with US locations. Comparable to RedFarm in the dim sum/dumpling category and event catering, but at a casual family-dining rather than fine-dining price point and with centralized commissary versus in-house handmade production.

Direct peers

• Mr. Chow: Iconic upscale Beijing/Cantonese restaurant chain founded 1968 in London with global locations including NYC. Closely comparable on premium Chinese positioning, celebrity/press-driven clientele, and contemporary dim sum and Peking duck menu.
• Tao Group Hospitality: Operates upscale Asian-inspired restaurants and nightlife venues (e.g., TAO, LAVO), including pan-Asian menus and high-end event/catering. Highly comparable to RedFarm on premium positioning, Asian-cuisine focus, NYC presence, and corporate/private events business mix.
• China Blue / Shanghai Mong: NYC modern Chinese restaurants positioned in the upscale farm-to-table / creative dim sum category, with multiple locations and event offerings. Closely comparable to RedFarm's concept, price point, and NYC footprint.
• Hakkasan Group: Global upscale Cantonese/dim sum restaurant group with Michelin-starred locations. Direct comparable on elevated Chinese cuisine (especially dim sum), tasting menus, nightlife-adjacent positioning, and high-end event programming.
• Buddakan: Stephen Starr-operated modern Asian restaurant in NYC (Meatpacking) known for shareable pan-Asian plates and large-format private events. Comparable on upscale modern-Asian concept, event/buyout revenue stream, and creative-presentation dim sum-adjacent menu.
• Philippe Chow: Upscale Beijing-style Chinese restaurant with NYC (and other) locations emphasizing Peking duck, handcrafted dumplings, and see-and-be-seen dining. Direct competitor on the modern luxury-Chinese positioning targeted at NYC's affluent diners and private events.

Emerging players

• Crown Shy: Jimmy Lim–led modern Asian restaurant in NYC's Financial District that earned Michelin recognition. Comparable to RedFarm on modern, upscale Asian-cuisine positioning, NYC fine-dining clientele, and tasting-menu-driven experience.
• Mission Chinese Food: Danny Meyer-partnered modern Chinese concept operating in NYC that pioneered the creative, irreverent take on regional Chinese cooking. Comparable to RedFarm on the modernized Chinese narrative, NYC scene presence, and chef-driven menu evolution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/redfarmnyc
• YouTubeyoutube.com/@RedFarmFamily
• Facebookfacebook.com/RedFarmNYC
• LinkedInlinkedin.com/company/redfarm
• Instagraminstagram.com/redfarm
• TikToktiktok.com/@redfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedFarm Corporation