Name

The Victoria Project

Legal name

The Victoria Project

Website

https://the-victoria-project.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Victoria Project is a 501(c)(3) public charity founded in 2020 in Santa Barbara, California, that funds direct grants for midwifery-led and holistic perinatal care (midwifery, doula, lactation, childbirth education, pelvic floor PT, postpartum meals) to underserved expectant families across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Others, Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) public charity, The Victoria Project generates revenue primarily through individual donations, corporate partnerships, and grant funding. Donations are accepted via online credit card processing through Classy.org and by mailing checks to their Santa Barbara office. The organization also received a significant corporate partnership contribution of $200,000 from M.A.C VIVA GLAM and Estée Lauder.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Victoria Project is a 501(c)(3) public charity that provides direct financial grants to individuals, organizations, and practitioners for comprehensive perinatal services, specifically midwifery-led pregnancy, birth, and postpartum care at home or in birth centers. The funded services portfolio includes midwifery care, doula services, lactation support, childbirth education, pelvic floor physical therapy, chiropractic care, acupuncture and nutrition, and postpartum meal services. Revenue is generated through individual donations, corporate partnerships, and online/mail-in contributions processed via Classy.org.

Product overview

The Victoria Project is a nonprofit organization offering a direct grants program for holistic maternity care. The core offering is a Direct Grants Program that provides funding to individuals, organizations, and practitioners for comprehensive perinatal services. The funded services portfolio includes: Midwifery Care (prenatal, birth, postpartum at home or birth center), Doula Services (birth, postpartum, pregnancy loss), Lactation & Breastfeeding Support, Childbirth Education, Pelvic Floor Physical Therapy, Pregnancy & Pediatric Chiropractic Care, Acupuncture & Nutrition, and Postpartum Meal Services. The organization also operates an online donation platform via Classy.org to collect contributions for funding these services.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Grants Program Core grantmaking program that provides direct financial grants to individuals, organizations, and practitioners for comprehensive perinatal services, specifically pregnancy, birth, and postpartum care provided by midwives at home or at a birth center. Targeted at underserved families facing financial barriers to midwifery-led maternity care.
• Midwifery Care Funding Financial grants to support prenatal, birth, and postpartum care provided by midwives at home or at a birth center. Funds services for expectant families who would otherwise face financial barriers.
• Doula Services Funding Direct grants supporting birth, postpartum, or pregnancy loss doula services for expectant and bereaved families.
• Lactation and Breastfeeding Support Grants that fund lactation consultant services and breastfeeding support for postpartum mothers.
• Childbirth Education Grants that fund childbirth education programs for expectant parents.
• Pelvic Floor Physical Therapy Grants funding pelvic floor physical therapy for perinatal and postpartum individuals.
• Pregnancy and Pediatric Chiropractic Care Grants supporting pregnancy and pediatric chiropractic care for expectant parents and infants.
• Acupuncture and Nutrition Services Grants funding acupuncture and nutrition services during pregnancy and the postpartum period.
• Postpartum Meal Services Grants funding postpartum meal delivery services for new mothers and families during the postpartum period.
• Online Donation Platform Online donation collection channel powered by Classy.org, enabling individual donors to contribute funds that support the Direct Grants Program and funded perinatal services.

Quantifiable outcome

• $3.7M in direct grants dispersed to support 428 families and 418 births

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• M.A.C VIVA GLAM (M·A·C Cosmetics)flagshipGTM or Marketing Partner · 1 January 2024M·A·C VIVA GLAM partnered with The Victoria Project and BirthFUND to provide a $200,000 grant directly impacting 38 underserved US families. The partnership funds holistic, midwifery-led services and expands access to safe, compassionate, and personalized maternity care. This is a flagship partnership announced in 2024.
• Estée Lauder CompaniesflagshipGTM or Marketing Partner · 1 January 2024Estée Lauder Companies joined M.A.C VIVA GLAM in a groundbreaking partnership with The Victoria Project and BirthFUND. The $200,000 grant initiative supports maternal health equity and provides funding for midwifery-led care for underserved families across the US.
• BirthFUNDcoreStrategic or Co-development PartnerBirthFUND is a core strategic partner collaborating with The Victoria Project on grantmaking initiatives, including the M.A.C VIVA GLAM partnership. The partnership focuses on birth equity and expanding access to midwifery care for underserved populations.
• Trusted PartnerscoreStrategic or Co-development PartnerThe Victoria Project teams up with Trusted Partners including midwives, doulas, birth centers, and holistic perinatal practitioners to improve maternal health outcomes. These partners deliver services to funded families and help expand capacity for midwifery-led care.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• March of Dimes: March of Dimes is a much larger, established maternal and infant health nonprofit with broad research, advocacy, and program funding. Overlaps with TVP on maternal health mission but operates at national scale across many funding modalities.
• Healthy Mothers, Healthy Babies Coalition: A national nonprofit network addressing maternal and infant health through advocacy, education, and coalition grantmaking. Comparable as a broader maternal health funder and policy advocate.

Direct peers

• Every Mother Counts: Founded by Christy Turlington Burns, Every Mother Counts is a nonprofit that funds maternal health programs and advocates for birth equity globally. Directly comparable as a grantmaking/advocacy nonprofit addressing maternal mortality, with a broader geographic scope than TVP.
• Commonsense Childbirth: Commonsense Childbirth operates The Birth Center and offers midwifery-led care, training, and grant-funded access programs for underserved birthing people. Comparable midwifery model and equity-focused funding mechanism.
• BirthFUND: BirthFUND is a direct strategic partner of TVP, co-recipient of the M.A.C VIVA GLAM grant. Operates a similar grantmaking model funding midwifery and doula care for underserved families in the US.
• Mama Glow Foundation: Mama Glow is a maternal health organization supporting doulas and birth equity, with a foundation arm that funds access to doula and midwifery care. Comparable mission, target population, and grantmaking approach to underserved birthing people.
• National Birth Equity Collaborative (NBEC): NBEC is a nonprofit focused on eliminating racial inequities in maternal and infant health through advocacy, training, and grantmaking. Comparable as a birth-equity funder and advocacy organization with similar target population.

Emerging players

• Postpartum Support International: PSI focuses specifically on postpartum mental health support, education, and provider training. Comparable as a mission-aligned nonprofit operating in the perinatal care ecosystem that TVP partially funds through its postpartum services category.
• Foundation for the Advancement of Midwifery: A small grantmaking foundation funding midwifery research, education, and access initiatives. Highly comparable midwifery-specific focus and direct-grant funding approach.
• Black Mamas Matter Alliance: BMMA is an advocacy and grantmaking alliance advancing Black maternal health, rights, and justice. Comparable mission overlap on racial disparities in maternal outcomes, with a stronger policy/advocacy tilt than TVP's direct-grant model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tvpthevictoriaproject
• LinkedInlinkedin.com/company/the-victoria-project-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Victoria Project