Visit Omaha
Visit Omaha is the official Destination Marketing Organization and Convention and Visitors Bureau for Omaha, Nebraska, operating as a City of Omaha government branch. It promotes the destination to meeting planners, leisure travelers, group tour operators, and sports event organizers through a Simpleview-powered tourism website, partner extranet, RFP processing system, and free visitor information services.
- Company typePublic
- Founded-
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Visit Omaha does
Visit Omaha is the official Convention and Visitors Bureau (CVB) and Destination Marketing Organization (DMO) for the Omaha, Nebraska metropolitan area. Operating as a branch of the City of Omaha government, it promotes Omaha as a travel, convention, meeting, and sports destination, serving meeting and convention planners (primary segment), group tour operators, leisure travelers and families, sports event organizers, and wedding/reunion planners. The organization delivers free visitor information, trip-planning tools, RFP processing for meetings, and partner lead distribution.
The core product is the visitomaha.com tourism platform, built on the Simpleview CRM/CMS technology stack, which also powers the Partner Extranet for hotels, attractions, and venues. The product surface spans the Tourism Website, an eNewsletter, a print and digital Visitors Guide, an RFP Submission System, a Meeting Planner Guide, a Meeting Planner Toolbox (with attendance builder eblasts, promotional banners, and social media assets), the Partner Extranet, and the 'Now Serving Omaha' video webisode series. The website is structured around personas (Family Fun, Active Adventurer, Foodie Fanatic, History Buff, Sports Fan, Art & Music Lover) to segment content for distinct traveler intents.
Visit Omaha does not sell a product in the commercial sense; it is funded through hotel occupancy taxes and City of Omaha budget appropriations, and provides its visitor information and convention services at no charge. Its go-to-market combines a sales-led enterprise motion (direct outreach by a convention sales and services team to meeting planners via RFP processing, phone, email, and text) with multi-channel content marketing (blog, social media with #OmahaWeekend, email, print guides, and industry trade show presence such as ASAE). It is accredited through the Destination Marketing Accreditation Program (DMAP) and recognized as a 'Best City' (2018). Named partners include CHI Health Center Omaha, Hilton Omaha (600 rooms), DoubleTree Omaha Downtown (414 rooms), Omaha Marriott Downtown (333 rooms), Embassy Suites Downtown/Old Market (249 rooms), and attractions such as Henry Doorly Zoo and Aquarium.
Visit Omaha firmographics
Firmographics- Name
- Visit Omaha
- Legal name
- Visit Omaha
- Website
- https://visitomaha.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visit Omaha is the official Destination Marketing Organization and Convention and Visitors Bureau for Omaha, Nebraska, operating as a City of Omaha government branch. It promotes the destination to meeting planners, leisure travelers, group tour operators, and sports event organizers through a Simpleview-powered tourism website, partner extranet, RFP processing system, and free visitor information services.
- Ownership category
- akta.pro rank
Visit Omaha industry classification
Industry- NAICS
- Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (561920), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
Keywords
Where Visit Omaha is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visit Omaha business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Tourism Promotion and Marketing Services: Visit Omaha operates as a branch of Omaha City government, funded primarily through hotel occupancy taxes and municipal budget allocations. The organization provides free visitor information services and promotes the destination to drive tourism revenue.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Visit Omaha product offering
Product offeringCore offering
Visit Omaha is the official destination marketing organization (DMO) for the Omaha metropolitan area, promoting the city as a travel destination through visitor information, trip planning tools, and convention/meeting services. It provides free visitor guides, maps, and attraction/restaurant/hotel listings to leisure travelers, and offers RFP-based convention sales support to meeting planners. The organization is funded through hotel occupancy taxes and municipal budget allocations, and operates as a branch of Omaha City government.
Product overview
Visit Omaha operates as a destination marketing organization (DMO) offering a comprehensive tourism marketing platform centered on its main website (visitomaha.com). The platform aggregates listings for attractions, restaurants, hotels, events, and neighborhoods, complemented by a Partner Extranet for industry stakeholders to manage their listings. Additional digital products include the eNewsletter for subscriber engagement, a Visitors Guide for trip planning, an RFP Submission System for meeting planners, a Meeting Planner Guide and Toolbox for convention services, and the Now Serving Omaha video series showcasing local dining. The offering functions as an integrated marketing and information platform rather than a modular software product.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Omaha's airport rated #1 in customer service by AirportXP with 90% satisfaction rating among medium-sized airports
Companies that use Visit Omaha
Customer profileNamed customers6 records
Segments5 records
Visit Omaha technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Visit Omaha partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CHI Health Center OmahacorePrimary convention center venue partner. CHI Health Center Omaha is the heart of Omaha's downtown convention district with current 346,000 sq ft expanding to 420,000 sq ft by summer 2027. Connected via skywalk to Hilton Omaha.
- Hotel Partners (Partner Extranet Network)coreNetwork of hotel partners including Hilton Omaha (600 rooms), DoubleTree (414 rooms), Omaha Marriott (333 rooms), Embassy Suites (249 rooms), and newer properties like Kimpton, Curio, and Autograph Collection hotels. Partners access the extranet to manage listings and respond to leads.
- Attraction PartnerscoreLocal attractions including Henry Doorly Zoo, museums, theaters, and entertainment venues that partner to promote Omaha tourism through the Visit Omaha platform.
- Restaurant PartnerscoreRestaurants featured through the 'Now Serving Omaha' video series and dining guides, including steakhouses, local eateries, and specialty food establishments that promote Omaha's culinary scene.
- SimpleviewcoreTechnology platform provider powering the Visit Omaha website, Partner Extranet CRM, listing management, event submissions, and RFP processing system.
- Eppley Airfield (OMA)coreOmaha's airport serving 5 million passengers annually with non-stop service to 31 destinations. Undergoing $1 billion expansion by 2028. Located 4 miles from downtown convention district.
- ASAE (American Society of Association Executives)minorIndustry association partnership for meeting and convention promotion. Visit Omaha maintains corporate seal membership and participates in ASAE events to market Omaha as a meeting destination.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Visit Omaha competitors and assessment
Company assessmentBroad incumbents
- Choose Chicago: Official DMO for Chicago, a larger-scale Midwest destination. Comparable function (convention sales + leisure marketing) but operates at significantly larger scale, hotel inventory, and budget than Visit Omaha.
- Nashville Convention & Visitors Corp: DMO for Nashville, a larger and faster-growing competitor destination for conventions and leisure travel. Comparable DMO function but operates at materially larger scale and brand pull than Visit Omaha.
Direct peers
- Visit Milwaukee: DMO for Milwaukee, a peer mid-sized Midwest city with overlapping convention, leisure, and sports tourism positioning.
- Visit KC (Kansas City Convention & Visitors Association): Official DMO for Kansas City, a peer mid-market Midwest destination. Comparable business model: convention sales, leisure marketing, RFP processing, and partner extranet.
- Explore St. Louis: DMO for St. Louis, a peer mid-market Midwest city. Similar convention district structure, RFP-based sales motion, and reliance on hotel tax funding.
- Visit Indianapolis: DMO for Indianapolis, a peer mid-sized Midwest city with comparable convention district, hotel inventory, and sports tourism anchoring (e.g., Indianapolis 500). Direct overlap with Visit Omaha's meetings + sports + leisure focus.
- Visit Denver: Official DMO/CVB for the Denver metro area. Directly comparable to Visit Omaha as a mid-sized US city destination marketing organization that runs convention sales, leisure marketing, and a partner extranet on Simpleview.
- Visit Minneapolis: DMO for Minneapolis, another peer mid-sized Midwest destination with a comparable meetings + leisure mandate and Simpleview-based extranet.
Others
- Simpleview: Technology platform provider that powers Visit Omaha's website, CRM, partner extranet, and RFP processing. Not a competing DMO but the dominant vendor across US DMOs; relevant for benchmarking technology and operating model.
- Destinations International: Industry association that administers Visit Omaha's DMAP accreditation. Not a competitor; included as the governing body that defines DMO standards and provides peer benchmarking context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Visit Omaha social profiles
Digital presenceVisit Omaha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Omaha leadership team
Management profileNumber of profiles
Visit Omaha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Omaha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Omaha
What does Visit Omaha do?
Visit Omaha is the official destination marketing organization (DMO) for the Omaha metropolitan area, promoting the city as a travel destination through visitor information, trip planning tools, and convention/meeting services. It provides free visitor guides, maps, and attraction/restaurant/hotel listings to leisure travelers, and offers RFP-based convention sales support to meeting planners. The organization is funded through hotel occupancy taxes and municipal budget allocations, and operates as a branch of Omaha City government.
Is Visit Omaha a public or private company?
Visit Omaha is a public company. It is currently operating.
When was Visit Omaha founded?
Visit Omaha was founded in -1. It employs 11 to 50 people.
Where is Visit Omaha based?
Visit Omaha is headquartered in Omaha, United States, in the North America region.
How does Visit Omaha make money?
One revenue line is on record: tourism Promotion and Marketing Services.
Who are Visit Omaha's main competitors?
Broad incumbents on record are Choose Chicago and Nashville Convention & Visitors Corp. Direct peers are Visit Milwaukee, Visit KC (Kansas City Convention & Visitors Association), Explore St. Louis, Visit Indianapolis, Visit Denver and Visit Minneapolis. Others are Simpleview and Destinations International.
Does Visit Omaha have an API?
No public API is recorded for Visit Omaha.
What industry is Visit Omaha in?
Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations). Its NAICS code is 561591 and its SIC code is 7900.