Wurth

What Wurth does

Wurth Ukraine (ТОВ «ВЮРТ-УКРАЇНА») is a wholly-owned subsidiary of the German Wurth Group, distributing professional tools, fasteners, technical chemistry, personal protective equipment, workshop equipment, and automotive products to commercial and trade customers across Ukraine. Operating from a single headquarters in Kyiv, the company claims 500+ employees, 10,000+ corporate clients, and a catalog of 125,000+ SKUs spanning more than ten product categories. Sub-brands include the RED STRIPE line of hand tools and workshop equipment, and the ORSY mobile workshop system for on-site inventory and service.

The underlying operating model is a hybrid B2B distribution business: dedicated sales representatives with assigned personal account managers handle commercial customers, supplemented by a direct-to-consumer e-commerce storefront at wurth.ua, an ORSY Mobil mobile workshop service, and delivery/pickup through Nova Poshta and Rosetka. Pricing is tiered — standard retail publicly displayed, with individualized discounts, loyalty-program benefits, and partner promotional offers disclosed only after registered-customer authorization. Free delivery kicks in at 1,500 UAH. Vertical segmentation is explicit, with primary emphasis on construction and automotive service (СТО), and secondary coverage of electrical, painting/finishing, plumbing/HVAC, and agriculture.

Revenue mechanics come from one-time product sales; there is no subscription, license, or recurring contract component disclosed. The marketing mix pairs the e-commerce platform — featuring an AI-powered search assistant — with social channels (Facebook, YouTube, Instagram, TikTok) and direct email. The company is privately held (LLC), with no public filings, no funding rounds, and no disclosed revenue, making it a wholly-owned operating subsidiary of the German parent rather than an independent investment entity.

Name

Wurth

Legal name

ТОВ «ВЮРТ-УКРАЇНА»

Website

https://wurth.ua

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Wurth Ukraine is a Kyiv-based distributor of professional tools, fasteners, technical chemistry, and PPE serving 10,000+ corporate clients across construction, automotive, electrical, and industrial trades under the German Wurth Group brand.

Ownership category

akta.pro rank

Product category

Industrial Tools and Fasteners

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Hardware (5072), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG)

Keywords

• Industrial fasteners
• Professional hand tools
• Technical chemistry products
• Personal protective equipment
• Workshop equipment supplies

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of professional tools, fasteners, technical chemistry, workshop equipment, personal protective equipment, automotive products, and construction materials to commercial organizations and individual professionals

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Wurth Ukraine sells professional-grade fasteners, hand and power tools, technical chemistry, personal protective equipment, workshop equipment, automotive consumables, construction materials, and measuring instruments to commercial organizations and trade professionals. Distribution combines an e-commerce storefront (wurth.ua), a direct sales force with assigned personal account managers, and an ORSY mobile workshop service that delivers products and inventory management to customer sites. The catalog spans 125,000+ SKUs built to German and European quality standards.

Product overview

Wurth is a professional tools and materials supplier operating as a multi-category portfolio company. The product offering includes the RED STRIPE sub-brand for hand tools and workshop equipment, alongside a comprehensive range organized into distinct categories: Technical Chemistry (sealants, adhesives, lubricants, cleaning agents), Fasteners (screws, bolts, anchors, rivets), Workshop Equipment (storage, cable reels, pneumatic tools), Power Tools (cordless and electric tools), Hand and Assembly Tools (screwdrivers, wrenches, pliers), Personal Protective Equipment (respiratory, eye, hearing protection), Automotive Products (car care, windshield wipers, AC cleaners), Construction Materials (facade systems, insulation), Measuring Instruments (laser tools, calipers), and ORSY Mobile Workshop System. The company serves professional trades including construction, automotive, electrical, and industrial sectors with over 125,000 professional solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• RED STRIPE Sub-brand of professional-grade hand tools and workshop equipment under Wurth, offering socket sets, wrenches, and workshop carts aimed at professional trades and automotive workshops.
• Technical Chemistry (Технічна хімія) Sealants, adhesives, cleaning agents, lubricants, rust converters, and construction chemicals for professional use across construction, automotive, and industrial applications.
• Fasteners (Кріплення) Self-tapping screws, metric and inch bolts, nuts, washers, rivets, anchor fasteners, and chemical anchors for professional fastening applications.
• Workshop Equipment (Обладнання майстерень) Workshop furniture, cable reels, extension cords, storage systems, pneumatic equipment, lifting devices, and cleaning apparatus for professional workshops.
• Power and Pneumatic Tools (Електро та пневмоінструмент) Cordless drills, pneumatic tools, electric power tools including grinders, saws, and impact wrenches for professional trades.
• Hand and Assembly Tools (Ручний та слюсарний інструмент) Screwdrivers, wrenches, pliers, cutting tools, socket sets, pullers, and specialized automotive tools for tradespeople and workshops.
• Personal Protective Equipment (PPE) Respiratory protection, eye protection, hearing protection, safety gloves, helmets, protective clothing, and safety footwear for occupational safety.
• Automotive Products (Товари для автомобіля) Car care products, windshield wipers, AC cleaners, polishes, tire care, engine chemicals, and professional cleaning sets for automotive use.
• Construction Materials (Будівельні матеріали) Construction materials including timber connection elements, facade systems, and thermal insulation products for building trades.
• Measuring Instruments (Вимірювальні прилади) Measuring instruments, laser tools, calipers, micrometers, levels, torque measurement devices, and electrical measurement testers.
• ORSY Mobile Workshop System (ORSY система) Mobile workshop and inventory management system that brings parts organization and service directly to customer sites for on-site maintenance and replenishment.
• Electrical Products (Товари для електриків) Electrical installation materials, cable management, insulation materials, heat-shrink technology, connectors, and junction boxes for electrical work.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Knipex: Knipex is a German specialist manufacturer of pliers, cutters, and precision hand tools for electrical, automotive, and industrial trades. Knipex overlaps tightly with Würth's pliers, cutting tools, and specialized electrical-installation tool offering, sharing the same premium German-engineering positioning in front of professional trades.
• Makita: Makita is a Japanese manufacturer of professional-grade cordless and corded power tools, widely distributed to construction, automotive, and industrial trades. Makita's product overlap with Würth's cordless drill, grinder, and impact-wrench assortment, and shared professional-trades customer base, make it a direct competitor in Ukrainian tool supply.
• Facom: Facom (Stanley Black & Decker brand) is a French-origin manufacturer of professional hand tools, torque tools, and workshop storage, widely distributed to automotive service, aerospace, and industrial mechanics. Facom is a direct competitor to Würth's hand-tool and workshop-equipment categories, particularly strong in French-speaking and Eastern European markets.
• Gedore: Gedore is a German family-owned manufacturer of premium hand tools, torque tools, and workshop equipment serving automotive, industrial, and construction professionals. Gedore's brand positioning as German-engineered professional tools directly competes with Würth's RED STRIPE hand tools and is supplied through overlapping distribution channels across Europe and Eastern Europe.
• Snap-on Incorporated: Snap-on is a US-listed direct peer selling premium hand tools, power tools, and diagnostic equipment primarily to automotive service technicians and industrial mechanics. Würth's automotive СТО and industrial customer segments directly overlap with Snap-on's franchise-van model of bringing tools and inventory directly to mechanics' shops.
• Snap-on Industrial (Bahco / SNA Europe): Bahco (part of Snap-on / SNA Europe) is a direct peer manufacturing professional-grade hand tools, including wrenches, screwdrivers, pliers, and cutting tools. Bahco's product categories directly mirror Würth's Hand Tools category, competing for the same automotive, industrial, and construction mechanics in European and Ukrainian markets.
• Hilti: Hilti is a Liechtenstein-based direct peer selling professional-grade power tools, fasteners, anchors, and software/services for the construction trades globally. Würth Ukraine overlaps directly with Hilti's fastening and tool portfolio for construction, electrical, and MEP professionals, and competes for the same corporate-client contracts in Ukraine's construction sector.

Broad incumbents

• Stanley Black & Decker: Stanley Black & Decker is a broad incumbent in professional tools, fasteners, and industrial equipment, with brands like DeWalt, Stanley, and Craftsman. It competes with Würth in power tools, hand tools, and fastening solutions across professional trades and automotive, though with a much wider product portfolio and global distribution reach.
• Bosch Power Tools: Bosch Power Tools (Robert Bosch GmbH) is a broad incumbent offering professional-grade cordless and corded power tools, accessories, and measuring tools globally. It competes with Würth's RED STRIPE and power-tool lines for the same construction, automotive, and industrial professional customers, with substantial European brand recognition.

Emerging players

• King Tony Tools: King Tony is a Taiwanese manufacturer of professional hand tools, sockets, and tool sets targeting automotive service and industrial mechanics with strong value-for-money positioning. King Tony competes with Würth on price-conscious automotive СТО and small-workshop segments in Eastern Europe, often through regional distribution networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Xtiktok.com/@wurth.ua
• YouTubeyoutube.com/channel/UCP-TgiSEvcQm0pATb5zm9Rw
• Facebookfacebook.com/WurthUkraine
• Instagraminstagram.com/wurth.ua
• TikToktiktok.com/@wurth.ua
• LinkedInlinkedin.com/company/wurth-ukraine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wurth